{"id":1703,"date":"2020-09-22T07:26:12","date_gmt":"2020-09-22T07:26:12","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1703"},"modified":"2020-09-22T07:26:12","modified_gmt":"2020-09-22T07:26:12","slug":"tilting-point%eb%8a%94-persona-ly%ec%99%80-%ec%bb%a8%ed%85%8d%ec%8a%a4%ed%8a%b8-%ea%b8%b0%eb%b0%98-lat-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%84-%ec%9a%b4%ec%98%81%ed%95%98%ea%b3%a0-ftd%eb%a5%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2020\/09\/tilting-point%eb%8a%94-persona-ly%ec%99%80-%ec%bb%a8%ed%85%8d%ec%8a%a4%ed%8a%b8-%ea%b8%b0%eb%b0%98-lat-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%84-%ec%9a%b4%ec%98%81%ed%95%98%ea%b3%a0-ftd%eb%a5%bc\/","title":{"rendered":"Tilting Point\ub294 Persona.ly\uc640 \ucee8\ud14d\uc2a4\ud2b8 \uae30\ubc18 LAT UA \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0 FTD\ub97c \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

Tilting Point \uc18c\uac1c <\/strong><\/h2>\n\n\n\n

Tilting Point<\/a>\ub294 \uc2ec\uce35 \ub9c8\ucf00\ud305 \ubc0f \uc81c\ud488\uc5d0 \ub300\ud55c \uc804\ubb38\uc131, \ucca8\ub2e8\uae30\uc220, \uc0ac\uc6a9\uc790 \ud655\ubcf4\ud234\uc744 \uc774\uc6a9\ud558\uc5ec \uae30\uc874 \ub77c\uc774\ube0c \uac8c\uc784\uc758 \uc11c\ube44\uc2a4\ub97c \uac15\ud654\ud558\ub294 \ub9ac\ub529 \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\uc785\ub2c8\ub2e4. 2012\ub144\uc5d0 \uc124\ub9bd\ub41c Tilting Point<\/a>\ub294 \ub274\uc695, \ubc14\ub974\uc140\ub85c\ub098, \ubcf4\uc2a4\ud134, \ud0a4\uc608\ud504, \uc11c\uc6b8, \uc0cc\ub514\uc5d0\uc774\uace0 \ubc0f \uc0c1\ud2b8\ud398\ud14c\ub974\ubd80\ub974\ud06c\uc5d0 \uc9c0\uc0ac\ub97c \ub450\uace0 \uc788\uc73c\uba70 150\uba85 \uc774\uc0c1\uc758 \uc9c1\uc6d0\uc744 \uac00\uc9c4 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4. Tilting Point<\/a>\uc758 \uc778\uae30 \uac8c\uc784\uc73c\ub85c\ub294 Star Trek Timelines, Warhammer: Chaos & Conquest, SpongeBob : Krusty Cook-Off \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

2019\ub144 6\uc6d4\uc5d0 Tilting Point<\/a>\ub294 \ud604\uc7ac\uae30\uc900 \ucd5c\ub300\uc758 UA \ud380\ub529 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud558\uc5ec \uac1c\ubc1c\uc0ac Mino Games<\/a>\uc758 \uc778\uae30 \uc218\uc9d1 \uac8c\uc784\uc778 “Cat Game-The Cats Collector!<\/a>“\uc758 \ubaa8\uac1d \ucea0\ud398\uc778\uc5d0 3\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud588\uc2b5\ub2c8\ub2e4. Tilting Point<\/a>\uc758 \ud380\ub529\uc740 iOS \uc18c\ud504\ud2b8\ub7f0\uce6d \ub3d9\uc548 \uce90\ub098\ub2e4\uc640 \ub274\uc9c8\ub79c\ub4dc\uc758 \ub9e4\ucd9c 100\uc704 \uc571\uc778 Cat Game<\/a>\uc758 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c<\/strong><\/h2>\n\n\n\n

Persona.ly\ub294 \ube0c\ub79c\ub4dc\uc640 \uc571\uac1c\ubc1c\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc8fc\ub3c4\ud558\ub294 \uc560\ub4dc\ud14c\ud06c \ud68c\uc0ac\ub85c \uc804\uc138\uacc4 \ub300\uc0c1\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc73c\uba70 \ud55c\uad6d, \ubbf8\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0\uc11c \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\ucc3d\uc801\uc778 \uc785\ucc30\uc2dc\uc2a4\ud15c \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud55c \uc131\uacfc\uae30\ubc18\uc758 \uc815\uad50\ud558\uac8c \ud0c0\uac9f\ud305\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly\ub294 \ud30c\ud2b8\ub108\uc758 \ub2e8\uc21c\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801 \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c <\/strong><\/h2>\n\n\n\n

