{"id":18257,"date":"2026-08-17T06:02:39","date_gmt":"2026-08-17T06:02:39","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18257"},"modified":"2026-08-17T06:02:40","modified_gmt":"2026-08-17T06:02:40","slug":"belka-games%e3%80%8aclockmaker%e3%80%8b%e6%a1%88%e4%be%8b%ef%bc%9a%e5%9c%a8%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-3-8-%e5%80%8d%e7%9a%84%e5%90%8c%e6%97%b6%ef%bc%8cd7-roas-kpi-%e6%8f%90%e5%8d%87-25","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/08\/belka-games%e3%80%8aclockmaker%e3%80%8b%e6%a1%88%e4%be%8b%ef%bc%9a%e5%9c%a8%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-3-8-%e5%80%8d%e7%9a%84%e5%90%8c%e6%97%b6%ef%bc%8cd7-roas-kpi-%e6%8f%90%e5%8d%87-25\/","title":{"rendered":"Belka Games\u300aClockmaker\u300b\u6848\u4f8b\uff1a\u5728\u89c4\u6a21\u6269\u5927 3.8 \u500d\u7684\u540c\u65f6\uff0cD7 ROAS KPI \u63d0\u5347 25%"},"content":{"rendered":"\n

\u4e0b\u8f7d\u6848\u4f8b\u7814\u7a76 PDF \u7248\u672c<\/a><\/em><\/p>\n\n\n\n

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\"Clockmaker<\/figure>\n<\/div>\n\n\n\n
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\u6211\u4eec\u4e0e Belka Games \u5408\u4f5c\uff0c\u5bf9\u5176\u65d7\u8230\u6d88\u9664\u7c7b\u76ca\u667a\u6e38\u620f\u300aClockmaker: Jewel Match 3 Game\u300b\uff0c\u5728\u5168\u7403 iOS \u548c\u5b89\u5353\u5e73\u53f0\u4e0a\u5f00\u5c55\u6d41\u5931\u7528\u6237\u53ec\u56de\u9879\u76ee\u3002\u8be5\u6e38\u620f\u5168\u7403\u4e0b\u8f7d\u91cf\u5df2\u7a81\u7834 1,000 \u4e07\u6b21\uff0c\u6838\u5fc3\u6d88\u9664\u73a9\u6cd5\u53e0\u52a0\u5bbe\u679c\u3001\u89e3\u8c1c\u548c\u7ade\u6280\u8d5b\u7b49\u73a9\u6cd5\uff0c\u957f\u6548\u62c9\u52a8\u73a9\u5bb6\u6d3b\u8dc3\u4e0e\u7559\u5b58\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6210\u6548\u4e00\u89c8<\/h2>\n\n\n\n
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25%<\/strong><\/p>\n\n\n\n

\u7b2c1\u5468 D7 ROAS \u8d85\u989d\u8fbe\u6210 KPI<\/p>\n<\/div>\n\n\n\n

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3.8x<\/strong><\/p>\n\n\n\n

4 \u4e2a\u6708\u5185\u6295\u653e\u89c4\u6a21\u589e\u957f<\/p>\n<\/div>\n\n\n\n

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>100%<\/strong><\/p>\n\n\n\n

\u7b2c1\u5468\u5373\u5b9e\u73b0\u56de\u672c\uff08D30 ROAS >100%\uff09<\/p>\n<\/div>\n\n\n\n

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>200%<\/strong><\/p>\n\n\n\n

\u9884\u4f30\u7ec8\u8eab ROAS<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n

