{"id":1696,"date":"2020-09-24T11:58:48","date_gmt":"2020-09-24T11:58:48","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1696"},"modified":"2020-09-24T11:58:48","modified_gmt":"2020-09-24T11:58:48","slug":"tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\/","title":{"rendered":"Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. FTDs \u0432\u044b\u0440\u043e\u0441"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_tiltingpoint_case_study_editable_ru_1b.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF  (opens in a new tab)\"> \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tilting Point Intro <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tilting Point (opens in a new tab)\">Tilting Point<\/a> \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u0438\u0433\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0440\u0430\u0434\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 live-\u0438\u0433\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439, \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. \u041e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2012 \u0433\u043e\u0434\u0443 <a href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tilting Point (opens in a new tab)\">Tilting Point<\/a> \u043d\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 150 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0441 \u043e\u0444\u0438\u0441\u0430\u043c\u0438 \u0432 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a\u0435, \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0435, \u0411\u043e\u0441\u0442\u043e\u043d\u0435, \u041a\u0438\u0435\u0432\u0435, \u0421\u0435\u0443\u043b\u0435, \u0421\u0430\u043d-\u0414\u0438\u0435\u0433\u043e \u0438 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435. \u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438 <a href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tilting Point (opens in a new tab)\">Tilting Point<\/a> \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f Star Trek Timelines, Warhammer: Chaos &amp; Conquest \u0438 SpongeBob: Krusty Cook-Off. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0438\u044e\u043d\u0435 2019 \u0433\u043e\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f <a rel=\"noreferrer noopener\" aria-label=\"Tilting Point (opens in a new tab)\" href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\">Tilting Point<\/a> \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u043b\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0435\u0435 \u043d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0432 \u0434\u043e 30 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0438\u0433\u0440\u044b <strong>\u201c<a rel=\"noreferrer noopener\" aria-label=\"Cat Game - The Cats Collector! (opens in a new tab)\" href=\"https:\/\/www.tiltingpoint.com\/games\/cat-game\/\" target=\"_blank\">Cat Game &#8211; The Cats Collector!<\/a>\u201d<\/strong>, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 <a href=\"https:\/\/minogames.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mino Games (opens in a new tab)\">Mino Games<\/a>. \u0424\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0442 <a rel=\"noreferrer noopener\" aria-label=\"Tilting Point (opens in a new tab)\" href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\">Tilting Point<\/a> \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442\u0443 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0438\u0433\u0440\u044b <a rel=\"noreferrer noopener\" aria-label=\"Cat Game (opens in a new tab)\" href=\"https:\/\/www.tiltingpoint.com\/games\/cat-game\/\" target=\"_blank\">Cat Game<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043d\u0430 iOS \u0432\u0445\u043e\u0434\u0438\u043b\u0430 \u0432 \u0422\u041e\u041f-100 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u041a\u0430\u043d\u0430\u0434\u0435 \u0438 \u041d\u043e\u0432\u043e\u0439 \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u0438. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Persona.ly Intro <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly &#8211; \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile User Acquisition &amp; Retargeting \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.  <br>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u043c\u0430\u0440\u0442\u0430, Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 <a href=\"https:\/\/www.tiltingpoint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tilting Point  (opens in a new tab)\">Tilting Point <\/a>\u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u043b\u0438 \u043f\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044e \u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0441 \u0446\u0435\u043b\u044c\u044e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0438\u0433\u0440\u044b <a href=\"https:\/\/www.tiltingpoint.com\/games\/cat-game\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Cat Game (opens in a new tab)\">Cat Game<\/a> \u043a\u0430\u043a \u043d\u0430 iOS, \u0442\u0430\u043a \u0438 \u043d\u0430 Android \u0432 US, CA, GB, JP \u0438 KR. