{"id":18261,"date":"2026-08-17T05:53:30","date_gmt":"2026-08-17T05:53:30","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18261"},"modified":"2026-08-17T05:53:31","modified_gmt":"2026-08-17T05:53:31","slug":"belka-games%ec%9d%98-%e3%80%8aclockmaker%e3%80%8b-%ec%82%ac%eb%a1%80-3-8%eb%b0%b0-%ea%b7%9c%eb%aa%a8-%ed%99%95%ec%9e%a5%ea%b3%bc-%eb%8f%99%ec%8b%9c%ec%97%90-d7-roas-kpi-25-%ec%b4%88%ea%b3%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/08\/belka-games%ec%9d%98-%e3%80%8aclockmaker%e3%80%8b-%ec%82%ac%eb%a1%80-3-8%eb%b0%b0-%ea%b7%9c%eb%aa%a8-%ed%99%95%ec%9e%a5%ea%b3%bc-%eb%8f%99%ec%8b%9c%ec%97%90-d7-roas-kpi-25-%ec%b4%88%ea%b3%bc\/","title":{"rendered":"Belka Games\uc758 \u300aClockmaker\u300b \uc0ac\ub840: 3.8\ubc30 \uaddc\ubaa8 \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 D7 ROAS KPI 25% \ucd08\uacfc \ub2ec\uc131"},"content":{"rendered":"\n

\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 PDF \ubc84\uc804 \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/em><\/p>\n\n\n\n

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\"Clockmaker<\/figure>\n<\/div>\n\n\n\n
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\uc800\ud76c\ub294 Belka Games\uc640 \ud611\ub825\ud558\uc5ec \ub300\ud45c \ub9e4\uce58-3 \ud37c\uc990 \uac8c\uc784 \u2018Clockmaker: Jewel Match 3 Game\u2019\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c iOS \ubc0f Android\uc5d0\uc11c \uae00\ub85c\ubc8c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 1\ucc9c\ub9cc \ub2e4\uc6b4\ub85c\ub4dc \uc774\uc0c1\uc744 \uae30\ub85d\ud55c Clockmaker\ub294 \ube59\uace0, \ud37c\uc990, \ud1a0\ub108\uba3c\ud2b8\uac00 \uacb0\ud569\ub41c \ud575\uc2ec \ub9e4\uce58-3 \uac8c\uc784\ud50c\ub808\uc774\ub85c \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uc8fc\uc694 \uc131\uacfc \uc694\uc57d<\/h2>\n\n\n\n
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25%<\/strong><\/p>\n\n\n\n

1\uc8fc\ucc28 D7 ROAS KPI \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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3.8x<\/strong><\/p>\n\n\n\n

4\uac1c\uc6d4 \ub9cc\uc758 \ucea0\ud398\uc778 \ud655\uc7a5<\/p>\n<\/div>\n\n\n\n

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>100%<\/strong><\/p>\n\n\n\n

1\uc8fc\ucc28\ubd80\ud130 \ucea0\ud398\uc778 \ube44\uc6a9 \ud68c\uc218 (D30 ROAS >100%)<\/p>\n<\/div>\n\n\n\n

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>200%<\/strong><\/p>\n\n\n\n

\uc608\uce21 \ub77c\uc774\ud504\ud0c0\uc784 ROAS<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc8fc\uc694 \ubaa9\ud45c\ub294 \uacfc\uac70 \uc778\uc571 \uacb0\uc81c \uc774\ub825\uc774 \uc788\ub294 \uc774\ud0c8 \uc720\uc800\ub97c \uc7ac\ud65c\uc131\ud654\ud558\uc5ec LTV\ub97c \ub192\uc774\uace0 \ucd94\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
ROAS \uae30\ubc18 KPI \uc678\uc5d0\ub3c4, Belka Games\ub294 \uc815\uad50\ud55c LTV \uc608\uce21 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uc5ec \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ucf54\ud638\ud2b8 \uc131\uacfc\uac00 \ub204\uc801\ub418\ub294 \uacfc\uc815\uc744 \ud3c9\uac00\ud558\uba70 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Aleksei<\/figure>\n<\/div>\n\n\n\n
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iOS\uc5d0\uc11c \ud611\uc5c5\uc744 \uc2dc\uc791\ud55c \ucd08\uae30\ubd80\ud130, \ub2f9\uc0ac BI\ud300\uc740 \ucf54\ud638\ud2b8\uc758 \ub69c\ub837\ud55c \uc131\uc7a5\uc138\ub97c \ube60\ub974\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Persona.ly\uc758 \uace0\ub3c4\ud654\ub41c \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uacfc ML \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud574 \uc774\ud0c8\ud55c \uace0LTV \uc720\uc800\ub97c \uc815\uad50\ud558\uac8c \uc2dd\ubcc4\ud558\uace0 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \uc790\uc2e0 \uc788\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Aleksei Krizhanovskii \u2013 Belka Games \ub9ac\ub4dc UA \ub9e4\ub2c8\uc800<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