\u672c\u6b21\u9879\u76ee\u7684\u6838\u5fc3\u76ee\u6807\uff0c\u662f\u5524\u9192\u6709\u8fc7\u5185\u8d2d\u884c\u4e3a\u7684\u6d41\u5931\u7528\u6237\uff0c\u63d0\u5347\u5176 LTV\uff0c\u4e3a\u4ea7\u54c1\u5e26\u6765\u589e\u91cf\u6536\u5165\u3002
\u9664\u4e86\u4ee5 ROAS \u4e3a\u6838\u5fc3 KPI \u5916\uff0cBelka Games \u8fd8\u7ed3\u5408\u81ea\u8eab\u6210\u719f\u7684 LTV \u9884\u6d4b\u6a21\u578b\uff0c\u901a\u8fc7\u6301\u7eed\u8ffd\u8e2a\u5404\u6279\u6b21\uff08Cohort\uff09\u7528\u6237\u7684\u6210\u957f\u66f2\u7ebf\uff0c\u5728\u6295\u653e\u65e9\u671f\u5373\u53ef\u8bc4\u4f30\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n

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\"Aleksei<\/figure>\n<\/div>\n\n\n\n
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\u6211\u4eec\u6700\u521d\u5728 iOS \u4e0a\u5c55\u5f00\u5408\u4f5c\uff0cBI \u56e2\u961f\u5f88\u5feb\u5c31\u89c2\u5bdf\u5230\u5f3a\u52b2\u7684\u7528\u6237\u7fa4\u589e\u957f\u8d8b\u52bf\u3002\u501f\u52a9 Persona.ly \u5148\u8fdb\u7684\u7528\u6237\u5206\u7fa4\u5f15\u64ce\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u7cbe\u51c6\u8bc6\u522b\u51fa\u5df2\u6d41\u5931\u7684\u9ad8 LTV \u7528\u6237\u7fa4\uff0c\u5e76\u53d6\u5f97\u4e86\u51fa\u8272\u7684\u6210\u6548\uff0c\u8fd9\u4e5f\u8ba9\u6211\u4eec\u66f4\u6709\u4fe1\u5fc3\u8fdb\u4e00\u6b65\u6269\u5927\u6295\u653e\u89c4\u6a21\u3002<\/p>\n\n\n\n

Aleksei Krizhanovskii \u2013 Belka Games \u7528\u6237\u589e\u957f\u8d1f\u8d23\u4eba<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6d41\u7a0b<\/h2>\n\n\n\n

\u9879\u76ee\u542f\u52a8\u4f0a\u59cb\uff0c\u5373\u91c7\u7528\u4e86 Persona.ly \u81ea\u7814\u7684 Live Audiences \u4eba\u7fa4\u5206\u5c42\u5f15\u64ce<\/strong>\u3002<\/p>\n\n\n\n

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\u8be5\u5f15\u64ce\u5bf9\u5ba2\u6237\u514d\u8d39\u5f00\u653e\uff0c\u53ef\u7efc\u5408\u6d3b\u8dc3\u5ea6\u3001\u8d2d\u4e70\u5386\u53f2\u3001\u6c89\u9ed8\u65f6\u957f\u3001\u884c\u4e3a\u610f\u56fe\u7b49\u591a\u7ef4\u5ea6\u4fe1\u53f7\uff0c\u5bf9\u7528\u6237\u7fa4\u4f53\u8fdb\u884c\u7cbe\u7ec6\u5316\u5206\u5c42\u3002<\/p>\n\n\n\n

\u8be5\u5f15\u64ce\u901a\u8fc7\u76f4\u63a5\u3001\u5b89\u5168\u5730\u4e0e\u5ba2\u6237\u7b2c\u4e00\u65b9\u6570\u636e\u96c6\u6210\uff0c\u65e0\u9700\u501f\u52a9\u4efb\u4f55\u7b2c\u4e09\u65b9\u5de5\u5177\uff0c\u5373\u53ef\u5b9e\u65f6\u65b0\u589e\u6216\u5c4f\u853d\u7279\u5b9a\u4eba\u7fa4\u5305\u3002<\/p>\n<\/div>\n\n\n\n

