{"id":18430,"date":"2026-10-01T13:03:28","date_gmt":"2026-10-01T13:03:28","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18430"},"modified":"2026-10-01T13:03:29","modified_gmt":"2026-10-01T13:03:29","slug":"drimage-bts-island%ec%9d%98-d21-roas-kpi%eb%a5%bc-%ec%b2%ab-%ec%a3%bc%eb%b6%80%ed%84%b0-46-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/10\/drimage-bts-island%ec%9d%98-d21-roas-kpi%eb%a5%bc-%ec%b2%ab-%ec%a3%bc%eb%b6%80%ed%84%b0-46-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"DRIMAGE – BTS Island\uc758 D21 ROAS KPI\ub97c \uccab \uc8fc\ubd80\ud130 46% \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"DRIMAGE<\/figure>\n<\/div>\n\n\n\n
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DRIMAGE<\/strong>\uc640 \ud611\ub825\ud558\uc5ec \ubbf8\uad6d\uacfc \uc77c\ubcf8 iOS \uc2dc\uc7a5\uc5d0\uc11c \ub9e4\uce583 \ud37c\uc990 \uac8c\uc784 \u2018BTS Island: In the SEOM Puzzle<\/em>\u2019\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4<\/a>\ud589\ud588\uc2b5\ub2c8\ub2e4. \u2028

3\uc8fc\uac04 \uc9c4\ud589\ub41c \ucea0\ud398\uc778\uc740 \uac8c\uc784 \ucd9c\uc2dc 4\uc8fc\ub144\uc5d0 \ub9de\ucdb0 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uac04 \ud55c\uc815 \uc774\ubca4\ud2b8\uc640 \ubcf4\uc0c1, \uac8c\uc784 \ub0b4 \ucea0\ud398\uc778\uc774 \uc9c4\ud589\ub418\ub294 \uc2dc\uc810\uc73c\ub85c, \uae30\uc874 \ud65c\uc131 \uc720\uc800\ub97c \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\uc2dc\ud0a4\uae30\uc5d0 \uc88b\uc740 \uae30\ud68c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uc8fc\uc694 \uc131\uacfc \uc694\uc57d<\/h2>\n\n\n\n
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46%<\/strong><\/p>\n\n\n\n

1\uc8fc\ucc28 \uae30\uc900 D21 ROAS KPI \ub300\ube44 46% \uc0c1\ud68c<\/p>\n<\/div>\n\n\n\n

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2.1\ubc30<\/strong><\/p>\n\n\n\n

D7\uc5d0\uc11c D30\uae4c\uc9c0 ROAS 2.1\ubc30 \uc131\uc7a5<\/p>\n<\/div>\n\n\n\n

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25%<\/strong><\/p>\n\n\n\n

IDFA \ube44\uc0ac\uc6a9 \uc624\ub514\uc5b8\uc2a4\uc758 D30 ROAS 25% \ub354 \ub192\uc74c<\/p>\n<\/div>\n\n\n\n

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95%<\/strong><\/p>\n\n\n\n

\uc608\uc0b0\uc758 95%\ub97c \uc804\uccb4 \ud654\uba74 \ub3d9\uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \uc9d1\ud589<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc758 \ud575\uc2ec \ubaa9\ud45c\ub294 \uc774\ud0c8 \uc720\uc800\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 BTS Island\ub85c \ubcf5\uadc0\uc2dc\ucf1c \ucd94\uac00 \uc778\uc571 \uacb0\uc81c\ub85c \uc5f0\uacb0\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub294 \ub450 \uac00\uc9c0\ub85c \uad6c\ubd84\ud588\uc2b5\ub2c8\ub2e4. \uacfc\uac70 \uc778\uc571 \uacb0\uc81c \uc774\ub825\uc774 \uc788\uc73c\ub098 \uc774\ud6c4 \uac8c\uc784\uc744 \uc774\ud0c8\ud55c \uacb0\uc81c \uc720\uc800\uc640, \uacfc\uac70 \uac8c\uc784 \ud65c\ub3d9 \uc774\ub825\uc740 \uc788\uc9c0\ub9cc \uad6c\ub9e4 \uacbd\ud5d8\uc774 \uc5c6\ub294 \ube44\uacb0\uc81c \uc720\uc800\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778\uc740 \ucf54\ud638\ud2b8 \uc131\uc219\ub3c4\uc5d0 \ub530\ub77c \uc0c1\uc774\ud55c ROAS KPI\ub97c<\/strong> \uae30\uc900\uc73c\ub85c \uc131\uacfc\ub97c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

