{"id":18476,"date":"2026-10-12T13:04:32","date_gmt":"2026-10-12T13:04:32","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18476"},"modified":"2026-10-12T13:04:33","modified_gmt":"2026-10-12T13:04:33","slug":"%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%ef%bc%8c%e5%b0%86%e3%80%8adominations%e3%80%8b%e7%9a%84-d7-roas-%e5%81%9a%e5%88%b0-kpi-%e7%9a%84-4-5","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/10\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%ef%bc%8c%e5%b0%86%e3%80%8adominations%e3%80%8b%e7%9a%84-d7-roas-%e5%81%9a%e5%88%b0-kpi-%e7%9a%84-4-5\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u901a\u8fc7\u56de\u6d41\u6295\u653e\uff0c\u5c06\u300aDomiNations\u300b\u7684 D7 ROAS \u505a\u5230 KPI \u7684 4.5 \u500d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-ZH.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-ZH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"638\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/BHG-edited-1.webp\" alt=\"Big Huge Games - Dominations ios retargeting case study idfa\" class=\"wp-image-18325\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u4e0e <strong>Big Huge Games<\/strong> \u5408\u4f5c\uff0c\u5728\u7f8e\u56fd\u5e02\u573a\u9488\u5bf9\u5176\u65d7\u4e0b\u4ea7\u54c1 <em>DomiNations<\/em> \u7684\u6d41\u5931\u7528\u6237\u5f00\u5c55\u53ec\u56de\u6295\u653e\u9879\u76ee\u3002<em>DomiNations<\/em> \u662f\u4e00\u6b3e\u5373\u65f6\u6218\u7565\u624b\u6e38\uff0c\u73a9\u5bb6\u5c06\u5e26\u9886\u81ea\u5df1\u7684\u6587\u660e\u8de8\u8d8a\u5404\u4e2a\u5386\u53f2\u65f6\u4ee3\uff0c\u4ece\u8fdc\u53e4\u90e8\u843d\u4e00\u8def\u53d1\u5c55\u4e3a\u73b0\u4ee3\u6587\u660e\u5e1d\u56fd\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u6548\u4e00\u89c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4.5\u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D7 ROAS \u5e73\u5747 \u8fbe\u5230 KPI \u7684 4.5 \u500d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>100%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u5468\u5747\u8fbe\u6210 D7 ROAS KPI<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>95%+<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u82b1\u8d39\u6295\u653e\u4e8e\u5168\u5c4f\u89c6\u9891\u7d20\u6750<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6b21\u6295\u653e\u65e8\u5728\u633d\u56de\u7f8e\u56fd\u5e02\u573a\u4e2d\u5373\u5c06\u6d41\u5931\u7684\u4ed8\u8d39\u7528\u6237\uff0c\u5728\u5176\u5f7b\u5e95\u6d41\u5931\u524d\u5c06\u5176\u53ec\u56de\u3002\u8fd9\u4e9b\u7528\u6237\u66fe\u6709\u8fc7\u5185\u8d2d\u884c\u4e3a\uff0c\u4f46\u5df2\u8fdb\u5165\u4e0d\u6d3b\u8dc3\u72b6\u6001\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u653e\u6210\u6548\u4ee5 D7 ROAS KPI \u505a\u4e3a\u8861\u91cf\u6807\u51c6\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-12826a6c\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"694\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11george.webp\" alt=\"George Wooden - Director of Growth Marketing at Xsolla (parent company of Big Huge Games)\" class=\"wp-image-18327\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-3cde0a0d\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Persona.ly \u4ece\u5408\u4f5c\u4e4b\u521d\u5c31\u5c55\u73b0\u51fa\u9ad8\u5ea6\u7684\u53ef\u9760\u6027\u4e0e\u900f\u660e\u5ea6\uff0c\u8fd9\u4e5f\u5960\u5b9a\u4e86\u8fd9\u6b21\u5408\u4f5c\u7684\u57fa\u8c03\u3002\u6211\u4eec\u5f88\u5feb\u770b\u5230\u4e86\u5b9e\u5b9e\u5728\u5728\u7684\u6548\u679c\uff0c\u4f46\u771f\u6b63\u8ba9\u6211\u4eec\u5370\u8c61\u6df1\u523b\u7684\uff0c\u662f\u4ed6\u4eec\u80fd\u591f\u5c06\u65e9\u671f\u6295\u653e\u6570\u636e\u8f6c\u5316\u4e3a\u6e05\u6670\u7684\u7b56\u7565\u65b9\u5411\u2014\u2014\u7cbe\u51c6\u8bc6\u522b\u5e94\u4f18\u5148\u6295\u653e\u7684\u4eba\u7fa4\uff0c\u5e76\u6301\u7eed\u4f18\u5316\u4ee5\u63d0\u5347\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">\u6574\u4e2a\u9879\u76ee\u671f\u95f4\uff0c\u56e2\u961f\u59cb\u7ec8\u79ef\u6781\u4e3b\u52a8\u3001\u54cd\u5e94\u8fc5\u901f\u3001\u4fe1\u606f\u900f\u660e\uff0c\u8ba9\u6211\u4eec\u5bf9\u6574\u4e2a\u6d41\u7a0b\u548c\u6700\u7ec8\u7ed3\u679c\u90fd\u5145\u6ee1\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-5 wp-block-paragraph\" style=\"color:#45bbff\">George Wooden &#8211; Xsolla\uff08Big Huge Games \u6bcd\u516c\u53f8\uff09\u589e\u957f\u8425\u9500\u603b\u76d1<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6d41\u7a0b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u9879\u76ee\u542f\u52a8\u4e4b\u521d\uff0cPersona.ly \u4fbf\u91c7\u7528\u4e86\u81ea\u7814\u7684 <em>Live Audiences<\/em> \u4eba\u7fa4\u5206\u5c42\u5f15\u64ce\u3002<br><br>\u5728\u6574\u4e2a\u6295\u653e\u671f\u95f4\uff0c\u7ade\u4ef7\u7cfb\u7edf\u6301\u7eed\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u6d4b\u8bd5\u5404\u7c7b\u4eba\u7fa4\u7279\u5f81\u7ec4\u5408\uff0c\u8bc6\u522b\u51fa\u6548\u679c\u6700\u4f73\u7684\u7ec6\u5206\u4eba\u7fa4\uff0c\u4ece\u800c\u5b9e\u73b0\u5355\u6b21\u7ade\u4ef7\u5c42\u9762\u66f4\u7cbe\u51c6\u7684\u51fa\u4ef7\u3002\u6211\u4eec\u81ea\u7814\u7684 DSP \u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u7ade\u4ef7\u8bf7\u6c42\uff0c\u57fa\u4e8e\u5b9e\u65f6\u4eba\u7fa4\u4fe1\u53f7\u5feb\u901f\u8bc6\u522b\u8868\u73b0\u6700\u4f73\u7684\u4eba\u7fa4\uff0c\u5e76\u4f9d\u636e\u76f8\u5bf9 KPI \u7684\u9884\u6d4b\u4ef7\u503c\u8bbe\u5b9a\u51fa\u4ef7\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-6 wp-custom-css-4b13e4fc wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\u4ece\u6295\u653e\u521d\u671f\u5f00\u59cb\uff0cD7 ROAS \u4fbf\u5df2\u8fbe\u5230 KPI \u7684 2 \u500d\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u79ef\u7d2f\u5230\u8db3\u591f\u6570\u636e\u540e\uff0c\u6211\u4eec\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684 DSP \u542f\u7528\u4e86\u5b9a\u5236\u5316\u5b9a\u5411\u6a21\u578b\uff0c\u805a\u7126\u4e8e\u6700\u6709\u53ef\u80fd\u56de\u5f52\u5e76\u4ea7\u751f\u8ffd\u52a0\u8d2d\u4e70\u884c\u4e3a\u7684\u9ad8\u610f\u5411\u7528\u6237\u3002\u8be5\u6a21\u578b\u5c06\u7cbe\u51c6\u5b9a\u5411\u4e0e\u4ef7\u503c\u4f18\u5316\u51fa\u4ef7\u76f8\u7ed3\u5408\u3002<br><strong><strong>\u5b9e\u65f6\u4eba\u7fa4\u5206\u5c42\u3001\u5b9a\u5236\u5316\u673a\u5668\u5b66\u4e60\u5b9a\u5411\u4e0e\u4ef7\u503c\u4f18\u5316\u51fa\u4ef7\u4e09\u8005\u7ed3\u5408\uff0c\u63a8\u52a8 D7 ROAS \u6301\u7eed\u4fdd\u6301\u5728\u5ba2\u6237 