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0443\u044e \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043e\u0442\u043c\u0435\u043d\u0443 IDFA \u043d\u0430 iOS 14, \u0432 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 \u043c\u044b, \u0442\u0430\u043a\u0436\u0435. \u043d\u0430\u0447\u0430\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c LAT \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (Limited Ad Tracking), \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043b\u0435\u0436\u0430\u043b\u043e \u043d\u0430\u0448\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u043c\u0443 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0440\u043e\u0441\u0442\u0430 \u0431\u0435\u0437 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043d\u0430\u0448\u0438\u043c \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0431\u044b\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u041c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u043c \u0436\u0430\u043d\u0440\u0430\u043c, \u0441\u0445\u043e\u0436\u0435\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435 \u0438 \u0442\u0435\u043c\u0430\u043c (\u043a\u043e\u0448\u043a\u0438 \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0438 \u0441 \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u043c\u0438), \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435 \u0441\u0431\u043e\u0440\u0430 \u043a\u043e\u043b\u043b\u0435\u0446\u0438\u0439 \u0438 merge &amp; idle \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435. \u042d\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e \u0443\u0440\u043e\u0432\u043d\u0435\u043c retention D1 \u0438 D7 \u0434\u043b\u044f \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0436\u0430\u043d\u0440\u0430. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0438\u043b\u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e ROAS KPI, \u0430 \u0437\u0430\u0442\u0435\u043c \u0438 \u043a \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 \u043d\u0430\u0448 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u044e LAT \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c, \u043d\u043e \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u043a\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438, \u0433\u0434\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u043b\u0430\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0441\u0430\u043c\u043e\u0439 <a href=\"https:\/\/www.tiltingpoint.com\/games\/cat-game\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Cat Game.  (opens in a new tab)\">Cat Game. <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f ELMo, \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430, \u043c\u044b \u043d\u0430\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u0438\u0437 \u0435\u0433\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438, \u043f\u0443\u0442\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0435\u043a\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0438\u0437 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0442\u0438\u0432\u043d\u043e, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0432 \u043d\u0451\u043c. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 <a href=\"https:\/\/persona.ly\/context-distance-calculator?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=Tilting_point\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 (opens in a new tab)\">\u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435<\/a> \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0438 \u043a\u0430\u0436\u0434\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0433\u0434\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0442\u043e\u0440\u0433\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u043d\u0430\u0448\u0438\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0433\u0440\u0430\u043d\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/ply_tiltingpoint_results_@2x_1a-3.png\" alt=\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b\nFTD CVR (\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0443) - 4x \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0430\nD3 Retention - 20% \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f UA (\u043d\u0435 LAT)\neCPI - c\u0445\u043e\u0436\u0438\u0439 \u0441 \u043e\u0431\u044b\u0447\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043f\u043e UA (\u043d\u0435 LAT)\" class=\"wp-image-1716\" width=\"596\" height=\"233\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/Diogo-1.png\" alt=\"Diogo Martins - Associate User Acquisition Manager @ Tilting Point \" class=\"wp-image-1697\" width=\"175\" height=\"175\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432 Persona.ly \u043e\u0447\u0435\u043d\u044c \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0435\u0442 \u043d\u0430 \u0432\u043d\u0435\u0437\u0430\u043f\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f&#8221;. \u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u043e \u0434\u043e\u0448\u043b\u043e \u0434\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 LAT-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 Cat Game, \u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u0434\u0441\u0442\u0440\u043e\u0438\u043b\u0430\u0441\u044c \u043f\u043e\u0434 \u043d\u0430\u0448\u0438 