{"id":18449,"date":"2026-10-12T12:04:00","date_gmt":"2026-10-12T12:04:00","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18449"},"modified":"2026-10-12T12:37:13","modified_gmt":"2026-10-12T12:37:13","slug":"drimage%e3%80%8ebts-island%e3%80%8f%e3%81%aed21-roas-kpi%e3%82%92%e5%88%9d%e9%80%b1%e3%81%8b%e3%82%8946%e4%b8%8a%e5%9b%9e%e3%81%a3%e3%81%9f%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/10\/drimage%e3%80%8ebts-island%e3%80%8f%e3%81%aed21-roas-kpi%e3%82%92%e5%88%9d%e9%80%b1%e3%81%8b%e3%82%8946%e4%b8%8a%e5%9b%9e%e3%81%a3%e3%81%9f%e6%96%b9%e6%b3%95\/","title":{"rendered":"Drimage\u300eBTS Island\u300f\u306eD21 ROAS KPI\u3092\u521d\u9031\u304b\u308946%\u4e0a\u56de\u3063\u305f\u65b9\u6cd5"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"DRIMAGE<\/figure>\n<\/div>\n\n\n\n
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DRIMAGE<\/strong>\u3068\u63d0\u643a\u3057\u3001\u7c73\u56fd\u304a\u3088\u3073\u65e5\u672c\u306eiOS\u3067\u3001\u540c\u793e\u306e\u30de\u30c3\u30c13\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u300eBTS Island: In the SEOM Puzzle\u300f\u306e\u96e2\u8131\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3057\u307e\u3057\u305f\u3002

3\u9031\u9593\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30b2\u30fc\u30e0\u306e4\u5468\u5e74\u306b\u5408\u308f\u305b\u3066\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002\u671f\u9593\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u3084\u5831\u916c\u3001\u30b2\u30fc\u30e0\u5185\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5c55\u958b\u3055\u308c\u3001\u4ee5\u524d\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u30b2\u30fc\u30e0\u306b\u547c\u3073\u623b\u3059\u7d76\u597d\u306e\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Results at a Glance<\/h2>\n\n\n\n
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46%<\/strong><\/p>\n\n\n\n

\u7b2c1\u9031\u306eD21 ROAS\u304cKPI\u3092\u4e0a\u56de\u308b<\/p>\n<\/div>\n\n\n\n

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2.1\u500d<\/strong><\/p>\n\n\n\n

D7\u304b\u3089D30\u306b\u304b\u3051\u3066ROAS\u304c2.1\u500d\u306b\u6210\u9577<\/p>\n<\/div>\n\n\n\n

\n

25%<\/strong><\/p>\n\n\n\n

\u00a0IDFA\u3092\u4f7f\u7528\u3057\u306a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306eD30 ROAS\u304c25%\u9ad8\u3044<\/p>\n<\/div>\n\n\n\n

\n

95%<\/strong><\/p>\n\n\n\n

\u4e88\u7b97\u306e95%\u3092\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u914d\u5206<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u96e2\u8131\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001BTS Island<\/em>\u306b\u5fa9\u5e30\u3055\u305b\u8ffd\u52a0\u306e\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

2\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u307e\u3057\u305f\u3002\u904e\u53bb\u306b\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3063\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u3063\u305f\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc<\/strong>\u3068\u3001\u30b2\u30fc\u30e0\u3067\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u3082\u306e\u306e\u8cfc\u5165\u7d4c\u9a13\u306e\u306a\u3044\u975e\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u719f\u5ea6\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306b\u7570\u306a\u308bROAS\u30d9\u30fc\u30b9\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5e38\u6642\u7a3c\u50cd\u578b\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u7570\u306a\u308a\u3001DRIMAGE\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30b2\u30fc\u30e0\u5185\u306e\u91cd\u8981\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3066\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u305f\u3081\u306e\u9650\u3089\u308c\u305f\u671f\u9593\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

<\/div>\n\n\n

<\/p>\n\n\n

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\"Yoshida<\/figure>\n<\/div>\n\n\n\n
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\u512a\u308c\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u4fa1\u5024\u306f\u3001\u5358\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8981\u4ef6\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u76ee\u7684\u3092\u7406\u89e3\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Persona.ly\u3068\u306f\u9577\u5e74\u306b\u308f\u305f\u308a\u5354\u696d\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u5e38\u306b\u3053\u306e\u59ff\u52e2\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u9023\u52d5\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u306a\u304c\u3089\u3001ROAS\u76ee\u6a19\u3092\u4e0a\u56de\u308b\u6210\u679c\u306e\u5b9f\u73fe\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Yoshida Mayu – UA Manager at DRIMAGE<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u304b\u3089\u3001Persona.ly\u72ec\u81ea\u306eLive Audiences<\/a><\/em>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3057\u3066\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002Live Audiences<\/em>\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30ec\u30d9\u30eb\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u671f\u9593\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306a\u3069\u3001\u8907\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3057\u307e\u3059\u3002Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u30fb\u9664\u5916\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

