{"id":1506,"date":"2020-06-09T12:34:19","date_gmt":"2020-06-09T12:34:19","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1506"},"modified":"2022-12-22T15:07:54","modified_gmt":"2022-12-22T15:07:54","slug":"gamepoint-bingo-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/06\/gamepoint-bingo-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"GamePoint Bingo \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc <\/a><\/h4>\n\n\n\n

GamePoint \uc18c\uac1c <\/h2>\n\n\n\n

GamePoint<\/a>\ub294 \uc138\uacc4 \ucd5c\ub300\uc758 \uc18c\uc15c \uac8c\uc784 \uac1c\ubc1c\uc790 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub9e4\ub2ec \uc6f9, \ud398\uc774\uc2a4\ubd81 \ubc0f \ubaa8\ubc14\uc77c\uc5d0\uc11c 1,000,000\uba85\uc758 \uace0\uc720 \ud50c\ub808\uc774\uc5b4\uac00 GamePoint\uc758 \uac8c\uc784\uc744 \uc990\uae41\ub2c8\ub2e4. GamePoint \uac8c\uc784\uc5d0\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc62c\ub9ac\ub294 100\ub300 \uac8c\uc784\ub3c4 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uc18c\uc15c \uae30\ub2a5\uc73c\ub85c \uc778\ud574 \uc0ac\uc6a9\uc790\ub294 \ud558\ub8e8 \ud3c9\uade0 120\ubd84\uc744 \ud50c\ub808\uc774\ud569\ub2c8\ub2e4. GamePoint\uc758 \ucd5c\uace0 \uac8c\uc784\uc73c\ub85c\ub294 GamePoint Bingo<\/a>\uc640 RoyalDice<\/a>\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

GamePoint\ub294 \uc804\uc138\uacc4\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc7ac\ub2a5\uc788\ub294 \ud300\uc6d0\uc744 \uc591\uc131\ud569\ub2c8\ub2e4. 1998\ub144\uc5d0 \uc124\ub9bd \uc774\ub798\ub85c \uc704\ud5d8\uc744 \uac10\uc218\ud558\uace0 \ud070 \uafc8\uc744 \uafb8\ub294 \ud68c\uc0ac\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc804\uc138\uacc4 \uc218\ubc31\ub9cc \uba85\uc758 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \uc990\uac70\uc6c0\uacfc \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4! <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c <\/h2>\n\n\n\n

Persona.ly\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc8fc\ub3c4\ud558\uace0 \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub454 \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30 \ubc0f \uae30\uacc4 \ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \ud0c0\uac9f\uc774 \uba85\ud655\ud55c UA <\/a>\ubc0f \ub9ac \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744<\/a> \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09 \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n

Persona.ly\ub294 GamePoint\uc758 \ub300\ud45c\uc791\uc774\uc790 \ud604\uc874 \uac00\uc7a5 \ud070 \ube59\uace0 \uac8c\uc784 \uc911 \ud558\ub098\uc778 ‘GamePoint Bingo’\uc5d0\uc11c GamePoint\uc640 \ud611\ub825\ud558\uc5ec \ud655\uc7a5\ud558\ub294 \ub3d9\uc548 \uacbd\uc7c1\ub825\uc788\ub294 eCPI\ub97c \uc720\uc9c0, \ucc38\uc5ec\uc728\uc774 \ub192\uc740 \ucc38\uc5ec \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uc5ec \uae30\uc874 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \ubaa9\ud45c\ub97c \uc138\uc6e0\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud504\ub85c\uc138\uc2a4 <\/h2>\n\n\n\n

\ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub3d9\uc548 \uba87 \uac1c\uc6d4 \ub3d9\uc548 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc9c0 \uc54a\uace0\ub3c4 ‘GamePoint Bingo’\uc640 \uac19\uc740 \uac8c\uc784 \uc0ac\uc6a9\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud30c\ud2b8\ub108\uc5d0\uac8c \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\uc758 \uc2dc\ub4dc \ubaa9\ub85d\uc778 \ub2f9\uc0ac\uc790 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uc694\uccad\ud558\uc600\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc785\ucc30\ud558\uc9c0 \uc54a\uae30 \uc704\ud55c \uae08\uc9c0\ubaa9\ub85d \uc774 \ub450 \uac00\uc9c0\ub97c \ud1b5\ud574 DMP\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc131\uc744 \ubaa8\ub378\ub9c1\ud558\uc5ec \ud6a8\uacfc\uc801 \uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544\uc744 \uae30\uc900\uc73c\ub85c \ud0c0\uac9f\ud305\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574, GamePoint\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc790\uac00 \uc571\ub178\ucd9c \uc704\uce58\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130 \ud65c\uc131\ud654\ub294 \uc218\ubc31 \uac00\uc9c0 \uc0ac\uc6a9\uc790 \uc218\uc900 \ubc0f \uacbd\ub9e4 \uad00\ub828 \uc18d\uc131\uc744 \uace0\ub824\ud55c \uc81c\ud488\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc791\ub144\uc5d0 \u201cGamePoint Bingo\u201d\uc5d0 \ub300\ud55c UA \ucea0\ud398\uc778 \uc6b4\uc601\uc5d0 \uad00\ud55c \ub17c\uc758\ub97c \uc2dc\uc791\ud588\uc744 \ub54c, GamePoint \ud300\uc740 \uc131\uacf5\ud558\uae30 \uc704\ud574 \uc774 \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc774\ud574\ud558\uace0 \uc6b0\ub9ac\uc5d0\uac8c \ub9e4\uc6b0 \ud611\uc870\uc801\uc774\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uccab \uc8fc \ub3d9\uc548 \ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450\uc5d0\uc11c eCPI KPI\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub9ac\ud150\uc158\uc744 \ub354\uc6b1 \ub192\uc774\uae30 \uc704\ud574 \ub3c5\uc790\uc801\uc778 \uc5f0\ub839 \ubc0f \uc131\ubcc4\uc608\uce21 \uc54c\uace0\ub9ac\uc998<\/strong>\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f\ud305\ub41c \uc7a0\uc7ac \uace0\uac1d\uc744 \ub354 \uc120\ubcc4\ud558\uace0 \uc131\ubcc4\uc5d0 \ub530\ub77c \uc5f0\ub839\ub300\uac00 \ub2e4\ub978 \uc0ac\uc6a9\uc790\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uac00 \ucd08\uc810\uc744 \ud1b5\ud574 \uac74\uac15\ud55c \ub9ac\ud150\uc158\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc785\ucc30\uac00\ub97c \ub192\uc774\uace0 \ub354 \ud070 \uaddc\ubaa8\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc73c\uba70 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc8fc\uc694 KPI\uac00 \uc544\ub2c8 \uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc800\ud76c \ubaa8\ub378\uc740 \uc9c0\ubd88 \uc758\uc0ac\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac8c\ud305\ud558\uace0 \ub192\uc740 ROAS \uc218\uc775\ub960\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\n

“Persona.ly\ub294 \ud568\uaed8 \uc77c\ud558\uae30\uc5d0 \uc88b\uc558\uc73c\uba70, \uc0ac\uc804 \uc124\uc815\ub41c KPI\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uc815\ud588\uc73c\uba70, \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ubaa8\ub4e0 \uc694\uccad\uc744 \ub9e4\uc6b0 \uc2e0\uc18d\ud788 \ucc98\ub9ac\ud574 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uad6c\ucd95\ud55c \uc2e0\ub8b0 \ub355\ubd84\uc5d0 \uc6b0\ub9ac\uc758 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc758 \ub354 \ub9ce\uc740 \uac8c\uc784\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\nMirko Bertoletti, UA @ GamePoint <\/cite><\/blockquote>\n\n\n\n

\uacb0\uacfc <\/h2>\n\n\n\n

\ub2e4\uc74c\uc740 2020\ub144 3\uc6d4 Android\uc5d0\uc11c GamePoint Bingo\uc6a9 UA\ub97c \uc2e4\ud589\ud55c Persona.ly \ubc0f \ud0c0\uc0ac DSP\uc758 \uc131\ub2a5 \ubaa9\ud45c\ub97c \uc124\uc815\ub41c \ubaa9\ud45c\uc640 \ube44\uad50\ud55c \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\"Android<\/figure>\n\n\n\n

