{"id":18493,"date":"2026-10-12T13:37:45","date_gmt":"2026-10-12T13:37:45","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18493"},"modified":"2026-10-12T13:37:46","modified_gmt":"2026-10-12T13:37:46","slug":"%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e3%80%8edominations%e3%80%8f%e3%81%aed7-roas%e3%82%92kpi%e3%81%ae4-5%e5%80%8d%e3%81%ab%e5%bc%95%e3%81%8d%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/10\/%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e3%80%8edominations%e3%80%8f%e3%81%aed7-roas%e3%82%92kpi%e3%81%ae4-5%e5%80%8d%e3%81%ab%e5%bc%95%e3%81%8d%e4%b8%8a\/","title":{"rendered":"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u300eDomiNations\u300f\u306eD7 ROAS\u3092KPI\u306e4.5\u500d\u306b\u5f15\u304d\u4e0a\u3052\u305f\u65b9\u6cd5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-JP-final.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-JP-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"638\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/BHG-edited-1.webp\" alt=\"Big Huge Games - Dominations ios retargeting case study idfa\" class=\"wp-image-18325\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">\u79c1\u305f\u3061\u306f<strong>Big Huge Games<\/strong>\u3068\u63d0\u643a\u3057\u3001\u7c73\u56fd\u3067<em>DomiNations<\/em>\u306e\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3092\u884c\u3044\u307e\u3057\u305f\u3002<em>DomiNations<\/em>\u306f\u3001\u53e4\u4ee3\u306e\u958b\u62d3\u5730\u304b\u3089\u73fe\u4ee3\u6587\u660e\u307e\u3067\u3001\u6b74\u53f2\u306e\u6642\u4ee3\u3092\u8d85\u3048\u3066\u5e1d\u56fd\u3092\u7bc9\u3044\u3066\u3044\u304f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u30b2\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u6210\u679c<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4.5\u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e73\u5747D7 ROAS\u304cKPI\u306e4.5\u500d\u3092\u9054\u6210<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>100%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u671f\u9593\u3067D7 ROAS KPI\u3092\u9054\u6210<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>95%\u4ee5\u4e0a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306e\u5e83\u544a\u8cbb\u3092\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u6295\u4e0b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306f\u3001\u5b8c\u5168\u306b\u96e2\u8131\u3059\u308b\u524d\u306b\u7c73\u56fd\u306e\u4f11\u7720\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u904e\u53bb\u306b\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u3092\u884c\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u679c\u306fD7 ROAS KPI\u3092\u57fa\u6e96\u306b\u6e2c\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-22da5597\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"694\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11george.webp\" alt=\"George Wooden - Director of Growth Marketing at Xsolla (parent company of Big Huge Games)\" class=\"wp-image-18327\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-2f6730c2\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Persona.ly\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u5f53\u521d\u304b\u3089\u9ad8\u3044\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u3092\u793a\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u6210\u679c\u306f\u65e9\u3044\u6bb5\u968e\u3067\u8868\u308c\u307e\u3057\u305f\u304c\u3001\u7279\u306b\u5370\u8c61\u7684\u3060\u3063\u305f\u306e\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u306e\u30c7\u30fc\u30bf\u3092\u660e\u78ba\u306a\u6226\u7565\u7684\u6307\u91dd\u3078\u3068\u8ee2\u63db\u3059\u308b\u529b\u3067\u3057\u305f &#8211; \u512a\u5148\u3059\u3079\u304d\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u3088\u308a\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3078\u3068\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u59ff\u52e2\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u30c1\u30fc\u30e0\u306f\u5e38\u306b\u7a4d\u6975\u7684\u304b\u3064\u8fc5\u901f\u3001\u305d\u3057\u3066\u900f\u660e\u6027\u3092\u6301\u3063\u3066\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u305f\u305f\u3081\u3001\u30d7\u30ed\u30bb\u30b9\u3068\u7d50\u679c\u306e\u4e21\u65b9\u306b\u5b89\u5fc3\u611f\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-1c5a0eb3\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-6 wp-block-paragraph\" style=\"color:#45bbff\">George Wooden &#8211; Xsolla\uff08Big Huge Games\u306e\u89aa\u4f1a\u793e\uff09Director of Growth