{"id":1565,"date":"2020-08-25T11:11:18","date_gmt":"2020-08-25T11:11:18","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1565"},"modified":"2022-12-22T15:14:36","modified_gmt":"2022-12-22T15:14:36","slug":"%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-crazy-defense-heroes","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/08\/%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-programmatic-user-acquisition-crazy-defense-heroes\/","title":{"rendered":"\u041a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Crazy Defense Heroes"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n

Animoca Brands Intro <\/h2>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Animoca Brands – \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0431\u043b\u043e\u043a-\u0447\u0435\u0439\u043d \u0438\u0433\u0440 \u0441 \u043e\u0444\u0438\u0441\u0430\u043c\u0438 \u0432 \u0413\u043e\u043d\u043a\u043e\u043d\u0433\u0435, \u0421\u0428\u0410, \u042e\u0436\u043d\u043e\u0439 \u041a\u043e\u0440\u0435\u0435, \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438, \u0410\u0440\u0433\u0435\u043d\u0442\u0438\u043d\u0435 \u0438 \u0427\u0435\u0445\u0438\u0438.
\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Animoca Brands \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0431\u043b\u043e\u043a-\u0447\u0435\u0439\u043d \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0433\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u043f\u0430\u0431\u043b\u0438\u0448\u0438\u043d\u0433\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. <\/p>\n\n\n\n

\u0418\u0445 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0438\u0433\u0440\u044b “The Sandbox”, “Crazy Kings” \u0438 “Crazy Defense Heroes” \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u0440\u0441\u043a\u0438\u043c\u0438.
\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Animoca Brands \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043f\u043e\u0434 \u0442\u0430\u043a\u0438\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u043a\u0430\u043a Formula 1\u00ae, Marvel, Garfield, Snoopy, Thomas & Friends\u2122, Power Rangers, MotoGP \u0438 Doraemon.<\/p>\n\n\n\n

Persona.ly Intro <\/h2>\n\n\n\n

Persona.ly – \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile user acquisition<\/a> \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a, \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b-\u0432\u0430 app \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u043e\u0432 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 <\/a>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u0431\u0430\u0437\u0435 performance. <\/p>\n\n\n\n

Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c \u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0442\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h2>\n\n\n\n

Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Animoca Brands \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b \u201cCrazy Defense Heroes,\u201d \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f, \u043a\u0430\u043a ROAS. <\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/h2>\n\n\n\n

\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 SSP \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500 000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 In-app \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043d\u0430 \u0431\u0430\u0437\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e In-app UA. \u041c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0443\u0440\u0435\u043c\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 Animoca Brands. <\/p>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u0432 \u0430\u043f\u0440\u0435\u043b\u0435 \u043c\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0438\u0433\u0440\u044b \u043f\u043e UA \u201cCrazy Defense Heroes\u201d \u043e\u0442 Animoca Brands \u043d\u0430 \u042f\u043f\u043e\u043d\u0438\u044e\/iOS, \u043d\u0430\u0448\u0438\u043c \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0431\u044b\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u041c\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0436\u0430\u043d\u0440\u0430\u043c – Tower Defense, Strategy \u0438 Card Games. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e, \u0443\u0440\u043e\u0432\u043d\u0435\u043c Retention D1 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0436\u0430\u043d\u0440\u0430.<\/p>\n\n\n\n

\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0438\u0437\u0443\u0447\u0430\u043b\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0438\u043b\u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0438\u0445 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0438 \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u043f\u0435\u0440\u0435\u0434 \u043d\u0430\u043c\u0438 ROAS KPI.
\u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0433\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0432 45 \u0434\u043d\u0435\u0439. <\/p>\n\n\n\n

\u0418\u0442\u043e\u0433\u0438 <\/h2>\n\n\n
\n
\""Crazy<\/figure><\/div>\n\n\n
\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Animoca Brands \u0431\u044b\u043b\u0430 \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0439 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0439. \u041e\u043d\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043d\u0430\u043c \u0432\u0441\u044e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e Data \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438\u0445 ROAS KPI \u0432 \u0436\u0430\u043d\u0440\u0435 Tower Defense \u043d\u0430 \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c \u044f\u043f\u043e\u043d\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435. <\/p>\nMaor Kreichman, VP, Strategic Partnerships @ Persona.ly <\/cite><\/blockquote>\n\n\n

\n
\"\u041c\u044b<\/figure><\/div>\n\n\n
\n

\u0411\u044b\u043b\u043e \u043f\u0440\u0438\u044f\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Persona.ly. \u041e\u043d\u0438 \u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0441 \u043d\u0430\u043c\u0438 \u043f\u043b\u0430\u043d\u0430\u043c\u0438 \u043f\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u043d\u0430\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0437\u0430\u0434\u0430\u0447, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043b\u0435\u0434\u0438\u043b\u0438 \u0437\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043c\u044b \u0431\u044b\u043b\u0438 \u0432 \u043a\u0443\u0440\u0441\u0435 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0448\u0430\u0433\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u044b. \u0412 \u0445\u043e\u0434\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043d\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 performance \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u0442\u044c \u043d\u0430\u0448\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 ROAS.<\/p>\nCindy Kong, Senior Product Associate @ Animoca Brands <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF Animoca Brands Intro Компания Animoca Brands – глобальный разработчик и издатель мобильных и блок-чейн игр с офисами в Гонконге, США, Южной Корее, Финляндии, Аргентине и Чехии. Компания Animoca Brands является лидером в области цифровых развлечений используя блок-чейн технологии, геймификации и технологии искусственного интеллекта в разработке и паблишинге широкого ассортимента мобильных продуктов. Их … <\/p>\n

Continue reading “\u041a\u0435\u0439\u0441 \u043f\u043e Programmatic User Acquisition: Crazy Defense Heroes”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[373],"tags":[829,831,833,835,837],"acf":[],"yoast_head":"\nPersona.ly exceeds Animoca Brands' KPIs in a mobile campaign for Crazy Defense Heroes | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly's programmatic mobile user acquisition campaign for Animoca Brands' leading title "Crazy Defense Heroes" exceeded their ROAS KPIs by 70%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/08\/\u043a\u0435\u0439\u0441-\u043f\u043e-programmatic-user-acquisition-crazy-defense-heroes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona.ly exceeds Animoca Brands' KPIs in a mobile campaign for Crazy Defense Heroes | Persona.ly - 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