{"id":18460,"date":"2026-10-12T12:34:59","date_gmt":"2026-10-12T12:34:59","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18460"},"modified":"2026-10-12T12:39:45","modified_gmt":"2026-10-12T12:39:45","slug":"%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e4%bb%8e%e7%ac%ac%e4%b8%80%e5%91%a8%e8%b5%b7%ef%bc%8c%e8%ae%a9-drimage%e3%80%8abts-island%e3%80%8b%e7%9a%84-d21-roas-%e8%b6%85%e5%87%ba-kpi-46","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/10\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e4%bb%8e%e7%ac%ac%e4%b8%80%e5%91%a8%e8%b5%b7%ef%bc%8c%e8%ae%a9-drimage%e3%80%8abts-island%e3%80%8b%e7%9a%84-d21-roas-%e8%b6%85%e5%87%ba-kpi-46\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u4ece\u7b2c\u4e00\u5468\u8d77\uff0c\u8ba9 Drimage\u300aBTS Island\u300b\u7684 D21 ROAS \u8d85\u51fa KPI 46%"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"DRIMAGE<\/figure>\n<\/div>\n\n\n\n
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\u6211\u4eec\u4e0e DRIMAGE<\/strong> \u5408\u4f5c\uff0c\u5728\u7f8e\u56fd\u548c\u65e5\u672c\u7684 iOS \u5e73\u53f0\u4e0a\uff0c\u5bf9\u5176\u4e09\u6d88\u76ca\u667a\u6e38\u620f\u300aBTS Island: In the SEOM Puzzle<\/em>\u300b\u8fdb\u884c\u6d41\u5931\u73a9\u5bb6\u7684\u53ec\u56de\u6295\u653e<\/a>\u3002

\u4e3a\u671f\u4e09\u5468\u7684\u6295\u653e\u914d\u5408\u6e38\u620f\u56db\u5468\u5e74\u5e86\u5178\u5c55\u5f00\u3002\u671f\u95f4\u63a8\u51fa\u9650\u65f6\u6d3b\u52a8\u3001\u5956\u52b1\u53ca\u6e38\u620f\u5185\u8fd0\u8425\u6d3b\u52a8\uff0c\u4e3a\u53ec\u56de\u66fe\u7ecf\u6d3b\u8dc3\u7684\u73a9\u5bb6\u521b\u9020\u4e86\u826f\u597d\u673a\u4f1a\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n
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46%<\/strong><\/p>\n\n\n\n

\u7b2c 1 \u5468 D21 ROAS \u9ad8\u4e8e KPI<\/p>\n<\/div>\n\n\n\n

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2.1\u500d<\/strong><\/p>\n\n\n\n

D7 \u81f3 D30 ROAS \u589e\u957f\u5e45\u5ea6<\/p>\n<\/div>\n\n\n\n

\n

25%<\/strong><\/p>\n\n\n\n

\u65e0 IDFA \u4eba\u7fa4\u7684 D30 ROAS \u589e\u5e45<\/p>\n<\/div>\n\n\n\n

\n

95%<\/strong><\/p>\n\n\n\n

\u5168\u5c4f\u89c6\u9891\u7d20\u6750\u7684\u9884\u7b97\u5360\u6bd4<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n

\u672c\u6b21\u6295\u653e\u7684\u6838\u5fc3\u76ee\u6807\uff0c\u662f\u91cd\u65b0\u6fc0\u6d3b\u6d41\u5931\u73a9\u5bb6\uff0c\u5c06\u5176\u53ec\u56de BTS Island<\/em> \u6e38\u620f\u5e76\u4fc3\u6210\u65b0\u589e\u5185\u8d2d\u3002<\/p>\n\n\n\n