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\"\u7528\u4e8e\u79fb\u52a8\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6295\u653e\u7684<\/figure>\n\n\n\n
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\u8fd0\u884c\u4e2d\u7684 Persona.ly Live Audiences \u4eba\u7fa4\u5206\u5c42\u5f15\u64ce<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Live Audiences \u5f15\u64ce\u4e0e Persona.ly DSP \u6df1\u5ea6\u96c6\u6210\u7684\u53e6\u4e00\u5927\u4f18\u52bf\uff0c\u5728\u4e8e\u80fd\u591f\u5728\u6295\u653e\u521d\u671f\u5373\u4ea7\u51fa\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\uff0c\u63d0\u524d\u9884\u6d4b\u7528\u6237 LTV<\/strong>\u3002 \u6211\u4eec\u7684\u81ea\u7814\u7ade\u4ef7\u7cfb\u7edf\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u7ade\u4ef7\u8bf7\u6c42\uff0c\u57fa\u4e8e\u5173\u952e\u7528\u6237\u5c5e\u6027\u5bf9\u6bcf\u4e00\u6b21\u51fa\u4ef7\u8fdb\u884c\u5b9e\u65f6\u8bc4\u4f30\uff0c\u5e76\u4f9d\u636e\u9884\u6d4b LTV \u52a8\u6001\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n

\u7cfb\u7edf\u5728\u77ed\u65f6\u95f4\u5185\u5373\u79ef\u7d2f\u4e86\u5145\u8db3\u6570\u636e\uff0c\u80fd\u591f\u7cbe\u51c6\u5224\u65ad\u54ea\u4e9b\u4eba\u7fa4\u5305\u56de\u5f52\u6e38\u620f\u5e76\u4ea7\u751f\u65b0\u589e\u5185\u8d2d<\/strong>\u7684\u8f6c\u5316\u6982\u7387\u66f4\u9ad8\u3001\u54ea\u4e9b\u4eba\u7fa4\u8f6c\u5316\u6982\u7387\u504f\u4f4e\u3002 \u4ece\u7b2c\u4e00\u5468\u8d77\uff0c\u6211\u4eec\u7684 D7 ROAS \u5c31\u8d85\u51fa KPI \uff0c\u6210\u529f\u5524\u9192\u4e86\u9ad8\u8f6c\u5316\u4ef7\u503c\u7684\u7528\u6237\u7fa4\u4f53\u3002<\/p>\n\n\n\n

\u51ed\u501f\u5728\u7ade\u4ef7\u9636\u6bb5\u5c31\u80fd\u6309\u9884\u6d4b\u4ef7\u503c\u5bf9\u4eba\u7fa4\u5206\u5c42\u51fa\u4ef7\u7684\u80fd\u529b\uff0c\u6211\u4eec\u5728 4 \u4e2a\u6708\u5185\u5c06\u6295\u653e\u89c4\u6a21\u5b89\u5168\u653e\u91cf\u81f3 3.8 \u500d<\/strong>\u3002 \u968f\u7740\u5404\u6279\u6b21\u7528\u6237\u9010\u6b65\u6210\u719f\u3001\u6295\u653e\u76c8\u5229\u80fd\u529b\u6108\u53d1\u660e\u663e\uff0c\u6211\u4eec\u4e0e Belka Games \u7684\u5408\u4f5c\u4e5f\u8fdb\u4e00\u6b65\u6df1\u5316\u3002<\/p>\n\n\n\n

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\u6295\u653e\u6210\u6548<\/h2>\n\n\n\n

ROAS \u589e\u957f\u66f2\u7ebf\u4e0e\u56de\u672c\u8868\u73b0<\/h3>\n\n\n\n

\u51ed\u501f\u6df1\u539a\u7684\u6e38\u620f\u884c\u4e1a\u6295\u653e\u7ecf\u9a8c\uff0c\u6211\u4eec\u5728\u7b2c\u4e00\u5468\u5c31\u8d85\u51fa Belka \u8bbe\u5b9a\u7684 D7 ROAS \u76ee\u6807 25%<\/strong>\u3002\u901a\u8fc7\u4f18\u5148\u9501\u5b9a\u5185\u8d2d\u8f6c\u5316\u610f\u613f\u6700\u5f3a\u7684\u9ad8\u4ef7\u503c\u4eba\u7fa4\u5305\uff0c\u6211\u4eec\u5728\u5404\u6279\u6b21\u7528\u6237\u6210\u719f\u8fc7\u7a0b\u4e2d\u6301\u7eed\u62c9\u52a8 ROAS \u7a33\u5065\u589e\u957f\u3002<\/p>\n\n\n\n