3\uc6d4\ubd80\ud130 Persona.ly\ub294 Tilting Point <\/a>\ud300\uacfc \ud611\ub825\ud558\uc5ec \ubbf8\uad6d, \uce90\ub098\ub2e4, \uc601\uad6d, \uc77c\ubcf8 \ubc0f \ud55c\uad6d\uc5d0\uc11c iOS\uc640 Android \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c Cat Game<\/a>\uc758 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc744 \uc704\ud55c \ud504\ub85c\uadf8\ub798\ubc0d\uc801 \ucea0\ud398\uc778\uc744 \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

iOS14\uc5d0\uc11c IDFA \ud3d0\uc9c0\ub97c \uace0\ub824\ud558\uc5ec 8\uc6d4 \uc911\uc5d0\ub294 \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305 \uc5c6\uc774 \uc131\uc7a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \uc758\ud55c \ucee8\ud14d\uc2a4\ud2b8 \ud0c0\uac9f\ud305 \uae30\ubc18 LAT(Limited Ad Tracking: \uc81c\ud55c\ub41c \uad11\uace0\ucd94\uc801) \ucea0\ud398\uc778\ub3c4 \uc2dc\uc791\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\uc2dd <\/strong><\/h2>\n\n\n\n

\ucea0\ud398\uc778 \uc2dc\uc791 \ub54c \ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc740 \uc758\ub3c4 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ud2b9\ud788 \uace0\uc591\uc774\uc640 \uc77c\ubc18 \ub3d9\ubb3c \uce90\ub9ad\ud130, \uc218\uc9d1 \ubc29\uc2dd, \ubcd1\ud569 \ubc29\uc2dd \ubc0f \ubc29\uce58 \ubc29\uc2dd \uac19\uc740 \ub2e4\uc591\ud55c \uad00\ub828 \uc7a5\ub974, \ubc29\uc2dd \ubc0f \ud14c\ub9c8\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac8c\ud305\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\ub974\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 1\uc77c\uc9f8 \ubc0f 7\uc77c\uc9f8 \ub9ac\ud150\uc158 \ube44\uc728\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc218\uc758 \uc0ac\uc6a9\uc790\ub97c \ube60\ub974\uac8c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8 \ub2e4\uc74c \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc124\uce58 \ub2f9\uc77c\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uac8c\uc784\uc744 \ud50c\ub808\uc774\ud558\uac70\ub098 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ub9c8\uce68\ub0b4 ROAS KPI\ub97c \ucda9\uc871\ud55c \ub2e4\uc74c \uc0ac\uc6a9\uc790 \uce35\uc744 \ub354\uc6b1 \ud655\ub300\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

8\uc6d4 LAT \ucea0\ud398\uc778 \uc124\uc815\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \ube44\uc2b7\ud588\uc9c0\ub9cc \uc571 \uac8c\uc7ac \uc704\uce58\uc640 Cat Game \uac04\uc758 \ucee8\ud14d\uc2a4\ud2b8 \uad00\uacc4\uc5d0 \ub354 \ub9ce\uc774 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc790\uc5f0\uc5b4 \ucc98\ub9ac \uc54c\uace0\ub9ac\uc998\uc778 ELMo\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc571\uc2a4\ud1a0\uc5b4 \uc18c\uac1c\ubb38\uc758 \ubca1\ud130 \ud45c\ud604\uc744 \uc0dd\uc131\ud558\uace0 \uac01 \uc571\uc758 \uae30\ub2a5, \uba54\ucee4\ub2c8\uc998 \ubc0f \ud14c\ub9c8\ub85c \uad6c\uc131\ub41c \ucee8\ud14d\uc2a4\ud2b8\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2a4\ud1a0\uc5b4 \uce74\ud14c\uace0\ub9ac\ubcf4\ub2e4 \ud6e8\uc52c \ub300\ud45c\uc131\uc744 \ub744\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub97c \ud1b5\ud574 \uc138\ubd80\uc801\uc778 \ucd5c\uc801\ud654\uc640 \ud6a8\uacfc\uc801\uc778 \ud0d0\uc0c9\uc744 \uc704\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud504\ub85c\ubaa8\uc158 \uc571\uacfc \uc571 \uac8c\uc7ac\uc704\uce58 \uac04\uc758 <\/strong>\ucee8\ud14d\uc2a4\ud2b8 \uac70\ub9ac\ub97c \uacc4\uc0b0\ud558\uace0<\/a> \ucee8\ud14d\uc2a4\ud2b8 \uac70\ub9ac\uc640 \ub2e4\ub978 \uc218\uc2ed \uac00\uc9c0 \ubaa8\ub378\uc758 \uae30\ub2a5\uc744 \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \uc785\ucc30 \uc804\ub7b5\uc744 \uc124\uc815\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uacb0\uacfc <\/strong><\/h2>\n\n\n\n
\"\uacb0\uacfc\nFTD<\/figure><\/div>\n\n\n\n
\"<\/figure><\/div>\n\n\n\n