\u6211\u4eec\u9501\u5b9a\u4e86\u4e24\u7c7b\u4eba\u7fa4\uff1a\u4e00\u662f\u66fe\u6709\u5185\u8d2d\u4f46\u540e\u6765\u6d41\u5931\u7684\u4ed8\u8d39\u73a9\u5bb6\uff0c\u4e8c\u662f\u66fe\u5728\u6e38\u620f\u4e2d\u6d3b\u8dc3\u4f46\u4ece\u672a\u8d2d\u4e70\u7684\u975e\u4ed8\u8d39\u73a9\u5bb6\u3002<\/p>\n\n\n\n

\u672c\u6b21\u6295\u653e\u6839\u636e\u4e0d\u540c\u6210\u719f\u5ea6\u5206\u7ec4\uff0c\u91c7\u7528\u4e00\u7cfb\u5217\u4ee5 ROAS \u4e3a\u57fa\u7840\u7684 KPI \u8fdb\u884c\u8861\u91cf\u3002<\/p>\n\n\n\n

\u4e0e\u5e38\u89c4\u6301\u7eed\u6295\u653e\u7684\u518d\u8425\u9500\u4e0d\u540c\uff0cDRIMAGE \u7684\u6295\u653e\u56f4\u7ed5\u5173\u952e\u6e38\u620f\u5185\u8282\u70b9\u542f\u52a8\uff0c\u56e0\u6b64\u9700\u8981\u5728\u6709\u9650\u7a97\u53e3\u671f\u5185\u8bc6\u522b\u5e76\u53ec\u56de\u9ad8\u4ef7\u503c\u7528\u6237\u3002<\/p>\n\n\n\n

<\/div>\n\n\n

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\"Yoshida<\/figure>\n<\/div>\n\n\n\n
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\u4f18\u79c0\u518d\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u7684\u4ef7\u503c\uff0c\u4e0d\u53ea\u662f\u6309\u7167\u6295\u653e\u9700\u6c42\u6267\u884c\uff0c\u66f4\u5728\u4e8e\u7406\u89e3\u80cc\u540e\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u4e3b\u52a8\u5bfb\u627e\u63d0\u5347\u6548\u679c\u7684\u673a\u4f1a\u3002\u591a\u5e74\u6765\u4e0e Persona.ly \u7684\u5408\u4f5c\u4e2d\uff0c\u4ed6\u4eec\u59cb\u7ec8\u575a\u6301\u8fd9\u4e00\u7406\u5ff5\uff0c\u5e2e\u52a9\u6211\u4eec\u5c06\u8282\u70b9\u578b\u6295\u653e\u7684\u6548\u679c\u53d1\u6325\u5230\u6700\u5927\uff0c\u540c\u65f6\u6301\u7eed\u53d6\u5f97\u8d85\u8d8a ROAS \u76ee\u6807\u7684\u8868\u73b0\u3002<\/p>\n\n\n\n

Yoshida Mayu – DRIMAGE \u7528\u6237\u589e\u957f\u8d1f\u8d23\u4eba<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6d41\u7a0b<\/h2>\n\n\n\n

\u4ece\u6295\u653e\u5f00\u59cb\uff0c\u6211\u4eec\u4fbf\u5229\u7528 Persona.ly \u81ea\u7814\u7684 Live Audiences<\/em> <\/a>\u4eba\u7fa4\u5206\u5c42\u5f15\u64ce\u6784\u5efa\u5b9a\u5236\u5316\u4eba\u7fa4\u3002
Live Audiences<\/em> \u7efc\u5408\u6d3b\u8dc3\u5ea6\u3001\u8d2d\u4e70\u5386\u53f2\u3001\u6c89\u9ed8\u65f6\u957f\u548c\u884c\u4e3a\u610f\u56fe\u7b49\u591a\u7ef4\u4fe1\u53f7\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\u3002\u8be5\u5f15\u64ce\u4e0e Persona.ly \u7684\u7a0b\u5e8f\u5316 DSP \u76f4\u63a5\u96c6\u6210\uff0c\u53ef\u5b9e\u65f6\u66f4\u65b0\u5e76\u5c4f\u853d\u7279\u5b9a\u4eba\u7fa4\u3002<\/p>\n\n\n\n

