{"id":1642,"date":"2020-09-22T12:41:53","date_gmt":"2020-09-22T12:41:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1642"},"modified":"2022-12-22T15:24:50","modified_gmt":"2022-12-22T15:24:50","slug":"kefir%ec%9d%98-last-day-on-earth-%eb%a6%ac%ed%83%80%ea%b2%9f%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/09\/kefir%ec%9d%98-last-day-on-earth-%eb%a6%ac%ed%83%80%ea%b2%9f%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8\/","title":{"rendered":"Kefir’\uc758 “Last Day on Earth” \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

Kefir! \uc18c\uac1c <\/h2>\n\n\n\n

Kefir<\/a>!<\/strong>\ub294 Last Day on Earth<\/a>, Grim Soul, Turyaga, Metro 2033, Eastern Front \ub4f1\uc758 \ud788\ud2b8\uc791\uc73c\ub85c \uc720\uba85\ud55c \uac8c\uc784 \uac1c\ubc1c \uc2a4\ud29c\ub514\uc624\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \ud575\uc2ec \ud504\ub85c\uc81d\ud2b8\ub294 25\uc5b5 \ud68c \uc774\uc0c1 \ub2e4\uc6b4\ub85c\ub4dc\ub418\uc5b4 \uc804 \uc138\uacc4 \uc5ec\ub7ec \uad6d\uac00 \ucc28\ud2b8\uc5d0\uc11c 1\uc704\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4 \uc790\uc2e0\uc774 \uac8c\uc774\uba38\uc774\uae30 \ub54c\ubb38\uc5d0 \uac8c\uc784\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub3c4\uc804\uc801\uc778 \uc791\uc5c5\uc744 \uc2a4\uc2a4\ub85c \uc815\ud558\uace0 \uc790\uc2e0\ub4e4\uc774 \ud50c\ub808\uc774\ud558\uace0 \uc2f6\uc740 \uac8c\uc784\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c<\/strong><\/h2>\n\n\n\n

Persona.ly<\/strong>\ub294 \ube0c\ub79c\ub4dc\uc640 \uc571\uac1c\ubc1c\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc8fc\ub3c4\ud558\ub294 \uc560\ub4dc\ud14c\ud06c \ud68c\uc0ac\ub85c \uc804\uc138\uacc4 \ub300\uc0c1\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc73c\uba70 \ud55c\uad6d, \ubbf8\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0\uc11c \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\ucc3d\uc801\uc778 \uc785\ucc30\uc2dc\uc2a4\ud15c \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud55c \uc131\uacfc\uae30\ubc18\uc758 \uc815\uad50\ud558\uac8c \ud0c0\uac9f\ud305\ub41c UA <\/a>\ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744<\/a> \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly<\/strong>\ub294 \ud30c\ud2b8\ub108\uc758 \ub2e8\uc21c\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801 \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c <\/strong><\/h2>\n\n\n\n

Persona.ly<\/strong>\ub294 Kefir<\/a>!<\/strong>\uc640 \ud568\uaed8 \ubbf8\uad6d, \ub3c5\uc77c, \uc601\uad6d, \uce90\ub098\ub2e4 \ubc0f \ud55c\uad6d\uc5d0\uc11c \uac04\ud310 \ud0c0\uc774\ud2c0\uc778 “Last Day on Earth”\uc758 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc73c\uba70, \ud50c\ub808\uc774\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc774\uace0 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uc18c\uac1c\ud558\uba70 IAP\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\ubc95 <\/strong><\/h2>\n\n\n\n

