{"id":18149,"date":"2026-06-18T06:44:20","date_gmt":"2026-06-18T06:44:20","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18149"},"modified":"2026-06-18T06:44:21","modified_gmt":"2026-06-18T06:44:21","slug":"%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7home-and-shopping%e3%81%aegmv%e3%82%92","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/06\/%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7home-and-shopping%e3%81%aegmv%e3%82%92\/","title":{"rendered":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067Home and Shopping\u306eGMV\u30924\u9031\u9593\u306760%\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"Home<\/a><\/figure>\n<\/div>\n\n\n\n
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Persona.ly\u306fHome and Shopping\u3068\u63d0\u643a\u3057\u3001Android\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30c1\u30e3\u30fc\u30f3\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u30021,000\u4e07\u4ef6\u4ee5\u4e0a\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u8a87\u308bHome and Shopping\u306f\u3001\u97d3\u56fd\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308bE\u30b3\u30de\u30fc\u30b9\u30a2\u30d7\u30ea\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6210\u679c\u306e\u6982\u8981<\/h2>\n\n\n\n
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5.4\u500d<\/strong><\/p>\n\n\n\n

\u7b2c3\u9031\u306bD1 ROAS KPI\u30925.4\u500d\u8d85\u904e\u9054\u6210<\/p>\n<\/div>\n\n\n\n

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60%<\/strong><\/p>\n\n\n\n

4\u9031\u9593\u306e\u30b3\u30db\u30fc\u30c8GMV\u5897\u52a0<\/p>\n<\/div>\n\n\n\n

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2.3\u500d<\/strong><\/p>\n\n\n\n

4\u9031\u9593\u3067\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308aGMV\u5897\u52a0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19<\/h2>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u904e\u53bb\u306bHome and Shopping\u30a2\u30d7\u30ea\u3067\u8cfc\u5165\u5c65\u6b74\u306e\u3042\u308b\u4f11\u7720\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u6d3b\u6027\u5316\u3057\u3001\u8ffd\u52a0\u306e\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3066\u7dcf\u5546\u54c1\u53d6\u5f15\u984d\uff08GMV\uff09\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3057\u305f\u3002
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u306f\u3001\u7279\u5b9a\u306eD1 ROAS KPI\u306b\u57fa\u3065\u3044\u3066\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\"Sunmin<\/figure>\n<\/div>\n\n\n\n
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Persona.ly\u3068\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u521d\u65e5\u304b\u3089\u512a\u308c\u305f\u6210\u679c\u3092\u4e0a\u3052\u3001KPI\u3092\u7d99\u7d9a\u7684\u306b\u4e0a\u56de\u308a\u306a\u304c\u3089\u6539\u5584\u3092\u7d9a\u3051\u307e\u3057\u305f\u3002\u9ad8\u3044\u5b9f\u7e3e\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u9069\u5207\u306a\u6280\u8853\u3068\u30c7\u30fc\u30bf\u51e6\u7406\u80fd\u529b\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u771f\u306e\u53ef\u80fd\u6027\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u660e\u793a\u3057\u307e\u3057\u305f\u3002\u5927\u304d\u306a\u53ce\u76ca\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u9ad8\u52b9\u7387\u306a\u53ce\u76ca\u30a8\u30f3\u30b8\u30f3\u3078\u3068\u5909\u9769\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6210\u529f\u306b\u3088\u308a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u5f37\u5316\u3055\u308c\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3092\u8fce\u3048\u308b\u306b\u3042\u305f\u308a\u3001\u3055\u3089\u306a\u308b\u6210\u679c\u306e\u62e1\u5927\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Sunmin Kwon, Manager, Marketing Team, Home & Shopping<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

