{"id":1454,"date":"2020-04-30T13:04:27","date_gmt":"2020-04-30T13:04:27","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1454"},"modified":"2020-04-30T13:04:27","modified_gmt":"2020-04-30T13:04:27","slug":"u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/04\/u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"U.LU Games\uc758 &#8216;\ub9ac\uce58 \ub9ac\uce58&#8217; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><a rel=\"noreferrer noopener\" aria-label=\" \uc0ac\ub840 \uc5f0\uad6c\uc758 PDF \ub2e4\uc6b4\ub85c\ub4dc  (opens in a new tab)\" href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ulu_case_study_digital_kr_1a.pdf\" target=\"_blank\">\uc0ac\ub840 \uc5f0\uad6c\uc758 PDF \ub2e4\uc6b4\ub85c\ub4dc <\/a><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">U.LU \uac8c\uc784 \uc18c\uac1c <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ulugame.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">U.LU Games<\/a>\ub294 \uc0c1\ud558\uc774\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac\ub85c 2012\ub144\uc5d0 &#8216;FortressM&#8217;, &#8216;Reach Rich, &#8216;ARKA &#8216;,&#8217;Myth of Sword &#8216;,&#8217;Euros &#8216;\ubc0f &#8216;Glory &#8216;\uc640 \uac19\uc740 \uac8c\uc784\uc73c\ub85c 2,230\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc138\uacc4\uc801\uc778 U.LU Games\ub294 \ub3c5\ubcf4\uc801 \uace0\ud488\uc9c8 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc81c\uc791\ud558\uc5ec \uae00\ub85c\ubc8c \uc778\ud130\uc5d1\ud2f0\ube0c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub9ac\ub354\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ulugame.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">U.LU Games<\/a>\uc758 \uc8fc\uc694 \uc2dc\uc7a5\uc740 \ud55c\uad6d, \uc77c\ubcf8 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544\uc785\ub2c8\ub2e4. \ud55c\uad6d \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc804\ubb38\uac00\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \uc18c\uac1c <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \uc804\uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc8fc\ub825\ud558\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571\uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c <a href=\"https:\/\/persona.ly\/ko\/programmatic-ua\">\uc0ac\uc6a9\uc790 \ud655\ubcf4<\/a> \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc800\ud76c \uace0\uc720 \uc785\ucc30 \ubc0f \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \uba85\ud655\ud55c \ud0c0\uac9f \uc571\uc124\uce58 \ubc0f <a href=\"https:\/\/persona.ly\/ko\/programmatic-re-engagement\">\ub9ac\ud0c0\uac9f\ud305 <\/a>\uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09 \uc5c5\uccb4 \uc774\uc0c1\uc73c\ub85c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \uc0dd\uc131\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 ROAS \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc778\uc571 \uad6c\ub9e4\ub97c \ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uc8fc\uc694 \uac8c\uc784\uc778 &#8220;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ulugame.goldenkr.google&amp;hl=en_US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\ub9ac\uce58\ub9ac\uce58 (opens in a new tab)\">\ub9ac\uce58\ub9ac\uce58<\/a>&#8220;\uc5d0\uc11c U.LU \uac8c\uc784\uacfc \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ubc29\ubc95 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2f9\uc0ac\uc758 \ub3c5\uc810\uc801 <a href=\"https:\/\/persona.ly\/ko\/programmatic-dsp\">\ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uc5b4 \uc788\uc73c\uba70 500,000\uac1c \uc774\uc0c1\uc758 QPS \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 UA \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud558\uc5ec \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130 \ubc0f DMP\uc758 \uc9d1\uacc4\ub41c \ub370\uc774\ud130 \uae30\ubc18 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900\uc5d0\uc11c \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ubcf8 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 U.LU Games\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc790\uac00 \uc790\uc2e0\uc758 \uac8c\uc784\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9 \uc6d4\uc5d0 \uc548\ub4dc\ub85c\uc774\ub4dc\uc5d0\uc11c U.LU Games\uc758 &#8220;\ub9ac\uce58 \ub9ac\uce58&#8221; UA \ucea0\ud398\uc778\uc744 \ud55c\uad6d\uc5d0\uc11c \uc2dc\uc791\ud588\uc744 \ub54c, \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ud0c0\uac9f\ud305\uc73c\ub85c \ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uc600\uc2b5\ub2c8\ub2e4.  \ud558\ub4dc \ucf54\uc5b4 RPG \ubc0f \uce90\uc8fc\uc5bc \uac8c\uc784 \ub4f1 \uc5ec\ub7ec \uad00\ub828 \uc7a5\ub974\uc5d0 \uc9c1\uc811 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\ub974\uc758 \uc77c\ubc18\uc801\uc778 D1 \uc720\uc9c0\uc728\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8 \ub2e4\uc74c \uc800\ud76c \uae30\uacc4\ud559\uc2b5 \ubaa8\ub378\uc740 \uc124\uce58 \ub2f9\uc77c \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uac70\ub098 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\ucc28 \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uc5ec \uc815\uc758\ub41c ROAS KPI\ub97c \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\uacfc : <\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/04\/ply_ulu_stats.png\" alt=\"Reach Rich September 2019: \nROAS:\nD1 ROAS 19% \nD7 ROAS 49%\nD30 ROAS 107%\nRetention:\nD1 36% RR\nD7 15% RR\n\" width=\"764\" height=\"452\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPersona.ly \ud300\uacfc \ud611\uc5c5\uc740 \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc774\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud504\ub85c\ub85c\uc368 \ucc45\uc784\uac10 \uc788\uac8c ROAS\ub97c \uc218\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\ub294 \ub9e4\uc6b0 \uba85\ud655\ud558\uace0 \uc0ac\uc6a9\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uac01 \ucea0\ud398\uc778\uc5d0 \uc9c0\ucd9c\ud558\uace0 \uc5bb\ub294 \ud6a8\uacfc\uae08\uc561\uc744 \uba85\ud655\ud558\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. &#8221; <\/p>\n<cite>Anna Peng, U.LU Games\uc758 \ucc44\ub110 \uad00\ub9ac\uc790 <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> &#8220;U.LU \ud300\uc740 \ucc98\uc74c\ubd80\ud130 \ud611\ub825\ud558\uc5ec \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud574 \uc131\uacf5\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc644\uc804\ud558\uace0 \ud22c\uba85\ud558\uac8c \uc81c\uacf5\ud558\uc5ec \uc5b4\ub824\uc6b4 \uc2dc\uc7a5\/\uc7a5\ub974 \uc870\ud569\uc5d0\uc11c KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&#8221; <\/p>\n<cite>Maor Kreichman, Persona.ly\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed \ubd80\uc0ac\uc7a5 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#49324;&#47168; &#50672;&#44396;&#51032; PDF &#45796;&#50868;&#47196;&#46300; U.LU &#44172;&#51076; &#49548;&#44060; U.LU Games&#45716; &#49345;&#54616;&#51060;&#50640; &#48376;&#49324;&#47484; &#46164; &#47784;&#48148;&#51068; &#44172;&#51076; &#54924;&#49324;&#47196; 2012&#45380;&#50640; &lsquo;FortressM&rsquo;, &lsquo;Reach Rich, &lsquo;ARKA &lsquo;,&rsquo;Myth of Sword &lsquo;,&rsquo;Euros &lsquo;&#48143; &lsquo;Glory &lsquo;&#50752; &#44057;&#51008; &#44172;&#51076;&#51004;&#47196; 2,230&#47564; &#45796;&#50868;&#47196;&#46300;&#47484; &#45804;&#49457;&#54664;&#49845;&#45768;&#45796;. &#49464;&#44228;&#51201;&#51064; U.LU Games&#45716; &#46021;&#48372;&#51201; &#44256;&#54408;&#51656; &#47784;&#48148;&#51068; &#44172;&#51076;&#51012; &#51228;&#51089;&#54616;&#50668; &#44544;&#47196;&#48268; &#51064;&#53552;&#50641;&#54000;&#48652; &#50644;&#53552;&#53580;&#51064;&#47676;&#53944; &#47532;&#45908;&#44032; &#46104;&#44592; &#50948;&#54644; &#45432;&#47141;&#54616;&#44256; &#51080;&#49845;&#45768;&#45796;. U.LU Games&#51032; &#51452;&#50836; &#49884;&#51109;&#51008; &#54620;&#44397;, &#51068;&#48376; &#48143; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2020\/04\/u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.LU Games\uc758 &#8216;\ub9ac\uce58 \ub9ac\uce58&#8217; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,16,22],"tags":[183,217,219,256,277],"class_list":["post-1454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights-ko","category-mobile","category-partners-ko","tag-mobile-user-acquisition","tag-programmatic-ua","tag-reach-rich","tag-u-lu-games","tag-277"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.LU Games\uc758 &#039;\ub9ac\uce58 \ub9ac\uce58&#039; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Persona.ly and U.LU GAMES case study, detailing Persona.ly&#039;s programmatic UA process for U.LU Games&#039; title &quot;Reach Rich&quot; (\ub9ac\uce58\ub9ac\uce58). Learn how Persona.ly was able to reach D30 107% ROAS and D7 15% retention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2020\/04\/u-lu-games\uc758-\ub9ac\uce58-\ub9ac\uce58-reach-rich-\ud504\ub85c\uadf8\ub798\ubc0d\uc801-ua-\uc0ac\ub840-\uc5f0\uad6c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.LU Games\uc758 &#039;\ub9ac\uce58 \ub9ac\uce58&#039; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c | Persona.ly Blog\" \/>\n<meta property=\"og:description\" content=\"Persona.ly and U.LU GAMES case study, detailing Persona.ly&#039;s programmatic UA process for U.LU Games&#039; title &quot;Reach Rich&quot; (\ub9ac\uce58\ub9ac\uce58). 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