{"id":1099,"date":"2019-05-06T11:56:30","date_gmt":"2019-05-06T11:56:30","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1099"},"modified":"2022-01-20T15:03:49","modified_gmt":"2022-01-20T15:03:49","slug":"next-marketing-summit-2019-recap","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/","title":{"rendered":"Next Marketing Summit 2019 Recap"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience, surpassing even last year\u2019s success.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/04-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"576\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/04-1.png\" alt=\"Persona.ly's booth at Next Marketing Summit, 2019\" class=\"wp-image-1116\"\/><\/a><figcaption><em>Our booth at Next Marketing Summit<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The biggest app developers and advertising agencies in Japan attended, resulting in a conference floor that was constantly booming with people and had an energizing atmosphere.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our objective this year was to introduce our proprietary technology for programmatic buying via OpenRTB and introduce our partners and prospects to our data-driven user acquisition capabilities &#8211; describing how we use machine-learning for highly targeted, performance-based campaigns.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/03.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"438\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/03.png\" alt=\"Persona.ly's booth design at Next Marketing Summit, 2019\" class=\"wp-image-1104\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">We saw there was a lot of interest amongst our prospects in programmatic user acquisition and we were glad to share our knowledge and how we approach it by combining aggregated user-level data, along with real-time data enrichment to ensure we target the right audience at the right time. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We emphasized to app developers how sharing data and building a relationship based on trust is important as it leads to better results for both sides &#8211; it enables us to utilize the gathered data to a greater extent and, as a result, improve our efficiency.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/02.png\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"665\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/02.png\" alt=\"The Persona.ly team at Next Marketing Summit, 2019\" class=\"wp-image-1101\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Leaving the technology aside, we always enjoy visiting Japan, meeting the people, celebrating the culture, and experiencing the food. There\u2019s always a special connection we feel when visiting, which stems, in our opinion, from the encounter of our two opposing cultures. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Three members of our company attended Next Marketing this year, myself included, and we found ourselves so constantly busy that even lunch was completely forgotten. Thanks to the continual flow of people into our booth, we were kept busy all day long.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/NMS6.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/NMS6.jpg\" alt=\"The Persona.ly team at Next Marketing Summit, 2019\" class=\"wp-image-1102\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">We had a great time meeting new people and old friends, renewing connections, being introduced to new products, inspiring, and getting inspired by others. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We want to thank everyone for visiting our booth, and we look forward to meeting you at our next event in Japan &#8211; Adtech Tokyo in November.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience, surpassing even last year&rsquo;s success. The biggest app developers and advertising agencies in Japan attended, resulting in a conference floor that was constantly booming with people and had an energizing atmosphere. Our &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Next Marketing Summit 2019 Recap&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":1119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,6],"tags":[287,278,238],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T11:56:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T15:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\"},\"author\":{\"name\":\"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/95b0ab54363d7712dc41b35ec416dd9a\"},\"headline\":\"Next Marketing Summit 2019 Recap\",\"datePublished\":\"2019-05-06T11:56:30+00:00\",\"dateModified\":\"2022-01-20T15:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"Next Marketing Summit\",\"OpenRTB\",\"Tokyo\"],\"articleSection\":[\"Events\",\"Mobile\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\",\"url\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\",\"name\":\"Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2019-05-06T11:56:30+00:00\",\"dateModified\":\"2022-01-20T15:03:49+00:00\",\"description\":\"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Next Marketing Summit 2019 Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/95b0ab54363d7712dc41b35ec416dd9a\",\"name\":\"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0894b3fa0766a5155ac9496022b42bf3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0894b3fa0766a5155ac9496022b42bf3?s=96&d=mm&r=g\",\"caption\":\"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50\"},\"description\":\"Client Success manager at Persona.ly. Originally from Asakusa, Tokyo, Maiko started working in the Israeli E-commerce industry in 2006 and in the Ad-tech industry back in 2017, working in PR, marketing and branding. She joined Persona.ly in April 2019 as part of our Business Development team.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/maiko-cohen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention","description":"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/","og_locale":"en_US","og_type":"article","og_title":"Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention","og_description":"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,","og_url":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2019-05-06T11:56:30+00:00","article_modified_time":"2022-01-20T15:03:49+00:00","og_image":[{"width":650,"height":350,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/05\/Header.png","type":"image\/png"}],"author":"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/"},"author":{"name":"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/95b0ab54363d7712dc41b35ec416dd9a"},"headline":"Next Marketing Summit 2019 Recap","datePublished":"2019-05-06T11:56:30+00:00","dateModified":"2022-01-20T15:03:49+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/"},"wordCount":332,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"keywords":["Next Marketing Summit","OpenRTB","Tokyo"],"articleSection":["Events","Mobile"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/","url":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/","name":"Next Marketing Summit 2019 Recap | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2019-05-06T11:56:30+00:00","dateModified":"2022-01-20T15:03:49+00:00","description":"Exhibiting at Next Marketing Summit 2019, one of the biggest app marketing events in Japan, was a non-stop, busy, fun, and productive experience,","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/2019\/05\/next-marketing-summit-2019-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Next Marketing Summit 2019 Recap"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/95b0ab54363d7712dc41b35ec416dd9a","name":"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0894b3fa0766a5155ac9496022b42bf3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0894b3fa0766a5155ac9496022b42bf3?s=96&d=mm&r=g","caption":"Maiko Cohen \u30b3\u30fc\u30a8\u30f3\u3000\u9ebb\u8863\u5b50"},"description":"Client Success manager at Persona.ly. Originally from Asakusa, Tokyo, Maiko started working in the Israeli E-commerce industry in 2006 and in the Ad-tech industry back in 2017, working in PR, marketing and branding. She joined Persona.ly in April 2019 as part of our Business Development team.","url":"https:\/\/persona.ly\/blog\/author\/maiko-cohen\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1099"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":8,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":1750,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1099\/revisions\/1750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/1119"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}