Marketing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u521d\u671f\u8a2d\u5b9a\u6bb5\u968e\u304b\u3089\u3001\u79c1\u305f\u3061\u306f\u72ec\u81ea\u306e<em>Live Audiences<\/em>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002<br><br>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u3001\u5f53\u793e\u306e\u30d3\u30c3\u30c0\u30fc\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7279\u6027\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u30c6\u30b9\u30c8\u3057\u3001\u6700\u3082\u6210\u679c\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u3067\u306e\u3088\u308a\u7cbe\u7dfb\u306a\u5165\u672d\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u5f53\u793e\u72ec\u81ea\u306eDSP\u306f\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u6210\u679c\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3057\u3001KPI\u306b\u5bfe\u3059\u308b\u4e88\u6e2c\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u984d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-7 wp-custom-css-0fc6258d wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65e9\u3044\u6bb5\u968e\u304b\u3089\u3001D7 ROAS\u306fKPI\u306e2\u500d\u4ee5\u4e0a\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5341\u5206\u306a\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u305f\u6642\u70b9\u3067\u3001\u5f53\u793e\u306eML\u30c9\u30ea\u30d6\u30f3DSP\u306f\u3001\u5fa9\u5e30\u3057\u8ffd\u52a0\u8cfc\u5165\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30cf\u30a4\u30a4\u30f3\u30c6\u30f3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30ab\u30b9\u30bf\u30e0\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u4fa1\u5024\u6700\u9069\u5316\u3055\u308c\u305f\u5165\u672d\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br><strong><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30ab\u30b9\u30bf\u30e0ML\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u4fa1\u5024\u6700\u9069\u5316\u5165\u672d\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001D7 ROAS\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eKPI\u306e4.5\u500d\u3068\u3044\u3046\u6c34\u6e96\u3092\u6301\u7d9a\u7684\u306b\u7dad\u6301\u3057\u307e\u3057\u305f\u3002<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30c0\u30af\u30c8\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Live Audiences \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"font-size:16px\">Persona.ly\u306eDSP\u306b\u76f4\u63a5\u7d44\u307f\u8fbc\u307e\u308c\u305f\u3001\u72ec\u81ea\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3057\u3001\u30a2\u30d7\u30ea\u5185\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u304d\u3081\u7d30\u304b\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5b9a\u7fa9\u3001\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5fdc\u3058\u305f\u52d5\u7684\u306a\u9664\u5916\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"735\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/churned-users.webp\" alt=\"programmatic mobile segmentation audience for mobile campaigns\" class=\"wp-image-18329\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-link-color wp-elements-9 wp-custom-css-da611514 wp-block-paragraph\" style=\"font-size:16px\">\u67d4\u8edf\u306a\u30eb\u30fc\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u53ef\u80fd\u3067\u3001Persona.ly DSP\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u306f\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u63d0\u4f9b\u3055\u308c\u308b<em>Live Audiences<\/em>\u306f\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-ea4fd7fa\" style=\"background:linear-gradient(90deg,rgb(179,234,248) 0%,rgb(141,202,255) 100%)\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-11\"><em>IMPACT<\/em>\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><em>IMPACT\u306f\u3001\u5f53\u793e\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073CTV UA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u751f\u307f\u51fa\u3059\u771f\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u305f\u3001Persona.ly\u306e\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u6e2c\u5b9a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002IMPACT\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u67a0\u3092\u8d85\u3048\u3001\u5b9f\u969b\u306b\u5e83\u544a\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u53ce\u76ca\u3092\u7279\u5b9a\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6a2a\u65ad\u3057\u305f\u900f\u660e\u6027\u306e\u9ad8\u3044\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\">Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30d3\u30c3\u30c0\u30fc\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u305f<em>IMPACT<\/em>\u306f\u3001\u6e2c\u5b9a\u3068\u6700\u9069\u5316\u3092\u7d50\u3073\u3064\u3051\u3001\u5e83\u544a\u4e3b\u304c\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u4fa1\u5024\u304c\u3069\u3053\u3067\u751f\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3088\u308a\u8ce2\u3044\u4e88\u7b97\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5224\u65ad\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/IMPACT-incrementality-measurement-PLATFORM-for-mobile-retargeting-campaigns-1024x691.webp\" alt=\"IMPACT