\u7cbe\u51c6\u7684\u4eba\u7fa4\u5b9a\u5411\uff0c\u53e0\u52a0 Clockmaker \u672c\u8eab\u8fc7\u786c\u7684\u6e38\u620f\u54c1\u8d28\uff0c\u5171\u540c\u9a71\u52a8\u4e86\u6295\u653e\u7684\u826f\u597d\u8fdb\u5c55\u3001\u987a\u5229\u56de\u672c\uff0c\u4ee5\u53ca\u5524\u9192\u7528\u6237\u5e26\u6765\u7684\u663e\u8457 LTV \u63d0\u5347\u3002<\/p>\n\n\n\n

\"Clockmaker<\/figure>\n\n\n\n
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\u51fa\u4ef7\u4f18\u5316\u7b56\u7565<\/h3>\n\n\n\n

\u968f\u7740\u7a0b\u5e8f\u5316\u673a\u5668\u5b66\u4e60\u7ade\u4ef7\u7cfb\u7edf\u6301\u7eed\u79ef\u7d2f\u7684\u6570\u636e\u8d8a\u6765\u8d8a\u4e30\u5bcc\uff0c\u5176\u5bf9\u5404\u4eba\u7fa4\u5305\u8f6c\u5316\u6982\u7387\uff08\u91cd\u65b0\u5b89\u88c5\u6216\u6253\u5f00 Clockmaker \u5e76\u4ea7\u751f\u65b0\u589e\u5185\u8d2d\uff09\u7684\u9884\u5224\u4e5f\u6108\u53d1\u7cbe\u51c6\uff0c\u4e3a\u6301\u7eed\u653e\u91cf\u63d0\u4f9b\u4e86\u575a\u5b9e\u652f\u6491\u3002<\/p>\n\n\n\n

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\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8 DSP \u4f1a\u52a8\u6001\u6d4b\u7b97\u6700\u4f18\u51fa\u4ef7\uff1a\u65e2\u8981\u786e\u4fdd\u5728\u7ade\u4ef7\u4e2d\u80dc\u51fa<\/strong>\uff0c\u53c8\u8981\u5b89\u5168\u63a7\u5236\u5728\u9884\u6d4b LTV \u8303\u56f4\u4e4b\u5185<\/strong>\u3002\u901a\u8fc7\u5c06 Bid Shading\uff08\u667a\u80fd\u538b\u4ef7\uff09<\/strong>\u4e0e\u51fa\u4ef7\u4f18\u5316\u7b56\u7565<\/strong>\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u6700\u5927\u9650\u5ea6\u964d\u4f4e\u4e86\u6ea2\u4ef7\u98ce\u9669\u3001\u4fdd\u969c\u4e86\u66dd\u5149\u8d28\u91cf\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e2a\u4eba\u7fa4\u5305\u90fd\u80fd\u83b7\u5f97\u4e0e\u5176\u9884\u6d4b LTV \u76f8\u5339\u914d\u7684\u7cbe\u51c6\u51fa\u4ef7\u3002<\/p>\n\n\n\n

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\"\u6295\u653e\u89c4\u6a21\u589e\u957f\u4e0e<\/figure>\n<\/div>\n\n\n\n
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\u4e3a\u4fdd\u8bc1\u6295\u653e\u7684\u589e\u91cf\u6548\u679c\u3001\u907f\u514d\u52ab\u6301\u81ea\u7136\u91cf\uff0c\u6211\u4eec\u5728\u5b89\u5353\u548c iOS \u53cc\u7aef\u7edf\u4e00\u91c7\u7528\u5168\u5c4f\u89c6\u9891\u7d20\u6750\u8fdb\u884c\u6295\u653e\u3002\u89c6\u9891\u4f5c\u4e3a\u53d8\u73b0\u6548\u7387\u6700\u9ad8\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5176\u51fa\u4ef7\u7cbe\u51c6\u5ea6\u5c24\u4e3a\u5173\u952e\u3002<\/p>\n\n\n\n

