{"id":1106,"date":"2019-05-06T12:01:19","date_gmt":"2019-05-06T12:01:19","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1106"},"modified":"2022-07-06T07:04:08","modified_gmt":"2022-07-06T07:04:08","slug":"next-marketing-summit-2019-%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2019\/05\/next-marketing-summit-2019-%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88\/","title":{"rendered":"Next Marketing Summit 2019 \u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"\n

\u30d1\u30fc\u30bd\u30ca\u30ea\u306f\u3001\u4eca\u5e74\u3067\uff12\u56de\u76ee\u3068\u306a\u308bNext Marketing Summit\u306b\u51fa\u5c55\u3057\u307e\u3057\u305f\u3002\u56fd\u5185\u6700\u5927\u7d1a\u306e\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u6628\u5e74\u306e\u51fa\u5c55\u3092\u4e0a\u56de\u308b\u30d3\u30b8\u30bf\u30fc\u306b\u30d6\u30fc\u30b9\u306b\u304a\u7acb\u3061\u5bc4\u308a\u3044\u305f\u3060\u304d\u3001\u3068\u3066\u3082\u6709\u610f\u7fa9\u306a\u30a4\u30d9\u30f3\u30c8\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

Next Marketing Summit\u306f\u3001\u30a2\u30d7\u30ea\u958b\u767a\u4f01\u696d\u3084\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u53c2\u52a0\u3055\u308c\u3001\u5404\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u307b\u307c\u6e80\u5e2d\u3067\u6d3b\u6c17\u306b\u6e80\u3061\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\"FTD<\/figure><\/figure><\/div><\/p>\n

\u4eca\u5e74\u306e\u76ee\u6a19\u306f\u3001\u5f53\u793e\u72ec\u81ea\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308bOpenRTB\u3092\u4ecb\u3057\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306e\u7d39\u4ecb\u3068\u3001\u5f53\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u304b\u3092\u3054\u6848\u5185\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n

\"FTD<\/figure><\/figure><\/div><\/p>\n

\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u3067\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u6b63\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u6280\u8853\u306f\u3054\u6765\u5834\u3044\u305f\u3060\u304d\u305f\u307e\u3057\u305f\u6ca2\u5c71\u306e\u65b9\u3005\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u30c7\u30fc\u30bf\u306e\u5171\u6709\u3068\u53cc\u65b9\u306e\u900f\u660e\u6027\u3092\u9ad8\u304f\u3057\u4fe1\u983c\u3059\u308b\u3053\u3068\u304c\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u3044\u304b\u306b\u5927\u5207\u304b\u3092\u5f37\u8abf\u3057\u3054\u8aac\u660e\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u306f\u3001\u5927\u304d\u306a\u7d50\u679c\u3092\u751f\u307f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u7387\u7684\u306b\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n

\"FTD<\/figure><\/figure><\/div><\/p>\n

\u65e5\u672c\u306b\u8d74\u304f\u5ea6\u306b\u3001\u7d20\u6575\u306a\u51fa\u4f1a\u3044\u3084\u518d\u4f1a\u3001\u4e16\u754c\u306b\u8a87\u308b\u65e5\u672c\u98df\u3001\u304a\u3082\u3066\u306a\u3057\u306e\u6587\u5316\u306b\u6539\u3081\u3066\u611f\u52d5\u3057\u3001\u3084\u306f\u308a\u65e5\u672c\u306f\u7279\u5225\u306a\u56fd\u3067\u3042\u308b\u3068\u5b9f\u611f\u3057\u307e\u3059\u3002<\/p>\n

\u4eca\u56de\u306eNext Marketing \u306f\u30013\u4eba\u4f53\u5236\u3067\u8fce\u3048\u307e\u3057\u305f\u304c\u4f11\u61a9\u3082\u30e9\u30f3\u30c1\u306b\u3082\u51fa\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u5927\u76db\u6cc1\u3067\u3001\u8db3\u53d6\u308a\u306e\u9014\u7d76\u3048\u306a\u3044\u8cd1\u3084\u304b\u306a\u30d6\u30fc\u30b9\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"FTD<\/figure><\/figure><\/div><\/p>\n

