{"id":1332,"date":"2020-02-11T08:01:32","date_gmt":"2020-02-11T08:01:32","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1332"},"modified":"2020-02-11T14:21:25","modified_gmt":"2020-02-11T14:21:25","slug":"%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-ilyons-bubble-shooter-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/02\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-ilyons-bubble-shooter-2\/","title":{"rendered":"\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Ilyon\u2019s Bubble Shooter\u2122"},"content":{"rendered":"\n<h3><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ilyon_case_study_ru_digital_1c.pdf\"> \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h3>\n\n\n\n<h2> \u041e Persona.ly <\/h2>\n\n\n\n<p>&#8220;Persona.ly &#8211; 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Bubble Shooter\u2122, \u043d\u0430 Android \u0438 IOS. <\/p>\n\n\n\n<p>\u041d\u0430\u0448\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u044f \u0440\u0430\u0437\u0432\u0435\u0434\u044b\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u043b\u0430\u0441\u044c \u043d\u0430 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u043c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435. Ilyon \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0438 \u0432 \u0441\u0435\u0431\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0430\u043d\u0435\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0445 apps. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u043b\u0438 \u0441 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044e, \u043a\u0430\u043a\u0430\u044f \u0438\u043c\u0435\u043d\u043d\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430. <\/p>\n\n\n\n<p>\u0414\u0430\u043d\u043d\u044b\u0435 Ilyon \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u043d\u0430\u0448\u0438\u043c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u0443\u0440\u043e\u0432\u043d\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0430\u043d\u0435\u0435 \u043f\u0440\u0438\u0448\u0435\u0434\u0448\u0435\u0433\u043e \u043a Ilyon \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0442\u0435 \u0438\u043b\u0438 \u0438\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u043c\u0441\u044f, \u0430 \u0442\u0430\u043a \u0436\u0435, \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 lool-a-like \u043c\u043e\u0434\u0435\u043b\u0438. \u0422\u0430\u043a \u0436\u0435, \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u044b \u0434\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 (\u043f\u043e \u043e\u0434\u043d\u043e\u043c\u0443 \u043d\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e) \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0430\u0445 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0447\u0442\u043e \u0432\u0430\u0436\u043d\u043e, \u0442\u0430\u043a \u0436\u0435, \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0440\u0430\u043d\u0435\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0445 apps \u0432 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. <\/p>\n\n\n\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043d\u0430\u0448 dashboard Ilyon \u043c\u043e\u0433 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> \u00abPersona.ly \u0438\u043c\u0435\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u043e\u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0447\u0435\u043d\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u043b\u0430 \u043d\u0430\u0448\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u0435. \u041c\u044b \u0431\u044b\u043b\u0438 \u0432 \u0432\u043e\u0441\u0442\u043e\u0440\u0433\u0435 \u043e\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b\u0438 \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u00bb <\/p><cite> Gabi Castellan, Head of User Acquisition @ Ilyon  <\/cite><\/blockquote>\n\n\n\n<p> Ilyon \u0441\u043c\u043e\u0433 \u043b\u0435\u0433\u043a\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0441\u0432\u043e\u0438\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0432 dashboard Persona.ly. \u0414\u043e\u043f\u043e\u043b\u044c\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0442\u0430\u043a \u0436\u0435, \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u0430 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b Ilyon \u0431\u044b\u043b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043f\u043e attribution &#8220;Appsflyer&#8221;, c \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u0437\u0430\u043c\u0435\u0440\u0438\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435, \u0442\u0440\u0435\u0431\u0443\u0435\u043c\u044b\u0435 \u0438\u043c\u0438 KPI, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a events, purchases, RR \u0438 ROAS, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043f\u043e\u043b\u043d\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0433\u0434\u0435 \u0438 \u0432 \u043a\u0430\u043a\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0431\u044b\u043b\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u043e\u0442\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b\u0438 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0435 Ilyon \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043b\u0443\u0447\u0448\u0435. \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0442\u0430\u043a\u0438\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043a\u0430\u043a full-screen interstitial videos \u0432 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0438 \u043d\u0435\u043c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2019\/09\/Advertisers-Dashboard.png\" alt=\"This image has an empty alt attribute; its file name is Advertisers-Dashboard.png\"\/><figcaption>Persona.ly&#8217;s