{"id":1516,"date":"2020-06-09T13:01:15","date_gmt":"2020-06-09T13:01:15","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1516"},"modified":"2022-12-22T15:08:55","modified_gmt":"2022-12-22T15:08:55","slug":"%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acqusition-gamepoint-bingo","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/06\/%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acqusition-gamepoint-bingo\/","title":{"rendered":"\u0418\u0437\u0443\u0447\u0430\u0435\u043c \u043a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acqusition: GamePoint Bingo"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h4>\n\n\n\n

O GamePoint <\/h2>\n\n\n\n

GamePoint <\/a>\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e, \u0431\u043e\u043b\u0435\u0435 1 000 000 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442 \u0438\u0445 \u0438\u0433\u0440\u044b \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, Facebook \u0438 Mobile. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u0438\u0445 \u0438\u0433\u0440 \u0432\u0445\u043e\u0434\u044f\u0442 \u0432 \u0441\u043f\u0438\u0441\u043e\u043a 100 \u043b\u0443\u0447\u0448\u0438\u0445 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0445 \u0438\u0433\u0440 \u0432 \u043c\u0438\u0440\u0435. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0430\u043c, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c 120 \u043c\u0438\u043d\u0443\u0442 \u0432 \u0434\u0435\u043d\u044c. \u0418\u0445 \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f GamePoint Bingo<\/a> \u0438 RoyalDice<\/a>. <\/p>\n\n\n\n

\u0412 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 GamePoint \u0432\u044b\u0440\u0430\u0449\u0438\u0432\u0430\u044e\u0442 \u0431\u043b\u0435\u0441\u0442\u044f\u0449\u0438\u0445 \u0442\u0430\u043b\u0430\u043d\u0442\u043b\u0438\u0432\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. \u0421 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0441\u0432\u043e\u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0432 1998 \u0433\u043e\u0434\u0430 \u043e\u043d\u0438 \u0441\u0442\u0440\u043e\u044f\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u0440\u0438\u0441\u043a\u0438 \u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043a \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443. \u0418 \u0437\u0430 \u0441\u0447\u0451\u0442 \u044d\u0442\u043e\u0433\u043e, \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435 \u043e\u0442 \u0438\u0433\u0440\u044b \u0438 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439! <\/p>\n\n\n\n

\u041e Persona.ly<\/h2>\n\n\n\n

“Persona.ly – \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile user acquisition<\/a> \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a, \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b-\u0432\u0430 app \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u043e\u0432 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 <\/a>\u043d\u0430 \u0431\u0430\u0437\u0435 performance. <\/p>\n\n\n\n

Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c \u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0442\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h2>\n\n\n\n

Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 GamePoint \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043d\u0430\u0434 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b “GamePoint Bingo”, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0431\u0438\u043d\u0433\u043e, \u0441\u0442\u0440\u0435\u043c\u044f\u0441\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0431\u0430\u0437\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u043e\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0433\u043e eCPI \u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u043d\u0438\u044f KPI \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u0440\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438. <\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/h2>\n\n\n\n

\u0427\u0442\u043e\u0431\u044b \u0438\u043c\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0438\u0433\u0440, \u043a\u0430\u043a “GamePoint Bingo”, \u043d\u0435 \u0442\u0440\u0430\u0442\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u044b \u043d\u0430 \u0441\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445, \u043c\u044b \u043f\u0440\u043e\u0441\u0438\u043c \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 – \u0441\u043f\u0438\u0441\u043a\u043e\u043c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043f\u0438\u0441\u043a\u043e\u043c \u0432\u0441\u0435\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443\u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c “GamePoint Bingo”. \u041e\u0431\u0435 \u044d\u0442\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043d\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u043f\u0443\u0442\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 , \u0430 \u0442\u0430\u043a\u0436\u0435, \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP.<\/p>\n\n\n\n

\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0430\u043c \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u043f\u0440\u043e\u0444\u0438\u043b\u044f\u0445, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u0438\u0433\u0440, \u0442\u0430\u043a\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c, \u043a\u0430\u043a GamePoint \u0438 \u0434\u0440\u0443\u0433\u0438\u043c, \u0432\u043d\u0435\u0437\u0430\u0432\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0433\u0434\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u041e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0441\u043e\u0442\u043d\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043d\u0438\u043c\u0438 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0442\u043e\u0440\u0433\u043e\u0432, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u043d\u0430\u0448\u0435\u0433\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u043d\u0430\u0447\u0430\u043b\u0438 c\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e User Acquisition \u0441 “GamePoint Bingo” \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443, \u0442\u043e \u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0431\u044b\u043b\u0430 \u043e\u0447\u0435\u043d\u044c \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0430 \u0432 \u044d\u0442\u043e\u043c \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u043b\u0430, \u0447\u0442\u043e \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 \u0438\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0430\u043c \u0434\u0430\u043d\u043d\u044b\u0435 c\u0432\u043e\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u042d\u0442\u043e\u0442 \u0448\u0430\u0433 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 KPI \u043f\u043e eCPI \u043d\u0430 \u043e\u0431\u0435\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u0435\u0440\u0432\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. <\/p>\n\n\n\n

