{"id":1363,"date":"2020-02-12T08:28:29","date_gmt":"2020-02-12T08:28:29","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1363"},"modified":"2020-02-12T08:28:30","modified_gmt":"2020-02-12T08:28:30","slug":"%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-clipwire-games-bingo-story-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/02\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-clipwire-games-bingo-story-2\/","title":{"rendered":"\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Clipwire Games\u2019 Bingo Story\u2122"},"content":{"rendered":"\n
\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h5>\n\n\n\n

\u041e Persona.ly <\/h2>\n\n\n\n

“Persona.ly – \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile user acquisition \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a, \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b-\u0432\u0430 app \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u043e\u0432 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u0431\u0430\u0437\u0435 performance. <\/p>\n\n\n\n

Persona.ly – c\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441 \u043e\u0431\u0448\u0438\u0440\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u0438 \u0446\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 c\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u044f\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 <\/p>\n\n\n\n

Clipwire Games <\/h2>\n\n\n\n

Clipwire – \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 \u041a\u0430\u043d\u0430\u0434\u0435.
\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u0432 2009 \u0433\u043e\u0434\u0443, \u0432 \u0422\u043e\u0440\u043e\u043d\u0442\u043e \u0438 \u043f\u0440\u0438\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430, \u0434\u0435\u043b\u043e\u0432\u043e\u0439 \u044d\u0442\u0438\u043a\u0438 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.
\u0412 Clipwire \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430\u0434 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c\u0438, \u0434\u0435\u043b\u0430\u044e\u0442 \u044d\u0442\u043e \u0441 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435\u043c \u0438 \u0441\u0442\u0440\u0435\u043c\u044f\u0442\u0441\u044f \u043a \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443.
\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u0432\u043e\u0438\u0445 \u0438\u0433\u0440, \u0442\u043e \u043e\u043d\u0438 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0434\u043e\u0445\u043e\u0434\u043d\u0443\u044e \u043b\u0438\u043d\u0435\u0439\u043a\u0443 \u0438\u0433\u0440 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u0438\u0445 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e<\/p>\n\n\n\n

\"Clipwire<\/figure><\/div>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h2>\n\n\n\n

\u0426\u0435\u043b\u044c\u044e Clipwire Games \u0431\u044b\u043b\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0439 \u0438\u0433\u0440\u044b “\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0411\u0438\u043d\u0433\u043e”, \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u043e\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u043e\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0434\u0435\u043f\u043e\u0437\u0438\u0442\u044b \u0438 ROAS, \u0442\u0430\u043a \u043a\u0430\u043a \u044d\u0442\u0430 \u0438\u0433\u0440\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0434\u043e\u0445\u043e\u0434 \u043a\u0430\u043a \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0442\u0430\u043a \u0438 \u043e\u0442 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. <\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/h2>\n\n\n\n

\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 SSP \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500 000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e mobile UA \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430. \u041c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0443\u0440\u0435\u043c\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 app, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 Ilyon. \u0422\u0430\u043a \u0436\u0435, \u044d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u0432 \u0446\u0435\u043b\u043e\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440.<\/p>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u0432 \u0438\u044e\u043b\u0435 \u043c\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c UA \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u0438\u0433\u0440\u044b \u043e\u0442 Clipwire “Bingo Story”, \u043d\u0430 iOS \u0438 Android, \u043d\u0430\u0448\u0435\u0439 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0431\u044b\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0436\u0430\u043d\u0440\u0443 Bingo. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0438\u0432\u0435\u043b \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043d\u0430 \u0440\u0430\u043d\u043d\u0435\u0439 \u0441\u0442\u0430\u0434\u0438\u0438, \u043a\u0430\u043a \u0432 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 IPM, \u0442\u0430\u043a \u0438 \u0432 \u0431\u044b\u0441\u0442\u0440\u043e\u043c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 KPI \u0442\u0430\u043a\u0438\u0445, \u043a\u0430\u043a ROAS.<\/p>\n\n\n\n

\u042d\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u043d\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c, \u043d\u0430\u0448\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 look-a-like \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0442\u0430\u043b\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u0435\u0435 \u043d\u0435 \u0431\u044b\u043b\u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u043e\u0439 \u0438\u0433\u0440, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u041c\u0430\u0434\u0436\u043e\u043d\u0433, \u0421\u043e\u043b\u0438\u0442\u0435\u0440 \u0438 \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u041a\u0430\u0437\u0438\u043d\u043e. <\/p>\n\n\n\n

\u0418\u0442\u043e\u0433\u0438 <\/h2>\n\n\n\n
\"Bingo<\/figure><\/div>\n\n\n\n

\u0420\u0430\u0431\u043e\u0442\u0430 \u043d\u0430\u0434 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 Clipwire \u0431\u044b\u043b\u0430 \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e\u0439 \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430. \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432 \u043d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u0442\u044c \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u043d\u0430\u0448\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043a \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0438\u0441\u044c. <\/p> Joseph Iris \u2013 RTB Product Manager @ Persona.ly <\/cite><\/blockquote>\n\n\n\n

\u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 Persona.ly \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u043e \u043d\u0430\u043c \u043c\u043d\u043e\u0433\u043e \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u044f. \u0418\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0435\u0442 \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0443\u043c\u0435\u0435\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c\u0438 \u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438. \u0418\u0445 \u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0441\u0442\u044b \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438. \u041c\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043d\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0430\u043b\u044b \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Persona.ly, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0432\u043e\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0438\u043c \u0446\u0435\u043b\u044f\u043c \u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u043c. <\/p> Cameron Micomonaco, Head of Growth @ Clipwire Games <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF О Persona.ly “Persona.ly – это технологичная платформа по mobile user acquisition для паблишеров, разработчиков мобильных приложений и брендов, которая представлена на рынках US, KR, JP, RU, SEA и IN. Используя алгоритмы по машинному обучению и определению ставок, мы предлагаем прозрачные решения с различными видами таргетинга, которые мы подстраиваем под потребности и задачи … <\/p>\n

Continue reading “\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Clipwire Games\u2019 Bingo Story\u2122”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,6,13],"tags":[324,326,322],"acf":[],"yoast_head":"\nClipwire Games' Programmatic User Acquisition Case Study | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"How Clipwire Games acquired users with high retention rates and high conversion rates towards deposits and ROAS for their title \u201cBingo Story\u201d using Persona.ly\u2019s programmatic DSP\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/02\/\u0438\u0437\u0443\u0447\u0430\u0435\u043c-\u043a\u0435\u0439\u0441-\u043f\u043e-programmatic-user-acquisition-clipwire-games-bingo-story-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clipwire Games' Programmatic User Acquisition Case Study | Persona.ly - 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