{"id":18238,"date":"2026-08-06T11:13:52","date_gmt":"2026-08-06T11:13:52","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18238"},"modified":"2026-08-06T11:13:52","modified_gmt":"2026-08-06T11:13:52","slug":"chinajoy-2026-%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e4%bc%9a%e5%a0%b4%e3%82%92%e5%bd%a9%e3%81%a3%e3%81%9f-mobile-growth-playground-%e3%81%a8%e5%a4%a9%e7%a9%ba%e3%81%ae%e3%82%a8%e3%82%b0%e3%82%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/08\/chinajoy-2026-%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e4%bc%9a%e5%a0%b4%e3%82%92%e5%bd%a9%e3%81%a3%e3%81%9f-mobile-growth-playground-%e3%81%a8%e5%a4%a9%e7%a9%ba%e3%81%ae%e3%82%a8%e3%82%b0%e3%82%bc\/","title":{"rendered":"ChinaJoy 2026 \u30ec\u30dd\u30fc\u30c8: \u4f1a\u5834\u3092\u5f69\u3063\u305f Mobile Growth Playground \u3068\u5929\u7a7a\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30ca\u30fc"},"content":{"rendered":"\n

\u6bce\u5e74\u958b\u50ac\u3055\u308c\u308b ChinaJoy \u306f\u3001\u4e2d\u56fd\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306e\u73fe\u5728\u5730\u3068\u4eca\u5f8c\u306e\u65b9\u5411\u6027\u3092\u77e5\u308b\u4e0a\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u3064\u3067\u3059\u3002\u4e2d\u56fd\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u696d\u754c\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u304c\u4e00\u5802\u306b\u4f1a\u3059\u308b\u8cb4\u91cd\u306a\u6a5f\u4f1a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Persona.ly \u306b\u3068\u3063\u3066\u3001\u4e2d\u56fd\u306f\u5f15\u304d\u7d9a\u304d\u91cd\u8981\u306a\u6226\u7565\u5e02\u5834\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u4e00\u5e74\u3001\u79c1\u305f\u3061\u306f\u73fe\u5730\u30c1\u30fc\u30e0\u306e\u62e1\u5927\u3001\u9867\u5ba2\u57fa\u76e4\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u5730\u57df\u306b\u304a\u3051\u308b\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u9032\u3081\u3066\u304d\u307e\u3057\u305f\u3002ChinaJoy \u306f\u3001\u305d\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u304c\u5f62\u3068\u306a\u3063\u3066\u8868\u308c\u308b\u5834\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u3053\u3067\u306f\u3001ChinaJoy 2026 \u306e\u4e00\u9031\u9593\u3092\u632f\u308a\u8fd4\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

The Mobile Growth Playground<\/strong><\/h2>\n\n\n\n

\u4eca\u5e74\u3001\u79c1\u305f\u3061\u306f\u5f93\u6765\u304b\u3089\u9032\u5316\u3057\u305f\u30d6\u30fc\u30b9\u4f53\u9a13\u3092\u76ee\u6307\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\n
\n