incrementality measurement PLATFORM for mobile retargeting campaigns\" class=\"wp-image-18310\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\"><em>IMPACT<\/em>\u306f\u3001\u5e83\u544a\u4e3b\u304c\u5927\u898f\u6a21\u306b\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3092\u8a08\u753b\u30fb\u5b9f\u884c\u30fb\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3068\u30c4\u30fc\u30eb\u3092\u7d71\u5408\u3057\u3066\u3044\u307e\u3059:<\/p>\n\n\n\n<ul class=\"wp-block-list has-custom-css has-black-color has-text-color has-link-color wp-elements-15 wp-custom-css-148b2a52\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-16\">\u30bb\u30b0\u30e1\u30f3\u30c8\u5358\u4f4d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-17\">\u8907\u6570\u30c6\u30b9\u30c8\u306e\u540c\u6642\u5b9f\u884c<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-18\">\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u6307\u6a19<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-19\">\u30e1\u30c7\u30a3\u30a2\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u7d50\u3073\u3064\u3051\u308b\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u53ce\u76ca\u3001iROAS\u306a\u3069\u306e\u6307\u6a19<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-20\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u53ef\u8996\u5316\u306824\u6642\u9593365\u65e5\u306e\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-21\">\u5b8c\u5168\u306a\u900f\u660e\u6027<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D7 ROAS KPI\u3092\u4e0a\u56de\u308b\u6210\u679c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30d3\u30c3\u30c0\u30fc\u306f\u3001DomiNations\u306b\u5fa9\u5e30\u307e\u305f\u306f\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3001\u8ffd\u52a0\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u304a\u3088\u3073\u8ee2\u63db\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-22 wp-custom-css-cf3e906b wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\u8ee2\u63db\u7387\u306e\u6700\u3082\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5411\u3051\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u305f\u7d50\u679c\u3001\u8a08\u6e2c\u5bfe\u8c61\u3068\u306a\u3063\u305f\u3059\u3079\u3066\u306e\u9031\u3067D7 ROAS KPI\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u5e73\u5747D7 ROAS\u306fKPI\u306e4.5\u500d\u306b\u9054\u3057\u307e\u3057\u305f\u3002<br><br>30\u65e5\u5206\u306e\u30c7\u30fc\u30bf\u304c\u63c3\u3063\u305f\u30b3\u30db\u30fc\u30c8\u306e\u3046\u306172%\u304cD30\u6642\u70b9\u3067\u5e83\u544a\u8cbb\u3092\u5168\u984d\u56de\u53ce\u3057\u3001\u6700\u3082\u6210\u679c\u306e\u9ad8\u304b\u3063\u305f\u9031\u3067\u306f2.3\u500d\u306e\u56de\u53ce\u7387\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-link-color wp-elements-23 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306e95%\u4ee5\u4e0a\u304c\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u6295\u4e0b\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u80fd\u52d5\u7684\u306a\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306b\u8d77\u52d5\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306e\u7121\u99c4\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u524a\u6e1b\u306b\u5bc4\u4e0e\u3057\u307e\u3057\u305f\u3002<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"690\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6-DOMINATIONS-BIG-HUGE-GAMES.webp\" alt=\"\u5168\u753b\u9762\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 - DOMINATIONS - BIG HUGE GAMES\" class=\"wp-image-18496\" style=\"aspect-ratio:0.9565570963876049;width:226px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u306e\u6bb5\u968e\u3067\u3001\u5f53\u793e\u306eML\u30c9\u30ea\u30d6\u30f3DSP\u306f\u5341\u5206\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6700\u3082\u6210\u679c\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u7279\u5b9a\u3057\u3066\u914d\u4fe1\u3092\u30b7\u30d5\u30c8\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Big