{"id":1696,"date":"2020-09-24T11:58:48","date_gmt":"2020-09-24T11:58:48","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1696"},"modified":"2020-09-24T11:58:50","modified_gmt":"2020-09-24T11:58:50","slug":"tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\/","title":{"rendered":"Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. FTDs \u0432\u044b\u0440\u043e\u0441"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF <\/a><\/h4>\n\n\n\n

Tilting Point Intro <\/strong><\/h2>\n\n\n\n

Tilting Point<\/a> \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u0438\u0433\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0440\u0430\u0434\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 live-\u0438\u0433\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439, \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. \u041e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2012 \u0433\u043e\u0434\u0443 Tilting Point<\/a> \u043d\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 150 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0441 \u043e\u0444\u0438\u0441\u0430\u043c\u0438 \u0432 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a\u0435, \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0435, \u0411\u043e\u0441\u0442\u043e\u043d\u0435, \u041a\u0438\u0435\u0432\u0435, \u0421\u0435\u0443\u043b\u0435, \u0421\u0430\u043d-\u0414\u0438\u0435\u0433\u043e \u0438 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435. \u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438 Tilting Point<\/a> \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f Star Trek Timelines, Warhammer: Chaos & Conquest \u0438 SpongeBob: Krusty Cook-Off. <\/p>\n\n\n\n

\u0412 \u0438\u044e\u043d\u0435 2019 \u0433\u043e\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Tilting Point<\/a> \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u043b\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0435\u0435 \u043d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0432 \u0434\u043e 30 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0438\u0433\u0440\u044b \u201cCat Game – The Cats Collector!<\/a>\u201d<\/strong>, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 Mino Games<\/a>. \u0424\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0442 Tilting Point<\/a> \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442\u0443 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0438\u0433\u0440\u044b Cat Game<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043d\u0430 iOS \u0432\u0445\u043e\u0434\u0438\u043b\u0430 \u0432 \u0422\u041e\u041f-100 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u041a\u0430\u043d\u0430\u0434\u0435 \u0438 \u041d\u043e\u0432\u043e\u0439 \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u0438. <\/p>\n\n\n\n

Persona.ly Intro <\/strong><\/h2>\n\n\n\n

Persona.ly – \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile User Acquisition & Retargeting \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.
\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n

Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/strong><\/h2>\n\n\n\n

\u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u043c\u0430\u0440\u0442\u0430, Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Tilting Point <\/a>\u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u043b\u0438 \u043f\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044e \u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0441 \u0446\u0435\u043b\u044c\u044e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0438\u0433\u0440\u044b Cat Game<\/a> \u043a\u0430\u043a \u043d\u0430 iOS, \u0442\u0430\u043a \u0438 \u043d\u0430 Android \u0432 US, CA, GB, JP \u0438 KR. <\/p>\n\n\n\n

\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0443\u044e \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043e\u0442\u043c\u0435\u043d\u0443 IDFA \u043d\u0430 iOS 14, \u0432 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 \u043c\u044b, \u0442\u0430\u043a\u0436\u0435. \u043d\u0430\u0447\u0430\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c LAT \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (Limited Ad Tracking), \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043b\u0435\u0436\u0430\u043b\u043e \u043d\u0430\u0448\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u043c\u0443 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0440\u043e\u0441\u0442\u0430 \u0431\u0435\u0437 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/strong><\/h2>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043d\u0430\u0448\u0438\u043c \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0431\u044b\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. \u041c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u043c \u0436\u0430\u043d\u0440\u0430\u043c, \u0441\u0445\u043e\u0436\u0435\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435 \u0438 \u0442\u0435\u043c\u0430\u043c (\u043a\u043e\u0448\u043a\u0438 \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0438 \u0441 \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u043c\u0438), \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435 \u0441\u0431\u043e\u0440\u0430 \u043a\u043e\u043b\u043b\u0435\u0446\u0438\u0439 \u0438 merge & idle \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0435. \u042d\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e \u0443\u0440\u043e\u0432\u043d\u0435\u043c retention D1 \u0438 D7 \u0434\u043b\u044f \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0436\u0430\u043d\u0440\u0430. <\/p>\n\n\n\n