\ub2f9\uc0ac\uc758 \ub3c5\ucc3d\uc801\uc778 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \uc5f0\ub3d9\ub418\uc5b4 \ucd08\ub2f9 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \ud6a8\uacfc\uc801\uc778 UA \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574 \uc2e4\uc2dc\uac04 \uc694\uccad\ub370\uc774\ud130 \ubc0f DMP\uc758 \uc9d1\uacc4\ub370\uc774\ud130\ub97c \uae30\ubc18\ud55c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \uc124\uacc4\ub41c \uc778\ud504\ub77c\ub97c \ud1b5\ud574 Kefir<\/a>!<\/strong> \uac19\uc740 \ubaa8\ubc14\uc77c \uc571\uac1c\ubc1c\uc0ac\uac00 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0 \uc811\uadfc\ud558\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Kefir<\/a>!<\/strong>\uc758 “Last Day on Earth<\/a>“\uc5d0 \ub300\ud55c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \uc800\ud76c\ub294 Kefir<\/a>! <\/strong>\ud300\uc758 \ub178\ud558\uc6b0\ub85c \uc5b4\ub5a4 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud574\uc57c \ud560\uc9c0 \uc27d\uac8c \uc815\ud560 \uc218 \uc788\uc5c8\uace0 Appsflyer\uc758 Audience<\/a> \uae30\ub2a5\uacfc \ud1b5\ud569\ub418\uc5b4 \ubc31\uc5d4\ub4dc\uc5d0\uc11c \uac04\ub2e8\ud558\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc5f0\ub3d9 \uc791\uc5c5\uc740 \uc0ac\uc804\uc5d0 \uc815\uc758\ub41c \ub3d9\uc801 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\uc5ec \ud0c0\uc784\ub77c\uc778\uc744 \uc2e0\uc18d\ud558\uac8c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc591\ud55c \uac8c\uc7ac \uc704\uce58\uc5d0\uc11c \uc138\uc158\uc758 \ub2e4\uc591\ud55c \uc811\uc810\uc73c\ub85c \uad11\uace0\uc5d0 \ub300\ud55c \ubc18\uc751\uc744 \uc0d8\ud50c\ub9c1\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc77c\uc8fc\uc77c\uac04 \ud0d0\uc0c9\uc744 \ud55c \ud6c4, \uac01 \uad6d\uac00 \ubc0f \uad11\uace0 \uc720\ud615\uc5d0 \ub300\ud55c \ud0c0\uac9f\ud305 \ubaa8\ub378 (\uc218\ubc31 \uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \uc138\uc158, \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubc0f \ucee8\ud14d\uc2a4\ud2b8 \uad00\ub828 \uae30\ub2a5 \ud3ec\ud568)\uc744 \uc124\uc815\ud558\uc5ec \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc6a9\uc744 \ube60\ub974\uac8c \uc904\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8 \uc774\ud6c4 \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \ud65c\uc131\ud654\ub41c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uace0 \uccab \uc138\uc158\uc5d0\uc11c \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uc5ec \uc720\uc0ac\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \ub2e4\ub978 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uace0 \ub9c8\uce68\ub0b4 \uc0ac\uc804\uc5d0 \uc815\ud55c KPI\ub97c \ucd08\uacfc\ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"
CPA \ubaa9\ud45c\ub97c 3\uc8fc\ucc28\uc5d0 \ub2ec\uc131\ud558\uc600\uc73c\uba70 \uc804\ubc18\uc801\uc73c\ub85c \uc0c1\uc2b9 \ucd94\uc138\ub97c \uc720\uc9c0\ud558\uc5ec \ub9c8\uce68\ub0b4 KPI\ubcf4\ub2e4 50% \ub0ae\uc740 CPA\ub97c \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4<\/strong>. <\/figcaption><\/figure><\/div>\n\n
\n
\"
\uc2e4\uc81c\ub85c 60\uc77c\uc9f8\uc5d0 \ub2ec\uc131\ud558\ub294 \uac83\uc73c\ub85c \uc124\uc815\ub41c ROAS \ubaa9\ud45c\ub294 2\uc8fc\ucc28 30\uc77c\uc9f8\uc5d0 \uc774\ubbf8 \ub3c4\ub2ec\ud558\uc600\uc73c\uba70<\/strong> \ub9c8\uce68\ub0b4 KPI\ub97c \ub450 \ubc30 \uc774\uc0c1 \ucd08\uacfc \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4<\/strong>. <\/figcaption><\/figure><\/div>\n\n
\n
\"Yan<\/figure><\/div>\n\n\n
\n

