{"id":1593,"date":"2020-08-27T08:10:53","date_gmt":"2020-08-27T08:10:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1593"},"modified":"2022-12-22T15:19:12","modified_gmt":"2022-12-22T15:19:12","slug":"%ed%81%ac%eb%a0%88%ec%9d%b4%ec%a7%80-%eb%94%94%ed%8e%9c%ec%8a%a4-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/08\/%ed%81%ac%eb%a0%88%ec%9d%b4%ec%a7%80-%eb%94%94%ed%8e%9c%ec%8a%a4-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

Animoca Brands \uc18c\uac1c<\/h2>\n\n\n\n

\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ud64d\ucf69, \ubbf8\uad6d, \ub300\ud55c\ubbfc\uad6d, \ud540\ub780\ub4dc, \uc544\ub974\ud5e8\ud2f0\ub098, \uccb4\ucf54\uc5d0 \uc9c0\uc0ac\ub97c \ub454 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \ubc0f \ube14\ub85d\uccb4\uc778 \uac8c\uc784\uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc785\ub2c8\ub2e4. \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ube14\ub85d\uccb4\uc778, \uac8c\uc784\ud654 \ubc0f \uc778\uacf5\uc9c0\ub2a5 \uae30\uc220\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub514\uc9c0\ud138 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubd84\uc57c\uc758 \ub9ac\ub354\ub85c\uc11c \uad11\ubc94\uc704\ud55c \ubaa8\ubc14\uc77c \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uac1c\ubc1c\ud558\uace0 \ud37c\ube14\ub9ac\uc2f1\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc758 \uc8fc\uc694 \uc624\ub9ac\uc9c0\ub110 \ud0c0\uc774\ud2c0\uc5d0\ub294 \uc0cc\ub4dc\ubc15\uc2a4, \ud06c\ub808\uc774\uc9c0 \ud0b9\uc988 \ubc0f \ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ub294 \ub610\ud55c Formula 1\u00ae, Marvel, Garfield, Snoopy, Thomas & Friends\u2122, Power Rangers, MotoGP \ubc0f Doraemon\uacfc \uac19\uc740 \uc778\uae30\uc788\ub294 \uac8c\uc784 IP\uc744 \ubc14\ud0d5\uc73c\ub85c \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c <\/a>\uc8fc\ub3c4\ud558\ub294 \uae30\uc220\uc81c\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc73c\ub85c \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801 \uc785\ucc30\uc790 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\uacfc \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744<\/a> \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \ub2e8\uc21c\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \ubc1c\uacac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

Persona.ly\ub294 \uc571 \uc131\uc7a5\uc5d0 \ub3c4\ub2ec\ud558\uace0 ROAS KPI\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud558\uc5ec \uc778\uc571 \uad6c\ub9e4 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc640 \uacf5\ub3d9\uc73c\ub85c “\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988”\ub77c\ub294 \uc8fc\uc694 \ud0c0\uc774\ud2c0\uc5d0 \ub300\ud574 \ud611\uc5c5\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\ubc95<\/h2>\n\n\n\n

\ub2f9\uc0ac\uc758 \uace0\uc720\uc758 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uba70 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130\uc640 DMP\uc758 \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 UA \ucea0\ud398\uc778\uc744 \uc2dc\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ubc30\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc778\ud504\ub77c\ub97c \ud1b5\ud574 \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c\uc571 \uac1c\ubc1c\uc790\uac00 \uac8c\uc784\uacfc \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc9c0\ub09c 4\uc6d4 iOS\uc5d0\uc11c \uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\uc758 ‘\ud06c\ub808\uc774\uc9c0 \ub514\ud39c\uc2a4 \ud788\uc5b4\ub85c\uc988 ‘\ub97c \uc704\ud55c UA \ucea0\ud398\uc778\uc744 \uc77c\ubcf8\uc5d0\uc11c \uc2dc\uc791\ud588\uc744 \ub54c \ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc740 \uc758\ub3c4 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud0c0\uc6cc \ub514\ud39c\uc2a4, \uc804\ub7b5 \ubc0f \uce74\ub4dc \uac8c\uc784\uacfc \uac19\uc740 \uc5ec\ub7ec \uad00\ub828 \uc7a5\ub974\uc5d0 \uc9c1\uc811\uc801 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\ub974\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 D1 \uc720\uc9c0\uc728\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8 \ub2e4\uc74c \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc124\uce58 \ub2f9\uc77c\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ucc38\uc5ec\ud558\uac70\ub098 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uace0 \uacb0\uad6d \uc0ac\uc804\uc5d0 \uc815\ud55c ROAS KPI\ub97c \uc0c1\ud68c\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub610\ud55c 45\uc77c\uc758 \ud68c\uc218\uae30\uac04\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uacb0\uacfc<\/h2>\n\n\n
\n
\""Crazy<\/figure><\/div>\n\n\n
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Persona.ly \ud300\uacfc \ud568\uaed8 \ud611\uc5c5\ud558\uac8c \ub418\uc5b4 \uae30\ubee4\uc2b5\ub2c8\ub2e4. Persona.ly\ub294 \uc6b0\ub9ac\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uacc4\ud68d\uc744 \uacf5\uc720\ud558\uace0 \ub17c\uc758\ud558\uace0 \uc6b0\ub9ac\uac00 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud574 \uba85\ud655\ud558\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 \uadf8\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uac80\ud1a0\ud558\uace0 \ubaa9\ud45c ROAS\ub97c \ucd08\uacfc\ud558\uae30 \uc704\ud574 \ucd5c\uc801\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\nCindy Kong, Animoca Brands\uc758 \uc218\uc11d \uc81c\ud488 \ub2f4\ub2f9\uc790<\/cite><\/blockquote>\n\n\n

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\"45\uc77c\ub9cc\uc5d0<\/figure><\/div>\n\n\n
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\uc560\ub2c8\ubaa8\uce74 \ube0c\ub79c\ub4dc\ud300\uc740 \ud611\uc870\uc801\uc774\uace0 \uc758\uc0ac \uc18c\ud1b5\uc774 \uc6d0\ud65c\ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc77c\ubcf8 \uc2dc\uc7a5\uc5d0\uc11c \ud0c0\uc6cc \ub514\ud39c\uc2a4\uc758 \ud2b9\uc815 \uc7a5\ub974\uc5d0\uc11c ROAS KPI\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc774\ub97c \ucd08\uacfc\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \ucd08\uae30 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\nMaor Kreichman, VP, \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed @ Persona.ly<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 Animoca Brands 소개 애니모카 브랜드는 홍콩, 미국, 대한민국, 핀란드, 아르헨티나, 체코에 지사를 둔 글로벌 모바일 및 블록체인 게임개발사이자 퍼블리셔입니다. 애니모카 브랜드는 블록체인, 게임화 및 인공지능 기술을 전문으로 하는 디지털 엔터테인먼트 분야의 리더로서 광범위한 모바일 제품 포트폴리오를 개발하고 퍼블리싱합니다. 애니모카 브랜드의 주요 오리지널 타이틀에는 샌드박스, 크레이지 킹즈 및 크레이지 디펜스 히어로즈가 있습니다. … <\/p>\n

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