\u9488\u5bf9 BTS Island<\/em>\uff0c\u6211\u4eec\u642d\u5efa\u4e86\u4e24\u7c7b\u4eba\u7fa4\u5305\uff1a\u6d41\u5931\u7684\u5386\u53f2\u4ed8\u8d39\u7528\u6237\uff0c\u4ee5\u53ca\u66fe\u7ecf\u6d3b\u8dc3\u4f46\u5df2\u6c89\u9ed8\u8fbe\u5230\u8bbe\u5b9a\u65f6\u957f\u7684\u975e\u4ed8\u8d39\u7528\u6237\u3002\u7531\u4e8e\u6295\u653e\u5468\u671f\u8f83\u77ed\uff0c\u51e0\u4e4e\u6ca1\u6709\u4f20\u7edf\u5b66\u4e60\u9636\u6bb5\u7684\u7a7a\u95f4\u3002\u6211\u4eec\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684 DSP \u4ece\u6295\u653e\u542f\u52a8\u7b2c\u4e00\u5929\u5373\u5f00\u59cb\u4f18\u5316\uff0c\u901a\u8fc7\u65e9\u671f\u4fe1\u53f7\u8bc6\u522b\u66f4\u6709\u53ef\u80fd\u70b9\u51fb\u3001\u91cd\u65b0\u6253\u5f00\u6216\u91cd\u65b0\u5b89\u88c5\u6e38\u620f\u5e76\u5b8c\u6210\u5185\u8d2d\u7684\u4eba\u7fa4\u3002

\u968f\u7740\u7ade\u4ef7\u6a21\u578b\u79ef\u7d2f\u8db3\u591f\u6570\u636e\uff0c\u80fd\u591f\u8bc6\u522b\u51fa\u54ea\u4e9b\u4eba\u7fa4\u548c\u5e7f\u544a\u4f4d\u5e26\u6765\u6700\u4f73\u8868\u73b0\u540e\uff0c\u7cfb\u7edf\u4fbf\u5f00\u59cb\u52a8\u6001\u8c03\u6574\u9884\u7b97\u5206\u914d\u548c\u51fa\u4ef7\uff0c\u4ee5\u5b9e\u73b0\u6700\u9ad8 ROAS\u3002
\u901a\u8fc7\u8fd9\u4e00\u7b56\u7565\uff0c\u6211\u4eec\u4ece\u6295\u653e\u521d\u671f\u8d77\u5c31\u5b9e\u73b0 D7 ROAS \u8d85\u51fa KPI 20%\uff0c\u5e76\u5728\u6574\u4e2a\u6295\u653e\u671f\u95f4\u4fdd\u6301\u8fd9\u4e00\u6210\u6548\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u786e\u4fdd\u6295\u653e\u589e\u91cf\u6548\u679c<\/h2>\n\n\n\n

\u7531\u4e8e\u672c\u6b21\u6295\u653e\u6070\u9022\u5927\u578b\u5468\u5e74\u6d3b\u52a8\uff0c\u786e\u4fdd\u4ed8\u8d39\u53ec\u56de\u5e26\u6765\u7684\u662f\u771f\u5b9e\u589e\u91cf\u5c24\u4e3a\u91cd\u8981\u3002\u5728\u518d\u8425\u9500\u6295\u653e\u4e2d\uff0c\u6211\u4eec\u4f1a\u4f18\u5148\u91c7\u7528\u70b9\u51fb\u5f52\u56e0\uff0c\u4ee5\u53ca\u642d\u914d\u4e92\u52a8\u6027\u5f3a\u7684\u521b\u610f\u5f62\u5f0f\u3002<\/p>\n\n\n\n

\n
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\u70b9\u51fb\u5f52\u56e0<\/h3>\n\n\n\n

