{"id":1476,"date":"2020-05-06T10:37:43","date_gmt":"2020-05-06T10:37:43","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1476"},"modified":"2022-12-22T15:04:32","modified_gmt":"2022-12-22T15:04:32","slug":"%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acqusition-u-lu-games-reach-rich-%eb%a6%ac%ec%b9%98%eb%a6%ac%ec%b9%98","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/05\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acqusition-u-lu-games-reach-rich-%eb%a6%ac%ec%b9%98%eb%a6%ac%ec%b9%98\/","title":{"rendered":"\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acqusition: U.LU Games&#8217; &#8216;Reach Rich&#8217; \ub9ac\uce58\ub9ac\uce58"},"content":{"rendered":"\n<h2><a rel=\"noreferrer noopener\" aria-label=\" \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF  (opens in a new tab)\" href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ulu_case_study_digital_ru_1a.pdf\" target=\"_blank\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h2>\n\n\n\n<h4>\u041e &#8220;U.LU Games&#8221; <\/h4>\n\n\n\n<p>U.LU Games &#8211; \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2012 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e  \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a: &#8216;FortressM&#8217;, &#8216;Reach Rich&#8217;, &#8216;ARKA&#8217;, &#8216;Myth of Sword&#8217;, &#8216;Euros&#8217; \u0438 &#8216;Glory&#8217;, \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 22,3 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. <\/p>\n\n\n\n<p>U.LU Games \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043c\u0438\u0440\u043e\u0432\u044b\u043c \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b. <\/p>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0440\u044b\u043d\u043a\u0430\u043c\u0438 U.LU Games \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u041a\u043e\u0440\u0435\u044f, \u042f\u043f\u043e\u043d\u0438\u044f \u0438 \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u0430\u044f \u0410\u0437\u0438\u044f. \u041e\u043d\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b \u043a\u0430\u043a \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043d\u0430 \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n<h4>\u041e Persona.ly <\/h4>\n\n\n\n<p>Persona.ly &#8211; \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e <a href=\"https:\/\/persona.ly\/ru\/programmatic-ua\">mobile user acquisition <\/a>\u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b-\u0432\u0430 app \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u043e\u0432 \u0438 <a href=\"https:\/\/persona.ly\/ru\/programmatic-re-engagement\">\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 <\/a>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u0431\u0430\u0437\u0435 performance. <\/p>\n\n\n\n<p>Persona.ly &#8211; c\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441 \u043e\u0431\u0448\u0438\u0440\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439  \u0438 \u0446\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 c\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u044f\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432. <\/p>\n\n\n\n<h4>\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h4>\n\n\n\n<p>Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 U.LU games \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b &#8220;Reach Rich&#8221; (\ub9ac\uce58\ub9ac\uce58) \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f, \u043a\u0430\u043a ROAS. <\/p>\n\n\n\n<h4>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/h4>\n\n\n\n<p>\u041d\u0430\u0448\u0430 <a href=\"https:\/\/persona.ly\/ru\/programmatic-dsp\">\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 SSP \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500 000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 In-app \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e In-app UA. \u041c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0443\u0440\u0435\u043c\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 U.LU Games. \u0422\u0430\u043a \u0436\u0435, \u044d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u0432 \u0446\u0435\u043b\u043e\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a U.LU Games \u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e. <\/p>\n\n\n\n<p>\u041a\u043e\u0433\u0434\u0430 \u0432 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435 \u043c\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043f\u043e UA \u0432 \u041a\u043e\u0440\u0435\u0435 \u0434\u043b\u044f U.LU Games &#8220;Reach Rich&#8221; (\ub9ac\uce58\ub9ac\uce58) \u043d\u0430 Android, \u043d\u0430\u0448\u0438\u043c \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0431\u044b\u043b \u0432\u044b\u0441\u043e\u043a\u043e-\u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0436\u0430\u043d\u0440\u0430\u043c \u0441\u0445\u043e\u0436\u0435\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 &#8211; Mid\/Hard-Core RPG \u0438 Idle Games. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0436\u0430\u043d\u0440\u0430, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 Retention (D1). <\/p>\n\n\n\n<p>\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u0430\u0447\u0430\u043b\u0438 \u0438\u0437\u0443\u0447\u0430\u0442\u044c \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0440\u0430\u043d\u0435\u0435 \u0438\u043b\u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0445\u043e\u0434\u0438\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u044d\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u0442\u0430\u043a\u0438\u0445 KPI, \u043a\u0430\u043a ROAS. <\/p>\n\n\n\n<h4>\u0418\u0442\u043e\u0433\u0438 <\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/04\/ply_ulu_stats.png\" alt=\"Reach Rich September 2019: \nROAS:\nD1 ROAS 19% \nD7 ROAS 49%\nD30 ROAS 107%\nRetention:\nD1 36% RR\nD7 15% RR\n\" width=\"764\" height=\"452\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;\u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Persona.ly &#8211; \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043e\u043f\u044b\u0442. \u041e\u043d\u0438 \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u0438 \u044d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0438\u0432\u0451\u043b \u043a \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c, \u0442\u0430\u043a\u0438\u043c \u043a\u0430\u043a ROAS. \u0418\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 dashboard \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u043d\u044f\u0442\u0435\u043d \u0438 \u043f\u0440\u043e\u0441\u0442 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438. \u0412 \u043d\u0435\u043c \u043c\u044b \u0432\u0438\u0434\u0438\u043c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u044b \u0442\u0440\u0430\u0442\u0438\u043c \u0438 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u043f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043d\u044b\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438.&#8221; <\/p>\n<cite>Anna Peng, Channel Manager @ U.LU Games <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;\u041a\u043e\u043c\u0430\u043d\u0434\u0430 U.LU \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0430 \u0441 \u043d\u0430\u043c\u0438 \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u0434 \u043d\u0430\u043c\u0438 KPI, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0432 \u044d\u0442\u043e\u043c \u0436\u0430\u043d\u0440\u0435.&#8221; <\/p>\n<cite>Maor Kreichman, VP, Strategic Partnerships @ Persona.ly <\/cite><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#1057;&#1082;&#1072;&#1095;&#1072;&#1090;&#1100; &#1074;&#1077;&#1088;&#1089;&#1080;&#1102; PDF &#1054; &ldquo;U.LU Games&rdquo; U.LU Games &ndash; &#1086;&#1089;&#1085;&#1086;&#1074;&#1072;&#1085;&#1085;&#1072;&#1103; &#1074; 2012 &#1075;&#1086;&#1076;&#1091; &#1082;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1103; &#1087;&#1086; &#1089;&#1086;&#1079;&#1076;&#1072;&#1085;&#1080;&#1102; &#1084;&#1086;&#1073;&#1080;&#1083;&#1100;&#1085;&#1099;&#1093; &#1080;&#1075;&#1088;, &#1090;&#1072;&#1082;&#1080;&#1093; &#1082;&#1072;&#1082;: &lsquo;FortressM&rsquo;, &lsquo;Reach Rich&rsquo;, &lsquo;ARKA&rsquo;, &lsquo;Myth of Sword&rsquo;, &lsquo;Euros&rsquo; &#1080; &lsquo;Glory&rsquo;, &#1089; &#1073;&#1086;&#1083;&#1077;&#1077; &#1095;&#1077;&#1084; 22,3 &#1084;&#1080;&#1083;&#1083;&#1080;&#1086;&#1085;&#1072; &#1089;&#1082;&#1072;&#1095;&#1080;&#1074;&#1072;&#1085;&#1080;&#1081; &#1087;&#1086; &#1074;&#1089;&#1077;&#1084;&#1091; &#1084;&#1080;&#1088;&#1091;. U.LU Games &#1089;&#1090;&#1088;&#1077;&#1084;&#1080;&#1090;&#1089;&#1103; &#1073;&#1099;&#1090;&#1100; &#1084;&#1080;&#1088;&#1086;&#1074;&#1099;&#1084; &#1083;&#1080;&#1076;&#1077;&#1088;&#1086;&#1084; &#1074; &#1086;&#1073;&#1083;&#1072;&#1089;&#1090;&#1080; &#1080;&#1085;&#1090;&#1077;&#1088;&#1072;&#1082;&#1090;&#1080;&#1074;&#1085;&#1099;&#1093; &#1088;&#1072;&#1079;&#1074;&#1083;&#1077;&#1095;&#1077;&#1085;&#1080;&#1081;, &#1089;&#1086;&#1079;&#1076;&#1072;&#1074;&#1072;&#1103; &#1091;&#1085;&#1080;&#1082;&#1072;&#1083;&#1100;&#1085;&#1099;&#1077; &#1080; &#1074;&#1099;&#1089;&#1086;&#1082;&#1086;&#1082;&#1072;&#1095;&#1077;&#1089;&#1090;&#1074;&#1077;&#1085;&#1085;&#1099;&#1077; &#1084;&#1086;&#1073;&#1080;&#1083;&#1100;&#1085;&#1099;&#1077; &#1080;&#1075;&#1088;&#1099;. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ru\/2020\/05\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acqusition-u-lu-games-reach-rich-%eb%a6%ac%ec%b9%98%eb%a6%ac%ec%b9%98\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acqusition: U.LU Games&#8217; &#8216;Reach Rich&#8217; \ub9ac\uce58\ub9ac\uce58&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,6,13],"tags":[274,322,573,571,575],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acqusition: U.LU Games&#039; &#039;Reach Rich&#039; \ub9ac\uce58\ub9ac\uce58 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly and U.LU GAMES case study, detailing Persona.ly&#039;s programmatic UA process for U.LU Games&#039; title &quot;Reach Rich&quot; (\ub9ac\uce58\ub9ac\uce58). 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