{"id":18259,"date":"2026-08-17T05:54:32","date_gmt":"2026-08-17T05:54:32","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18259"},"modified":"2026-08-17T05:54:33","modified_gmt":"2026-08-17T05:54:33","slug":"belka-games%e3%80%8eclockmaker%e3%80%8f%e3%81%ae%e4%ba%8b%e4%be%8b%ef%bc%9a%e8%a6%8f%e6%a8%a1%e3%82%923-8%e5%80%8d%e3%81%ab%e6%8b%a1%e5%a4%a7%e3%81%97%e3%81%aa%e3%81%8c%e3%82%89%e3%80%81d7-roas-kpi","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/08\/belka-games%e3%80%8eclockmaker%e3%80%8f%e3%81%ae%e4%ba%8b%e4%be%8b%ef%bc%9a%e8%a6%8f%e6%a8%a1%e3%82%923-8%e5%80%8d%e3%81%ab%e6%8b%a1%e5%a4%a7%e3%81%97%e3%81%aa%e3%81%8c%e3%82%89%e3%80%81d7-roas-kpi\/","title":{"rendered":"Belka Games\u300eClockmaker\u300f\u306e\u4e8b\u4f8b\uff1a\u898f\u6a21\u30923.8\u500d\u306b\u62e1\u5927\u3057\u306a\u304c\u3089\u3001D7 ROAS KPI\u309225%\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210"},"content":{"rendered":"\n

\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306ePDF\u7248\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/em><\/p>\n\n\n\n

\n
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\"Clockmaker<\/figure>\n<\/div>\n\n\n\n
\n

\u79c1\u305f\u3061\u306fBelka Games\u3068\u63d0\u643a\u3057\u3001iOS\u30fbAndroid\u5411\u3051\u306e\u30d5\u30e9\u30c3\u30b0\u30b7\u30c3\u30d7\u30de\u30c3\u30c13\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u300eClockmaker: Jewel Match 3 Game\u300f\u306e\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u30671,000\u4e07\u4ee5\u4e0a\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u8a87\u308bClockmaker\u306f\u3001\u30d3\u30f3\u30b4\u30fb\u30d1\u30ba\u30eb\u30fb\u30c8\u30fc\u30ca\u30e1\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b3\u30a2\u306a\u30de\u30c3\u30c13\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3067\u3001\u9577\u671f\u7684\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u4e3b\u306a\u6210\u679c<\/h2>\n\n\n\n
\n
\n

25%<\/strong><\/p>\n\n\n\n

\u7b2c1\u9031\u306eD7 ROAS\u304cKPI\u3092\u8d85\u904e<\/p>\n<\/div>\n\n\n\n

\n

3.8x<\/strong><\/p>\n\n\n\n

4\u30f6\u6708\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u62e1\u5927<\/p>\n<\/div>\n\n\n\n

\n

>100%<\/strong><\/p>\n\n\n\n

\u7b2c1\u9031\u304b\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u56de\u53ce\uff08D30 ROAS >100%\uff09<\/p>\n<\/div>\n\n\n\n

\n

>200%<\/strong><\/p>\n\n\n\n

\u4e88\u6e2c\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0ROAS<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19<\/h2>\n\n\n\n

\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u4ee5\u524d\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3063\u305f\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u6d3b\u6027\u5316\u3057\u3001LTV\u306e\u5411\u4e0a\u3068\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u53ce\u76ca\u5275\u51fa\u3092\u56f3\u308b\u3053\u3068\u3067\u3057\u305f\u3002
ROAS\u30d9\u30fc\u30b9\u306eKPI\u306b\u52a0\u3048\u3001Belka Games\u9ad8\u5ea6\u306aLTV\u4e88\u6e2c\u3092\u6d3b\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3057\u305f\u3002\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u521d\u671f\u6bb5\u968e\u304b\u3089\u6e2c\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"Aleksei<\/figure>\n<\/div>\n\n\n\n
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iOS\u3067\u5354\u696d\u3092\u958b\u59cb\u3057\u305f\u5f53\u521d\u304b\u3089\u3001\u5f53\u793e\u306eBI\u30c1\u30fc\u30e0\u306f\u30b3\u30db\u30fc\u30c8\u306e\u5f37\u3044\u6210\u9577\u3092\u3044\u3061\u65e9\u304f\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002Persona.ly\u306e\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3068ML\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f11\u7720\u72b6\u614b\u306b\u3042\u308b\u9ad8LTV\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u3001\u512a\u308c\u305f\u6210\u679c\u3092\u5b9f\u73fe\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b89\u5fc3\u3057\u3066\u3055\u3089\u306a\u308b\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u306b\u8e0f\u307f\u5207\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Aleksei Krizhanovskii \u2013 Belka Games \u30ea\u30fc\u30c9UA\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

