{"id":1654,"date":"2020-09-17T09:42:53","date_gmt":"2020-09-17T09:42:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1654"},"modified":"2022-12-22T15:21:16","modified_gmt":"2022-12-22T15:21:16","slug":"kefirs-last-day-on-earth-retargeting-campaign","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/","title":{"rendered":"Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n

Kefir! Intro <\/strong><\/h2>\n\n\n\n

Kefir<\/a>! – \u0441\u0442\u0443\u0434\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438\u0433\u0440, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0442\u0430\u043a\u0438\u043c\u0438 \u0445\u0438\u0442\u0430\u043c\u0438 \u043a\u0430\u043a Last Day on Earth<\/a>, Grim Soul, Turyaga, Metro 2033, Eastern Front \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438.
\u0418\u0445 \u0444\u043b\u0430\u0433\u043c\u0430\u043d\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0430 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0445 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430 – \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0438 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439. \u041e\u043d\u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0438\u0433\u0440\u044b \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u0435\u043b\u0438 \u0431\u044b \u0438\u0433\u0440\u0430\u0442\u044c \u0441\u0430\u043c\u0438, \u0442.\u043a. c\u0430\u043c\u0438 \u043e\u043d\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0433\u0435\u0439\u043c\u0435\u0440\u0430\u043c\u0438. <\/p>\n\n\n\n

Persona.ly Intro <\/strong><\/h2>\n\n\n\n

Persona.ly – \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile User Acquisition<\/a> & Retargeting <\/a>\u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.
\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n

Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/h2>\n\n\n\n

Persona.ly c\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 Kefir<\/a>! \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043b\u044f \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b \u201cLast Day on Earth<\/a>\u201d \u043d\u0430 iOS \u0438 AOS \u0432 US, DE, UK, CA \u0438 KR. \u041f\u0435\u0440\u0435\u0434 \u043d\u0430\u043c\u0438 \u0441\u0442\u043e\u044f\u043b\u0430 \u0446\u0435\u043b\u044c \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u044c \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u0432\u0435\u0436\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435, \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c IAP \u0440\u0435\u0432\u0435\u043d\u044c\u044e.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/strong><\/h2>\n\n\n\n

\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u043f\u0440\u043e\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 SSP \u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500,000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043d\u0430\u0448\u0438\u0445 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e User Acquisition & Retargeting. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430\u043c\u0438 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u0430\u043a Kefir!, \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u0430\u043c\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n

\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u201cLast Day on Earth\u201d \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043b\u044f Kefir! \u043d\u0430\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043e\u043f\u044b\u0442\u0443 \u0438 \u0437\u043d\u0430\u043d\u0438\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Kefir!, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 \u0444\u0443\u043d\u043a\u0446\u0438\u0435\u0439 Appsflyer Audience. \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u043d\u0430\u043c \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0430\u0432 \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0447\u0442\u043e \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u043b\u043e \u043f\u0435\u0440\u0435\u0434 \u043d\u0430\u043c\u0438 \u0437\u0430\u0434\u0430\u0447\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u044d\u0442\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n

\u041d\u0430\u0448\u0438\u043c \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u0431\u044b\u043b \u0430\u043d\u0430\u043b\u0438\u0437 \u0438\u0445 \u0441\u0435\u0441\u0441\u0438\u0439 \u0438 \u043e\u0442\u043a\u043b\u0438\u043a\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445 \u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f. \u041f\u043e\u0441\u043b\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043d\u043d\u043e\u0433\u043e \u043d\u0430\u043c\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043c\u044b \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 (\u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u043e\u0442\u043d\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0435\u0441\u0441\u0438\u0439, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043e\u043c) \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e Geo \u0438 \u0432\u0438\u0434\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n

\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0441\u0442\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u043b\u0438\u0441\u044c, \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438\u0441\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0435\u0440\u0432\u043e\u0439 \u0436\u0435 \u0441\u0432\u043e\u0435\u0439 \u0441\u0435\u0441\u0441\u0438\u0438. \u042d\u0442\u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e \u0441\u0445\u043e\u0436\u0435\u0439 \u043c\u043e\u0434\u0435\u043b\u044c\u044e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043d\u0430\u0441 \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u043d\u0443\u0436\u043d\u044b\u0445 KPI.<\/p>\n\n\n

\n
\"GoalCpa
GoalCpa \u0431\u044b\u043b \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442 \u043d\u0430 \u0442\u0440\u0435\u0442\u044c\u0435\u0439 \u043d\u0435\u0434\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0434\u0430\u043b\u0435\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u043b\u0441\u044f, \u0447\u0442\u043e \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043d\u0430\u0441 \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e GoalCpa \u0431\u044b\u043b \u043d\u0430 50% \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c KPI <\/figcaption><\/figure><\/div>\n\n
\n
\"\u041d\u0430\u0447\u0438\u043d\u0430\u044f
\u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441\u043e \u0432\u0442\u043e\u0440\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e KPI ROAS D60 \u0431\u044b\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044b \u043d\u0430 D30, \u0447\u0442\u043e \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 KPI. <\/figcaption><\/figure><\/div>\n\n
\n
\"<\/figure><\/div>\n\n\n
\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Persona.ly \u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0430, \u0447\u0442\u043e \u043e\u043d\u0438 \u0445\u043e\u0440\u043e\u0448\u0438 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u044e\u0442 \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u0430 \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0438 \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0441 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u044f\u043c\u0438. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e\u0442\u0441\u044f KPI – \u0447\u0442\u043e \u0435\u0449\u0435 \u043c\u043e\u0436\u043d\u043e \u0436\u0435\u043b\u0430\u0442\u044c \u043e\u0442 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432\u0430? <\/p>\n Olga Smirnova, UA Manager @ Kefir! <\/cite><\/blockquote>\n\n\n