DRIMAGE\uc758 \ucea0\ud398\uc778\uc740 \uc0c1\uc2dc \uc6b4\uc601\ub418\ub294 \uc77c\ubc18\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub2ec\ub9ac \uc8fc\uc694 \uc778\uac8c\uc784 \uc774\ubca4\ud2b8\uc5d0 \ub9de\ucdb0 \uc9d1\uc911\uc801\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc81c\ud55c\ub41c \uae30\uac04 \uc548\uc5d0 \ubcf5\uadc0 \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc774 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Yoshida<\/figure>\n<\/div>\n\n\n\n
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\uac15\ub825\ud55c \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\uc758 \uac00\uce58\ub294 \ub2e8\uc21c\ud788 \ucea0\ud398\uc778 \ube0c\ub9ac\ud504\ub97c \uc2e4\ud589\ud558\ub294 \ub370 \uc788\uc9c0 \uc54a\uace0, \uadf8 \uc774\uba74\uc758 \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uae30\ud68c\ub97c \ucc3e\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. Persona.ly\ub294 \uc218\ub144\uac04\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc77c\uad00\ub418\uac8c \ubcf4\uc5ec\uc8fc\uc5c8\uc73c\uba70, \uc774\ubca4\ud2b8 \uc911\uc2ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 ROAS \ubaa9\ud45c\ub97c \ub118\uc5b4\uc11c\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc694\uc2dc\ub2e4 \ub9c8\uc720 – DRIMAGE UA \ub9e4\ub2c8\uc800<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

\ucea0\ud398\uc778 \uc2dc\uc791 \ub2e8\uacc4\ubd80\ud130 Persona.ly\uc758 \uc790\uccb4 \uc624\ub514\uc5b8\uc2a4 \uc138\ubd84\ud654 \uc5d4\uc9c4\uc778 Live Audiences<\/a>\ub97c \ud65c\uc6a9\ud574 \ub9de\ucda4\ud615 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.
Live Audiences\ub294 \ud65c\ub3d9 \uc218\uc900, \uad6c\ub9e4 \uc774\ub825, \ube44\ud65c\uc131 \uae30\uac04, \uc778\ud150\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc720\uc800\ub97c \ubd84\ub958\ud569\ub2c8\ub2e4. Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc81c\uc678\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

BTS Island\uc5d0\uc11c\ub294 \uacfc\uac70 \uacb0\uc81c \uc774\ub825\uc774 \uc788\uc9c0\ub9cc \ud604\uc7ac\ub294 \uc774\ud0c8\ud55c \uc720\uc800\uc640, \uacfc\uac70 \ud65c\ub3d9 \uc774\ub825\uc740 \uc788\uc73c\ub098 \uc77c\uc815 \uae30\uac04 \ube44\ud65c\uc131 \uc0c1\ud0dc\uc778 \ube44\uacb0\uc81c \uc720\uc800\ub85c \ub450 \uac00\uc9c0 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.