Belka Games\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u8a2d\u5b9a\u304b\u3089\u3001\u79c1\u305f\u3061\u306f\u72ec\u81ea\u306eLive Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u63d0\u4f9b\u3055\u308c\u308b\u3053\u306e\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30ec\u30d9\u30eb\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u671f\u9593\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306a\u3069\u8907\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u76f4\u63a5\u304b\u3064\u5b89\u5168\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u306e\u5fc5\u8981\u6027\u3092\u306a\u304f\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u52a0\u30fb\u9664\u5916\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"\u30e2\u30d0\u30a4\u30eb\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306eLive<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Persona.ly\u306eLive Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u7a3c\u50cd\u30a4\u30e1\u30fc\u30b8<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly\u306eDSP\u306b\u76f4\u63a5\u7d71\u5408\u3055\u308c\u305fLive Audiences\u30a8\u30f3\u30b8\u30f3\u306e\u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u5f37\u307f\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u521d\u671f\u6bb5\u968e\u304b\u3089LTV\u3092\u7279\u5b9a\u30fb\u4e88\u6e2c\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u72ec\u81ea\u306e\u30d3\u30c3\u30c0\u30fc\u306f\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3057\u3001\u4e3b\u8981\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c5e\u6027\u306b\u5bfe\u3057\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5404\u5165\u672d\u3092\u8a55\u4fa1\u3057\u3001\u4e88\u6e2cLTV\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u984d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u79c1\u305f\u3061\u306f\u3059\u3050\u306b\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30d3\u30c3\u30c0\u30fc\u304c\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304cClockmaker\u306b\u623b\u3063\u3066\u30d7\u30ec\u30a4\u3057\u65b0\u305f\u306a\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3046\u78ba\u7387\u304c\u9ad8\u3044\u304b\u3001\u9006\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u304b\u3092\u6b63\u78ba\u306b\u5206\u985e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u521d\u9031\u304b\u3089D7 ROAS KPI\u3092\u4e0a\u56de\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5165\u672d\u6bb5\u968e\u3067\u306e\u4e88\u6e2c\u4fa1\u5024\u306b\u3088\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u985e\u3068\u6700\u9069\u5165\u672d\u306e\u5b9f\u73fe\u306b\u3088\u308a\u30014\u30f6\u6708\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30923.8\u500d\u306b\u5b89\u5168\u306b\u62e1\u5927\u3067\u304d\u307e\u3057\u305f\u3002\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u53ce\u76ca\u6027\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u306b\u3064\u308c\u3001Belka Games\u3068\u306e\u5354\u696d\u3092\u3055\u3089\u306b\u6df1\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c<\/h2>\n\n\n\n

ROAS\u306e\u63a8\u79fb\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u56de\u53ce<\/h3>\n\n\n\n