\u0412 \u0446\u0435\u043b\u044f\u0445 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e retention, \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043f\u043e\u043b\u0443 \u0438 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443<\/strong> \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u0445 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0445 \u0433\u0440\u0443\u043f\u043f\u0430\u0445. \u042d\u0442\u043e \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u0441\u0442\u0430\u0432\u043e\u043a, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f retention , \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0442\u043e \u043f\u043e\u0432\u0438\u043b\u0438\u044f\u043b\u043e \u043d\u0430 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 ROAS, \u0445\u043e\u0442\u044f \u044d\u0442\u043e \u0438 \u043d\u0435 \u0431\u044b\u043b \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 KPI, \u0447\u0442\u043e \u044f\u0441\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441 \u0442\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u043d\u0430\u0446\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c \u0432\u043d\u0443\u0442\u0440\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f <\/p>\n\n\n\n

\n

“\u0421 Persona.ly \u0431\u044b\u043b\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c. \u041e\u043d\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043d\u0443\u0436\u043d\u044b\u0445 KPI, \u0430 \u043a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d\u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u043d\u0430\u0448 \u0437\u0430\u043f\u0440\u043e\u0441. \u0414\u043e\u0432\u0435\u0440\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0431\u044b\u043b\u043e \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u043e \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430, \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043d\u0430\u0441 \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043c\u044b \u0441\u0442\u0430\u043b\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Persona.ly \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0433\u0440 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e.” <\/p>\nMirko Bertoletti, UA @ GamePoint <\/cite><\/blockquote>\n\n\n\n

\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h2>\n\n\n\n

\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441 Persona.ly \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 DSP<\/a>, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u043b\u0438 GamePoint Bingo \u043d\u0430 Android \u0432 \u043c\u0430\u0440\u0442\u0435 2020 \u0433\u043e\u0434\u0430. <\/p>\n\n\n\n

\"Android<\/figure>\n\n\n\n

\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0435 \u0432\u044b\u0448\u0435, Persona.ly \u0441\u043c\u043e\u0433 \u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0442\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u044b\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u0434 \u043d\u0438\u043c\u0438 KPI \u0438 \u0438\u043c \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043d\u044b\u0439 \u043f\u043e \u0446\u0435\u043d\u0435 \u043d\u0430 23% \u043d\u0438\u0436\u0435<\/strong>, \u0447\u0435\u043c \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0439 eCPI, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a \u0434\u0440\u0443\u0433\u0443\u0445 DSP \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u043b KPI \u0438 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430 45% \u0431\u043e\u043b\u044c\u0448\u0435<\/strong>, \u0447\u0435\u043c \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0439 \u043d\u0430\u043c\u0438 eCPI. <\/p>\n\n\n\n

\u0412 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 DSP, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e retention \u0443 Persona.ly \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u044b, \u043e\u0434\u043d\u0430\u043a\u043e, Persona.ly \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u043e\u0439 \u0446\u0435\u043d\u0435.<\/strong><\/p>\n\n\n\n

\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 Persona.ly \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 DSP, \u0442\u0430\u043a\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u043a\u0430\u043a ROAS \u0438 eCPI \u043f\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e GamePoint Bingo \u043d\u0430 IOS, \u0432 \u043c\u0430\u0440\u0442\u0435 2020 \u0433\u043e\u0434\u0430. <\/p>\n\n\n

\n
\"eCPI
\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u0438\u0437 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u0432\u044b\u0448\u0435, Persona.ly \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430 10% \u043c\u0435\u043d\u044c\u0448\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0432 ROAS \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 80%, \u043d\u0435\u0436\u0435\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 <\/figcaption><\/figure><\/div>\n\n\n

Persona.ly \u0441\u043c\u043e\u0433 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c GamePoint \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0445\u043e\u0434\u043d\u044b\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u0440\u0438 \u043c\u0435\u043d\u044c\u0448\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f.<\/strong><\/p>\n\n\n\n

\n

“\u0421 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 GamePoint \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u0418\u0445 \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u043e\u0442\u0440\u044b\u0442\u043e\u0441\u0442\u044c, \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u043d\u0430\u043c \u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0442\u0438 KPI \u043f\u043e eCPI \u043f\u043e\u0441\u043b\u0435 \u0432\u0441\u0435\u0433\u043e \u043b\u0438\u0448\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043f\u0435\u0440\u0432\u044b\u0445 \u0448\u0430\u0433\u043e\u0432, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043c\u044b \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0438\u043b\u0438 \u043d\u0430\u0448\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u043f\u043e \u0434\u0440\u0443\u0433\u0438\u043c \u043f\u043b\u0430\u0442\u0438\u0444\u043e\u0440\u043c\u0430\u043c \u0438 \u0440\u044b\u043d\u043a\u0430\u043c” <\/p>\n Joseph Iris – RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF O GamePoint GamePoint является одним из крупнейших в мире разработчиков социальных игр. Ежемесячно, более 1 000 000 уникальных пользователей посещают их игры в Интернете, Facebook и Mobile. Некоторые из их игр входят в список 100 лучших зарабатывающих игр в мире. Благодаря уникальным социальным механикам, пользователи играют в среднем 120 минут в день. … <\/p>\n

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