Reporting Dashboard <\/figcaption><\/figure>\n\n\n\n<p>\u0414\u0432\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u0442\u044c \u0440\u0430\u043d\u0435\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Ilyon \u043f\u043e retention \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432: <\/p>\n\n\n\n<ul><li> <a href=\"https:\/\/apps.apple.com\/il\/app\/bubble-shooter-pop-bubbles\/id604044220\">Bubble Shooter\u2122<\/a> (iOS\/US) \u2013 July 2019: <ul><li> Retention (\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435): an increase of 18% in D1 \/ an increase of 32% in D7 <\/li><li> IPM for 80%+ \u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u0430*: 9.63 <\/li><li> CVR for 80%+ \u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u0430: 5.12% <\/li><\/ul><\/li><\/ul>\n\n\n\n<p> <em>*\u00ab\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u0430\u00bb &#8211; \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430\u0448\u0438\u043c\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u0432 \u0440\u0438\u0430\u043b \u0442\u0430\u0439\u043c. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u044b\u0448\u0435 80%, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442 app. <\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00abPersona.ly \u0441\u0442\u0430\u043b \u043d\u0430\u0448\u0438\u043c \u0431\u043b\u0438\u0437\u043a\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u0438 \u043c\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u043c \u043d\u0430 \u0440\u043e\u0441\u0442 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043d\u0430\u0448\u0435\u0433\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430\u00bb\u201d <\/p><cite> Shiri Schulman, User Acquisition Manager @ Ilyon  <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab\u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 Ilyon &#8211; \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0438\u0441\u0442\u0438\u043d\u043d\u043e\u0435 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u0430\u0448\u0435\u043c\u0443 \u043e\u0431\u0449\u0435\u043d\u0438\u044e \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0441\u0442\u0430\u043b\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u043e, \u043f\u043e\u0447\u0435\u043c\u0443 Ilyon \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0422\u043e\u043b\u044c\u043a\u043e, \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0447\u0438\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043e \u043d\u0430 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435, \u0430 \u044d\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445, \u0432\u0441\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430\u043c \u0434\u0430\u0442\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0430 \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u043e\u0431\u044a\u0435\u043c\u0435, \u0430 KPI \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u044b\u00bb. <\/p><cite> Ofir Pasternak, Founder &amp; CEO @ Persona.ly  <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#1057;&#1082;&#1072;&#1095;&#1072;&#1090;&#1100; &#1074;&#1077;&#1088;&#1089;&#1080;&#1102; PDF &#1054; Persona.ly &ldquo;Persona.ly &ndash; &#1101;&#1090;&#1086; &#1090;&#1077;&#1093;&#1085;&#1086;&#1083;&#1086;&#1075;&#1080;&#1095;&#1085;&#1072;&#1103; &#1087;&#1083;&#1072;&#1090;&#1092;&#1086;&#1088;&#1084;&#1072; &#1087;&#1086; mobile user acquisition &#1076;&#1083;&#1103; &#1087;&#1072;&#1073;&#1083;&#1080;&#1096;&#1077;&#1088;&#1086;&#1074;, &#1088;&#1072;&#1079;&#1088;&#1072;&#1073;&#1086;&#1090;&#1095;&#1080;&#1082;&#1086;&#1074; &#1084;&#1086;&#1073;&#1080;&#1083;&#1100;&#1085;&#1099;&#1093; &#1087;&#1088;&#1080;&#1083;&#1086;&#1078;&#1077;&#1085;&#1080;&#1081; &#1080; &#1073;&#1088;&#1077;&#1085;&#1076;&#1086;&#1074;, &#1082;&#1086;&#1090;&#1086;&#1088;&#1072;&#1103; &#1087;&#1088;&#1077;&#1076;&#1089;&#1090;&#1072;&#1074;&#1083;&#1077;&#1085;&#1072; &#1085;&#1072; &#1088;&#1099;&#1085;&#1082;&#1072;&#1093; US, KR, JP, RU, SEA &#1080; IN. &#1048;&#1089;&#1087;&#1086;&#1083;&#1100;&#1079;&#1091;&#1103; &#1072;&#1083;&#1075;&#1086;&#1088;&#1080;&#1090;&#1084;&#1099; &#1087;&#1086; &#1084;&#1072;&#1096;&#1080;&#1085;&#1085;&#1086;&#1084;&#1091; &#1086;&#1073;&#1091;&#1095;&#1077;&#1085;&#1080;&#1102; &#1080; &#1086;&#1087;&#1088;&#1077;&#1076;&#1077;&#1083;&#1077;&#1085;&#1080;&#1102; &#1089;&#1090;&#1072;&#1074;&#1086;&#1082;, &#1084;&#1099; &#1087;&#1088;&#1077;&#1076;&#1083;&#1072;&#1075;&#1072;&#1077;&#1084; &#1087;&#1088;&#1086;&#1079;&#1088;&#1072;&#1095;&#1085;&#1099;&#1077; &#1088;&#1077;&#1096;&#1077;&#1085;&#1080;&#1103; &#1089; &#1088;&#1072;&#1079;&#1083;&#1080;&#1095;&#1085;&#1099;&#1084;&#1080; &#1074;&#1080;&#1076;&#1072;&#1084;&#1080; &#1090;&#1072;&#1088;&#1075;&#1077;&#1090;&#1080;&#1085;&#1075;&#1072;, &#1082;&#1086;&#1090;&#1086;&#1088;&#1099;&#1077; &#1084;&#1099; &#1087;&#1086;&#1076;&#1089;&#1090;&#1088;&#1072;&#1080;&#1074;&#1072;&#1077;&#1084; &#1087;&#1086;&#1076; &#1087;&#1086;&#1090;&#1088;&#1077;&#1073;&#1085;&#1086;&#1089;&#1090;&#1080; &#1080; &#1079;&#1072;&#1076;&#1072;&#1095;&#1080; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ru\/2020\/02\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-ilyons-bubble-shooter-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Ilyon\u2019s Bubble Shooter\u2122&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,6,13],"tags":[320,318,322],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Ilyon\u2019s Bubble Shooter\u2122 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF \u041e Persona.ly &quot;Persona.ly - \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile user acquisition 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