Huge Games\u306b\u3064\u3044\u3066\uff08Xsolla\u5b50\u4f1a\u793e\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games\u306f\u3001\u8fc5\u901f\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3068\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3078\u306e\u6ce8\u529b\u3092\u901a\u3058\u3066\u300cFinding The Fun\u300d\u3092\u8ffd\u6c42\u3059\u308b\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games\u306f2015\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305f<em>DomiNations<\/em>\u3067\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<em>DomiNations<\/em>\u306f\u3001\u767a\u5c55\u3001\u63a2\u691c\u3001\u5f81\u670d\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u58ee\u5927\u306a\u6226\u95d8\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u30b2\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-25 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-8f869581\" style=\"background:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"700\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Dana-Purinson-\u2013-Head-of-BD-EMEA-North-America-at-Persona.ly1_.webp\" alt=\"Dana Purinson \u2013 Head of BD, EMEA &amp; North America at Persona.ly\" class=\"wp-image-18323\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-26 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-bdf7bba4\" style=\"flex-basis:70%\">\n<p class=\"has-custom-css has-white-color has-text-color has-link-color wp-elements-27 wp-custom-css-aa627d87 wp-block-paragraph\">\u5f37\u56fa\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u4fe1\u983c\u3068\u900f\u660e\u6027\u3001\u305d\u3057\u3066\u8a08\u6e2c\u53ef\u80fd\u306a\u6210\u679c\u306e\u4e0a\u306b\u7bc9\u304b\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e02\u5834\u3084\u5730\u57df\u3092\u554f\u308f\u305aPersona.ly\u304c\u3059\u3079\u3066\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u95a2\u4fc2\u306b\u304a\u3044\u3066\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u59ff\u52e2\u3067\u3059\u3002<br><br>IMPACT\u306b\u3088\u3063\u3066\u3001\u79c1\u305f\u3061\u306f\u305d\u306e\u900f\u660e\u6027\u3092\u3055\u3089\u306b\u4e00\u6b69\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001Persona.ly\u304c\u5b9f\u969b\u306b\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u4fa1\u5024\u307e\u3067\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u900f\u660e\u6027\u3068\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u3088\u308a\u826f\u3044\u6210\u9577\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3068\u78ba\u4fe1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-28 wp-block-paragraph\" style=\"color:#45bbff\">Dana Purinson &#8211; Persona.ly EMEA\u304a\u3088\u3073\u5317\u7c73\u4e8b\u696d\u958b\u767a\u90e8\u9577<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u529b\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(DMP)\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King\u3001<a href=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\">Tencent<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\">Papaya<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>\u3001Tilting Point\u3001<a href=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\">Nexon<\/a>\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u6570\u591a\u304f\u306e\u4e3b\u8981\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u76ee\u6a19\u306e\u9054\u6210\u3001\u3055\u3089\u306b\u306f\u305d\u308c\u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2cLTV\u306b\u57fa\u3065\u3044\u3066\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5805\u8abf\u306aROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u958b\u767a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u304a\u3088\u3073OEM\u3068\u76f4\u63a5\u9023\u643a\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u5168\u4f53\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u6e2c\u5b9a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b<em>IMPACT<\/em>\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u67a0\u3092\u8d85\u3048\u3001Persona.ly\u306e\u30e1\u30c7\u30a3\u30a2\u304c\u5b9f\u969b\u306b\u751f\u307f\u51fa\u3057\u305f\u771f\u306e\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u4fa1\u5024\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<em>IMPACT<\/em>\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6a2a\u65ad\u3057\u305f\u900f\u660e\u6027\u306e\u9ad8\u3044\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3092\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u53ce\u76ca\u3001iROAS\u3068\u7d50\u3073\u3064\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#31169;&#12383;&#12385;&#12399;Big