\ucea0\ud398\uc778 \uae30\uac04\uc774 \uc9e7\uc558\ub358 \ub9cc\ud07c \uc77c\ubc18\uc801\uc778 \ubc29\uc2dd\uc758 \ucda9\ubd84\ud55c \ud559\uc2b5 \uae30\uac04\uc744 \ud655\ubcf4\ud558\uae30 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 ML \uae30\ubc18 DSP\ub294 \ucea0\ud398\uc778 \uc2dc\uc791\uacfc \ub3d9\uc2dc\uc5d0 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud558\uace0, \ucd08\uae30 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad11\uace0 \ud074\ub9ad, \uac8c\uc784 \uc7ac\uc2e4\ud589 \ub610\ub294 \uc7ac\uc124\uce58, \uc778\uc571 \uacb0\uc81c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ud6c4 \ube44\ub529 \uc2dc\uc2a4\ud15c\uc5d0 \ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \ucd95\uc801\ub418\uc790 \uc131\uacfc\uac00 \uc6b0\uc218\ud55c \uc624\ub514\uc5b8\uc2a4\uc640 \uad11\uace0 \uc9c0\uba74\uc744 \uc120\ubcc4\ud558\uace0, ROAS \uadf9\ub300\ud654\ub97c \uc704\ud574 \uc608\uc0b0 \ubc30\ubd84\uacfc \uc785\ucc30\uac00\ub97c \ub3d9\uc801\uc73c\ub85c \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8 \uacb0\uacfc \ucea0\ud398\uc778 \ucd08\uae30\ubd80\ud130 D7 ROAS KPI\ub97c 20% \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \uc774\ub7ec\ud55c \uc131\uacfc\ub97c \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ucea0\ud398\uc778 \uc99d\ubd84 \ud6a8\uacfc \ud655\ubcf4<\/h2>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc740 \ub300\uaddc\ubaa8 4\uc8fc\ub144 \uc774\ubca4\ud2b8\uc640 \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub41c \ub9cc\ud07c, \uad11\uace0\ub97c \ud1b5\ud55c \uc720\uc800 \ubcf5\uadc0\uac00 \uc2e4\uc81c \ucd94\uac00\uc801\uc778 \uc99d\ubd84 \ud6a8\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \ud2b9\ud788 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ud074\ub9ad\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uc720\uc800\uc758 \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud074\ub9ad\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/h3>\n\n\n\n

\ubdf0\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4 \ud074\ub9ad\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc131\uacfc \uce21\uc815\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

BTS Island\ucc98\ub7fc \ud32c\ub364\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uac8c\uc784\uc758 \uacbd\uc6b0, 4\uc8fc\ub144 \uc774\ubca4\ud2b8\ub97c \uacc4\uae30\ub85c \uad11\uace0\uac00 \uc5c6\uc5b4\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac8c\uc784\uc5d0 \ubcf5\uadc0\ud588\uc744 \uc720\uc800\uac00 \ubdf0\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \uad11\uace0 \uc131\uacfc\ub85c \uc9d1\uacc4\ub420 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubc18\uba74 \ud074\ub9ad\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc720\uc800\uac00 \uad11\uace0 \uc18c\uc7ac\uc5d0 \uc9c1\uc811 \ubc18\uc751\ud55c \uacbd\uc6b0\ub97c \uae30\uc900\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0, \ucea0\ud398\uc778\uc774 \uc2e4\uc81c \uc720\uc800 \ubcf5\uadc0\uc5d0 \uae30\uc5ec\ud588\ub2e4\ub294 \ubcf4\ub2e4 \uba85\ud655\ud55c \uc2e0\ud638\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/h3>\n\n\n\n

\uc804\uccb4 \ucea0\ud398\uc778 \uc608\uc0b0\uc758 95% \uc774\uc0c1\uc744 \ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1 \uc18c\uc7ac\uc5d0 \uc9d1\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1\uc740 \uc720\uc800\uc758 \uc801\uadf9\uc801\uc778 \uc8fc\uc758\ub97c \ub04c \uc218 \uc788\ub294 \ud3ec\ub9f7\uc73c\ub85c, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac8c\uc784\uc5d0 \ubcf5\uadc0\ud588\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \ub2e8\uc21c \ub178\ucd9c\ub9cc \ub204\uc801\ub418\ub294 \uac83\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778 \uc2dc\uc791 \ud6c4 \uba70\uce60 \ub9cc\uc5d0 ML \uae30\ubc18 DSP\ub294 \ucda9\ubd84\ud55c \ubc18\uc751 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud588\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc131\uacfc\uac00 \uac00\uc7a5 \uc6b0\uc218\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc2dd\ubcc4\ud574 \ud574\ub2f9 \uc18c\uc7ac \uc911\uc2ec\uc73c\ub85c \ud2b8\ub798\ud53d\uc744 \uc7ac\ubc30\ubd84\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \ucea0\ud398\uc778 \uc131\uacfc \ud5a5\uc0c1\uc5d0\ub3c4 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ucea0\ud398\uc778 \uc131\uacfc<\/h2>\n\n\n\n