BTS Island<\/em>\u3067\u306f\u3001\u904e\u53bb\u306b\u8cfc\u5165\u7d4c\u9a13\u304c\u3042\u308b\u3082\u306e\u306e\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u4ee5\u524d\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u3082\u306e\u306e\u4e00\u5b9a\u671f\u9593\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u3068\u306a\u3063\u305f\u975e\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306e2\u3064\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u304c\u77ed\u304f\u3001\u5f93\u6765\u578b\u306e\u5b66\u7fd2\u671f\u9593\u3092\u8a2d\u3051\u308b\u4f59\u5730\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u3053\u3067ML\u3092\u6d3b\u7528\u3057\u305fDSP\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u304b\u3089\u6700\u9069\u5316\u3092\u958b\u59cb\u3057\u3001\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3092\u7528\u3044\u3066\u3001\u30af\u30ea\u30c3\u30af\u3001\u30b2\u30fc\u30e0\u306e\u518d\u8d77\u52d5\u30fb\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n


\u30d3\u30c3\u30c0\u30fc\u304c\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3001\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u914d\u4fe1\u9762\u304c\u6700\u3082\u9ad8\u3044\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u6700\u9ad8\u306eROAS\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u4e88\u7b97\u914d\u5206\u3092\u5909\u66f4\u3057\u3001\u5165\u672d\u3092\u8abf\u6574\u3057\u59cb\u3081\u307e\u3057\u305f\u3002
\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u958b\u59cb\u6642\u70b9\u304b\u3089D7 ROAS KPI\u309220%\u4e0a\u56de\u308a\u3001\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u3092\u901a\u3058\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u78ba\u4fdd<\/h2>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5927\u578b\u5468\u5e74\u30a4\u30d9\u30f3\u30c8\u3068\u91cd\u306a\u3063\u305f\u305f\u3081\u3001\u6709\u6599\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u771f\u306b\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u7279\u306b\u91cd\u8981\u3067\u3057\u305f\u3002\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u7d4c\u7531\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u9ad8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\u30af\u30ea\u30c3\u30af\u7d4c\u7531\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30af\u30ea\u30c3\u30af\u7d4c\u7531\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30d5\u30a1\u30f3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u975e\u5e38\u306b\u9ad8\u3044\u30bf\u30a4\u30c8\u30eb\u3067\u306f\u3001\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u5468\u5e74\u30a4\u30d9\u30f3\u30c8\u3092\u304d\u3063\u304b\u3051\u306b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3067\u30b2\u30fc\u30e0\u3078\u623b\u3063\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3068\u3057\u3066\u8aa4\u3063\u3066\u8a08\u4e0a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u2028<\/p>\n\n\n\n

\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u306e\u80fd\u52d5\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6761\u4ef6\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7d4c\u7531\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u8ca2\u732e\u3057\u305f\u3053\u3068\u3092\u793a\u3059\u3088\u308a\u5f37\u3044\u30b7\u30b0\u30ca\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/h3>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306e95%\u4ee5\u4e0a\u3092\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u914d\u5206\u3057\u307e\u3057\u305f\u3002<\/strong><\/strong><\/p>\n\n\n\n

\u3053\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u80fd\u52d5\u7684\u306a\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3067\u958b\u59cb\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u540c\u6642\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u3053\u3068\u3092\u907f\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6700\u521d\u306e\u6570\u65e5\u9593\u3067\u3001ML\u3092\u6d3b\u7528\u3057\u305fDSP\u306f\u5341\u5206\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\uff08\u6700\u3082\u6210\u679c\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u3092\u7279\u5b9a\u3057\u3066\u914d\u4fe1\u3092\u305d\u3061\u3089\u3078\u30b7\u30d5\u30c8\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c<\/h2>\n\n\n\n

\u5e02\u5834\u5225ROAS\u63a8\u79fb<\/h3>\n\n\n\n

3\u9031\u9593\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u3092\u901a\u3058\u3066\u3001ROAS\u30d9\u30fc\u30b9\u306eKPI\u3092\u7d99\u7d9a\u7684\u306b\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3055\u3089\u306b\u5411\u4e0a\u3057\u3001ROAS\u306fD7\u304b\u3089D30\u306b\u304b\u3051\u30662.1\u500d\u306b\u4f38\u9577\u3002\u305d\u306e\u5f8c\u3082D30\u3092\u8d85\u3048\u3066\u4e0a\u6607\u3092\u7d9a\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