\u5358\u306a\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u5c55\u793a\u3067\u306f\u306a\u304f\u3001\u300cMobile Growth Playground<\/strong>\u300d\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6253\u3061\u51fa\u3057\u307e\u3057\u305f\u3002\u30d6\u30fc\u30b9\u306e\u4e2d\u5fc3\u306b\u306f\u3001\u4e00\u65e5\u4e2d\u30aa\u30ea\u30b8\u30ca\u30eb\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u30c8\u30e9\u30c3\u30af\u3092\u8a2d\u7f6e\u3057\u3001\u4f1a\u5834\u5185\u3067\u3082\u3072\u3068\u304d\u308f\u591a\u304f\u306e\u6765\u5834\u8005\u3067\u8cd1\u308f\u3046\u30b9\u30dd\u30c3\u30c8\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6700\u521d\u306f\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u7acb\u3061\u5bc4\u3063\u305f\u65b9\u3005\u3082\u3001\u305d\u306e\u307e\u307e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u306b\u3064\u3044\u3066\u8a71\u3057\u8fbc\u307f\u3001\u4e2d\u306b\u306f\u7fcc\u65e5\u3001\u540c\u50da\u3092\u9023\u308c\u3066\u518d\u3073\u8a2a\u308c\u3066\u304f\u3060\u3055\u308b\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u904a\u3073\u5fc3\u306e\u3042\u308b\u6f14\u51fa\u306e\u88cf\u5074\u3067\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5c02\u9580\u30c1\u30fc\u30e0\u304c\u3001\u5b9f\u8df5\u7684\u306a\u30b0\u30ed\u30fc\u30b9\u6226\u7565\u306b\u3064\u3044\u3066\u6570\u591a\u304f\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u7279\u306b\u8a71\u984c\u306e\u4e2d\u5fc3\u3068\u306a\u3063\u305f\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08User Acquisition\uff09\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066 Connected TV\uff08CTV\uff09\u3067\u3059\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u88fd\u54c1\u6a5f\u80fd\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u6210\u9577\u6226\u7565\u3001\u5e02\u5834\u52d5\u5411\u3001\u8a08\u6e2c\u624b\u6cd5\u3001\u305d\u3057\u3066\u5404\u5730\u57df\u306b\u304a\u3051\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u3064\u3044\u3066\u610f\u898b\u3092\u4ea4\u308f\u3059\u6642\u9593\u306e\u65b9\u304c\u306f\u308b\u304b\u306b\u591a\u304f\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u696d\u754c\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u305f\u30c8\u30d4\u30c3\u30af<\/strong><\/strong><\/h2>\n\n\n\n

\u4f1a\u671f\u3092\u901a\u3058\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u30c6\u30fc\u30de\u304c\u7e70\u308a\u8fd4\u3057\u8a71\u984c\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u7372\u5f97\u6226\u7565\u306e\u4e00\u90e8\u3078<\/strong><\/h3>\n\n\n\n

\u5c11\u3057\u524d\u307e\u3067\u306f\u3001\u591a\u304f\u306e\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u62e1\u5927\u3057\u305f\u5f8c\u306b\u53d6\u308a\u7d44\u3080\u65bd\u7b56\u300d\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u305d\u306e\u8003\u3048\u65b9\u306f\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u73fe\u5728\u3067\u306f\u3001\u521d\u671f\u6bb5\u968e\u304b\u3089\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u9577\u6226\u7565\u306b\u7d44\u307f\u8fbc\u307f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30b5\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8a2d\u8a08\u3001\u305d\u3057\u3066\u52b9\u679c\u6e2c\u5b9a\u306b\u3064\u3044\u3066\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CTV \u306f\u691c\u8a3c\u30d5\u30a7\u30fc\u30ba\u304b\u3089\u5b9f\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3078<\/strong><\/h3>\n\n\n\n

Connected TV \u3078\u306e\u95a2\u5fc3\u306f\u3001\u3053\u306e\u4e00\u5e74\u3067\u5927\u304d\u304f\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3082\u306f\u3084\u8b70\u8ad6\u306f\u300cCTV \u3092\u6d3b\u7528\u3059\u3079\u304d\u304b\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u5e83\u544a\u4e3b\u304c\u77e5\u308a\u305f\u3044\u306e\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u3046\u884c\u3046\u306e\u304b\u3001\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u3092\u3069\u3046\u6e2c\u308b\u306e\u304b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u3069\u3046\u6700\u9069\u5316\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066 CTV \u3092\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3068\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u304b\u3068\u3044\u3046\u5b9f\u8df5\u7684\u306a\u30c6\u30fc\u30de\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u3088\u308a\u53b3\u9078\u3055\u308c\u308b\u6642\u4ee3\u3078<\/strong><\/h3>\n\n\n\n