\uc2dc\uc7a5\ubcc4 ROAS \ucd94\uc774<\/h3>\n\n\n\n

3\uc8fc\uac04\uc758 \ucea0\ud398\uc778 \uc6b4\uc601 \uae30\uac04 \ub3d9\uc548 ROAS KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c1\ud68c.<\/strong> \uc774\ud6c4 \ucf54\ud638\ud2b8\uac00 \uc131\uc219\ud558\uba74\uc11c \uc131\uacfc\ub294 \ub354\uc6b1 \uac1c\uc120\ub418\uc5b4, D30 ROAS\ub294 D7 \ub300\ube44 2.1\ubc30\uae4c\uc9c0 \uc131\uc7a5\ud588\uc73c\uba70 D30 \uc774\ud6c4\uc5d0\ub3c4 \uc0c1\uc2b9\uc138\ub97c \uc774\uc5b4\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubbf8\uad6d\uacfc \uc77c\ubcf8\uc5d0\uc11c\ub294 \uc2dc\uac04\uc5d0 \ub530\ub978 ROAS \uc131\uc7a5 \ud328\ud134\uc774 \uc11c\ub85c \ub2e4\ub974\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.
\ubbf8\uad6d \uc624\ub514\uc5b8\uc2a4\ub294 \ucd08\uae30\ubd80\ud130 \ub192\uc740 ROAS \uc131\uacfc\ub97c \ubcf4\uc774\uba70, D7 ROAS KPI \ub300\ube44 42% \uc0c1\ud68c \ubc0f Lifetime \uae30\uc900 D7 ROAS KPI\uc758 2.9\ubc30 \ub2ec\uc131. <\/p>\n\n\n\n

\ubc18\uba74 \uc77c\ubcf8\uc740 D7 \uc2dc\uc810\uc5d0\uc11c\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc644\ub9cc\ud558\uac8c \ucd9c\ubc1c\ud588\uc9c0\ub9cc \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \uafb8\uc900\ud788 \uc131\uacfc\uac00 \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uc885\uc801\uc73c\ub85c Lifetime ROAS\uac00 D7 ROAS KPI\uc758 3.5\ubc30\uc5d0 \ub3c4\ub2ec\ud558\uba70 \ub354 \ub192\uc740 \uc7a5\uae30 \uc131\uacfc\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"DRIMAGE<\/figure>\n\n\n\n
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IDFA \ube44\uc0ac\uc6a9 \uc624\ub514\uc5b8\uc2a4 vs. \uacb0\uc815\ub860\uc801 \uc624\ub514\uc5b8\uc2a4<\/h2>\n\n\n\n
\n
\n

iOS \uc2dd\ubcc4\uc790 \ud65c\uc6a9\uc5d0 \uc81c\uc57d\uc774 \uc788\ub294 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ud655\ub960 \uae30\ubc18(Probabilistic) \uc624\ub514\uc5b8\uc2a4\uc640 \uacb0\uc815\ub860\uc801(Deterministic) \uc624\ub514\uc5b8\uc2a4\ub97c \ud568\uaed8 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uc774\ud0c8 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub450 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub450 D7 ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc9c0\ub9cc, \uc2dc\uac04\uc774 \uc9c0\ub098 \ucf54\ud638\ud2b8\uac00 \uc131\uc219\ud558\uba74\uc11c \uc131\uacfc \ucc28\uc774\uac00 \ub354\uc6b1 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<\/div>\n\n\n\n