\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0438\u043b\u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e ROAS KPI, \u0430 \u0437\u0430\u0442\u0435\u043c \u0438 \u043a \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e. <\/p>\n\n\n\n

\u0412 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 \u043d\u0430\u0448 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u044e LAT \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c, \u043d\u043e \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u043a\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438, \u0433\u0434\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u043b\u0430\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0441\u0430\u043c\u043e\u0439 Cat Game. <\/a><\/p>\n\n\n\n

\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f ELMo, \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430, \u043c\u044b \u043d\u0430\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u0438\u0437 \u0435\u0433\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438, \u043f\u0443\u0442\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0435\u043a\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0438\u0437 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0442\u0438\u0432\u043d\u043e, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0432 \u043d\u0451\u043c. <\/p>\n\n\n\n

\u042d\u0442\u043e, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435<\/a> \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0438 \u043a\u0430\u0436\u0434\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0433\u0434\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0442\u043e\u0440\u0433\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u043d\u0430\u0448\u0438\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0433\u0440\u0430\u043d\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n

\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b <\/strong><\/h2>\n\n\n\n
\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b\nFTD<\/figure><\/div>\n\n\n\n
\"Diogo<\/figure><\/div>\n\n\n\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432 Persona.ly \u043e\u0447\u0435\u043d\u044c \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0435\u0442 \u043d\u0430 \u0432\u043d\u0435\u0437\u0430\u043f\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f”. \u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u043e \u0434\u043e\u0448\u043b\u043e \u0434\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 LAT-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 Cat Game, \u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u0434\u0441\u0442\u0440\u043e\u0438\u043b\u0430\u0441\u044c \u043f\u043e\u0434 \u043d\u0430\u0448\u0438 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438<\/p> Diogo Martins – Associate User Acquisition Manager @ Tilting Point <\/cite><\/blockquote>\n\n\n\n

\"Joseph<\/figure><\/div>\n\n\n\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Tilting Point – \u0438\u0441\u0442\u0438\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044b, \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043d\u0443\u043b\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u0441 \u043d\u0430\u043c\u0438, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0445 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0441\u0442\u0438 \u0432 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 data \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0430\u0436\u0435 \u0441 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043d\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. <\/p> Joseph Iris – RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF Tilting Point Intro Tilting Point является ведущим издателем бесплатных игр, который продвигает ради пользователей существующие live-игры используя глубокий маркетинговый, обширный продуктовый опыт и передовые технологии. Основанная в 2012 году Tilting Point насчитывает более 150 сотрудников с офисами в Нью-Йорке, Барселоне, Бостоне, Киеве, Сеуле, Сан-Диего и Санкт-Петербурге. Наиболее успешными играми Tilting Point являются … <\/p>\n

Continue reading “Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. FTDs \u0432\u044b\u0440\u043e\u0441”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,6,13],"tags":[894,890,888,835,837,892],"acf":[],"yoast_head":"\nTilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly's DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-\u043f\u0440\u043e\u0432\u0451\u043b-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e-lat-\u043f\u043e-ua-\u043d\u0430-\u0431\u0430\u0437\u0435-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly's DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-\u043f\u0440\u043e\u0432\u0451\u043b-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e-lat-\u043f\u043e-ua-\u043d\u0430-\u0431\u0430\u0437\u0435-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T11:58:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/09\/Tilting-Point-Header01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Iris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ru\/2020\/09\/tilting-point-%d0%bf%d1%80%d0%be%d0%b2%d1%91%d0%bb-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8e-lat-%d0%bf%d0%be-ua-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%b7%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81\/\"},\"author\":{\"name\":\"Joseph Iris\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\"},\"headline\":\"Tilting Point \u043f\u0440\u043e\u0432\u0451\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e LAT \u043f\u043e UA \u043d\u0430 \u0431\u0430\u0437\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 Persona.ly. 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