\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u5e02\u5834\u3092\u53d6\u308a\u5dfb\u304f\u7d4c\u6e08\u74b0\u5883\u306f\u3001\u4eca\u3082\u5909\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u591a\u304f\u306e\u5e02\u5834\u3067 CPM \u306f\u4e0a\u6607\u3092\u7d9a\u3051\u3066\u304a\u308a\u3001\u4e00\u90e8\u5730\u57df\u3067\u306f Android \u306e\u5e83\u544a\u5728\u5eab\u4fa1\u683c\u304c iOS \u3092\u4e0a\u56de\u308b\u30b1\u30fc\u30b9\u3082\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3053\u3046\u3057\u305f\u5909\u5316\u306f\u3001\u5e83\u544a\u4e3b\u306e\u4e88\u7b97\u914d\u5206\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u5b9a\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u5358\u306b\u914d\u4fe1\u898f\u6a21\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u914d\u4fe1\u52b9\u7387\u3001\u4e88\u6e2c\u5165\u672d\uff08Predictive Bidding\uff09\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u54c1\u8cea\u3001\u305d\u3057\u3066\u900f\u660e\u6027\u306e\u9ad8\u3044\u8a08\u6e2c\u304c\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Signals in the Sky<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u958b\u5e55\u524d\u3001\u79c1\u305f\u3061\u306f\u62db\u5f85\u5236\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30ca\u30fc \u300cSignals in the Sky\u300d<\/strong> \u3092\u958b\u50ac\u3057\u3001ChinaJoy \u30a6\u30a3\u30fc\u30af\u306e\u5e55\u3092\u958b\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Cheetah Mobile \u3068 Checkout.com \u306e\u5354\u529b\u306e\u3082\u3068\u3001\u4e2d\u56fd\u3092\u4ee3\u8868\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f01\u696d\u306e\u30b0\u30ed\u30fc\u30b9\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u306e\u7686\u69d8\u3092\u4e0a\u6d77\u30bf\u30ef\u30fc105\u968e\u3001\u9ad8\u3055\u7d04500\u30e1\u30fc\u30c8\u30eb\u306e\u4f1a\u5834\u3078\u304a\u8fce\u3048\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001Meta \u3068 Sensor Tower \u306e\u30b9\u30d4\u30fc\u30ab\u30fc\u306b\u3082\u3054\u767b\u58c7\u3044\u305f\u3060\u304d\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u6210\u9577\u5e02\u5834\u3092\u53d6\u308a\u5dfb\u304f\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3054\u8b1b\u6f14\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5727\u5dfb\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u5fd8\u308c\u3089\u308c\u306a\u3044\u4f53\u9a13\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u672c\u5f53\u306e\u4fa1\u5024\u306f\u305d\u3053\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u6700\u3082\u5370\u8c61\u7684\u3060\u3063\u305f\u306e\u306f\u30012026\u5e74\u306b\u5b9f\u969b\u306b\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u540c\u58eb\u304c\u7387\u76f4\u306b\u77e5\u898b\u3092\u5171\u6709\u3067\u304d\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u8b70\u8ad6\u306f\u3001\u4e0a\u6607\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u9032\u5316\u3059\u308b\u8a08\u6e2c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c6\u30b9\u30c8\u3001\u6d77\u5916\u5e02\u5834\u3078\u306e\u5c55\u958b\u3001\u305d\u3057\u3066 AI \u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u3069\u306e\u3088\u3046\u306a\u5b9a\u91cf\u7684\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u3042\u308a\u304c\u3068\u3046\u3001\u4e0a\u6d77<\/strong><\/strong><\/h2>\n\n\n\n

W3-G201 \u30d6\u30fc\u30b9\u3078\u304a\u8d8a\u3057\u3044\u305f\u3060\u3044\u305f\u7686\u69d8\u306b\u3001\u5fc3\u3088\u308a\u611f\u8b1d\u7533\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001Signals in the Sky<\/strong> \u3092\u5171\u306b\u6210\u529f\u3078\u5c0e\u3044\u3066\u304f\u3060\u3055\u3063\u305f Cheetah Mobile \u3068 Checkout.com \u306e\u7686\u69d8\u306b\u3082\u3001\u5fc3\u3088\u308a\u5fa1\u793c\u7533\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306e ChinaJoy \u3067\u304a\u4f1a\u3044\u3067\u304d\u306a\u304b\u3063\u305f\u7686\u69d8\u3068\u3082\u3001\u305c\u3072\u4eca\u5f8c\u304a\u8a71\u3057\u3067\u304d\u308b\u6a5f\u4f1a\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u3042\u308b\u3044\u306f\u6b21\u306e\u6210\u9577\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066 Connected TV \u3092\u3054\u691c\u8a0e\u4e2d\u3067\u3057\u305f\u3089\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