\u6211\u4eec\u91cd\u70b9\u91c7\u7528\u70b9\u51fb\u5f52\u56e0\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u66dd\u5149\u5f52\u56e0\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u7c89\u4e1d\u9ecf\u6027\u6781\u9ad8\u7684\u6e38\u620f\uff0c\u66dd\u5149\u5f52\u56e0\u53ef\u80fd\u4f1a\u9519\u8bef\u5730\u5c06\u539f\u672c\u5c31\u4f1a\u56e0\u5468\u5e74\u6d3b\u52a8\u81ea\u7136\u56de\u6d41\u7684\u7528\u6237\u8ba1\u5165\u5e7f\u544a\u6295\u653e\u6548\u679c\u3002
\u70b9\u51fb\u5f52\u56e0\u8981\u6c42\u7528\u6237\u4e3b\u52a8\u4e0e\u5e7f\u544a\u521b\u610f\u8fdb\u884c\u4e92\u52a8\uff0c\u56e0\u6b64\u66f4\u80fd\u8bc1\u660e\u6295\u653e\u5bf9\u7528\u6237\u53ec\u56de\u4ea7\u751f\u4e86\u5b9e\u9645\u8d21\u732e\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u5168\u5c4f\u89c6\u9891\u7d20\u6750<\/h3>\n\n\n\n

\u8d85\u8fc7 95% \u7684\u6295\u653e\u9884\u7b97\u7528\u4e8e\u5168\u5c4f\u89c6\u9891\u7d20\u6750\u3002<\/strong><\/strong><\/p>\n\n\n\n

\u8be5\u5f62\u5f0f\u80fd\u591f\u4e3b\u52a8\u5438\u5f15\u7528\u6237\u6ce8\u610f\uff0c\u4e5f\u6709\u52a9\u4e8e\u907f\u514d\u907f\u514d\u6211\u4eec\u7684\u66dd\u5149\u4e0e\u7528\u6237\u81ea\u7136\u56de\u6d41\u4ea7\u751f\u7684\u4f1a\u8bdd\u76f8\u91cd\u53e0\uff0c\u9020\u6210\u65e0\u6548\u66dd\u5149\u3002<\/p>\n\n\n\n

\u5728\u6295\u653e\u6700\u521d\u51e0\u5929\u5185\uff0c\u6211\u4eec\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684 DSP \u4fbf\u79ef\u7d2f\u4e86\u8db3\u591f\u7684\u4e92\u52a8\u6570\u636e\uff0c\u8bc6\u522b\u51fa\u521b\u610f\u51a0\u519b\uff08\u8868\u73b0\u6700\u597d\u7684\u7d20\u6750\uff09\u5e76\u5c06\u66f4\u591a\u6d41\u91cf\u8f6c\u5411\u8fd9\u4e9b\u7d20\u6750\uff0c\u4e3a\u6295\u653e\u6210\u529f\u63d0\u4f9b\u4e86\u52a9\u529b\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u6295\u653e\u6210\u6548<\/h2>\n\n\n\n

\u5404\u5e02\u573a ROAS \u8d70\u52bf<\/h3>\n\n\n\n

\u5728\u4e3a\u671f\u4e09\u5468\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u6211\u4eec\u59cb\u7ec8\u5b9e\u73b0\u4e86\u9ad8\u4e8e ROAS KPI \u7684\u8868\u73b0\u3002\u968f\u7740\u7528\u6237\u5206\u7ec4\u9010\u6e10\u6210\u719f\uff0c\u6548\u679c\u8fdb\u4e00\u6b65\u63d0\u5347\uff1aROAS \u4ece D7 \u5230 D30 \u63d0\u5347\u4e86 2.1 \u500d\uff0c\u5e76\u5728 D30 \u4e4b\u540e\u7ee7\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