Huge Games&#12392;&#25552;&#25658;&#12375;&#12289;&#31859;&#22269;&#12391;DomiNations&#12398;&#20241;&#30496;&#12518;&#12540;&#12470;&#12540;&#12434;&#12479;&#12540;&#12466;&#12483;&#12488;&#12395;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#37197;&#20449;&#12434;&#34892;&#12356;&#12414;&#12375;&#12383;&#12290;DomiNations&#12399;&#12289;&#21476;&#20195;&#12398;&#38283;&#25299;&#22320;&#12363;&#12425;&#29694;&#20195;&#25991;&#26126;&#12414;&#12391;&#12289;&#27508;&#21490;&#12398;&#26178;&#20195;&#12434;&#36229;&#12360;&#12390;&#24093;&#22269;&#12434;&#31689;&#12356;&#12390;&#12356;&#12367;&#12522;&#12450;&#12523;&#12479;&#12452;&#12512;&#12473;&#12488;&#12521;&#12486;&#12472;&#12540;&#12466;&#12540;&#12512;&#12391;&#12377;&#12290; &#20027;&#12394;&#25104;&#26524; 4.5&#20493; &#24179;&#22343;D7 ROAS&#12364;KPI&#12398;4.5&#20493;&#12434;&#36948;&#25104; 100% &#20840;&#26399;&#38291;&#12391;D7 ROAS KPI&#12434;&#36948;&#25104; 95%&#20197;&#19978; &#12398;&#24195;&#21578;&#36027;&#12434;&#12501;&#12523;&#12473;&#12463;&#12522;&#12540;&#12531;&#21205;&#30011;&#12463;&#12522;&#12456;&#12452;&#12486;&#12451;&#12502;&#12395;&#25237;&#19979; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#30446;&#27161; &#26412;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#30446;&#30340;&#12399;&#12289;&#23436;&#20840;&#12395;&#38626;&#33073;&#12377;&#12427;&#21069;&#12395;&#31859;&#22269;&#12398;&#20241;&#30496;&#35506;&#37329;&#12518;&#12540;&#12470;&#12540;&#12434;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12377;&#12427;&#12371;&#12392;&#12391;&#12375;&#12383;&#12290;&#12371;&#12428;&#12425;&#12398;&#12518;&#12540;&#12470;&#12540;&#12399;&#36942;&#21435;&#12395;&#12450;&#12503;&#12522;&#20869;&#35506;&#37329;(IAP)&#12434;&#34892;&#12387;&#12390;&#12356;&#12414;&#12375;&#12383;&#12364;&#12289;&#12381;&#12398;&#24460;&#38750;&#12450;&#12463;&#12486;&#12451;&#12502;&#12395;&#12394;&#12387;&#12390;&#12356;&#12414;&#12375;&#12383;&#12290; &#25104;&#26524;&#12399;D7 ROAS KPI&#12434;&#22522;&#28310;&#12395;&#28204;&#23450;&#12373;&#12428;&#12414;&#12375;&#12383;&#12290; Persona.ly&#12399;&#12497;&#12540;&#12488;&#12490;&#12540;&#12471;&#12483;&#12503;&#12398;&#24403;&#21021;&#12363;&#12425;&#39640;&#12356;&#20449;&#38972;&#24615;&#12392;&#36879;&#26126;&#24615;&#12434;&#31034;&#12375;&#12390;&#12367;&#12428;&#12414;&#12375;&#12383;&#12290;&#25104;&#26524;&#12399;&#26089;&#12356;&#27573;&#38542;&#12391;&#34920;&#12428;&#12414;&#12375;&#12383;&#12364;&#12289;&#29305;&#12395;&#21360;&#35937;&#30340;&#12384;&#12387;&#12383;&#12398;&#12399;&#12289;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#21021;&#26399;&#12398;&#12487;&#12540;&#12479;&#12434;&#26126;&#30906;&#12394;&#25126;&#30053;&#30340;&#25351;&#37341;&#12408;&#12392;&#36578;&#25563;&#12377;&#12427;&#21147;&#12391;&#12375;&#12383; &ndash; &#20778;&#20808;&#12377;&#12409;&#12365;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12434;&#29305;&#23450;&#12375;&#12289;&#32153;&#32154;&#30340;&#12395;&#12424;&#12426;&#39640;&#12356;&#12497;&#12501;&#12457;&#12540;&#12510;&#12531;&#12473;&#12408;&#12392;&#26368;&#36969;&#21270;&#12375;&#12390;&#12356;&#12367;&#23039;&#21218;&#12391;&#12377;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12434;&#36890;&#12376;&#12390;&#12481;&#12540;&#12512;&#12399;&#24120;&#12395;&#31309;&#26997;&#30340;&#12363;&#12388;&#36805;&#36895;&#12289;&#12381;&#12375;&#12390;&#36879;&#26126;&#24615;&#12434;&#25345;&#12387;&#12390;&#23550;&#24540;&#12375;&#12390;&#12367;&#12428;&#12383;&#12383;&#12417;&#12289;&#12503;&#12525;&#12475;&#12473;&#12392;&#32080;&#26524;&#12398;&#20001;&#26041;&#12395;&#23433;&#24515;&#24863;&#12434;&#25345;&#12388;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290; George Wooden &ndash; Xsolla&#65288;Big Huge Games&#12398;&#35242;&#20250;&#31038;&#65289;Director of Growth Marketing &#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12503;&#12525;&#12475;&#12473; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#21021;&#26399;&#35373;&#23450;&#27573;&#38542;&#12363;&#12425;&#12289;&#31169;&#12383;&#12385;&#12399;&#29420;&#33258;&#12398;Live Audiences&#12475;&#12464;&#12513;&#12531;&#12486;&#12540;&#12471;&#12519;&#12531;&#12456;&#12531;&#12472;&#12531;&#12434;&#27963;&#29992;&#12375;&#12414;&#12375;&#12383;&#12290; 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