{"id":18133,"date":"2026-06-10T17:59:45","date_gmt":"2026-06-10T17:59:45","guid":{"rendered":"http:\/\/98.80.45.61\/blog\/?p=18133"},"modified":"2026-06-10T18:07:40","modified_gmt":"2026-06-10T18:07:40","slug":"4%ec%a3%bc-%eb%a7%8c%ec%97%90-gmv-60-%ec%84%b1%ec%9e%a5%ec%9d%84-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95-%ed%99%88%ec%95%a4%ec%87%bc%ed%95%91-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%a7%a4","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/06\/4%ec%a3%bc-%eb%a7%8c%ec%97%90-gmv-60-%ec%84%b1%ec%9e%a5%ec%9d%84-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95-%ed%99%88%ec%95%a4%ec%87%bc%ed%95%91-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%a7%a4\/","title":{"rendered":"4\uc8fc \ub9cc\uc5d0 GMV 60% \uc131\uc7a5\uc744 \ub2ec\uc131\ud55c \ubc29\ubc95: \ud648\uc564\uc1fc\ud551 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc0ac\ub840"},"content":{"rendered":"\n

\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/p>\n\n\n\n

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\"Home<\/a><\/figure>\n<\/div>\n\n\n\n
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Persona.ly\ub294 \ud648\uc564\uc1fc\ud551\uacfc \ud611\ub825\ud558\uc5ec Android \ubaa8\ubc14\uc77c \uc571 \uc774\ud0c8 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. 1,000\ub9cc \uac74 \uc774\uc0c1\uc758 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uae30\ub85d\ud55c \ud648\uc564\uc1fc\ud551\uc740 \ud55c\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc774\ucee4\uba38\uc2a4 \uc571 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uc8fc\uc694 \uc131\uacfc<\/h2>\n\n\n\n
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5.4\ubc30<\/strong><\/p>\n\n\n\n

3\uc8fc \ucc28\uc5d0 D1 ROAS KPI \ub300\ube44 5.4\ubc30 \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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60%<\/strong><\/p>\n\n\n\n

4\uc8fc\uac04 \ucf54\ud638\ud2b8 \ucd1d \uac70\ub798\uc561(GMV) \uc99d\uac00<\/p>\n<\/div>\n\n\n\n

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2.3\ubc30<\/strong><\/p>\n\n\n\n

4\uc8fc \ub0b4 \uc7ac\ucc38\uc5ec \uc0ac\uc6a9\uc790\ub2f9 GMV 60% \uc99d\uac00<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \uacfc\uac70 \ud648\uc564\uc1fc\ud551 \uc571\uc5d0\uc11c \uad6c\ub9e4 \uc774\ub825\uc774 \uc788\ub294 \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\ub97c \uc7ac\ud65c\uc131\ud654\ud558\uace0 \ucd94\uac00 \uc778\uc571 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uc5ec \uac70\ub798\ucd1d\uc561(GMV)\uacfc \uc0ac\uc6a9\uc790 \uc0dd\uc560\uac00\uce58(LTV)\ub97c \uc99d\ub300\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u2028
\ucea0\ud398\uc778 \uc131\uacfc\ub294 D1 ROAS KPI\ub97c \uae30\uc900\uc73c\ub85c \ud3c9\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Sunmin<\/figure>\n<\/div>\n\n\n\n
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Persona.ly\uc640 \ud568\uaed8 \uc9c4\ud589\ud55c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc740 \uc9d1\ud589 \uccab\ub0a0\ubd80\ud130 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\uc73c\uba70, KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c1\ud68c\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc740 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ub118\uc5b4, \uc801\uc808\ud55c \uae30\uc220\ub825\uacfc \ub370\uc774\ud130 \ucc98\ub9ac \uc5ed\ub7c9\uc774 \uacb0\ud569\ub418\uc5c8\uc744 \ub54c \ub9ac\ud0c0\uac9f\ud305\uc774 \uc5bc\ub9c8\ub098 \ud070 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c8 \uc218 \uc788\ub294\uc9c0\ub97c \uc785\uc99d\ud55c \uc0ac\ub840\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc218\uc775\uc131\uc744 \ud06c\uac8c \uac1c\uc120\ud558\uace0, \ub9ac\ud0c0\uac9f\ud305\uc744 \ub9e4\uc6b0 \ud6a8\uc728\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5 \uc5d4\uc9c4\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ubc88 \uc131\uacf5\uc740 \uc591\uc0ac\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud55c\uce35 \uac15\ud654\ud558\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\uc73c\uba70, \uc5f0\ub9d0 \uc131\uc218\uae30\ub97c \uc55e\ub450\uace0 \ub354 \ud070 \uc131\uacfc\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uad8c\uc120\ubbfc, \ud648\uc564\uc1fc\ud551 \ub9c8\ucf00\ud305\ud300 \uacfc\uc7a5<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