\u4e24\u4e2a\u5e02\u573a\u7684 ROAS \u66f2\u7ebf\u968f\u65f6\u95f4\u5448\u73b0\u51fa\u4e0d\u540c\u7684\u53d8\u5316\u8d8b\u52bf\u3002
\u7f8e\u56fd\uff1a\u65e9\u671f ROAS \u8868\u73b0\u66f4\u4e3a\u7a81\u51fa\uff0cD7 ROAS \u8d85\u51fa KPI 42%\uff0c\u5e76\u5728\u751f\u547d\u5468\u671f\u5185\u8fbe\u5230 D7 ROAS KPI \u7684 2.9 \u500d\u3002
\u65e5\u672c\uff1a D7 \u65f6\u8868\u73b0\u76f8\u5bf9\u4fdd\u5b88\uff0c\u4f46\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u6301\u7eed\u6210\u719f\u3002\u5230\u751f\u547d\u5468\u671f\u9636\u6bb5\uff0cROAS \u8fbe\u5230 D7 KPI \u7684 3.5 \u500d\uff0c\u957f\u671f\u8868\u73b0\u66f4\u80dc\u4e00\u7b79\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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\u65e0 IDFA \u4eba\u7fa4 vs. \u786e\u5b9a\u6027\u4eba\u7fa4<\/h2>\n\n\n\n
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\u540c\u65f6\u89e6\u8fbe\u6982\u7387\u578b\u548c\u786e\u5b9a\u6027\u4eba\u7fa4\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u5728 iOS \u6807\u8bc6\u7b26\u53d7\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u91cd\u65b0\u53ec\u56de\u76f8\u5f53\u6bd4\u4f8b\u7684\u6d41\u5931\u7528\u6237\u3002<\/p>\n\n\n\n

\u4e24\u7c7b\u4eba\u7fa4\u914d\u7f6e\uff08\u6982\u7387\u578b\u548c\u786e\u5b9a\u6027\uff09\u7684 D7 ROAS \u5747\u8d85\u8fc7\u4e86 KPI\u3002\u4f46\u968f\u7740\u7528\u6237\u6279\u6b21\u6210\u719f\uff0c\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u8ddd\u8fdb\u4e00\u6b65\u6269\u5927\u3002<\/strong><\/p>\n\n\n\n

\u5230 D30\uff0c\u6982\u7387\u578b\u4eba\u7fa4\u7684 ROAS \u6bd4\u786e\u5b9a\u6027\u4eba\u7fa4\u9ad8\u51fa 25%\uff0c\u5e76\u5728\u5168\u751f\u547d\u5468\u671f\u9636\u6bb5\u6301\u7eed\u4fdd\u6301\u8fd9\u4e00\u4f18\u52bf\u3002<\/p>\n<\/div>\n\n\n\n

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\"\u4e0d\u540c\u4eba\u7fa4\u7c7b\u578b\u7684<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\u968f\u7740\u7528\u6237\u6279\u6b21\u6210\u719f\uff0c\u6982\u7387\u578b\u4eba\u7fa4\u6301\u7eed\u53d6\u5f97\u66f4\u597d\u8868\u73b0\uff0c\u8bc1\u660e\u65e0 IDFA \u4eba\u7fa4\u7684\u518d\u8425\u9500\u4e5f\u80fd\u591f\u7a81\u7834\u786e\u5b9a\u6027\u5339\u914d\u7684\u9650\u5236\uff0c\u53d1\u73b0\u66f4\u591a\u9ad8\u4ef7\u503c\u673a\u4f1a\u3002<\/p>\n\n\n\n

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\u521b\u610f\u8868\u73b0<\/h3>\n\n\n\n

\u6211\u4eec\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684 DSP \u5728\u6295\u653e\u7b2c\u4e00\u5468\u5185\u5c31\u8bc6\u522b\u51fa\u8868\u73b0\u6700\u4f73\u7684\u521b\u610f\uff0c\u5e76\u5c06\u66f4\u591a\u6d41\u91cf\u8f6c\u5411\u8fd9\u4e9b\u7d20\u6750\u3002