\n
\"DRIMAGE<\/figure>\n<\/div>\n<\/div>\n\n\n\n

D30 \uae30\uc900\uc73c\ub85c \ud655\ub960 \uae30\ubc18 \uc624\ub514\uc5b8\uc2a4\uc758 ROAS\uac00 \uacb0\uc815\ub860\uc801 \uc624\ub514\uc5b8\uc2a4\ubcf4\ub2e4 25% \ub192\uc558\uc73c\uba70, \uc774\ub7ec\ud55c \uc6b0\uc704\ub294 Lifetime\uae4c\uc9c0 \uc720\uc9c0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud655\ub960 \uae30\ubc18 \uc624\ub514\uc5b8\uc2a4\ub294 \ucf54\ud638\ud2b8\uac00 \uc131\uc219\ud568\uc5d0 \ub530\ub77c \uacc4\uc18d\ud574\uc11c \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ubcf4\uc600\uc73c\uba70, \uc774\ub294 IDFA \ube44\uc0ac\uc6a9 \uc624\ub514\uc5b8\uc2a4 \ub9ac\ud0c0\uac9f\ud305\uc774 \uacb0\uc815\ub860\uc801 \ub9e4\uce6d\uc744 \ub118\uc5b4 \uace0\uac00\uce58 \uae30\ud68c\ub97c \ubc1c\uad74\ud560 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc131\uacfc<\/h3>\n\n\n\n

ML \uae30\ubc18 DSP\ub294 \ucea0\ud398\uc778 \uc2dc\uc791 \ud6c4 \uccab \uc8fc \ub0b4\uc5d0 \uc131\uacfc\uac00 \uac00\uc7a5 \uc6b0\uc218\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc2dd\ubcc4\ud558\uace0 \ud574\ub2f9 \uc18c\uc7ac \uc911\uc2ec\uc73c\ub85c \uac8c\uc7ac\ub97c \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. 

\uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \ucd5c\uc801\ud654\uc640 \ub3d9\uc801 \uc785\ucc30\uac00 \uc870\uc815\uc744 \ud568\uaed8 \uc801\uc6a9\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778 \uc804\ubc18\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

\n
\n
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\"DRIMAGE<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n

<\/p>\n\n\n

<\/div>\n\n\n\n

DRIMAGE \uc18c\uac1c<\/h2>\n\n\n\n

\ub4dc\ub9bc\uc5d0\uc774\uc9c0(DRIMAGE)\ub294 \ud32c\ub364 \ube44\uc988\ub2c8\uc2a4\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \ud558\uc774\ube0c\uc758 \uc2e0\uc131\uc7a5 \uc804\ub7b5\uc778 ‘\ud558\uc774\ube0c 2.0’\uc758 \ud14c\ud06c \uae30\ubc18 \uc2e0\uc0ac\uc5c5\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \ub2e4\ucc44\ub85c\uc6b4 \uac10\uc815\uacfc \uc774\uc57c\uae30\ub97c \uacbd\ud5d8\ud558\uace0, \uac01\uc790\uac00 \uafc8\uafd4\uc628 \uc138\uacc4\uc640 \ub9c8\uc8fc\ud560 \uc218 \uc788\ub294 \uc778\ud130\ub799\ud2f0\ube0c \ubbf8\ub514\uc5b4 \uac8c\uc784 \uac1c\ubc1c\uc744 \uc9c0\ud5a5\ud569\ub2c8\ub2e4. \uc790\uccb4 \uac1c\ubc1c\uacfc \ud37c\ube14\ub9ac\uc2f1\uc744 \ubcd1\ud589\ud558\uba70 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n

<\/p>\n\n\n

\n
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\"Rachel<\/figure>\n<\/div>\n\n\n\n
\n