\ud648\uc564\uc1fc\ud551 \ucea0\ud398\uc778 \uc2dc\uc791 \uc2dc, Persona.ly\uc758 \ub3c5\uc790\uc801\uc778 Live Audiences \uc138\ubd84\ud654 \uc5d4\uc9c4\uc744 \ud65c\uc6a9\ud574 \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825\uc774 \uc788\uc73c\ub098 \uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \ube44\ud65c\uc131 \uc0c1\ud0dc\uc600\ub358 \uace0\uac00\uce58 \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub418\ub294 Live Audiences<\/a> \uc138\ubd84\ud654 \uc5d4\uc9c4\uc740 Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP \ubc0f \uad11\uace0\uc8fc\uc758 MMP\/CDP\uc640 \ub124\uc774\ud2f0\ube0c \ud1b5\ud569\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \ub77c\uc774\ube0c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubc30\uce58 \ucc98\ub9ac \ubc29\uc2dd\uc758 \uc11c\ub4dc\ud30c\ud2f0 \ud234 \uc0ac\uc6a9\uc744 \uc904\uc5ec \ud559\uc2b5 \uc9c0\uc5f0, \uad6c\ub9e4 \uc758\ub3c4 \ud53c\ud06c \uc2dc\uc810 \uc0c1\uc2e4, \uc608\uc0b0 \ub0ad\ube44\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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Persona.ly’s Live Audiences segmentation engine in action<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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tools that require extra investment and process data in batches, causing delays in learning, missing peak intent windows, and resulting in wasted spend.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \uccab \uc8fc\ubd80\ud130 D1 ROAS KPI\ub97c 3\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778\uc774 \uc9c4\ud589\ub418\uba74\uc11c \uacfc\uac70 \uc778\uc571 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc571\uc5d0 \ubcf5\uadc0\ud558\uc5ec \ucd94\uac00 \uad6c\ub9e4\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u2028
\uc778\uc571 \ud65c\ub3d9 \ub370\uc774\ud130\ub97c \ub2e4\uac01\ub3c4\ub85c \ubd84\uc11d\ud574 \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud14c\uc2a4\ud2b8\ud588\uc73c\uba70, \uadf8\uc911 \uac00\uc7a5 \uc131\uacfc\uac00 \ub192\uc740 \uc870\ud569\uc744 \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uac01 \uad11\uace0 \uc785\ucc30 \ub2e8\uacc4\uc5d0\uc11c \ubcf4\ub2e4 \uc815\uad50\ud558\uace0 \uc815\ud655\ud55c \ube44\ub529\uc774 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ML \uae30\ubc18 DSP\uac00 \uace0\uc804\ud658 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc744 \ub9cc\ud07c \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud55c \uc774\ud6c4, \uc7ac\ubc29\ubb38 \ubc0f \ucd94\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uc758\ub3c4 \uc720\uc800\ub97c \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud55c \ub9de\ucda4\ud615 ML \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c Value-Optimized Bidding\uc744 \uc801\uc6a9\ud574 \uc720\uc800 \uac00\uce58 \uc911\uc2ec\uc758 \uc785\ucc30 \ucd5c\uc801\ud654\ub97c \uc2e4\ud589\ud588\uc73c\uba70, \uacb0\uacfc\uc801\uc73c\ub85c KPI\ub97c \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8 \uacb0\uacfc, \uace0\ub3c4\ud654\ub41c \uc138\ubd84\ud654 \uc804\ub7b5\uacfc \ub9de\ucda4\ud615 ML \uae30\ubc18 \ud0c0\uac9f\ud305 \uc5ed\ub7c9\uc744 \ud1b5\ud574 3\uc8fc \ucc28\uc5d0 D1 ROAS\ub97c KPI \ub300\ube44 5.4\ubc30<\/strong> \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ub9ac\ud0c0\uac9f\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4<\/h2>\n\n\n\n

\ud648\uc564\uc1fc\ud551\uc758 \ucea0\ud398\uc778 \uc131\uacfc\ub294 \ub9ac\ud0c0\uac9f\ud305\uc758 \ucd5c\uace0\uc758 \uc0ac\ub840\ub97c \uc815\ud655\ud558\uac8c \uc801\uc6a9\ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub3d9\uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub2e8\ub3c5 \ud65c\uc6a9<\/h3>\n\n\n\n
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\ud648\uc564\uc1fc\ud551\uc740 \uc0ac\uc6a9\uc790 \ub9c8\ucc30\uc744 \uc904\uc774\uace0 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud574 \ub525\ub9c1\ud0b9\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc77c\ubc18 \ucd94\uc801 \ub9c1\ud06c \ub300\ube44 \uad00\ub828 \uc0c1\ud488 \ubc0f \uac1c\uc778\ud654 \uc624\ud37c\ub85c \uc9c1\uc811 \uc5f0\uacb0\ud558\uc5ec \ubcd1\ubaa9 \ud604\uc0c1\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc131\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uac01 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub85c\ud14c\uc774\uc158 \uc774\ud6c4 ML \ubaa8\ub378\uc774 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uc5ec \uc138\ud2b8\ubcc4 \uc6b0\uc2b9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\uc815\ud558\uace0 \uc608\uc0b0 \ubc30\ubd84\uc744 \ucd5c\uc801\ud654\ud574 \ucd5c\ub300 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ub525\ub9c1\ud0b9<\/h3>\n\n\n\n