\u6b63\u662f\u51ed\u501f\u8fd9\u4e00\u7b56\u7565\uff0c\u6211\u4eec\u5728\u6301\u7eed\u8dd1\u8d62 D7 ROAS KPI\u3001\u7ef4\u6301\u7a33\u5b9a\u56de\u672c\u7684\u540c\u65f6\uff0c\u5c06\u6295\u653e\u89c4\u6a21\u6210\u529f\u653e\u5927\u81f3\u8fd1 4 \u500d\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u5173\u4e8e Belka Games<\/h2>\n\n\n\n

Belka Games \u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u578b\u4f11\u95f2\u624b\u6e38\u5f00\u53d1\u5546\uff0c\u4e8e 2010 \u5e74\u5728\u585e\u6d66\u8def\u65af\u6210\u7acb\uff0c\u4e13\u6ce8\u4e8e\u4f11\u95f2\u548c\u5192\u9669\u7c7b\u4ea7\u54c1\u3002\u5168\u7403\u6708\u6d3b\u8dc3\u73a9\u5bb6\u903e 1.1 \u4ebf\uff0c\u8dfb\u8eab\u6b27\u6d32\u6536\u5165\u6700\u9ad8\u7684\u6e38\u620f\u516c\u53f8\u4e4b\u5217\u3002<\/p>\n\n\n\n

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\"Dana<\/figure>\n<\/div>\n\n\n\n
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\u4e0e Belka Games \u7684\u5408\u4f5c\u4ee4\u4eba\u6109\u5feb\u3002\u4ece\u7b2c\u4e00\u5929\u8d77\uff0c\u6211\u4eec\u4fbf\u5efa\u7acb\u4e86\u5766\u8bda\u3001\u900f\u660e\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u53cc\u65b9\u5728\u6570\u636e\u548c\u6d1e\u5bdf\u5c42\u9762\u5145\u5206\u5f00\u653e\u5171\u4eab\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u80fd\u591f\u5171\u540c\u53d6\u5f97\u5982\u6b64\u4eae\u773c\u6210\u7ee9\u7684\u5173\u952e\u6240\u5728\u3002 \u5728 Persona.ly\uff0c\u6211\u4eec\u59cb\u7ec8\u81f4\u529b\u4e8e\u6210\u4e3a\u5ba2\u6237\u771f\u6b63\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\uff0c\u63d0\u4f9b\u7684\u4e0d\u4ec5\u662f\u5e73\u53f0\u670d\u52a1\u672c\u8eab\uff0c\u66f4\u662f\u53ef\u843d\u5730\u6267\u884c\u7684\u6570\u636e\u9a71\u52a8\u7b56\u7565\u4e0e\u6d1e\u5bdf\u3002 \u6211\u4eec\u5f88\u81ea\u8c6a\u80fd\u591f\u51ed\u501f\u9886\u5148\u7684\u673a\u5668\u5b66\u4e60\u80fd\u529b\uff0c\u52a9\u529b Belka Games \u8fd9\u6837\u7684\u5168\u7403\u5934\u90e8\u6d41\u6c34\u53d1\u884c\u5546\uff0c\u6301\u7eed\u8fbe\u6210\u3001\u4e43\u81f3\u8d85\u8d8a\u4ed6\u4eec\u96c4\u5fc3\u52c3\u52c3\u7684\u589e\u957f\u76ee\u6807\u3002<\/p>\n\n\n\n

Dana Purinson \u2013 Persona.ly EMEA\u53ca\u5317\u7f8e\u4e1a\u52a1\u62d3\u5c55\u8d1f\u8d23\u4eba<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u5173\u4e8ePersona.ly<\/h2>\n\n\n\n