\uc6b0\ub9ac\ub294 Kefir!\uc758 \ud30c\ud2b8\ub108\ub4e4\uacfc \ube60\ub974\uac8c \uc798 \ud1b5\ud558\uc600\uc2b5\ub2c8\ub2e4! \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba74\uc11c \ub370\uc774\ud130 \uacf5\uc720\uc640 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uce5c \ud22c\uba85\uc131 \ub355\ubd84\uc5d0 KPI\ub97c \uc870\uae30\uc5d0 \ub2ec\uc131\ud558\uace0 \uacb0\uad6d\uc740 \ucd08\uacfc\ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\nYan Reizin, Persona.ly\uc758 CIS \uc9c0\uc5ed \ub9e4\ub2c8\uc800<\/cite><\/blockquote>\n\n\n

\n
\"Michael<\/figure><\/div>\n\n\n
\n

\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc7a0\uc7ac \uace0\uac1d \uae30\ub2a5\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud574 \ubcf4\ub294 \uac83\uc740 \uc88b\uc740 \uc120\ud0dd\uc785\ub2c8\ub2e4. Kefir!\uc640 \uac19\uc740 \uad11\uace0\uc8fc\uc640 \uac19\uc774 \uc77c\ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4! \uadf8\ub9ac\uace0 Persona.ly\uc640 \uac19\uc740 DSP\ub294 \ucd08\uae30 \uc124\uc815\uc744 \uc6d0\ud65c\ud558\uac8c \ud558\uc5ec \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ucd08\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\nMichael Zaitsev, AppsFlyer \uace0\uac1d\ub9cc\uc871 \ub2f4\ub2f9\uc790 <\/cite><\/blockquote>\n\n\n

\n
\"<\/figure><\/div>\n\n\n
\n

<\/p>\n\n\n\n

Persona.ly \ud300\uc740 \uc720\ub2a5\ud568\uc744 \uacc4\uc18d\ud574\uc11c \ubcf4\uc5ec\uc8fc\uc5c8\uc73c\uba70 \ubaa8\ub4e0 \ubcc0\ud654\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud588\uc2b5\ub2c8\ub2e4. \ud56d\uc0c1 \uc790\uc138\ud55c \uc124\uba85\uacfc \ud568\uaed8 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c KPI\ub97c \ub2ec\uc131\ud55c \uc804\ubb38\uac00 \ubc0f \ucea0\ud398\uc778 \ud300\uc5d0\uac8c \ubb34\uc5c7\uc744 \ub354 \ubc14\ub784 \uc218 \uc788\uaca0\uc2b5\ub2c8\uae4c? <\/p>\n Olga Smirnova, Kefir! UA \ub9e4\ub2c8\uc800 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 Kefir! 소개 Kefir!는 Last Day on Earth, Grim Soul, Turyaga, Metro 2033, Eastern Front 등의 히트작으로 유명한 게임 개발 스튜디오입니다. 그들의 핵심 프로젝트는 25억 회 이상 다운로드되어 전 세계 여러 국가 차트에서 1위를 차지하고 있습니다. 그들 자신이 게이머이기 때문에 게임을 만듭니다. 그들은 도전적인 작업을 스스로 정하고 자신들이 플레이하고 싶은 게임을 만듭니다. … <\/p>\n

Continue reading “Kefir’\uc758 “Last Day on Earth” \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778”<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":1643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,66,896],"tags":[181,898,902,788,904],"acf":[],"yoast_head":"\nKefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Kefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2020\/09\/kefir\uc758-last-day-on-earth-\ub9ac\ud0c0\uac9f\ud305-\ucea0\ud398\uc778\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding ROAS KPIs | Persona.ly - 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