\ud648\uc564\uc1fc\ud551\uc740 \uc0ac\uc6a9\uc790 \ub9c8\ucc30\uc744 \uc904\uc774\uace0 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud574 \ub525\ub9c1\ud0b9\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc77c\ubc18 \ucd94\uc801 \ub9c1\ud06c \ub300\ube44 \uad00\ub828 \uc0c1\ud488 \ubc0f \uac1c\uc778\ud654 \uc624\ud37c\ub85c \uc9c1\uc811 \uc5f0\uacb0\ud558\uc5ec \ubcd1\ubaa9 \ud604\uc0c1\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc131\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub85c\ud14c\uc774\uc158<\/h3>\n\n\n\n

\ud648\uc564\uc1fc\ud551 \uc571\uc740 \ud504\ub85c\ubaa8\uc158 \ud61c\ud0dd, \uc2e0\uaddc \uace0\uac1d \uc624\ud37c \ubc0f \uacbd\ud488 \uc774\ubca4\ud2b8\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub85c\ud14c\uc774\uc158\uc740 \uc774\ub7ec\ud55c \ud504\ub85c\ubaa8\uc158 \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \uc6b4\uc601\ub418\uba70, \uad11\uace0 \uc138\ud2b8\ub294 \ub9e4\uc8fc \uc5c5\ub370\uc774\ud2b8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

\uc608\uce21 \uc5f0\ub839\uc774 GMV \ubc0f CVR\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h3>\n\n\n\n

\uc8fc\uc694 \uad11\uace0 \uac70\ub798\uc18c\uc640 \ud1b5\ud569\ub418\uc5b4 \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\ub294 Persona.ly\uc758 \ube44\ub354\ub294 \ub2e4\uc591\ud55c \uc694\uc778\uacfc \uc218\ucc9c \uac1c\uc758 \uc624\ub514\uc5b8\uc2a4 \ud2b9\uc131 \uc870\ud569\uc744 \ubd84\uc11d\ud558\uc5ec \ucea0\ud398\uc778\ubcc4 \ub9de\ucda4\ud615 \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucd08\uae30 \ud0c0\uac9f\ud305 \uc124\uc815\uc5d0\uc11c\ub294 \uc608\uce21 \uc5f0\ub839\uacfc \uc131\ubcc4\uc744 \uc8fc\uc694 \uc804\ud658 \uc694\uc778\uc73c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc774 \uc9c4\ud589\ub418\uba74\uc11c ML \uae30\ubc18 \ube44\ub354\ub294 \uc5ec\ub7ec \uc804\ud658 \ud328\ud134\uc744 \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc131\ubcc4\uc758 \uc601\ud5a5\uc740 \ud06c\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \uace0\uc5f0\ub839\uce35\uc740 \ub2e4\ub978 \uc5f0\ub839 \uc138\uadf8\uba3c\ud2b8 \ub300\ube44 \uc0ac\uc6a9\uc790\ub2f9 GMV\uc640 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc774\ud6c4 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 22% \ub354 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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GMV \uc131\uc7a5\uc744 \uc704\ud55c \uac00\uce58 \ucd5c\uc801\ud654 \uc785\ucc30 \uc801\uc6a9<\/h3>\n\n\n\n
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ML \uc54c\uace0\ub9ac\uc998\uc740 \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825\uc744 \uac15\ub825\ud55c \uc804\ud658 \uc608\uce21 \uc9c0\ud45c\ub85c \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4. \ubc18\ubcf5 \uad6c\ub9e4\uc790 \uadf8\ub8f9\uc740 \uc77c\ud68c\uc131 \uad6c\ub9e4\uc790 \ub300\ube44 5\ubc30 \ub192\uc740 \uc131\uacfc\ub97c \ubcf4\uc600\uc73c\uba70, \ucd5c\uace0 \uc9c0\ucd9c\uc790 \uadf8\ub8f9 \ub9ac\ud0c0\uac9f\ud305\uc740 ROAS KPI\ub97c 10\ubc30 \ucd08\uacfc \ub2ec\uc131\ud558\ub294 \uac00\uc7a5 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c ML \uae30\ubc18 \ube44\ub354\ub294 \uace0\uc758\ub3c4 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc5d0 \uc785\ucc30\uc744 \ub3d9\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04 \uc815\ubc00 \ub9ac\ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud574\uc84c\uc73c\uba70, \uad6c\ub9e4 \uc758\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \uc21c\uac04\uc5d0 \uc0ac\uc6a9\uc790\ub97c \ud3ec\ucc29\ud558\uace0 ML \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc608\uc0b0 \ud6a8\uc728\uc131\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uce58 \ucd5c\uc801\ud654 \uc785\ucc30\uc744 \ud65c\uc6a9\ud55c \uacb0\uacfc, \ud648\uc564\uc1fc\ud551 \ucea0\ud398\uc778\uc740 \ucd94\uac00 \ud22c\uc790 \uc5c6\uc774 \uc7ac\ucc38\uc5ec \uc0ac\uc6a9\uc790\ub2f9 GMV 2.3\ubc30 \uc131\uc7a5\uacfc \uc804\uccb4 GMV 1.6\ubc30 \uc131\uc7a5\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud648\uc564\uc1fc\ud551 \uc18c\uac1c<\/h2>\n\n\n\n