\n
\"<\/figure><\/div>\n\n\n
\n

\u0412\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u0438\u044f\u0442\u043d\u043e \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0430\u0448\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u201cAudiences feature”, \u0432 \u0440\u0430\u0431\u043e\u0442\u0435. \u041c\u044b \u0440\u0430\u0434\u044b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043c\u0435\u0436\u0434\u0443 \u0442\u0430\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043a\u0430\u043a Kefir! \u0438 \u0442\u0430\u043a\u0438\u043c\u0438 DSP, \u043a\u0430\u043a Persona.ly. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0445 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u0443\u044e \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044e \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0443\u0434\u043e\u0431\u043d\u043e\u0439 \u0441 \u0443\u043f\u043e\u0440\u043e\u043c \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 <\/p>\n Michael Zaitsev, Head of Customer Success at AppsFlyer <\/cite><\/blockquote>\n\n\n

\n
\"Yan<\/figure><\/div>\n\n\n
\n

\u041c\u044b \u043e\u0447\u0435\u043d\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u043d\u0430\u0448\u043b\u0438 \u043e\u0431\u0449\u0438\u0439 \u044f\u0437\u044b\u043a \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0438\u0437 Kefir!. \u041f\u0440\u043e\u0432\u043e\u0434\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0438 \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0438\u0445 KPI, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u043d\u0430\u043c \u043d\u0443\u0436\u043d\u043e\u0439 Data \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u044b \u0438\u043c\u0435\u043b\u0438 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430. <\/p>\nYan Reizin, Regional Manager, CIS @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF Kefir! Intro Kefir! – студия разработки игр, известна такими хитами как Last Day on Earth, Grim Soul, Turyaga, Metro 2033, Eastern Front и другими. Их флагманские проекты находятся на ведущих позициях в разных странах мира – более четверти миллиарда скачиваний. Они создают игры в которые хотели бы играть сами, т.к. cами они … <\/p>\n

Continue reading “Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,13,896,373],"tags":[955,898,902,833,835,837,904],"acf":[],"yoast_head":"\nKefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Kefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Kefir's retargeting campaign for "Last Day on Earth" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T09:42:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T15:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/Kefir-Header-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Iris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\"},\"author\":{\"name\":\"Joseph Iris\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\"},\"headline\":\"Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign\",\"datePublished\":\"2020-09-17T09:42:53+00:00\",\"dateModified\":\"2022-12-22T15:21:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\"},\"wordCount\":641,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"AppsFlyer\",\"Kefir!\",\"Last Day on Earth\",\"Mobile Games\",\"Mobile User Acquisition\",\"Programmatic UA\",\"Retargeting\"],\"articleSection\":[\"Case Study\",\"Mobile\",\"Partners\",\"Retargeting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\",\"url\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\",\"name\":\"Kefir's retargeting campaign for \\\"Last Day on Earth\\\" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2020-09-17T09:42:53+00:00\",\"dateModified\":\"2022-12-22T15:21:16+00:00\",\"description\":\"Kefir's retargeting campaign for \\\"Last Day on Earth\\\" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\",\"name\":\"Joseph Iris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"caption\":\"Joseph Iris\"},\"description\":\"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.\",\"sameAs\":[\"http:\/\/www.persona.ly\"],\"url\":\"https:\/\/persona.ly\/blog\/author\/joseph_iris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention","description":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention","og_description":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA","og_url":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2020-09-17T09:42:53+00:00","article_modified_time":"2022-12-22T15:21:16+00:00","og_image":[{"width":1200,"height":646,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/Kefir-Header-2.png","type":"image\/png"}],"author":"Joseph Iris","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Joseph Iris","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/"},"author":{"name":"Joseph Iris","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108"},"headline":"Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign","datePublished":"2020-09-17T09:42:53+00:00","dateModified":"2022-12-22T15:21:16+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/"},"wordCount":641,"commentCount":0,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"keywords":["AppsFlyer","Kefir!","Last Day on Earth","Mobile Games","Mobile User Acquisition","Programmatic UA","Retargeting"],"articleSection":["Case Study","Mobile","Partners","Retargeting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/","url":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/","name":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding ROAS KPIs | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2020-09-17T09:42:53+00:00","dateModified":"2022-12-22T15:21:16+00:00","description":"Kefir's retargeting campaign for \"Last Day on Earth\" with Persona.ly exceeding D60 ROAS KPIs by D20 and reaching 50% lower CPA, than the goal CPA","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/kefirs-last-day-on-earth-retargeting-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Kefir’s\u00a0“Last Day on Earth” Retargeting Campaign"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108","name":"Joseph Iris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","caption":"Joseph Iris"},"description":"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.","sameAs":["http:\/\/www.persona.ly"],"url":"https:\/\/persona.ly\/blog\/author\/joseph_iris\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1654"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1654"}],"version-history":[{"count":5,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1654\/revisions"}],"predecessor-version":[{"id":2904,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1654\/revisions\/2904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}