Persona.ly \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u79fb\u52a8\u5e94\u7528\u4e70\u91cf\u4e0e\u518d\u8425\u9500<\/strong>\u7684\u6570\u636e\u9a71\u52a8\u578b\u516c\u53f8\uff0c\u4f9d\u6258\u81ea\u7814\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u53ca\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u3002<\/p>\n\n\n\n

\u6211\u4eec\u670d\u52a1\u7684\u5934\u90e8\u5ba2\u6237\u5305\u62ec King\u3001\u817e\u8baf<\/a>\u3001Papaya<\/a>\u3001NextNinja<\/a>\u3001Tilting Point\u3001Nexon<\/a> \u7b49\u4f17\u591a\u5168\u7403\u9886\u5148\u79fb\u52a8\u4f01\u4e1a\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u7528\u6237\u53c2\u4e0e\u53ca\u8f6c\u5316\u6982\u7387\uff0c\u52a9\u529b\u5176\u6301\u7eed\u8fbe\u6210\u4e43\u81f3\u8d85\u8d8a\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4e13\u6ce8\u4e8e\u57fa\u4e8e\u9884\u6d4b LTV \u5b9a\u5411\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u4f18\u7684 ROAS<\/a> \u8868\u73b0\u4e0e\u66f4\u957f\u6548\u7684\u7528\u6237\u8d28\u91cf\u3002<\/p>\n\n\n\n

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\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u80fd\u529b\u4e0e\u7a0b\u5e8f\u5316\u6295\u653e\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u52a9\u529b\u5408\u4f5c\u4f19\u4f34\u89e3\u9501\u66f4\u667a\u80fd\u7684\u589e\u957f\u8def\u5f84\u3001\u66f4\u9ad8\u7684\u7528\u6237 LTV\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u589e\u91cf\u4e1a\u52a1\u4ef7\u503c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

下载案例研究 PDF 版本 我们与 Belka Games 合作，对其旗舰消除类益智游戏《Clockmaker: Jewel Match 3 Game》，在全球 iOS 和安卓平台上开展流失用户召回项目。该游戏全球下载量已突破 1,000 万次，核心消除玩法叠加宾果、解谜和竞技赛等玩法，长效拉动玩家活跃与留存。 成效一览 25% 第1周 D7 ROAS 超额达成 KPI 3.8x 4 个月内投放规模增长 >100% 第1周即实现回本（D30 ROAS >100%） >200% 预估终身 ROAS 投放目标 本次项目的核心目标，是唤醒有过内购行为的流失用户，提升其 LTV，为产品带来增量收入。除了以 ROAS 为核心 KPI 外，Belka Games 还结合自身成熟的 LTV 预测模型，通过持续追踪各批次（Cohort）用户的成长曲线，在投放早期即可评估投放效果。 我们最初在 iOS 上展开合作，BI 团队很快就观察到强劲的用户群增长趋势。借助 Persona.ly 先进的用户分群引擎和机器学习算法，我们精准识别出已流失的高 LTV 用户群，并取得了出色的成效，这也让我们更有信心进一步扩大投放规模。 Aleksei Krizhanovskii – Belka … <\/p>\n

Continue reading “Belka Games\u300aClockmaker\u300b\u6848\u4f8b\uff1a\u5728\u89c4\u6a21\u6269\u5927 3.8 \u500d\u7684\u540c\u65f6\uff0cD7 ROAS KPI \u63d0\u5347 25%”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":18254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1089,1081,37],"tags":[1107,1095,1097],"class_list":["post-18257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-mobile-zh","category-partners-zh","category-uncategorized-zh","tag-case-study-zh","tag-mobile-games-zh","tag-mobile-growth-zh"],"acf":[],"yoast_head":"\nBelka Games\u300aClockmaker\u300b\u6848\u4f8b\uff1a\u5728\u89c4\u6a21\u6269\u5927 3.8 \u500d\u7684\u540c\u65f6\uff0cD7 ROAS KPI \u63d0\u5347 25% | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"\u4e0b\u8f7d\u6848\u4f8b\u7814\u7a76 PDF \u7248\u672c 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