Belka Games\uc640\uc758 \ucea0\ud398\uc778 \ucd08\uae30 \uc124\uc815\ubd80\ud130 \uc800\ud76c\ub294 \ub3c5\uc790\uc801\uc778 Live Audiences \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub418\ub294 \uc774 \uc5d4\uc9c4\uc740 \ud65c\ub3d9 \uc218\uc900, \uad6c\ub9e4 \uc774\ub825, \ube44\ud65c\uc131 \uae30\uac04, \uc778\ud150\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ubd84\ub958\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc9c1\uc811\uc801\uc774\uace0 \uc548\uc804\ud558\uac8c \uc5f0\ub3d9\ud558\uc5ec \uc11c\ub4dc\ud30c\ud2f0 \ud234\uc758 \ud544\uc694\uc131\uc744 \uc5c6\uc560\uace0 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uac00\ud558\uac70\ub098 \uc81c\uc678\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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\"\ubaa8\ubc14\uc77c<\/figure>\n\n\n\n
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\uc2e4\uc81c \uc6b4\uc601 \uc911\uc778 Persona.ly\uc758 Live Audiences \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Persona.ly\uc758 DSP\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub41c Live Audiences \uc5d4\uc9c4\uc758 \ub610 \ub2e4\ub978 \ud575\uc2ec \uc7a5\uc810\uc740 \ucea0\ud398\uc778 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 LTV\ub97c \ud30c\uc545\ud558\uace0 \uc608\uce21\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub3c5\uc790\uc801\uc778 \ube44\ub354\ub294 \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\uba70, \uc8fc\uc694 \uc624\ub514\uc5b8\uc2a4 \uc18d\uc131\uc5d0 \ub300\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac01 \uc785\ucc30\uc744 \ud3c9\uac00\ud558\uace0 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uc785\ucc30\uac00\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c\ub294 \uc2e0\uc18d\ud558\uac8c \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec, \ube44\ub354\uac00 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 Clockmaker\ub85c \ubcf5\uadc0\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc778\uc571 \uacb0\uc81c\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740\uc9c0\ub97c \uc815\ud655\ud558\uac8c \ubd84\ub958\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uccab \uc8fc\ubd80\ud130 D7 ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\uace0 \uc804\ud658\uc728\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc7ac\ucc38\uc5ec\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc785\ucc30 \ub2e8\uacc4\uc5d0\uc11c \uc608\uce21 \uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \ubd84\ub958\ud558\uace0 \ucd5c\uc801 \uc785\ucc30\uac00\ub97c \uc124\uc815\ud558\ub294 \ub2a5\ub825 \ub355\ubd84\uc5d0 4\uac1c\uc6d4 \ub3d9\uc548 \ucea0\ud398\uc778\uc744 3.8\ubc30 \uc774\uc0c1 \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucf54\ud638\ud2b8 \uc131\uacfc\uc640 \ucea0\ud398\uc778 \uc218\uc775\uc131\uc774 \ub69c\ub837\ud574\uc84c\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c Belka Games\uc640\uc758 \ud611\uc5c5\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uc131\uacfc<\/h2>\n\n\n\n