\uc800\ud76c\ub294 \ud55c\uad6d\uc758 \uc8fc\uc694 \uac1c\ubc1c\uc0ac\ub4e4\uacfc \uc7a5\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. DRIMAGE\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc774\ub97c \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc740 Persona.ly\uac00 iOS \ub9ac\ud0c0\uac9f\ud305\uc5d0\uc11c \uad6c\ucd95\ud574\uc628 \uc811\uadfc \ubc29\uc2dd\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc81c\ud55c\ub41c \uc2e0\ud638 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc2e0\ud638\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uacb0\ud569\ud574 \uac00\uce58 \ub192\uc740 \uc720\uc800\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc740 AppsFlyer\uac00 Persona.ly\ub97c \ubbf8\uad6d \uac8c\uc784 \uc2dc\uc7a5\uc758 \uc8fc\uc694 iOS \ub9ac\ud0c0\uac9f\ud305 \ubbf8\ub514\uc5b4 \uc18c\uc2a4\ub85c, Singular\uac00 \ub192\uc740 ROI\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ud30c\ud2b8\ub108\ub85c \ud3c9\uac00\ud55c \uc8fc\uc694 \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

Rachel SEO – Persona.ly Korea \uc0ac\uc5c5\uac1c\ubc1c \ub514\ub809\ud130<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ud504\ub85c\ub355\ud2b8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

King, Tencent<\/a>, Papaya<\/a>, NextNinja<\/a>, Tilting Point, Nexon <\/a>\ub4f1 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \uc720\uc800\uc758 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc815\uad50\ud558\uac8c \uc608\uce21\ud574 \uc131\uc7a5 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Persona.ly\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ub192\uc740 ROAS<\/a>\uc640 \uc7a5\uae30\uc801\uc73c\ub85c \uc6b0\uc218\ud55c \uc720\uc800 \ud488\uc9c8\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uccb4 \uac1c\ubc1c\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP<\/a>\ub294 \uc8fc\uc694 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc804 \uc138\uacc4\uc5d0\uc11c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc2a4\ucf00\uc77c\uc744 \uacb0\ud569\ud574 \ud30c\ud2b8\ub108\uac00 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc99d\ubd84 \ud6a8\uacfc\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study DRIMAGE와 협력하여 미국과 일본 iOS 시장에서 매치3 퍼즐 게임 ‘BTS Island: In the SEOM Puzzle’의 이탈 유저를 대상으로 리타겟팅 캠페인을 진행했습니다. 
 3주간 진행된 캠페인은 게임 출시 4주년에 맞춰 진행되었습니다. 기간 한정 이벤트와 보상, 게임 내 캠페인이 진행되는 시점으로, 기존 활성 유저를 게임으로 복귀시키기에 좋은 기회였습니다. 주요 … <\/p>\n

Continue reading “DRIMAGE – BTS Island\uc758 D21 ROAS KPI\ub97c \uccab \uc8fc\ubd80\ud130 46% \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":18421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[795],"tags":[1041,1063,1049],"class_list":["post-18430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-ko","tag-korea-ko-ko","tag-mobile-games-ko","tag-mobile-growth-ko"],"acf":[],"yoast_head":"\nDRIMAGE - BTS Island\uc758 D21 ROAS KPI\ub97c \uccab \uc8fc\ubd80\ud130 46% \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95 | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study DRIMAGE\uc640 \ud611\ub825\ud558\uc5ec \ubbf8\uad6d\uacfc \uc77c\ubcf8 iOS \uc2dc\uc7a5\uc5d0\uc11c \ub9e4\uce583 \ud37c\uc990 \uac8c\uc784 \u2018BTS Island: In the SEOM Puzzle\u2019\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \u20283\uc8fc\uac04\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2026\/10\/drimage-bts-island\uc758-d21-roas-kpi\ub97c-\uccab-\uc8fc\ubd80\ud130-46-\ucd08\uacfc-\ub2ec\uc131\ud55c-\ubc29\ubc95\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DRIMAGE - 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