\u7ed3\u5408\u5b9e\u65f6\u4eba\u7fa4\u4f18\u5316\u548c\u52a8\u6001\u51fa\u4ef7\u8c03\u6574\uff0c\u8fd9\u4e00\u7b56\u7565\u8ba9\u6574\u4f53\u6548\u679c\u5f97\u5230\u6700\u5927\u5316\u91ca\u653e\u3002<\/p>\n<\/div>\n\n\n\n

\n
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\"Creative<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/div>\n\n\n\n

\u5173\u4e8e DRIMAGE<\/h2>\n\n\n\n

DRIMAGE \u901a\u8fc7\u6e38\u620f\u5f00\u53d1\u53ca\u53d1\u884c\u8fd0\u8425\u4e0e\u5168\u7403\u7528\u6237\u4e92\u52a8\uff0c\u4e0d\u65ad\u62d3\u5c55 HYBE \u7684\u5a31\u4e50\u7248\u56fe\u3002\u901a\u8fc7\u5c06\u524d\u6cbf\u4e92\u52a8\u5a92\u4f53\u6280\u672f\u4e0e\u97f3\u4e50\u3001\u827a\u4eba\u53ca\u5a31\u4e50\u5143\u7d20\u76f8\u7ed3\u5408\uff0cDRIMAGE \u6253\u9020\u591a\u5143\u5316\u5185\u5bb9\u4e0e\u670d\u52a1\uff0c\u4e3a\u7528\u6237\u5e26\u6765\u5168\u65b0\u7684\u89c6\u89d2\u4e0e\u4f53\u9a8c\u3002<\/p>\n\n\n\n

<\/div>\n\n\n

<\/p>\n\n\n

\n
\n
\"Rachel<\/figure>\n<\/div>\n\n\n\n
\n

\u6211\u4eec\u975e\u5e38\u91cd\u89c6\u4e0e\u97e9\u56fd\u5934\u90e8\u5f00\u53d1\u5546\u5efa\u7acb\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u4e0e DRIMAGE \u7684\u5408\u4f5c\u6b63\u662f\u5176\u4e2d\u7684\u4f18\u79c0\u6848\u4f8b\u3002<\/p>\n\n\n\n

\u672c\u6b21\u6295\u653e\u4f53\u73b0\u4e86\u6211\u4eec\u56f4\u7ed5 iOS \u518d\u8425\u9500\u5efa\u7acb\u7684\u4e00\u8d2f\u601d\u8def\uff1a\u5c06\u591a\u7ef4\u4fe1\u53f7\u4e0e\u673a\u5668\u5b66\u4e60\u76f8\u7ed3\u5408\uff0c\u5728\u4fe1\u53f7\u53d7\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u7cbe\u51c6\u8bc6\u522b\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u8fd9\u4e5f\u662f\u6211\u4eec\u88ab AppsFlyer \u8bc4\u4e3a\u7f8e\u56fd\u6e38\u620f\u5e02\u573a iOS \u518d\u8425\u9500\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u3001\u5e76\u88ab Singular \u8bc4\u4e3a ROI \u8868\u73b0\u6700\u4f73\u7684\u5408\u4f5c\u4f19\u4f34\u7684\u91cd\u8981\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n\n\n\n

Rachel SEO – Persona.ly \u97e9\u56fd\u4e1a\u52a1\u62d3\u5c55\u603b\u76d1<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

\u5173\u4e8e Persona.ly<\/h2>\n\n\n\n

Persona.ly \u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u578b\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u83b7\u5ba2\u4e0e\u518d\u8425\u9500\u4ea7\u54c1\uff0c\u4f9d\u6258\u81ea\u7814\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u53ca\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u589e\u957f\u670d\u52a1\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5df2\u5e2e\u52a9 King\u3001\u817e\u8baf<\/a>\u3001Papaya<\/a>\u3001NextNinja<\/a>\u3001Tilting Point\u3001Nexon <\/a>\u7b49\u4f17\u591a\u5168\u7403\u9886\u5148\u79fb\u52a8\u4f01\u4e1a\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u7528\u6237\u53c2\u4e0e\u53ca\u8f6c\u5316\u6982\u7387\uff0c\u52a9\u529b\u5176\u6301\u7eed\u8fbe\u6210\u4e43\u81f3\u8d85\u8d8a\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u57fa\u4e8e\u9884\u6d4b LTV \u5b9a\u5411\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u4f18\u7684 ROAS \u4e0e\u66f4\u957f\u671f\u7684\u7528\u6237\u8d28\u91cf\u3002<\/p>\n\n\n\n