Home and Shopping\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u3001\u72ec\u81ea\u306eLive Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3057\u3001\u904e\u53bb\u306b\u30a2\u30d7\u30ea\u3067\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308a\u306a\u304c\u3089\u4e00\u5b9a\u671f\u9593\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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Live Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306f\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u3001\u5f0a\u793e\u306eLive Audiences<\/em><\/strong> segmentation engine<\/strong><\/a>\u304a\u3088\u3073\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eMMP\/CDP\u3068\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u76f4\u63a5\u7d71\u5408\u306b\u3088\u308a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3001\u30e9\u30a4\u30d6\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u52b9\u7387\u3088\u304f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002\u30d0\u30c3\u30c1\u51e6\u7406\u3067\u5b66\u7fd2\u306e\u9045\u5ef6\u30fb\u8cfc\u8cb7\u610f\u6b32\u30d4\u30fc\u30af\u306e\u898b\u9003\u3057\u30fb\u4e88\u7b97\u306e\u7121\u99c4\u3092\u62db\u304f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u304c\u4e0d\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

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\"Live<\/figure>\n\n\n\n
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Persona.ly\u306eLive Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u7a3c\u50cd\u753b\u9762<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30d0\u30c3\u30c1\u51e6\u7406\u3067\u5b66\u7fd2\u306e\u9045\u5ef6\u30fb\u8cfc\u8cb7\u610f\u6b32\u30d4\u30fc\u30af\u306e\u898b\u9003\u3057\u30fb\u4e88\u7b97\u306e\u7121\u99c4\u3092\u62db\u304f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u304c\u4e0d\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u521d\u9031\u304b\u3089\u3001ROAS D1 KPI\u30923\u500d\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9032\u884c\u306b\u4f34\u3044\u3001\u904e\u53bb\u306e\u30a2\u30d7\u30ea\u5185\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30a2\u30d7\u30ea\u306b\u623b\u308a\u8ffd\u52a0\u8cfc\u5165\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002
\u30a2\u30d7\u30ea\u5185\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u3066\u6700\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u7279\u5b9a\u3057\u3001\u5404\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u6700\u5927\u7cbe\u5ea6\u306e\u5165\u672d\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

ML\u30c9\u30ea\u30d6\u30f3DSP\u304c\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u305f\u5f8c\u3001\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u30ab\u30b9\u30bf\u30e0ML\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb<\/strong>\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u30d0\u30ea\u30e5\u30fc\u6700\u9069\u5316\u5165\u672d\u306b\u3088\u308b\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eKPI\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u305d\u306e\u7d50\u679c\u3001\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30ab\u30b9\u30bf\u30e0ML\u30c9\u30ea\u30d6\u30f3\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u306b\u3088\u308a\u3001\u7b2c3\u9031\u306bD1 ROAS\u304cKPI\u306e5.4\u500d\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n

\"ROAS<\/figure>\n\n\n\n
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\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\n\n\n

Home and Shopping\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7684\u78ba\u306b\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n\n\n\n

\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u72ec\u5360\u4f7f\u7528<\/h3>\n\n\n\n
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Home and Shopping\u306f\u5168\u753b\u9762\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u307f\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u753b\u9762\u5168\u4f53\u3092\u5360\u6709\u3059\u308b\u3053\u3068\u3067\u5b8c\u5168\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u5f93\u6765\u306e\u30d0\u30ca\u30fc\u306b\u6bd4\u3079\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8cea\u304c\u660e\u3089\u304b\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

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\"Home<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ed\u30fc\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3073\u306b\u3001ML\u30e2\u30c7\u30eb\u304c\u5404\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u5404\u30bb\u30c3\u30c8\u3067\u6700\u512a\u79c0\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u9078\u5b9a\u3001\u7d50\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3088\u3046\u4e88\u7b97\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/h3>\n\n\n\n

Home and Shopping\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6469\u64e6\u3092\u8efd\u6e1b\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52a0\u901f\u3059\u308b\u305f\u3081\u306b\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u6a19\u6e96\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30ea\u30f3\u30af\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u95a2\u9023\u5546\u54c1\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306b\u76f4\u63a5\u8a98\u5c0e\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u6700\u5c0f\u5316\u3059\u308b\u3053\u3068\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ed\u30fc\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

Home and Shopping\u30a2\u30d7\u30ea\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30aa\u30d5\u30a1\u30fc\u3001\u62bd\u9078\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30ed\u30fc\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u3053\u308c\u3089\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u3066\u304a\u308a\u3001\u5e83\u544a\u30bb\u30c3\u30c8\u306f\u6bce\u9031\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c<\/h2>\n\n\n\n