\u65b0\u3057\u304f\u304a\u4f1a\u3044\u3057\u305f\u65b9\u3001\u65e2\u5b58\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u305d\u3057\u3066\u3001\u53c2\u52a0\u3055\u308c\u305f\u4f01\u696d\u304b\u3089\u3082\u65b0\u3057\u3044\u523a\u6fc0\u3092\u53d7\u3051\u5145\u5b9f\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u30d6\u30fc\u30b9\u306b\u304a\u8d8a\u3057\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u7686\u69d8\u3001\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002\u30d1\u30fc\u30bd\u30ca\u30ea\u306f\u3001\uff11\uff11\u6708\u306e\u30a2\u30c9\u30c6\u30c3\u30af\u6771\u4eac\u306b\u3082\u51fa\u5c55\u3057\u307e\u3059\u3002\u662f\u975e\u3001\u307e\u305f\u304a\u4f1a\u3044\u3067\u304d\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

パーソナリは、今年で２回目となるNext Marketing Summitに出展しました。国内最大級のアプリマーケティングイベントで、昨年の出展を上回るビジターにブースにお立ち寄りいただき、とても有意義なイベントとなりました。 Next Marketing Summitは、アプリ開発企業や広告代理店が参加され、各セッションはほぼ満席で活気に満ちていました。 今年の目標は、当社独自テクノロジーによるOpenRTBを介してのプログラマティック・バイイングの紹介と、当社がどのように機械学習アルゴリズムによりターゲティングしてユーザーを獲得するかをご案内させていただくことでした。 ユーザーレベルでデータを把握し、ユーザーをターゲティングし、正しいオーディエンスに最適なタイミングで広告を配信する技術はご来場いただきたました沢山の方々に興味を持っていただくことができました。 データの共有と双方の透明性を高くし信頼することが結果を出すためにいかに大切かを強調しご説明させていただきました。データは、大きな結果を生みキャンペーンを効率的に成長させることを可能にします。 日本に赴く度に、素敵な出会いや再会、世界に誇る日本食、おもてなしの文化に改めて感動し、やはり日本は特別な国であると実感します。 今回のNext Marketing は、3人体制で迎えましたが休憩もランチにも出られないほどの大盛況で、足取りの途絶えない賑やかなブースになりました。 新しくお会いした方、既存のクライアント、そして、参加された企業からも新しい刺激を受け充実したイベントになりました。 ブースにお越しいただきました皆様、ありがとうございました。パーソナリは、１１月のアドテック東京にも出展します。是非、またお会いできることを楽しみにしております。<\/p>\n","protected":false},"author":13,"featured_media":1123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[253,281],"tags":[285,283,251],"acf":[],"yoast_head":"\nNext Marketing Summit 2019 \u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\u30d1\u30fc\u30bd\u30ca\u30ea\u306f\u3001\u4eca\u5e74\u3067\uff12\u56de\u76ee\u3068\u306a\u308bNext Marketing Summit\u306b\u51fa\u5c55\u3057\u307e\u3057\u305f\u3002\u56fd\u5185\u6700\u5927\u7d1a\u306e\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u6628\u5e74\u306e\u51fa\u5c55\u3092\u4e0a\u56de\u308b\u30d3\u30b8\u30bf\u30fc\u306b\u30d6\u30fc\u30b9\u306b\u304a\u7acb\u3061\u5bc4\u308a\u3044\u305f\u3060\u304d\u3001\u3068\u3066\u3082\u6709\u610f\u7fa9\u306a\u30a4\u30d9\u30f3\u30c8\u3068\u306a\u308a\u307e\u3057\u305f\u3002 Next Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ja\/2019\/05\/next-marketing-summit-2019-\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Marketing Summit 2019 \u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8 | Persona.ly - 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