\u6df1\u3044\u30b2\u30fc\u30df\u30f3\u30b0\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u304b\u3057\u3001\u521d\u9031\u3067Belka\u306eD7 ROAS\u30bf\u30fc\u30b2\u30c3\u30c8\u309225%\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306a\u308b\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u9ad8\u4fa1\u5024\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30db\u30fc\u30c8\u306e\u6210\u719f\u306b\u4f34\u3044\u5805\u8abf\u306aROAS\u6210\u9577\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068Clockmaker\u306e\u5353\u8d8a\u3057\u305f\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u306e\u8cea\u304c\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u30d7\u30ec\u30a4\u30e4\u30fc\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u529b\u5f37\u3044\u9032\u5c55\u3001\u5b8c\u5168\u306a\u8cbb\u7528\u56de\u53ce\u3001\u305d\u3057\u3066\u5927\u5e45\u306aLTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"Clockmaker<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u5165\u672d\u6700\u9069\u5316\u6226\u7565<\/h3>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u30c9\u30ea\u30d6\u30f3\u306e\u30d3\u30c3\u30c0\u30fc\u304c\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u306b\u3064\u308c\u3001\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08Clockmaker\u306e\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u307e\u305f\u306f\u518d\u8d77\u52d5\u3068\u65b0\u305f\u306a\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\uff09\u306e\u78ba\u7387\u304c\u9ad8\u3044\u304b\u3092\u3088\u308a\u9ad8\u3044\u7cbe\u5ea6\u3067\u4e88\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u62e1\u5927\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u62e1\u5927\u3068ROAS<\/figure>\n<\/div>\n\n\n\n
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\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001D7 ROAS KPI\u3092\u4e00\u8cab\u3057\u3066\u4e0a\u56de\u308a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u56de\u53ce\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u307b\u307c4\u500d\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Belka Games\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Belka Games\u306f2010\u5e74\u306b\u30ad\u30d7\u30ed\u30b9\u3067\u8a2d\u7acb\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ab\u30b8\u30e5\u30a2\u30eb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u3067\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u30bf\u30a4\u30c8\u30eb\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d\u3067\u6708\u95931\u51041,000\u4e07\u4eba\u4ee5\u4e0a\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u62b1\u3048\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u6700\u3082\u53ce\u76ca\u306e\u9ad8\u3044\u30b2\u30fc\u30e0\u4f01\u696d\u306e\u4e00\u3064\u306b\u30e9\u30f3\u30af\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\"Dana<\/figure>\n<\/div>\n\n\n\n
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Belka Games\u3068\u306e\u304a\u4ed5\u4e8b\u306f\u672c\u5f53\u306b\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u3067\u3057\u305f\u3002\u521d\u65e5\u304b\u3089\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30fc\u30bf\u5171\u6709\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u4ea4\u63db\u306b\u57fa\u3065\u3044\u305f\u5f37\u56fa\u3067\u900f\u660e\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u30ec\u30d9\u30eb\u306e\u9023\u643a\u304c\u3001\u3068\u3082\u306b\u9054\u6210\u3057\u305f\u5353\u8d8a\u3057\u305f\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3067\u3057\u305f\u3002Persona.ly\u3067\u306f\u3001\u6226\u7565\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u884c\u52d5\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8d85\u3048\u305f\u5b9f\u8df5\u7684\u306a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Belka Games\u306e\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30c3\u30d7\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u91ce\u5fc3\u7684\u306a\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u3057\u3070\u3057\u3070\u305d\u308c\u3092\u8d85\u3048\u308b\u3088\u3046\u3001\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u80fd\u529b\u3092\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Dana Purinson \u2013 Persona.ly EMEA\u304a\u3088\u3073\u5317\u7c73\u4e8b\u696d\u958b\u767a\u90e8\u9577<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