\u4e88\u6e2c\u5e74\u9f62\u304cGMV\u3068CVR\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n\n\n\n

\u4e3b\u8981\u306a\u5e83\u544a\u53d6\u5f15\u6240\u3059\u3079\u3066\u3068\u7d71\u5408\u3057\u3001\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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Home and Shopping\u306e\u521d\u671f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6210\u529f\u3092\u727d\u5f15\u3059\u308b\u91cd\u8981\u306a\u8981\u56e0\u3068\u3057\u3066\u4e88\u6e2c\u5e74\u9f62\u3068\u6027\u5225\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3057\u305f\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9032\u884c\u306b\u4f34\u3044\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u30c9\u30ea\u30d6\u30f3\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u304c\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6027\u5225\u306f\u91cd\u8981\u3067\u306a\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u304c\u3001\u4e2d\u9ad8\u5e74\u30b3\u30db\u30fc\u30c8\u306f\u4ed6\u306e\u5e74\u9f62\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308aGMV\u3068\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u8cfc\u5165\u3078\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c22%\u9ad8\u3044\u7d50\u679c\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"The<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

GMV\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u30d0\u30ea\u30e5\u30fc\u6700\u9069\u5316\u5165\u672d\u306e\u9069\u7528<\/h3>\n\n\n\n
\n
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\"GMV<\/figure>\n<\/div>\n\n\n\n
\n

ML\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5f37\u529b\u306a\u4e88\u6e2c\u6307\u6a19\u3068\u3057\u3066\u7279\u5b9a\u30fb\u6d3b\u7528\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u30b3\u30db\u30fc\u30c8\u306f\u4e00\u5ea6\u304d\u308a\u306e\u8cfc\u5165\u8005\u306e5\u500d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\u3092\u793a\u3057\u3001\u3055\u3089\u306b\u3001\u9ad8\u652f\u51fa\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u6700\u3082\u5287\u7684\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u3001ROAS KPI\u309210\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001ML\u30c9\u30ea\u30d6\u30f3\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u304c\u9ad8\u610f\u56f3\u30b3\u30db\u30fc\u30c8\u306b\u5411\u3051\u3066\u5165\u672d\u3092\u52d5\u7684\u306b\u6700\u9069\u5316<\/strong>\u3057\u307e\u3057\u305f\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u7cbe\u5bc6\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u30d4\u30fc\u30af\u6642\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u5373\u6642ML\u6700\u9069\u5316\u306b\u3088\u308b\u5927\u5e45\u306a\u4e88\u7b97\u52b9\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30d0\u30ea\u30e5\u30fc\u6700\u9069\u5316\u5165\u672d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Home and Shopping<\/em>\u306f\u8ffd\u52a0\u6295\u8cc7\u306a\u3057\u3067\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308aGMV 2.3\u500d\u3001GMV\u5168\u4f531.6\u500d\u306e\u6210\u9577\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Home and Shopping\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Home and Shopping\u306f\u3001TV\u30db\u30fc\u30e0\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u30e2\u30d0\u30a4\u30eb\u30b3\u30de\u30fc\u30b9\u3092\u5c02\u9580\u3068\u3059\u308b\u97d3\u56fd\u6709\u6570\u306eE\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306e\u8ca9\u8def\u62e1\u5927\u3092\u76ee\u7684\u306b2011\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u653e\u9001\u3068\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u878d\u5408\u3055\u305b\u3066\u6d88\u8cbb\u8005\u3068\u56fd\u5185\u7523\u54c1\u3092\u3064\u306a\u304e\u307e\u3059\u3002<\/p>\n\n\n\n

\n
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\"Shana<\/figure>\n<\/div><\/div>\n\n\n\n
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Home and Shopping\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u975e\u5e38\u306b\u512a\u308c\u305f\u3082\u306e\u3067\u3057\u305f\u3002\u9ad8\u5ea6\u306aML\u80fd\u529b\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u6226\u7565\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u524d\u4f8b\u306e\u306a\u3044\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002E\u30b3\u30de\u30fc\u30b9\u3092\u542b\u3080\u69d8\u3005\u306a\u5206\u91ce\u3067ML\u30c9\u30ea\u30d6\u30f3DSP\u304c\u6d3b\u8e8d\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3044\u3001\u97d3\u56fd\u5e02\u5834\u3067\u306e\u62e1\u5927\u3068\u5730\u5143\u5e83\u544a\u4e3b\u3078\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u306b\u5f15\u304d\u7d9a\u304d\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u307e\u3059\u3002
<\/p>\n\n\n\n