ROAS \ucd94\uc774 \ubc0f \ucea0\ud398\uc778 \ud68c\uc218<\/h3>\n\n\n\n

\uae4a\uc740 \uac8c\uc784 \ubd84\uc57c \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uccab \uc8fc \ub9cc\uc5d0 Belka\uc758 D7 ROAS \ubaa9\ud45c\ub97c 25% \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ucd94\uac00 \uc778\uc571 \uacb0\uc81c \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac00\uce58 \uc138\uadf8\uba3c\ud2b8\ub97c \uc6b0\uc120\uc2dc\ud568\uc73c\ub85c\uc368 \ucf54\ud638\ud2b8\uac00 \uc131\uc219\ud574\uc9c0\uba74\uc11c \uacac\uace0\ud55c ROAS \uc131\uc7a5\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uacfc Clockmaker\uc758 \uc6b0\uc218\ud55c \uac8c\uc784\uc131\uc774 \uacb0\ud569\ub418\uba74\uc11c, \uc7ac\ucc38\uc5ec \uc720\uc800 \uae30\ubc18\uc758 \uc131\uacfc \uac1c\uc120, \uad11\uace0\ube44 \uc804\uc561 \ud68c\uc218, \uadf8\ub9ac\uace0 \uc720\uc758\ubbf8\ud55c LTV \uc0c1\uc2b9\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"Clockmaker<\/figure>\n\n\n\n
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\uc785\ucc30 \ucd5c\uc801\ud654 \uc804\ub7b5<\/h3>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 ML \uae30\ubc18 \ube44\ub354\uac00 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucd95\uc801\ud568\uc5d0 \ub530\ub77c, \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc804\ud658(Clockmaker \uc7ac\uc124\uce58 \ub610\ub294 \uc7ac\uc2e4\ud589 \ubc0f \uc0c8\ub85c\uc6b4 \uc778\uc571 \uacb0\uc81c)\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacc4\uc18d \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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ML \uae30\ubc18 DSP\ub294 \ucd5c\uc801\uc758 \uc785\ucc30\uac00\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uacbd\ub9e4\uc5d0\uc11c \ub099\ucc30\ub420 \ub9cc\ud07c \ucda9\ubd84\ud788 \ub192\uc73c\uba74\uc11c\ub3c4 \uc608\uce21 LTV \ub0b4\uc5d0 \uc548\uc804\ud558\uac8c \uba38\ubb34\ub294 \uac00\uaca9\uc785\ub2c8\ub2e4. \uc785\ucc30 \uc250\uc774\ub529\uacfc \uc785\ucc30 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uacb0\ud569\ud558\uc5ec \uacfc\uc789 \uc785\ucc30 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud558\uace0, \ub178\ucd9c \ud488\uc9c8\uc744 \uadf9\ub300\ud654\ud558\uba70, \uac01 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc608\uce21 LTV\uc5d0 \uc815\ud655\ud788 \ub9de\uac8c \uc870\uc815\ub41c \uc785\ucc30\uac00\ub97c \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"\ucea0\ud398\uc778<\/figure>\n<\/div>\n\n\n\n
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\ucea0\ud398\uc778 \uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0\ub97c \ubcf4\uc7a5\ud558\uace0 \uc624\uac00\ub2c9 \ud2b8\ub798\ud53d\uc744 \uc7a0\uc2dd\ud558\uc9c0 \uc54a\uae30 \uc704\ud574, Android\uc640 iOS \ucea0\ud398\uc778 \ubaa8\ub450\uc5d0\uc11c \uc804\uccb4 \ud654\uba74 \ub3d9\uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub9cc \uc6b4\uc601\ud569\ub2c8\ub2e4. \ub3d9\uc601\uc0c1\uc740 \uac00\uc7a5 \uc218\uc775\uc131 \ub192\uc740 \ud3ec\ub9f7\uc774\uae30 \ub54c\ubb38\uc5d0 \uc785\ucc30\uac00\ub97c \uc801\uc808\ud788 \uc124\uc815\ud558\ub294 \uac83\uc774 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc811\uadfc\ubc95\uc744 \ud1b5\ud574 D7 ROAS KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd08\uacfc \ub2ec\uc131\ud558\uace0 \ucea0\ud398\uc778 \ud68c\uc218\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac70\uc758 4\ubc30\uae4c\uc9c0 \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Belka Games \uc18c\uac1c<\/h2>\n\n\n\n