\u6211\u4eec\u81ea\u7814\u7684\u7a0b\u5e8f\u5316 DSP <\/a>\u4e0e\u5934\u90e8\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u53ca OEM \u76f4\u63a5\u96c6\u6210\uff0c\u5168\u7403\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u6295\u653e\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u91cf\u5316\u7684\u589e\u91cf\u6548\u679c\u3002<\/p>\n\n\n\n

\u501f\u52a9\u6211\u4eec\u7684\u589e\u91cf\u6548\u679c\u8861\u91cf\u5e73\u53f0 IMPACT<\/em>\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7a81\u7834\u5f52\u56e0\u7684\u5c40\u9650\uff0c\u7406\u89e3 Persona.ly \u771f\u6b63\u5e26\u6765\u7684\u589e\u91cf\u4ef7\u503c\u3002IMPACT <\/em>\u5728\u4eba\u7fa4\u3001\u7ec6\u5206\u53ca\u5e7f\u544a\u9879\u76ee\u7ef4\u5ea6\u63d0\u4f9b\u900f\u660e\u7684\u6548\u679c\u8861\u91cf\u6570\u636e\uff0c\u5c06\u5a92\u4f53\u66dd\u5149\u4e0e\u589e\u91cf\u8f6c\u5316\u3001\u6536\u5165\u53ca iROAS \u76f8\u8fde\u63a5\u3002<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study 我们与 DRIMAGE 合作，在美国和日本的 iOS 平台上，对其三消益智游戏《BTS Island: In the SEOM Puzzle》进行流失玩家的召回投放。 为期三周的投放配合游戏四周年庆典展开。期间推出限时活动、奖励及游戏内运营活动，为召回曾经活跃的玩家创造了良好机会。 投放目标 46% 第 1 周 D21 ROAS 高于 KPI 2.1倍 D7 至 D30 ROAS 增长幅度 25% 无 IDFA 人群的 D30 ROAS 增幅 95% 全屏视频素材的预算占比 投放目标 本次投放的核心目标，是重新激活流失玩家，将其召回 BTS Island 游戏并促成新增内购。 我们锁定了两类人群：一是曾有内购但后来流失的付费玩家，二是曾在游戏中活跃但从未购买的非付费玩家。 本次投放根据不同成熟度分组，采用一系列以 ROAS 为基础的 KPI 进行衡量。 与常规持续投放的再营销不同，DRIMAGE … <\/p>\n

Continue reading “\u6211\u4eec\u5982\u4f55\u4ece\u7b2c\u4e00\u5468\u8d77\uff0c\u8ba9 Drimage\u300aBTS Island\u300b\u7684 D21 ROAS \u8d85\u51fa KPI 46%”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":18421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1081],"tags":[95,1095,1097],"class_list":["post-18460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-partners-zh","tag-china-zh","tag-mobile-games-zh","tag-mobile-growth-zh"],"acf":[],"yoast_head":"\nDRIMAGE iOS \u56de\u6d41\u6295\u653e\u6848\u4f8b\uff1aD21 ROAS \u8d85\u51fa KPI 46%<\/title>\n<meta name=\"description\" content=\"iOS \u56de\u6d41\u6295\u653e\u6848\u4f8b\uff1aPersona.ly \u501f\u52a9\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684 DSP\uff0c\u4e3a DRIMAGE\u300aBTS 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