KPI \u7684 4.5 \u500d\u6c34\u5e73\u3002<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \u518d\u8425\u9500\u4ea7\u54c1\u77e9\u9635<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\"><em>Live Audiences<\/em> \u4eba\u7fa4\u5206\u5c42\u5f15\u64ce<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-size:16px\">Persona.ly \u81ea\u7814\u7684\u5b9e\u65f6\u4eba\u7fa4\u5206\u5c42\u5f15\u64ce\uff0c\u76f4\u63a5\u5185\u7f6e\u4e8e\u6211\u4eec\u7684 DSP \u4e2d\u3002\u8be5\u5f15\u64ce\u4e0e\u5e7f\u544a\u4e3b\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u5bf9\u63a5\uff0c\u6839\u636e\u7528\u6237\u7684\u5e94\u7528\u5185\u884c\u4e3a\u6301\u7eed\u66f4\u65b0\u4eba\u7fa4\u5305\uff0c\u652f\u6301\u7cbe\u7ec6\u5316\u7684\u4eba\u7fa4\u5b9a\u4e49\u3001\u7cbe\u51c6\u5b9a\u5411\uff0c\u4ee5\u53ca\u7528\u6237\u8f6c\u5316\u540e\u7684\u52a8\u6001\u5c4f\u853d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"735\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/churned-users.webp\" alt=\"programmatic mobile segmentation audience for mobile campaigns\" class=\"wp-image-18329\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><em>Live Audiences<\/em> \u652f\u6301\u7075\u6d3b\u7684\u89c4\u5219\u7ec4\u5408\uff0c\u5e76\u4e14\u5bf9 Persona.ly DSP \u5ba2\u6237\u5b8c\u5168\u514d\u8d39\u5f00\u653e\uff0c\u80fd\u591f\u5728\u51cf\u5c11\u65e0\u6548\u6d88\u8017\u7684\u540c\u65f6\uff0c\u6700\u5927\u9650\u5ea6\u63d0\u5347\u7528\u6237\u53ec\u56de\u6548\u7387\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-c396923b\" style=\"background:linear-gradient(90deg,rgb(179,234,248) 0%,rgb(141,202,255) 100%)\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-9 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-10\"><em>IMPACT <\/em>\u589e\u91cf\u6548\u679c\u8861\u91cf\u5e73\u53f0<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\"><em>IMPACT <\/em>\u662f <em>Persona.ly <\/em>\u6253\u9020\u7684\u589e\u91cf\u6548\u679c\u8861\u91cf\u5e73\u53f0\uff0c\u7528\u4e8e\u8bc4\u4f30\u518d\u8425\u9500\u53ca <em>CTV <\/em>\u4e70\u91cf\u9879\u76ee\u6240\u5e26\u6765\u7684\u771f\u5b9e\u4e1a\u52a1\u4ef7\u503c\u3002IMPACT \u7a81\u7834\u4f20\u7edf\u5f52\u56e0\u7684\u5c40\u9650\uff0c\u8bc6\u522b\u51fa\u771f\u6b63\u7531\u5e7f\u544a\u9a71\u52a8\u4ea7\u751f\u7684\u8f6c\u5316\u548c\u6536\u5165\uff0c\u5728\u4eba\u7fa4\u3001\u6295\u653e\u9879\u76ee\u3001\u7ec6\u5206\u7ef4\u5ea6\u4e0a\u63d0\u4f9b\u900f\u660e\u7684\u6548\u679c\u8861\u91cf\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><em>IMPACT<\/em> \u4e0e Persona.ly \u7684\u7a0b\u5e8f\u5316\u7ade\u4ef7\u7cfb\u7edf\u76f4\u63a5\u6253\u901a\uff0c\u5b9e\u73b0\u6548\u679c\u8861\u91cf\u4e0e\u6295\u653e\u4f18\u5316\u7684\u95ed\u73af\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e86\u89e3\u589e\u91cf\u4ef7\u503c\u4ea7\u751f\u7684\u5177\u4f53\u6765\u6e90\uff0c\u5e76\u636e\u6b64\u505a\u51fa\u66f4\u660e\u667a\u7684\u9884\u7b97\u5206\u914d\u4e0e\u4eba\u7fa4\u51b3\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/IMPACT-incrementality-measurement-PLATFORM-for-mobile-retargeting-campaigns-1024x691.webp\" alt=\"IMPACT incrementality measurement PLATFORM for mobile retargeting