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438<\/p><cite> Diogo Martins &#8211; Associate User Acquisition Manager @ Tilting Point <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/joseph-1.png\" alt=\"Joseph Iris - RTB Product Lead @ Persona.ly\" class=\"wp-image-1698\" width=\"175\" height=\"175\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Tilting Point &#8211; \u0438\u0441\u0442\u0438\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044b, \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043d\u0443\u043b\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u0441 \u043d\u0430\u043c\u0438, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0445 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0441\u0442\u0438 \u0432 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 data \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0430\u0436\u0435 \u0441 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043d\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. <\/p><cite> Joseph Iris &#8211; RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#1057;&#1082;&#1072;&#1095;&#1072;&#1090;&#1100; &#1074;&#1077;&#1088;&#1089;&#1080;&#1102; PDF Tilting Point Intro Tilting Point &#1103;&#1074;&#1083;&#1103;&#1077;&#1090;&#1089;&#1103; &#1074;&#1077;&#1076;&#1091;&#1097;&#1080;&#1084; &#1080;&#1079;&#1076;&#1072;&#1090;&#1077;&#1083;&#1077;&#1084; &#1073;&#1077;&#1089;&#1087;&#1083;&#1072;&#1090;&#1085;&#1099;&#1093; &#1080;&#1075;&#1088;, &#1082;&#1086;&#1090;&#1086;&#1088;&#1099;&#1081; &#1087;&#1088;&#1086;&#1076;&#1074;&#1080;&#1075;&#1072;&#1077;&#1090; &#1088;&#1072;&#1076;&#1080; &#1087;&#1086;&#1083;&#1100;&#1079;&#1086;&#1074;&#1072;&#1090;&#1077;&#1083;&#1077;&#1081; &#1089;&#1091;&#1097;&#1077;&#1089;&#1090;&#1074;&#1091;&#1102;&#1097;&#1080;&#1077; live-&#1080;&#1075;&#1088;&#1099; &#1080;&#1089;&#1087;&#1086;&#1083;&#1100;&#1079;&#1091;&#1103; &#1075;&#1083;&#1091;&#1073;&#1086;&#1082;&#1080;&#1081; &#1084;&#1072;&#1088;&#1082;&#1077;&#1090;&#1080;&#1085;&#1075;&#1086;&#1074;&#1099;&#1081;, &#1086;&#1073;&#1096;&#1080;&#1088;&#1085;&#1099;&#1081; &#1087;&#1088;&#1086;&#1076;&#1091;&#1082;&#1090;&#1086;&#1074;&#1099;&#1081; &#1086;&#1087;&#1099;&#1090; &#1080; &#1087;&#1077;&#1088;&#1077;&#1076;&#1086;&#1074;&#1099;&#1077; &#1090;&#1077;&#1093;&#1085;&#1086;&#1083;&#1086;&#1075;&#1080;&#1080;. &#1054;&#1089;&#1085;&#1086;&#1074;&#1072;&#1085;&#1085;&#1072;&#1103; &#1074; 2012 &#1075;&#1086;&#1076;&#1091; Tilting Point &#1085;&#1072;&#1089;&#1095;&#1080;&#1090;&#1099;&#1074;&#1072;&#1077;&#1090; &#1073;&#1086;&#1083;&#1077;&#1077; 150 &#1089;&#1086;&#1090;&#1088;&#1091;&#1076;&#1085;&#1080;&#1082;&#1086;&#1074; &#1089; &#1086;&#1092;&#1080;&#1089;&#1072;&#1084;&#1080; &#1074; &#1053;&#1100;&#1102;-&#1049;&#1086;&#1088;&#1082;&#1077;, &#1041;&#1072;&#1088;&#1089;&#1077;&#1083;&#1086;&#1085;&#1077;, &#1041;&#1086;&#1089;&#1090;&#1086;&#1085;&#1077;, &#1050;&#1080;&#1077;&#1074;&#1077;, &#1057;&#1077;&#1091;&#1083;&#1077;, &#1057;&#1072;&#1085;-&#1044;&#1080;&#1077;&#1075;&#1086; &#1080; &#1057;&#1072;&#1085;&#1082;&#1090;-&#1055;&#1077;&#1090;&#1077;&#1088;&#1073;&#1091;&#1088;&#1075;&#1077;. &#1053;&#1072;&#1080;&#1073;&#1086;&#1083;&#1077;&#1077; &#1091;&#1089;&#1087;&#1077;&#1096;&#1085;&#1099;&#1084;&#1080; &#1080;&#1075;&#1088;&#1072;&#1084;&#1080; Tilting Point &#1103;&#1074;&#1083;&#1103;&#1102;&#1090;&#1089;&#1103; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. FTDs \u0432\u044b\u0440\u043e\u0441&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,10,16,20],"tags":[92,99,162,182,216,250],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights","category-mobile","category-partners","tag-cat-game","tag-contextual-targeting","tag-limited-ad-tracking-lat","tag-mobile-user-acquisition-ru","tag-programmatic-ua-ru","tag-tilting-point"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly&#039;s DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-\u043f\u0440\u043e\u0432\u0451\u043b-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e-lat-\u043f\u043e-ua-\u043d\u0430-\u0431\u0430\u0437\u0435-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly Blog\" \/>\n<meta property=\"og:description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly&#039;s DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-\u043f\u0440\u043e\u0432\u0451\u043b-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e-lat-\u043f\u043e-ua-\u043d\u0430-\u0431\u0430\u0437\u0435-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T11:58:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/98.80.45.61\/blog\/wp-content\/uploads\/2020\/09\/Tilting-Point-Header01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Iris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/persona.ly\\\/blog\\\/ru\\\/2020\\\/09\\\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/persona.ly\\\/blog\\\/ru\\\/2020\\\/09\\\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\\\/\"},\"author\":{\"name\":\"Joseph Iris\",\"@id\":\"https:\\\/\\\/persona.ly\\\/blog\\\/#\\\/schema\\\/person\\\/74d9deaf7d766b5544d01af5472b4f27\"},\"headline\":\"Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. 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