ChinaJoy 2027 \u3067\u307e\u305f\u304a\u4f1a\u3044\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

毎年開催される ChinaJoy は、中国モバイルゲーム業界の現在地と今後の方向性を知る上で、最も重要なイベントの一つです。中国のデベロッパー、パブリッシャー、テクノロジーパートナーとビジネスを展開する企業にとって、業界のエコシステム全体が一堂に会する貴重な機会となっています。 Persona.ly にとって、中国は引き続き重要な戦略市場の一つです。この一年、私たちは現地チームの拡大、顧客基盤の強化、そして地域における長期的なパートナーシップを進めてきました。ChinaJoy は、それらの取り組みが形となって表れる場でもあります。 ここでは、ChinaJoy 2026 の一週間を振り返ります。 The Mobile Growth Playground 今年、私たちは従来から進化したブース体験を目指しました。 単なるプロダクト展示ではなく、「Mobile Growth Playground」というコンセプトを打ち出しました。ブースの中心には、一日中オリジナルアイスクリームを提供するアイスクリームトラックを設置し、会場内でもひときわ多くの来場者で賑わうスポットとなりました。 最初はアイスクリームに興味を持って立ち寄った方々も、そのままキャンペーンの成果について話し込み、中には翌日、同僚を連れて再び訪れてくださる方も少なくありませんでした。 遊び心のある演出の裏側では、プログラマティック広告の専門チームが、実践的なグロース戦略について数多くのディスカッションを行いました。特に話題の中心となったのは、ユーザー獲得（User Acquisition）、リターゲティング、そして Connected TV（CTV）です。 製品機能を紹介することよりも、成長戦略、市場動向、計測手法、そして各地域におけるパフォーマンスベンチマークについて意見を交わす時間の方がはるかに多くありました。 業界で注目されていたトピック 会期を通じて、いくつかのテーマが繰り返し話題に上りました。 リターゲティングは獲得戦略の一部へ 少し前までは、多くのゲームスタジオがリターゲティングを「ユーザー獲得を拡大した後に取り組む施策」と考えていました。 しかし、その考え方は大きく変わっています。 現在では、初期段階からリターゲティングを成長戦略に組み込み、オーディエンスセグメント、リエンゲージメントのタイミング、サプレッション設計、そして効果測定について検討する企業が増えています。 CTV は検証フェーズから実運用フェーズへ Connected TV への関心は、この一年で大きく高まりました。 もはや議論は「CTV を活用すべきか」ではありません。 広告主が知りたいのは、アトリビューションをどう行うのか、インクリメンタリティをどう測るのか、クリエイティブをどう最適化するのか、そして CTV をモバイル広告とどのように組み合わせて成果を最大化するかという実践的なテーマでした。 ユーザー獲得はより厳選される時代へ モバイル広告市場を取り巻く経済環境は、今も変化を続けています。 多くの市場で CPM は上昇を続けており、一部地域では Android の広告在庫価格が iOS を上回るケースも見られました。 こうした変化は、広告主の予算配分やパートナー選定にも影響を与えています。 単に配信規模を提供するだけでは十分ではありません。配信効率、予測入札（Predictive Bidding）、オーディエンス品質、そして透明性の高い計測が、これまで以上に重要な差別化要素となっています。 Signals in the Sky … <\/p>\n

Continue reading “ChinaJoy 2026 \u30ec\u30dd\u30fc\u30c8: \u4f1a\u5834\u3092\u5f69\u3063\u305f Mobile Growth Playground \u3068\u5929\u7a7a\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30ca\u30fc”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":18233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,21],"tags":[1141,1159],"class_list":["post-18238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-ja","category-partners-ja","tag-mobile-games-ja","tag-mobile-growth-ja"],"acf":[],"yoast_head":"\nChinaJoy 2026 \u30ec\u30dd\u30fc\u30c8: \u4f1a\u5834\u3092\u5f69\u3063\u305f Mobile Growth Playground \u3068\u5929\u7a7a\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30ca\u30fc | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"\u6bce\u5e74\u958b\u50ac\u3055\u308c\u308b ChinaJoy 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