\ud648\uc564\uc1fc\ud551\uc740 TV \ud648\uc1fc\ud551\uacfc \ubaa8\ubc14\uc77c \ucee4\uba38\uc2a4\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ud55c\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. 2011\ub144 \uc911\uc18c\uae30\uc5c5\uc758 \ud310\ub9e4 \ucc44\ub110 \ud655\ub300\ub97c \uc704\ud574 \uc124\ub9bd\ub418\uc5c8\uc73c\uba70, \ubc29\uc1a1\uacfc \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uacb0\ud569\ud574 \uc18c\ube44\uc790\uc640 \uad6d\ub0b4 \uc0c1\ud488\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n
\n

<\/p>\n\n\n\n

\ud648\uc564\uc1fc\ud551\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub9e4\uc6b0 \uc131\uacf5\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\uace0\ub3c4\ud654\ub41c ML \uc5ed\ub7c9\uacfc \ub9de\ucda4\ud615 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc804\ub840 \uc5c6\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.
\uc774\ucee4\uba38\uc2a4\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uc0b0\uc5c5\uad70\uc5d0\uc11c ML \uae30\ubc18 DSP\uc758 \uc131\uacfc\ub97c \ud655\uc778\ud558\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud558\uba70, \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \ud655\ub300\ud558\uace0 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ucd5c\uace0\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uaca0\uc2b5\ub2c8\ub2e4.
<\/p>\n\n\n\n

Shana Kim, Persona.ly \uc138\uc77c\uc988 \ub514\ub809\ud130<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c, \ubaa8\ubc14\uc77c \uc720\uc800 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud37c\uc2a4\ub110\ub9ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21\ub41c LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc0ac\uc6a9\uc790
\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc5b4, \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc73c\ub85c \uc548\uc815\uc801\uc778 \uc0ac\uc6a9\uc790 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud37c\uc2a4\ub110\ub9ac\uc758 \uc778\ud558\uc6b0\uc2a4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uae00\ub85c\ubc8c \ucd5c\uc0c1\uc704 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc758 \ub300\uaddc\ubaa8 \ud655\uc7a5\uc131\uc744 \uacb0\ud569\ud558\uc5ec, \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

케이스 스터디 PDF 다운로드 Persona.ly는 홈앤쇼핑과 협력하여 Android 모바일 앱 이탈 사용자를 대상으로 리타겟팅을 진행했습니다. 1,000만 건 이상의 다운로드를 기록한 홈앤쇼핑은 한국에서 가장 인기 있는 이커머스 앱 중 하나입니다. 주요 성과 5.4배 3주 차에 D1 ROAS KPI 대비 5.4배 초과 달성 60% 4주간 코호트 총 거래액(GMV) 증가 2.3배 4주 내 재참여 사용자당 GMV 60% 증가 … <\/p>\n

Continue reading “4\uc8fc \ub9cc\uc5d0 GMV 60% \uc131\uc7a5\uc744 \ub2ec\uc131\ud55c \ubc29\ubc95: \ud648\uc564\uc1fc\ud551 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc0ac\ub840”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":18103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[795,791],"tags":[798],"class_list":["post-18133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-ko","category-ecommerce","tag-case-study-ko"],"acf":[],"yoast_head":"\n4\uc8fc \ub9cc\uc5d0 GMV 60% \uc131\uc7a5\uc744 \ub2ec\uc131\ud55c \ubc29\ubc95: \ud648\uc564\uc1fc\ud551 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc0ac\ub840 | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 PDF 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