Shana Kim \u2013 Business Director APAC at Persona.ly<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5805\u7262\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u57fa\u76e4\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon<\/a>\u306a\u3069\u3001\u5927\u624b\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u4e88\u6e2cLTV\u306b\u57fa\u3065\u304f\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5f37\u529b\u306aROAS<\/a>\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u8981\u306a\u5e83\u544a\u53d6\u5f15\u6240\u3059\u3079\u3066\u3068\u7d71\u5408\u3057\u3001\u4e16\u754c\u4e2d\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study Persona.lyはHome and Shoppingと提携し、Androidモバイルアプリのチャーンユーザーへのリターゲティングを実施しました。1,000万件以上のダウンロードを誇るHome and Shoppingは、韓国で最も人気のあるEコマースアプリの一つです。 成果の概要 5.4倍 第3週にD1 ROAS KPIを5.4倍超過達成 60% 4週間のコホートGMV増加 2.3倍 4週間での再エンゲージユーザー1人当たりGMV増加 キャンペーンの目標 キャンペーンの主な目標は、過去にHome and Shoppingアプリで購入履歴のある休眠高価値ユーザーを再活性化し、追加のアプリ内購入を促進して総商品取引額（GMV）とユーザーのライフタイムバリューを向上させることでした。キャンペーンの成果は、特定のD1 ROAS KPIに基づいて評価されました。 Persona.lyとのリターゲティングキャンペーンは、初日から優れた成果を上げ、KPIを継続的に上回りながら改善を続けました。高い実績にとどまらず、適切な技術とデータ処理能力を活用したリターゲティングの真の可能性をキャンペーンが明示しました。大きな収益成長を促進し、リターゲティングを高効率な収益エンジンへと変革しました。この成功によりパートナーシップが強化され、ホリデーシーズンを迎えるにあたり、さらなる成果の拡大を楽しみにしています。 Sunmin Kwon, Manager, Marketing Team, Home & Shopping プログラマティックリターゲティングプロセス Home and Shoppingのキャンペーン開始時、独自のLive Audiencesセグメンテーションエンジンを活用し、過去にアプリで購入実績がありながら一定期間非アクティブだった高価値ユーザーのセグメントを構築しました。 Live Audiencesセグメンテーションエンジンは追加費用なしでご利用いただけ、弊社のLive Audiences segmentation engineおよびクライアントのMMP\/CDPとネイティブに統合されています。 直接統合によりオーディエンスをリアルタイムで更新、ライブデータを活用して最も関連性の高いセグメントに効率よくリターゲティングできます。バッチ処理で学習の遅延・購買意欲ピークの見逃し・予算の無駄を招くサードパーティツールが不要になります。 Persona.lyのLive Audiencesセグメンテーションエンジンの稼働画面 バッチ処理で学習の遅延・購買意欲ピークの見逃し・予算の無駄を招くサードパーティツールが不要になります。 キャンペーン開始初週から、ROAS D1 KPIを3倍上回る成果を達成しました。 キャンペーンの進行に伴い、過去のアプリ内行動に基づいてアプリに戻り追加購入を行う可能性が最も高いオーディエンスセグメントを把握できるようになりました。アプリ内アクティビティデータを多角的に分析することで、さまざまなオーディエンスセグメントをテストして最高パフォーマンスの組み合わせを特定し、各広告オークションで最大精度の入札が可能になりました。 … <\/p>\n

Continue reading “\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067Home and Shopping\u306eGMV\u30924\u9031\u9593\u306760%\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":18103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[1039],"class_list":["post-18149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-ja","tag-e-commerce"],"acf":[],"yoast_head":"\n\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067Home and Shopping\u306eGMV\u30924\u9031\u9593\u306760%\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Discover how Persona.ly's programmatic retargeting campaign helped Home & Shopping 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