Tilting Point\uc758 \ud300\uc740 \uc9c4\uc815\ud55c \uc804\ubb38\uac00\uc774\uba70, \uc720\uc800 \ub808\ubca8\uc758 \ud0c0\uac9f\ud305 \uc5c6\uc774\ub3c4 \ud6a8\uacfc\uc801\uc778 UA\ub97c \uc2e4\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud55c \uc758\uc0ac \uc18c\ud1b5\uacfc \uac1c\ubc29\uc131\uc744 \ud1b5\ud574 \ucc98\uc74c\ubd80\ud130 \uc131\uacf5\uc744 \uc900\ube44\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p> Joseph Iris – Persona.ly\uc758 RTB \ud504\ub85c\ub355\ud2b8 \ub9ac\ub4dc <\/cite><\/blockquote>\n\n\n\n

\"<\/figure><\/div>\n\n\n\n

Persona.ly\uc758 \ud300\uc740 \uc0c1\ud669\ub300\ucc98\uac00 \ub9e4\uc6b0 \ube68\ub77c\uc11c \uc804\ub7b5\uc774 \uac11\uc790\uae30 \ubc14\ub014 \ub54c \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Cat Game\uc5d0\uc11c LAT \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ucd5c\uc801\ud654 \ubc29\ubc95\uc744 \ud14c\uc2a4\ud2b8\ud560 \ub54c \ud300\uc740 \uc6b0\ub9ac\uc758 \ud2b9\uc815 \uc694\uad6c\uc5d0 \ube60\ub974\uac8c \ub300\ucc98\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p> Diogo Martins-Tilting Point\uc758 UA \uba54\ub2c8\uc800 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 Tilting Point 소개 Tilting Point는 심층 마케팅 및 제품에 대한 전문성, 첨단기술, 사용자 확보툴을 이용하여 기존 라이브 게임의 서비스를 강화하는 리딩 게임 퍼블리셔입니다. 2012년에 설립된 Tilting Point는 뉴욕, 바르셀로나, 보스턴, 키예프, 서울, 샌디에이고 및 상트페테르부르크에 지사를 두고 있으며 150명 이상의 직원을 가진 기업으로 성장하였습니다. Tilting Point의 인기 게임으로는 Star Trek Timelines, … <\/p>\n

Continue reading “Tilting Point\ub294 Persona.ly\uc640 \ucee8\ud14d\uc2a4\ud2b8 \uae30\ubc18 LAT UA \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0 FTD\ub97c \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,16,22],"tags":[92,99,162,183,217,250],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights-ko","category-mobile","category-partners-ko","tag-cat-game","tag-contextual-targeting","tag-limited-ad-tracking-lat","tag-mobile-user-acquisition","tag-programmatic-ua","tag-tilting-point"],"acf":[],"yoast_head":"\nTilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly's DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2020\/09\/tilting-point\ub294-persona-ly\uc640-\ucee8\ud14d\uc2a4\ud2b8-\uae30\ubc18-lat-ua-\ucea0\ud398\uc778\uc744-\uc6b4\uc601\ud558\uace0-ftd\ub97c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tilting Point runs Contextually Driven LAT UA Campaigns with Persona.ly, FTDs Increase | Persona.ly Blog\" \/>\n<meta property=\"og:description\" content=\"Tilting Point runs Limited Ad Tracking mobile user acquisition campaigns for Cat Game with Persona.ly's DSP resulting in X4 increase in FTD CVR, and 20% higher D3 retention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ko\/2020\/09\/tilting-point\ub294-persona-ly\uc640-\ucee8\ud14d\uc2a4\ud2b8-\uae30\ubc18-lat-ua-\ucea0\ud398\uc778\uc744-\uc6b4\uc601\ud558\uace0-ftd\ub97c\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T07:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/98.80.45.61\/blog\/wp-content\/uploads\/2020\/09\/Tilting-Point-Header01-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" 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