campaigns\" class=\"wp-image-18310\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\"><em>IMPACT <\/em>\u6574\u5408\u4e86\u5e7f\u544a\u4e3b\u5927\u89c4\u6a21\u89c4\u5212\u3001\u6267\u884c\u548c\u89e3\u8bfb\u589e\u91cf\u6d4b\u8bd5\u6240\u9700\u7684\u5168\u90e8\u529f\u80fd\u4e0e\u5de5\u5177:<\/p>\n\n\n\n<ul class=\"wp-block-list has-custom-css has-black-color has-text-color has-link-color wp-elements-14 wp-custom-css-4eebbdf5\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-15\">\u7ec6\u5206\u4eba\u7fa4\u7ea7\u522b\u7684\u6548\u679c\u5206\u6790<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-16\">\u652f\u6301\u591a\u9879\u6d4b\u8bd5\u540c\u65f6\u8fd0\u884c<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-17\">\u4e1a\u52a1\u5f71\u54cd\u529b\u6307\u6807<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-18\">\u589e\u91cf\u6536\u5165\u3001iROAS \u7b49\u6307\u6807\uff0c\u5c06\u5a92\u4f53\u8868\u73b0\u4e0e\u4e1a\u52a1\u6210\u679c\u76f4\u63a5\u6302\u94a9\u3002<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-19\">\u5b9e\u65f6\u53ef\u89c6\u5316\u53ca\u5168\u5929\u5019\u81ea\u52a9\u8bbf\u95ee<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-20\">\u5b8c\u5168\u900f\u660e<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u653e\u6210\u6548<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D7 ROAS \u8d85\u989d\u8fbe\u6210 KPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u7ade\u4ef7\u7cfb\u7edf\u8fc5\u901f\u8bc6\u522b\u51fa\u6700\u6709\u53ef\u80fd\u56de\u5f52\u6216\u91cd\u65b0\u5b89\u88c5 DomiNations \u5e76\u4ea7\u751f\u8ffd\u52a0\u5185\u8d2d\u7684\u4eba\u7fa4\uff0c\u4ee5\u53ca\u8f6c\u5316\u53ef\u80fd\u6027\u8f83\u4f4e\u7684\u4eba\u7fa4\u3002<\/p>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-21 wp-custom-css-9923f264 wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\u901a\u8fc7\u6301\u7eed\u5c06\u6295\u653e\u5411\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u4eba\u7fa4\u4f18\u5316\uff0c\u6240\u6709\u5df2\u5b8c\u6210\u6d4b\u8bd5\u7684\u5468\u6b21\u5747\u8fbe\u6210\u4e86 D7 ROAS KPI\u3002\u5e73\u5747 D7 ROAS \u8fbe\u5230 KPI \u7684 4.5 \u500d\u3002<br>\u5728\u62e5\u6709\u5b8c\u6574 30 \u5929\u6570\u636e\u7684\u6279\u6b21\u4e2d\uff0c72% \u5df2\u5728 D30 \u5b9e\u73b0\u5e7f\u544a\u82b1\u8d39\u5168\u989d\u56de\u672c\uff0c\u8868\u73b0\u6700\u4f73\u7684\u4e00\u5468\u56de\u672c\u7387\u8fbe 2.3 \u500d\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-link-color wp-elements-22 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-23 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">\u5168\u5c4f\u89c6\u9891\u7d20\u6750<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">\u8d85\u8fc7 95% \u7684\u9879\u76ee\u9884\u7b97\u6295\u653e\u4e8e\u5168\u5c4f\u89c6\u9891\u7d20\u6750\u3002\u8be5\u5f62\u5f0f\u80fd\u6709\u6548\u6293\u4f4f\u7528\u6237\u6ce8\u610f\u529b\uff0c\u5e76\u51cf\u5c11\u4e86\u7528\u6237\u672c\u5c31\u53ef\u80fd\u81ea\u7136\u6253\u5f00\u6e38\u620f\u7684\u4f1a\u8bdd\u6240\u4ea7\u751f\u7684\u65e0\u6548\u66dd\u5149\u3002<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"690\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\u5168\u5c4f\u89c6\u9891\u7d20\u6750-DomiNations-Big-Huge-Games.webp\" alt=\"\u5168\u5c4f\u89c6\u9891\u7d20\u6750 - DomiNations - Big Huge Games\" class=\"wp-image-18490\" style=\"aspect-ratio:0.9565570963876049;width:226px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u653e\u521d\u671f\uff0c\u6211\u4eec\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684 DSP \u4fbf\u6536\u96c6\u5230\u8db3\u591f\u7684\u4e92\u52a8\u6570\u636e\uff0c\u8bc6\u522b\u51fa\u8868\u73b0\u6700\u4f73\u7684\u7d20\u6750\uff0c\u5e76\u5c06\u6295\u653e\u5411\u5176\u503e\u659c\uff0c\u4e3a\u9879\u76ee\u7684\u6210\u529f\u505a\u51fa\u4e86\u8d21\u732e\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Big Huge Games\uff08Xsolla \u5b50\u516c\u53f8\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games \u662f\u4e00\u5bb6\u81f4\u529b\u4e8e\u901a\u8fc7\u5feb\u901f\u539f\u578b\u5f00\u53d1\u548c\u5353\u8d8a\u7528\u6237\u4f53\u9a8c\u6765&#8221;\u5bfb\u627e\u4e50\u8da3\uff08Finding The Fun\uff09&#8221;\u7684\u6e38\u620f\u5de5\u4f5c\u5ba4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games \u6700\u5e7f\u4e3a\u4eba\u77e5\u7684\u4f5c\u54c1\u662f 2015 \u5e74\u63a8\u51fa\u7684 <em>DomiNations<\/em>\u3002<em>DomiNations<\/em> \u662f\u4e00\u6b3e\u56f4\u7ed5\u6587\u660e\u6f14\u8fdb\u3001\u63a2\u7d22\u4e0e\u5f81\u670d\u5c55\u5f00\u7684\u53f2\u8bd7\u7ea7\u6218\u6597\u7b56\u7565\u6e38\u620f\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-24 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-ee1b0879\" style=\"background:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"700\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Dana-Purinson-\u2013-Head-of-BD-EMEA-North-America-at-Persona.ly1_.webp\" alt=\"Dana Purinson \u2013 Head of BD, EMEA &amp; North America at Persona.ly\" class=\"wp-image-18323\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-25 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-593cfcf2\" style=\"flex-basis:70%\">\n<p class=\"has-custom-css has-white-color has-text-color has-link-color wp-elements-26 wp-custom-css-65df446e wp-block-paragraph\">\u7a33\u56fa\u7684\u5408\u4f5c\u5173\u7cfb\u5efa\u7acb\u5728\u4fe1\u4efb\u3001\u900f\u660e\uff0c\u4ee5\u53ca\u5bf9\u53ef\u8861\u91cf\u6210\u679c\u7684\u5171\u540c\u8ffd\u6c42\u4e4b\u4e0a\u3002\u8fd9\u662f Persona.ly \u5728\u6240\u6709\u5e02\u573a\u548c\u5730\u533a\u5bf9\u5f85\u6bcf\u4e00\u4f4d\u5ba2\u6237\u5408\u4f5c\u5173\u7cfb\u7684\u4e00\u8d2f\u65b9\u5f0f\u3002<br><br>\u501f\u52a9 IMPACT\uff0c\u6211\u4eec\u5c06\u8fd9\u79cd\u900f\u660e\u5ea6\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u3002\u901a\u8fc7\u8861\u91cf\u589e\u91cf\u6548\u679c\uff0c\u6211\u4eec\u4e0d\u4ec5\u5e2e\u52a9\u5ba2\u6237\u7406\u89e3\u5176\u5e7f\u544a\u6295\u653e\u672c\u8eab\u5e26\u6765\u7684\u6210\u679c\uff0c\u66f4\u8ba9\u4ed6\u4eec\u770b\u6e05 Persona.ly \u771f\u6b63\u521b\u9020\u7684\u4ef7\u503c\u3002\u5bf9\u6211\u4eec\u800c\u8a00\uff0c\u900f\u660e\u610f\u5473\u7740\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6570\u636e\u4e0e\u4fe1\u5fc3\uff0c\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u66f4\u597d\u7684\u589e\u957f\u51b3\u7b56\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-27 