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King\u3001Tencent<\/a>\u3001Papaya<\/a>\u3001NextNinja<\/a>\u3001Tilting Point\u3001Nexon<\/a>\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4e16\u754c\u6709\u6570\u306e\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u306b\u5bfe\u3057\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u9ad8\u7cbe\u5ea6\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u76ee\u6a19\u306e\u9054\u6210\u3068\u8d85\u904e\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2cLTV\u306b\u57fa\u3065\u3044\u3066\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u529b\u5f37\u3044ROAS<\/a>\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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ケーススタディのPDF版をダウンロード 私たちはBelka Gamesと提携し、iOS・Android向けのフラッグシップマッチ3パズルゲーム『Clockmaker: Jewel Match 3 Game』の離脱ユーザーをグローバルにリターゲティングしました。世界で1,000万以上のダウンロードを誇るClockmakerは、ビンゴ・パズル・トーナメントを組み合わせたコアなマッチ3ゲームプレイで、長期的なプレイヤーエンゲージメントを実現しています。 主な成果 25% 第1週のD7 ROASがKPIを超過 3.8x 4ヶ月でのキャンペーン拡大 >100% 第1週からのキャンペーン回収（D30 ROAS >100%） >200% 予測ライフタイムROAS キャンペーンの目標 主な目標は、以前アプリ内購入を行った離脱ユーザーを再活性化し、LTVの向上とインクリメンタルな収益創出を図ることでした。ROASベースのKPIに加え、Belka Games高度なLTV予測を活用してキャンペーンの成果を評価しました。コホートが成熟するにつれてのパフォーマンスを初期段階から測定しています。 iOSで協業を開始した当初から、当社のBIチームはコホートの強い成長をいち早く確認しました。Persona.lyの高度なセグメンテーションエンジンとMLアルゴリズムを活用することで、休眠状態にある高LTVユーザーを正確に特定し、優れた成果を実現。これにより、安心してさらなるスケールアップに踏み切ることができました。 Aleksei Krizhanovskii – Belka Games リードUAマネージャー プログラマティックリターゲティングプロセス Belka Gamesとのキャンペーン初期設定から、私たちは独自のLive Audiencesセグメンテーションエンジンを活用しました。 クライアントに追加費用なしで提供されるこのエンジンは、アクティビティレベル、購買履歴、非アクティブ期間、インテントなど複数のシグナルに基づいてオーディエンスセグメントを分類します。 クライアントのファーストパーティデータと直接かつ安全に統合することで、サードパーティツールの必要性をなくし、オーディエンスセグメントをリアルタイムで追加・除外します。 Persona.lyのLive Audiencesセグメンテーションエンジンの稼働イメージ Persona.lyのDSPに直接統合されたLive Audiencesエンジンのもう一つの大きな強みは、キャンペーンの初期段階からLTVを特定・予測するデータドリブンなインサイトを生成できることです。独自のビッダーは毎秒400万件以上の広告オークションを処理し、主要なオーディエンス属性に対してリアルタイムで各入札を評価し、予測LTVに基づいて入札額を設定します。 私たちはすぐに十分なデータを収集し、ビッダーがどのオーディエンスセグメントがClockmakerに戻ってプレイし新たなアプリ内購入を行う確率が高いか、逆にコンバージョンの可能性が低いかを正確に分類できるようになりました。初週からD7 ROAS KPIを上回り、コンバージョン率の高いオーディエンスの再エンゲージメントに成功しました。 入札段階での予測価値によるオーディエンス分類と最適入札の実現により、4ヶ月でキャンペーンを3.8倍に安全に拡大できました。コホートが成熟し、キャンペーンの収益性が明らかになるにつれ、Belka Gamesとの協業をさらに深めました。 キャンペーン成果 ROASの推移とキャンペーン回収 深いゲーミング専門知識を活かし、初週でBelkaのD7 ROASターゲットを25%上回りました。さらなるアプリ内購入の可能性が最も高い高価値セグメントを優先することで、コホートの成熟に伴い堅調なROAS成長を達成しました。 精緻なターゲティングとClockmakerの卓越したゲームプレイの質が組み合わさり、再エンゲージしたプレイヤーからキャンペーンの力強い進展、完全な費用回収、そして大幅なLTV向上を実現しました。 入札最適化戦略 プログラマティックMLドリブンのビッダーがデータを蓄積するにつれ、どのオーディエンスセグメントがコンバージョン（Clockmakerの再インストールまたは再起動と新たなアプリ内購入）の確率が高いかをより高い精度で予測できるようになりました。これにより、キャンペーンを効果的に拡大し続けることが可能になりました。 MLドリブンのDSPは最適な入札価格を決定します。オークションに勝てる十分な高さを保ちながら、予測LTV内に安全に収まる価格です。入札シェーディングと入札最適化戦略を組み合わせることで、過剰入札のリスクを最小化し、インプレッション品質を最大化、各オーディエンスセグメントがその予測LTVに正確に合わせた入札を受けられるようにしました。 キャンペーンのインクリメンタリティを確保しオーガニックトラフィックを侵食しないよう、AndroidとiOS両方のキャンペーンで全画面動画クリエイティブのみを配信しています。動画では入札価格を適正に設定することが特に重要であり、最も収益性の高いフォーマットだからです。 このアプローチにより、D7 ROAS … <\/p>\n

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