\uc704\uc758 \uadf8\ub798\ud504\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 Persona.ly<\/strong>\ub294 KPI\ub97c \uc774\uae38 \uc218 \uc788\uc73c\uba70 \ubaa9\ud45c eCPI\ubcf4\ub2e4 23 %\ub0ae\uc740<\/strong> \ube44\uc6a9\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \uc81c\uacf5 \ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \ud3c9\uade0 DSP <\/a>\ubca4\uce58 \ub9c8\ud06c<\/strong>\ub294 KPI\ub97c \ucda9\uc871\ud558\uc9c0 \ubabb\ud558\uace0 \uc2e4\uc81c\ub85c \ubaa9\ud45c eCPI\ubcf4\ub2e4 45 % \ub354 \ub192\uc740<\/strong> \ube44\uc6a9\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly\uc640 \ub2e4\ub978 DSP\uc758 \ub9ac\ud150\uc158 \ube44\uc728\uc740 \uc11c\ub85c \ube44\uc2b7\ud558\uc5ec Persona.ly\uac00 \ub3d9\uc77c\ud55c \ud488\uc9c8\uc758 \uc0ac\uc6a9\uc790\ub97c \uc81c\uacf5\ud558\ub098 \ube44\uc6a9\uc740 \ud6e8\uc52c \uc800\ub834\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ub2e4\uc74c\uc740 2020\ub144 3\uc6d4\uc5d0 Persona.ly\uc640 iOS\uc758 GamePoint Bingo \uc6a9 DSP\ub97c ROAS \ubc0f eCPI \uce21\uba74\uc5d0\uc11c \ube44\uad50\ud55c \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"eCPI
\uc704\uc758 \uadf8\ub798\ud504\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 Persona.ly\ub294 ROAS\uac00 80% \uc774\uc0c1\ub418\ub294 \uc0ac\uc6a9\uc790\ub97c 10% \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/em> <\/figcaption><\/figure><\/div>\n\n\n

Persona.ly\ub294 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \uc2e4\uc9c8\uc801\uc73c\ub85c \ub192\uc740 \uc218\uc775\uc131\uc744 \uac00\uc9c4 \uc0ac\uc6a9\uc790\ub97c GamePoint\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\n

\u201cGamePoint \ud300\uacfc \ud611\uc5c5\uc740 \uc815\ub9d0 \ud6cc\ub96d\ud588\uace0, \uadf8\ub4e4\uc758 \uc778\ub0b4\uc640 \ud611\ub825\uc5d0 \ub300\ud55c \uc218\uc6a9\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ub2e4\ub978 \ube44\uc2b7\ud55c \ud50c\ub808\uc774\uc5b4\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc9e7\uc740 \ubc18\ubcf5 \ucea0\ud398\uc778\ub9cc\uc73c\ub85c eCPI \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \ucd94\uac00 \ud50c\ub7ab\ud3fc\uacfc \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud30c\ud2b8\ub108\uc27d\uc73c\ub85c \ube60\ub974\uac8c \ud559\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4. ” <\/p>\nJoseph Iris-Persona.ly\uc758 RTB \uc81c\ud488\ucc45\uc784\uc790 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 GamePoint 소개 GamePoint는 세계 최대의 소셜 게임 개발자 중 하나입니다. 매달 웹, 페이스북 및 모바일에서 1,000,000명의 고유 플레이어가 GamePoint의 게임을 즐깁니다. GamePoint 게임에는 세계에서 가장 높은 수익을 올리는 100대 게임도 포함되어 있습니다. 독특한 소셜 기능으로 인해 사용자는 하루 평균 120분을 플레이합니다. GamePoint의 최고 게임으로는 GamePoint Bingo와 RoyalDice가 있습니다. GamePoint는 전세계에서 뛰어난 … <\/p>\n

Continue reading “GamePoint Bingo \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,205,6],"tags":[708,705,322,4],"acf":[],"yoast_head":"\nGamePoint Bingo \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Read our latest case study with GamePoint, detailing our programmatic UA process for their leading title "GamePoint Bingo" and learn how we were able to lower the costs below the average DSP benchmark while maintaining the quality of the users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2020\/06\/gamepoint-bingo-\ud504\ub85c\uadf8\ub798\ubc0d\uc801-ua-\uc0ac\ub840-\uc5f0\uad6c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GamePoint Bingo \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c | Persona.ly - 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