wp-block-paragraph\" style=\"color:#45bbff\">Dana Purinson &#8211; Persona.ly EMEA\u53ca\u5317\u7f8e\u4e1a\u52a1\u62d3\u5c55\u8d1f\u8d23\u4eba<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8ePersona.ly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly \u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u578b\u4ea7\u54c1\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u5ba2\u53d6\u4e0e\u518d\u8425\u9500\u4ea7\u54c1\uff0c\u4f9d\u6258\u81ea\u7814\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u53ca\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u589e\u957f\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5df2\u670d\u52a1\u4e86 King\u3001<a href=\"https:\/\/persona.ly\/blog\/zh\/2024\/11\/%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a83%e5%91%a8%e5%86%85%e8%b6%85%e9%a2%9d%e5%ae%8c%e6%88%90%e3%80%8a%e8%83%9c%e5%88%a9%e5%a5%b3%e7%a5%9e%ef%bc%9anikke%e3%80%8b%e7%9a%84roas%e5%85%b3%e9%94%ae%e7%bb%a9\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/zh\/2024\/11\/%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a83%e5%91%a8%e5%86%85%e8%b6%85%e9%a2%9d%e5%ae%8c%e6%88%90%e3%80%8a%e8%83%9c%e5%88%a9%e5%a5%b3%e7%a5%9e%ef%bc%9anikke%e3%80%8b%e7%9a%84roas%e5%85%b3%e9%94%ae%e7%bb%a9\/\">\u817e\u8baf<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>\u3001Tilting Point\u3001<a href=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\">Nexon <\/a>\u7b49\u4f17\u591a\u5168\u7403\u9886\u5148\u79fb\u52a8\u4f01\u4e1a\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u7528\u6237\u53c2\u4e0e\u53ca\u8f6c\u5316\u6982\u7387\uff0c\u52a9\u529b\u5176\u6301\u7eed\u8fbe\u6210\u4e43\u81f3\u8d85\u8d8a\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u57fa\u4e8e\u9884\u6d4b LTV \u5b9a\u5411\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u4f18\u7684 ROAS \u4e0e\u66f4\u957f\u671f\u7684\u7528\u6237\u8d28\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u81ea\u7814\u7684\u7a0b\u5e8f\u5316 DSP \u4e0e\u5934\u90e8\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u53ca OEM \u76f4\u63a5\u96c6\u6210\uff0c\u5168\u7403\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u6295\u653e\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u91cf\u5316\u7684\u589e\u91cf\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u501f\u52a9\u6211\u4eec\u7684\u589e\u91cf\u6548\u679c\u8861\u91cf\u5e73\u53f0 <em>IMPACT<\/em>\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7a81\u7834\u5f52\u56e0\u7684\u5c40\u9650\uff0c\u7406\u89e3 Persona.ly \u771f\u6b63\u5e26\u6765\u7684\u589e\u91cf\u4ef7\u503c\u3002<em>IMPACT<\/em> \u5728\u4eba\u7fa4\u3001\u7ec6\u5206\u53ca\u5e7f\u544a\u9879\u76ee\u7ef4\u5ea6\u63d0\u4f9b\u900f\u660e\u7684\u6548\u679c\u8861\u91cf\u6570\u636e\uff0c\u5c06\u5a92\u4f53\u66dd\u5149\u4e0e\u589e\u91cf\u8f6c\u5316\u3001\u6536\u5165\u53ca iROAS \u76f8\u8fde\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#25105;&#20204;&#19982; Big Huge Games &#21512;&#20316;&#65292;&#22312;&#32654;&#22269;&#24066;&#22330;&#38024;&#23545;&#20854;&#26071;&#19979;&#20135;&#21697; DomiNations &#30340;&#27969;&#22833;&#29992;&#25143;&#24320;&#23637;&#21484;&#22238;&#25237;&#25918;&#39033;&#30446;&#12290;DomiNations &#26159;&#19968;&#27454;&#21363;&#26102;&#25112;&#30053;&#25163;&#28216;&#65292;&#29609;&#23478;&#23558;&#24102;&#39046;&#33258;&#24049;&#30340;&#25991;&#26126;&#36328;&#36234;&#21508;&#20010;&#21382;&#21490;&#26102;&#20195;&#65292;&#20174;&#36828;&#21476;&#37096;&#33853;&#19968;&#36335;&#21457;&#23637;&#20026;&#29616;&#20195;&#25991;&#26126;&#24093;&#22269;&#12290; &#25104;&#25928;&#19968;&#35272; 4.5&#20493; D7 ROAS &#24179;&#22343; &#36798;&#21040; KPI &#30340; 4.5 &#20493; 100% &#27599;&#21608;&#22343;&#36798;&#25104; D7 ROAS KPI 95%+ &#24191;&#21578;&#33457;&#36153;&#25237;&#25918;&#20110;&#20840;&#23631;&#35270;&#39057;&#32032;&#26448; &#25237;&#25918;&#30446;&#26631; &#26412;&#27425;&#25237;&#25918;&#26088;&#22312;&#25405;&#22238;&#32654;&#22269;&#24066;&#22330;&#20013;&#21363;&#23558;&#27969;&#22833;&#30340;&#20184;&#36153;&#29992;&#25143;&#65292;&#22312;&#20854;&#24443;&#24213;&#27969;&#22833;&#21069;&#23558;&#20854;&#21484;&#22238;&#12290;&#36825;&#20123;&#29992;&#25143;&#26366;&#26377;&#36807;&#20869;&#36141;&#34892;&#20026;&#65292;&#20294;&#24050;&#36827;&#20837;&#19981;&#27963;&#36291;&#29366;&#24577;&#12290; &#25237;&#25918;&#25104;&#25928;&#20197; D7 ROAS KPI &#20570;&#20026;&#34913;&#37327;&#26631;&#20934;&#12290; Persona.ly &#20174;&#21512;&#20316;&#20043;&#21021;&#23601;&#23637;&#29616;&#20986;&#39640;&#24230;&#30340;&#21487;&#38752;&#24615;&#19982;&#36879;&#26126;&#24230;&#65292;&#36825;&#20063;&#22880;&#23450;&#20102;&#36825;&#27425;&#21512;&#20316;&#30340;&#22522;&#35843;&#12290;&#25105;&#20204;&#24456;&#24555;&#30475;&#21040;&#20102;&#23454;&#23454;&#22312;&#22312;&#30340;&#25928;&#26524;&#65292;&#20294;&#30495;&#27491;&#35753;&#25105;&#20204;&#21360;&#35937;&#28145;&#21051;&#30340;&#65292;&#26159;&#20182;&#20204;&#33021;&#22815;&#23558;&#26089;&#26399;&#25237;&#25918;&#25968;&#25454;&#36716;&#21270;&#20026;&#28165;&#26224;&#30340;&#31574;&#30053;&#26041;&#21521;&mdash;&mdash;&#31934;&#20934;&#35782;&#21035;&#24212;&#20248;&#20808;&#25237;&#25918;&#30340;&#20154;&#32676;&#65292;&#24182;&#25345;&#32493;&#20248;&#21270;&#20197;&#25552;&#21319;&#25928;&#26524;&#12290; &#25972;&#20010;&#39033;&#30446;&#26399;&#38388;&#65292;&#22242;&#38431;&#22987;&#32456;&#31215;&#26497;&#20027;&#21160;&#12289;&#21709;&#24212;&#36805;&#36895;&#12289;&#20449;&#24687;&#36879;&#26126;&#65292;&#35753;&#25105;&#20204;&#23545;&#25972;&#20010;&#27969;&#31243;&#21644;&#26368;&#32456;&#32467;&#26524;&#37117;&#20805;&#28385;&#20449;&#24515;&#12290; George Wooden &ndash; Xsolla&#65288;Big Huge Games &#27597;&#20844;&#21496;&#65289;&#22686;&#38271;&#33829;&#38144;&#24635;&#30417; &#31243;&#24207;&#21270;&#20877;&#33829;&#38144;&#27969;&#31243; &#20174;&#39033;&#30446;&#21551;&#21160;&#20043;&#21021;&#65292;Persona.ly &#20415;&#37319;&#29992;&#20102;&#33258;&#30740;&#30340; Live Audiences &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/zh\/2026\/10\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%ef%bc%8c%e5%b0%86%e3%80%8adominations%e3%80%8b%e7%9a%84-d7-roas-%e5%81%9a%e5%88%b0-kpi-%e7%9a%84-4-5\/\" 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