{"id":1593,"date":"2020-08-27T08:10:53","date_gmt":"2020-08-27T08:10:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1593"},"modified":"2020-08-27T08:10:53","modified_gmt":"2020-08-27T08:10:53","slug":"%ed%81%ac%eb%a0%88%ec%9d%b4%ec%a7%80-%eb%94%94%ed%8e%9c%ec%8a%a4-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/08\/%ed%81%ac%eb%a0%88%ec%9d%b4%ec%a7%80-%eb%94%94%ed%8e%9c%ec%8a%a4-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_animoca_case_study_digital_kr_1b.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc (opens in a new tab)\">\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">Animoca Brands \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ud64d\ucf69, \ubbf8\uad6d, \ub300\ud55c\ubbfc\uad6d, \ud540\ub780\ub4dc, \uc544\ub974\ud5e8\ud2f0\ub098, \uccb4\ucf54\uc5d0 \uc9c0\uc0ac\ub97c \ub454 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \ubc0f \ube14\ub85d\uccb4\uc778 \uac8c\uc784\uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc785\ub2c8\ub2e4. \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ube14\ub85d\uccb4\uc778, \uac8c\uc784\ud654 \ubc0f \uc778\uacf5\uc9c0\ub2a5 \uae30\uc220\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub514\uc9c0\ud138 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubd84\uc57c\uc758 \ub9ac\ub354\ub85c\uc11c \uad11\ubc94\uc704\ud55c \ubaa8\ubc14\uc77c \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uac1c\ubc1c\ud558\uace0 \ud37c\ube14\ub9ac\uc2f1\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc758 \uc8fc\uc694 \uc624\ub9ac\uc9c0\ub110 \ud0c0\uc774\ud2c0\uc5d0\ub294 \uc0cc\ub4dc\ubc15\uc2a4, \ud06c\ub808\uc774\uc9c0 \ud0b9\uc988 \ubc0f \ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ub610\ud55c Formula 1\u00ae, Marvel, Garfield, Snoopy, Thomas &amp; Friends\u2122, Power Rangers, MotoGP \ubc0f Doraemon\uacfc \uac19\uc740 \uc778\uae30\uc788\ub294 \uac8c\uc784 IP\uc744 \ubc14\ud0d5\uc73c\ub85c \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c <a href=\"https:\/\/persona.ly\/ko\/programmatic-ua\">\ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c <\/a>\uc8fc\ub3c4\ud558\ub294 \uae30\uc220\uc81c\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc73c\ub85c \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801 \uc785\ucc30\uc790 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\uacfc \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c UA \ubc0f <a href=\"https:\/\/persona.ly\/ko\/programmatic-re-engagement\">\ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744<\/a> \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \ub2e8\uc21c\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \ubc1c\uacac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \uc571 \uc131\uc7a5\uc5d0 \ub3c4\ub2ec\ud558\uace0 ROAS KPI\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud558\uc5ec \uc778\uc571 \uad6c\ub9e4 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc640 \uacf5\ub3d9\uc73c\ub85c &#8220;\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988&#8221;\ub77c\ub294 \uc8fc\uc694 \ud0c0\uc774\ud2c0\uc5d0 \ub300\ud574 \ud611\uc5c5\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ubc29\ubc95<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2f9\uc0ac\uc758 \uace0\uc720\uc758<a href=\"https:\/\/persona.ly\/ko\/programmatic-dsp\"> \ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uba70 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130\uc640 DMP\uc758 \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 UA \ucea0\ud398\uc778\uc744 \uc2dc\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ubc30\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc778\ud504\ub77c\ub97c \ud1b5\ud574 \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c\uc571 \uac1c\ubc1c\uc790\uac00 \uac8c\uc784\uacfc \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\ub09c 4\uc6d4 iOS\uc5d0\uc11c \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc758 &#8216;\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988 &#8216;\ub97c \uc704\ud55c UA \ucea0\ud398\uc778\uc744 \uc77c\ubcf8\uc5d0\uc11c \uc2dc\uc791\ud588\uc744 \ub54c \ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc740 \uc758\ub3c4 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud0c0\uc6cc \ub514\ud39c\uc2a4, \uc804\ub7b5 \ubc0f \uce74\ub4dc \uac8c\uc784\uacfc \uac19\uc740 \uc5ec\ub7ec \uad00\ub828 \uc7a5\ub974\uc5d0 \uc9c1\uc811\uc801 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\ub974\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 D1 \uc720\uc9c0\uc728\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8 \ub2e4\uc74c \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc124\uce58 \ub2f9\uc77c\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ucc38\uc5ec\ud558\uac70\ub098 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uace0 \uacb0\uad6d \uc0ac\uc804\uc5d0 \uc815\ud55c ROAS KPI\ub97c \uc0c1\ud68c\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub610\ud55c 45\uc77c\uc758 \ud68c\uc218\uae30\uac04\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\uacfc<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/08\/img_chart_1a@2x-5-1024x548.png\" alt=\"&quot;Crazy Defense Heroes&quot; iOS campaign results in Japan, between April to June 2020 \" class=\"wp-image-1594\" width=\"768\" height=\"411\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Persona.ly \ud300\uacfc \ud568\uaed8 \ud611\uc5c5\ud558\uac8c \ub418\uc5b4 \uae30\ubee4\uc2b5\ub2c8\ub2e4. Persona.ly\ub294 \uc6b0\ub9ac\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uacc4\ud68d\uc744 \uacf5\uc720\ud558\uace0 \ub17c\uc758\ud558\uace0 \uc6b0\ub9ac\uac00 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud574 \uba85\ud655\ud558\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 \uadf8\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uac80\ud1a0\ud558\uace0 \ubaa9\ud45c ROAS\ub97c \ucd08\uacfc\ud558\uae30 \uc704\ud574 \ucd5c\uc801\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n<cite>Cindy Kong, Animoca Brands\uc758 \uc218\uc11d \uc81c\ud488 \ub2f4\ub2f9\uc790<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/08\/img_recoup_1a@2x-4.png\" alt=\"45\uc77c\ub9cc\uc5d0 \ud68c\uc218\uae30\uac04\uc5d0 \ub3c4\ub2ec\" class=\"wp-image-1596\" width=\"515\" height=\"272\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ud300\uc740 \ud611\uc870\uc801\uc774\uace0 \uc758\uc0ac \uc18c\ud1b5\uc774 \uc6d0\ud65c\ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc77c\ubcf8 \uc2dc\uc7a5\uc5d0\uc11c \ud0c0\uc6cc \ub514\ud39c\uc2a4\uc758 \ud2b9\uc815 \uc7a5\ub974\uc5d0\uc11c ROAS KPI\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc774\ub97c \ucd08\uacfc\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \ucd08\uae30 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<cite>Maor Kreichman, VP, \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed @ Persona.ly<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#49324;&#47168; &#50672;&#44396; PDF &#45796;&#50868;&#47196;&#46300; Animoca Brands &#49548;&#44060; &#50528;&#45768;&#47784;&#52852; &#48652;&#47004;&#46300;&#45716; &#54861;&#53097;, &#48120;&#44397;, &#45824;&#54620;&#48124;&#44397;, &#54592;&#46976;&#46300;, &#50500;&#47476;&#54760;&#54000;&#45208;, &#52404;&#53076;&#50640; &#51648;&#49324;&#47484; &#46164; &#44544;&#47196;&#48268; &#47784;&#48148;&#51068; &#48143; &#48660;&#47197;&#52404;&#51064; &#44172;&#51076;&#44060;&#48156;&#49324;&#51060;&#51088; &#54140;&#48660;&#47532;&#49492;&#51077;&#45768;&#45796;. &#50528;&#45768;&#47784;&#52852; &#48652;&#47004;&#46300;&#45716; &#48660;&#47197;&#52404;&#51064;, &#44172;&#51076;&#54868; &#48143; &#51064;&#44277;&#51648;&#45733; &#44592;&#49696;&#51012; &#51204;&#47928;&#51004;&#47196; &#54616;&#45716; &#46356;&#51648;&#53560; &#50644;&#53552;&#53580;&#51064;&#47676;&#53944; &#48516;&#50556;&#51032; &#47532;&#45908;&#47196;&#49436; &#44305;&#48276;&#50948;&#54620; &#47784;&#48148;&#51068; &#51228;&#54408; &#54252;&#53944;&#54260;&#47532;&#50724;&#47484; &#44060;&#48156;&#54616;&#44256; &#54140;&#48660;&#47532;&#49905;&#54633;&#45768;&#45796;. &#50528;&#45768;&#47784;&#52852; &#48652;&#47004;&#46300;&#51032; &#51452;&#50836; &#50724;&#47532;&#51648;&#45328; &#53440;&#51060;&#53952;&#50640;&#45716; &#49356;&#46300;&#48149;&#49828;, &#53356;&#47112;&#51060;&#51648; &#53433;&#51592; &#48143; &#53356;&#47112;&#51060;&#51648; &#46356;&#54172;&#49828; &#55176;&#50612;&#47196;&#51592;&#44032; &#51080;&#49845;&#45768;&#45796;. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2020\/08\/%ed%81%ac%eb%a0%88%ec%9d%b4%ec%a7%80-%eb%94%94%ed%8e%9c%ec%8a%a4-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,16,22],"tags":[68,102,177,183,217,279,280],"class_list":["post-1593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights-ko","category-mobile","category-partners-ko","tag-animoca-brands","tag-crazy-defense-heroes","tag-mobile-games","tag-mobile-user-acquisition","tag-programmatic-ua","tag-279","tag------defense"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persona.ly exceeds Animoca Brands&#039; KPIs in a mobile campaign for Crazy Defense Heroes | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Persona.ly&#039;s programmatic mobile user acquisition 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