Belka Games\ub294 2010\ub144 \ud0a4\ud504\ub85c\uc2a4\uc5d0 \uc124\ub9bd\ub41c \ub370\uc774\ud130 \uc911\uc2ec \uce90\uc8fc\uc5bc \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2a4\ud29c\ub514\uc624\ub85c, \uce90\uc8fc\uc5bc \ubc0f \uc5b4\ub4dc\ubca4\ucc98 \ud0c0\uc774\ud2c0\uc744 \uc804\ubb38\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc6d4\uac04 \ud65c\uc131 \ud50c\ub808\uc774\uc5b4 1\uc5b5 1\ucc9c\ub9cc \uba85 \uc774\uc0c1\uc744 \ubcf4\uc720\ud558\uba70 \uc720\ub7fd\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc62c\ub9ac\ub294 \uac8c\uc784 \uc2a4\ud29c\ub514\uc624 \uc911 \ud558\ub098\ub85c \uc190\uaf3d\ud799\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Dana<\/figure>\n<\/div>\n\n\n\n
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Belka Games\uc640\uc758 \ud611\uc5c5\uc740 \uc815\ub9d0 \uc990\uac70\uc6b4 \uacbd\ud5d8\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uccab\ub0a0\ubd80\ud130 \uac1c\ubc29\uc801\uc778 \ub370\uc774\ud130 \uacf5\uc720\uc640 \uc778\uc0ac\uc774\ud2b8 \uad50\ud658\uc744 \uae30\ubc18\uc73c\ub85c \uac15\ub825\ud558\uace0 \ud22c\uba85\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \ud611\ub825\uc774 \ud568\uaed8 \ub2ec\uc131\ud55c \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. Persona.ly\uc5d0\uc11c \uc800\ud76c\ub294 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\ub85c\uc11c, \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub7b5\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. Belka Games\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \ucd5c\uace0 \uc218\uc775 \ud37c\ube14\ub9ac\uc154\ub4e4\uc774 \uc57c\uc2ec\ucc2c \uc131\uc7a5 \ubaa9\ud45c\uc5d0 \ub2e8\uc21c\ud788 \ub3c4\ub2ec\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd \uc5ed\ub7c9\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc74c\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Dana Purinson \u2013 Persona.ly EMEA \ubc0f \ubd81\ubbf8 \uc0ac\uc5c5 \uac1c\ubc1c \ucd1d\uad04<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc720\uc800 \ud68d\ub4dd\uacfc \ub9ac\ud0c0\uac9f\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec \ud504\ub85c\ub355\ud2b8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

King, Tencent<\/a>, Papaya<\/a>, NextNinja<\/a>, Tilting Point, Nexon<\/a> \ub4f1 \uae00\ub85c\ubc8c \uc120\ub3c4 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \uc5b4\ub5a4 \uc720\uc800\uac00 \ucc38\uc5ec\ud558\uace0 \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \uc815\ud655\ud558\uac8c \uc608\uce21\ud568\uc73c\ub85c\uc368 \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uac15\ub825\ud55c ROAS<\/a>\uc640 \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ud004\ub9ac\ud2f0\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uccb4 \uac1c\ubc1c\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ucd5c\uc0c1\uc704 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc5d0\uc11c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc2a4\ucf00\uc77c\uc744 \uacb0\ud569\ud558\uc5ec, \ud30c\ud2b8\ub108\uc0ac\uac00 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5\uacfc \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc778\ud06c\ub9ac\uba58\ud0c8 \uc784\ud329\ud2b8\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

케이스 스터디 PDF 버전 다운로드 저희는 Belka Games와 협력하여 대표 매치-3 퍼즐 게임 ‘Clockmaker: Jewel Match 3 Game’의 이탈 유저를 대상으로 iOS 및 Android에서 글로벌 리타겟팅 캠페인을 진행했습니다. 전 세계 1천만 다운로드 이상을 기록한 Clockmaker는 빙고, 퍼즐, 토너먼트가 결합된 핵심 매치-3 게임플레이로 장기적인 유저 참여를 이끌어냅니다. 주요 성과 요약 25% 1주차 D7 ROAS KPI 초과 … <\/p>\n

Continue reading “Belka Games\uc758 \u300aClockmaker\u300b \uc0ac\ub840: 3.8\ubc30 \uaddc\ubaa8 \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 D7 ROAS KPI 25% \ucd08\uacfc \ub2ec\uc131”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":18254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1043,22,1,795],"tags":[1063,1049],"class_list":["post-18261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-ko","category-partners-ko","category-uncategorized","category-case-study-ko","tag-mobile-games-ko","tag-mobile-growth-ko"],"acf":[],"yoast_head":"\nBelka Games\uc758 \u300aClockmaker\u300b \uc0ac\ub840: 3.8\ubc30 \uaddc\ubaa8 \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 D7 ROAS KPI 25% \ucd08\uacfc \ub2ec\uc131 | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 PDF \ubc84\uc804 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