2\u3064\u306e\u5e02\u5834\u3067\u306f\u3001ROAS\u306e\u63a8\u79fb\u304c\u6642\u9593\u3068\u3068\u3082\u306b\u7570\u306a\u308b\u52d5\u304d\u3092\u898b\u305b\u307e\u3057\u305f\u3002\u2028\u7c73\u56fd\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u521d\u671fROAS\u304c\u3088\u308a\u9ad8\u304f\u3001D7 ROAS KPI\u309242%\u4e0a\u56de\u308a\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u3067\u306fD7 ROAS KPI\u306e2.9\u500d\u306b\u9054\u3057\u307e\u3057\u305f\u3002
\u65e5\u672c\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306fD7\u6642\u70b9\u3067\u306f\u3088\u308a\u63a7\u3048\u3081\u306a\u30b9\u30bf\u30fc\u30c8\u3067\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u6210\u719f\u3057\u307e\u3057\u305f\u3002\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u3067\u306fD7 ROAS KPI\u306e3.5\u500d\u306b\u9054\u3057\u3001\u6700\u7d42\u7684\u306b\u3088\u308a\u5f37\u3044\u9577\u671f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\u5e02\u5834\u5225ROAS\u63a8\u79fb<\/figure>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

IDFA\u30ec\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u6c7a\u5b9a\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6bd4\u8f03<\/h2>\n\n\n\n
\n
\n

\u78ba\u7387\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u6c7a\u5b9a\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e21\u65b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001iOS\u8b58\u5225\u5b50\u306e\u5236\u7d04\u304c\u3042\u308b\u4e2d\u3067\u3082\u3001\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e\u5927\u90e8\u5206\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u4e21\u65b9\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u5b9a\uff08\u78ba\u7387\u8ad6\u7684\u30fb\u6c7a\u5b9a\u8ad6\u7684\uff09\u304cD7 ROAS KPI\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u305d\u306e\u5dee\u306f\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30a4\u30d7\u5225ROAS\u6210\u719f\u5ea6<\/figure>\n<\/div>\n<\/div>\n\n\n\n

D30\u6642\u70b9\u3067\u3001\u78ba\u7387\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u6c7a\u5b9a\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3088\u308a25%\u9ad8\u3044ROAS\u3092\u5b9f\u73fe\u3057\u3001\u305d\u306e\u512a\u4f4d\u6027\u3092\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u307e\u3067\u7dad\u6301\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u78ba\u7387\u8ad6\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u30b3\u30db\u30fc\u30c8\u306e\u6210\u719f\u306b\u4f34\u3063\u3066\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3057\u3001IDFA\u30ec\u30b9\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u6c7a\u5b9a\u8ad6\u7684\u306a\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u306f\u6349\u3048\u3089\u308c\u306a\u3044\u9ad8\u4fa1\u5024\u306e\u6a5f\u4f1a\u3092\u767a\u898b\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/h3>\n\n\n\n

ML\u3092\u6d3b\u7528\u3057\u305fDSP\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u304b\u30891\u9031\u9593\u4ee5\u5185\u306b\u6210\u679c\u4e0a\u4f4d\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u7279\u5b9a\u3057\u3001\u914d\u4fe1\u3092\u305d\u308c\u3089\u306b\u30b7\u30d5\u30c8\u3057\u307e\u3057\u305f\u3002

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6700\u9069\u5316\u3068\u52d5\u7684\u306a\u5165\u672d\u8abf\u6574\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u306b\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"Creative<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n

<\/p>\n\n\n

<\/div>\n\n\n\n

DRIMAGE\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

DRIMAGE\u306f\u3001\u30b2\u30fc\u30e0\u958b\u767a\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u4e8b\u696d\u3092\u901a\u3058\u3066\u4e16\u754c\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3064\u306a\u304c\u308a\u3001HYBE\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u9818\u57df\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u5148\u7aef\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30e1\u30c7\u30a3\u30a2\u6280\u8853\u306b\u97f3\u697d\u3001\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u65b0\u305f\u306a\u8996\u70b9\u3068\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

<\/div>\n\n\n

<\/p>\n\n\n

\n
\n
\"Rachel<\/figure>\n<\/div>\n\n\n\n
\n

\u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u4ee3\u8868\u3059\u308b\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u3068\u306e\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u69cb\u7bc9\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002DRIMAGE\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u307e\u3055\u306b\u597d\u4f8b\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001iOS\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u57f9\u3063\u3066\u304d\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3075\u3093\u3060\u3093\u306b\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u8907\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30b7\u30b0\u30ca\u30eb\u304c\u9650\u3089\u308c\u308b\u74b0\u5883\u3067\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u3001AppsFlyer\u304b\u3089\u7c73\u56fd\u30b2\u30fc\u30e0\u5e02\u5834\u306b\u304a\u3051\u308biOS\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30c3\u30d7\u30e1\u30c7\u30a3\u30a2\u30bd\u30fc\u30b9\u3001<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Singular\u304b\u3089ROI\u3092\u6700\u3082\u9ad8\u3081\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u305f\u91cd\u8981\u306a\u7406\u7531\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

Rachel SEO – Persona.ly \u97d3\u56fd\u4e8b\u696d\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5805\u7262\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u57fa\u76e4\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

\u79c1\u305f\u3061\u306f\u3001King\u3001Tencent<\/a>\u3001Papaya<\/a>\u3001NextNinja<\/a>\u3001Tilting Point\u3001Nexon<\/a>\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4e16\u754c\u6709\u6570\u306e\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u3092\u652f\u63f4\u3057\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u76ee\u6a19\u306e\u9054\u6210\u3068\u8d85\u904e\u9054\u6210\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u4e88\u6e2cLTV\u306b\u57fa\u3065\u3044\u3066\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044ROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study DRIMAGEと提携し、米国および日本のiOSで、同社のマッチ3パズルゲーム『BTS Island: In the SEOM Puzzle』の離脱プレイヤーをリターゲティングしました。 3週間のキャンペーンはゲームの4周年に合わせて実施されました。期間限定イベントや報酬、ゲーム内キャンペーンが展開され、以前アクティブだったプレイヤーをゲームに呼び戻す絶好の機会となりました。 Results at a Glance 46% 第1週のD21 ROASがKPIを上回る 2.1倍 D7からD30にかけてROASが2.1倍に成長 25%  IDFAを使用しないオーディエンスのD30 ROASが25%高い 95% 予算の95%を全画面動画クリエイティブに配分 キャンペーン目標 主な目標は、離脱プレイヤーを再エンゲージし、BTS Islandに復帰させ追加のアプリ内購入につなげることでした。 2つのセグメントを対象としました。過去にアプリ内購入を行ったものの、その後非アクティブになった課金ユーザーと、ゲームではアクティブだったものの購入経験のない非課金ユーザーです。 キャンペーンは、ユーザーの成熟度コホートごとに異なるROASベースのKPIを設定し、その基準に基づいて効果を測定しました。 常時稼働型のリターゲティングとは異なり、DRIMAGEのキャンペーンはゲーム内の重要イベントに合わせて実施されます。そのため、適切なユーザーを特定して再エンゲージするための限られた期間を最大限に活用する必要があります。 優れたリターゲティングパートナーの価値は、単にキャンペーンの要件を実行することではなく、その背景にある目的を理解し、パフォーマンスを改善する機会を見つけることにあります。Persona.lyとは長年にわたり協業してきましたが、常にこの姿勢を示しており、イベント連動型キャンペーンの効果を最大化しながら、ROAS目標を上回る成果の実現に貢献してくれています。 Yoshida Mayu – UA Manager at DRIMAGE プログラマティック・リターゲティング・プロセス キャンペーン開始時から、Persona.ly独自のLive Audiencesセグメンテーションエンジンを活用してカスタムオーディエンスを構築しました。Live Audiencesは、アクティビティレベル、購買履歴、非アクティブ期間、インテントなど、複数のシグナルに基づいてユーザーを分類します。Persona.lyのプログラマティックDSPと直接統合されているため、オーディエンスをリアルタイムで更新・除外できます。 BTS Islandでは、過去に購入経験があるものの離脱したユーザーと、以前はアクティブだったものの一定期間非アクティブとなった非課金ユーザーの2つのオーディエンスセグメントを構築しました。キャンペーン期間が短く、従来型の学習期間を設ける余地はほとんどありませんでした。そこでMLを活用したDSPはキャンペーン開始時から最適化を開始し、初期シグナルを用いて、クリック、ゲームの再起動・再インストール、アプリ内購入につながる可能性が高いオーディエンスセグメントを特定しました。 ビッダーがデータを蓄積し、どのオーディエンスセグメントや配信面が最も高い成果をもたらすかを特定できるようになると、最高のROASを実現するために予算配分を変更し、入札を調整し始めました。このアプローチにより、開始時点からD7 ROAS KPIを20%上回り、そのパフォーマンスをキャンペーン期間を通じて維持することができました。 キャンペーンのインクリメンタリティ確保 キャンペーンが大型周年イベントと重なったため、有料の再エンゲージメントが真にインクリメンタルなものであることを確認することが特に重要でした。再エンゲージメントキャンペーンでは、クリック経由アトリビューションと高エンゲージメントのクリエイティブフォーマットを優先しています。 クリック経由アトリビューション … <\/p>\n

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