{"id":18501,"date":"2026-10-12T14:08:17","date_gmt":"2026-10-12T14:08:17","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18501"},"modified":"2026-10-12T14:08:18","modified_gmt":"2026-10-12T14:08:18","slug":"dominations%ec%9d%98-d7-roas-kpi%eb%a5%bc-4-5%eb%b0%b0-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/10\/dominations%ec%9d%98-d7-roas-kpi%eb%a5%bc-4-5%eb%b0%b0-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"DomiNations\uc758 D7 ROAS KPI\ub97c 4.5\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-KR-FINAL.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/BigHugeGames-x-Persona_ly-Programmatic-Retargeting-KR-FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"638\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/BHG-edited-1.webp\" alt=\"Big Huge Games - Dominations ios retargeting case study idfa\" class=\"wp-image-18325\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">\uc800\ud76c\ub294 \ubbf8\uad6d\uc5d0\uc11c DomiNations\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c <strong>Big Huge Games<\/strong>\uc640 \ud611\ub825\ud558\uc5ec \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. <em>DomiNations<\/em>\ub294 \ucd08\uae30 \uc815\ucc29\uc9c0\uc5d0\uc11c \ud604\ub300 \ubb38\uba85\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc5ed\uc0ac \uc2dc\ub300\ub97c \uac70\uce58\uba70 \uc81c\uad6d\uc744 \uac74\uc124\ud558\ub294 \uc2e4\uc2dc\uac04 \uc804\ub7b5 \uac8c\uc784\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uc8fc\uc694 \uc131\uacfc \uc694\uc57d<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4.5\ubc30<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud3c9\uade0 D7 ROAS KPI \ub300\ube44 4.5\ubc30 \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>100%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uccb4 \uc8fc\ucc28\uc5d0\uc11c D7 ROAS KPI \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>95%+<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uccb4 \uad11\uace0\ube44\uc758 \ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1 \uc18c\uc7ac \ube44\uc911<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \ubbf8\uad6d \ub0b4 \uc774\ud0c8 \uacb0\uc81c \uc720\uc800\uac00 \uc644\uc804\ud788 \uc774\ud0c8\ud558\uae30 \uc804\uc5d0 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc720\uc800\ub4e4\uc740 \uacfc\uac70 \uc778\uc571 \uacb0\uc81c(IAP) \uc774\ub825\uc774 \uc788\uc5c8\uc73c\ub098 \ube44\ud65c\uc131 \uc0c1\ud0dc\uac00 \ub41c \uc720\uc800\ub4e4\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc131\uacfc\ub294 D7 ROAS KPI\ub97c \uae30\uc900\uc73c\ub85c \uce21\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-c60eb55e\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"694\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11george.webp\" alt=\"George Wooden - Director of Growth Marketing at Xsolla (parent company of Big Huge Games)\" class=\"wp-image-18327\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-20784a69\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Persona.ly\ub294 \ud30c\ud2b8\ub108\uc2ed \ucd08\uae30\ubd80\ud130 \ub192\uc740 \uc218\uc900\uc758 \uc2e0\ub8b0\uc131\uacfc \ud22c\uba85\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc131\uacfc\ub294 \ube60\ub974\uac8c \ub098\ud0c0\ub0ac\uace0, \ud2b9\ud788 \uc778\uc0c1\uc801\uc774\uc5c8\ub358 \uac83\uc740 \ucea0\ud398\uc778 \ucd08\uae30 \ub370\uc774\ud130\ub97c \uba85\ud655\ud55c \uc804\ub7b5\uc801 \ubc29\ud5a5\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub2a5\ub825\uc774\uc5c8\uc2b5\ub2c8\ub2e4 &#8211; \uc6b0\uc120\uc21c\uc704\ub97c \ub458 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uac1c\uc120\ud574 \ub098\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">\ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud300\uc740 \uc801\uadf9\uc801\uc774\uace0 \uc2e0\uc18d\ud558\uba70 \ud22c\uba85\ud558\uac8c \uc18c\ud1b5\ud588\uace0, \uc774\ub294 \ud504\ub85c\uc138\uc2a4\uc640 \uacb0\uacfc \ubaa8\ub450\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-5 wp-block-paragraph\" style=\"color:#45bbff\">George Wooden &#8211; Xsolla(Big Huge Games \ubaa8\ud68c\uc0ac) Director of Growth Marketing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ucea0\ud398\uc778 \ucd08\uae30 \uc124\uc815 \ub2e8\uacc4\ubd80\ud130 \uc800\ud76c\ub294 \ub3c5\uc790\uc801\uc778 <em>Live Audiences<\/em> \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<br><br>\ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc800\ud76c \ube44\ub354(Bidder)\ub294 \uc624\ub514\uc5b8\uc2a4 \uc18d\uc131\uc758 \ub2e4\uc591\ud55c \uc870\ud569\uc744 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\ud558\uac8c \ud14c\uc2a4\ud2b8\ud558\uc5ec \uac00\uc7a5 \uc131\uacfc\uac00 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud588\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac1c\ubcc4 \uacbd\ub9e4 \ub2e8\uc704\uc5d0\uc11c \ub354\uc6b1 \uc815\uad50\ud55c \uc785\ucc30\uc774 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \ub3c5\uc790\uc801\uc778 DSP\ub294 \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \uc2dc\uadf8\ub110\uc744 \uae30\ubc18\uc73c\ub85c \ucc98\ub9ac\ud558\uba70, \uc131\uacfc\uac00 \uac00\uc7a5 \uc6b0\uc218\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \uc2dd\ubcc4\ud558\uace0 KPI \ub300\ube44 \uc608\uce21 \uac00\uce58\ub97c \uae30\uc900\uc73c\ub85c \uc785\ucc30\uac00\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-6 wp-custom-css-1a637f1d wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\ucea0\ud398\uc778 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 D7 ROAS\ub294 KPI \ub300\ube44 2\ubc30 \uc774\uc0c1\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub41c \uc774\ud6c4, \uc800\ud76c ML \uae30\ubc18 DSP\ub294 \ubcf5\uadc0 \ubc0f \ucd94\uac00 \uacb0\uc81c \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ub9de\ucda4\ud615 \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uacfc \uac00\uce58 \ucd5c\uc801\ud654 \uc785\ucc30\uc744 \uacb0\ud569\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u2028<br><br><strong><strong>\uc2e4\uc2dc\uac04 \uc138\uadf8\uba58\ud14c\uc774\uc158, \ub9de\ucda4\ud615 ML \ud0c0\uac9f\ud305, \uac00\uce58 \ucd5c\uc801\ud654 \uc785\ucc30\uc758 \uacb0\ud569\uc740 D7 ROAS\ub97c \ud074\ub77c\uc774\uc5b8\ud2b8 KPI \ub300\ube44 4.5\ubc30 \uc218\uc900\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uacac\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \ub9ac\ud0c0\uac9f\ud305 \uc81c\ud488 \uc0dd\ud0dc\uacc4<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\"><em>Live Audiences<\/em> \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-size:16px\">Persona.ly\uc758 DSP\uc5d0 \uc9c1\uc811 \ub0b4\uc7a5\ub41c \ub3c5\uc790\uc801\uc778 \uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc5f0\ub3d9\ud558\uc5ec \uc778\uc571 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uba70, \uc138\ubd84\ud654\ub41c \uc624\ub514\uc5b8\uc2a4 \uc815\uc758, \uc815\uad50\ud55c \ud0c0\uac9f\ud305, \uadf8\ub9ac\uace0 \uc2e4\uc2dc\uac04 \ube14\ub799\ub9ac\uc2a4\ud305(suppression)\uc744\u00a0 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"735\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/churned-users.webp\" alt=\"programmatic mobile segmentation audience for mobile campaigns\" class=\"wp-image-18329\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-link-color wp-elements-8 wp-custom-css-dfa97c93 wp-block-paragraph\" style=\"font-size:16px\">\uc720\uc5f0\ud55c \uaddc\uce59 \uc870\ud569\uc774 \uac00\ub2a5\ud558\uba70 Persona.ly DSP \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c\ub294 \ubcc4\ub3c4 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub418\ub294 <em>Live Audiences<\/em>\ub294 \ub0ad\ube44\ub418\ub294 \uad11\uace0\ube44\ub97c \uc904\uc774\uba74\uc11c \uc7ac\ucc38\uc5ec \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-e497e694\" style=\"background:linear-gradient(90deg,rgb(179,234,248) 0%,rgb(141,202,255) 100%)\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-9 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-10\"><em>IMPACT <\/em>\uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0 \ud50c\ub7ab\ud3fc<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\">IMPACT\ub294 \uc800\ud76c \ub9ac\ud0c0\uac9f\ud305 \ubc0f CTV UA \ucea0\ud398\uc778\uc758 \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc784\ud329\ud2b8\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uad6c\ucd95\ub41c Persona.ly\uc758 \uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0 \uce21\uc815 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IMPACT\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub118\uc5b4 \uc2e4\uc81c\ub85c \uad11\uace0\uc5d0 \uc758\ud574 \ubc1c\uc0dd\ud55c \uc804\ud658\uacfc \ub9e4\ucd9c\uc744 \uc2dd\ubcc4\ud558\uba70, \uc624\ub514\uc5b8\uc2a4, \ucea0\ud398\uc778, \uc138\uadf8\uba3c\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud22c\uba85\ud55c \uce21\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\">Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ube44\ub354(Bidder)\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub41c IMPACT\ub294 \uce21\uc815\uacfc \ucd5c\uc801\ud654\ub97c \uc5f0\uacb0\ud558\uc5ec, \uad11\uace0\uc8fc\uac00 \uc778\ud06c\ub9ac\uba58\ud0c8 \uac00\uce58\uac00 \ubc1c\uc0dd\ud558\ub294 \uc9c0\uc810\uc744 \ud30c\uc545\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc608\uc0b0 \ubc0f \uc624\ub514\uc5b8\uc2a4 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/IMPACT-incrementality-measurement-PLATFORM-for-mobile-retargeting-campaigns-1024x691.webp\" alt=\"IMPACT incrementality measurement PLATFORM for mobile retargeting campaigns\" class=\"wp-image-18310\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\"><em>IMPACT<\/em>\ub294 \uad11\uace0\uc8fc\uac00 \uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0 \ud14c\uc2a4\ud2b8\ub97c \ub300\uaddc\ubaa8\ub85c \uae30\ud68d, \uc6b4\uc601, \uc774\ud574\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\ub2a5\uacfc \ub3c4\uad6c\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list has-custom-css has-black-color has-text-color has-link-color wp-elements-14 wp-custom-css-66979fac\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-15\">\uc138\uadf8\uba3c\ud2b8 \ub2e8\uc704 \uc131\uacfc \ubd84\uc11d<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-16\">\ub2e4\uc911 \ud14c\uc2a4\ud2b8 \ub3d9\uc2dc \uc6b4\uc601<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-17\">\ube44\uc988\ub2c8\uc2a4 \uc784\ud329\ud2b8 \uc9c0\ud45c<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-18\">\ub9e4\uccb4 \uc131\uacfc\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc5f0\uacb0\ud558\ub294 \uc778\ud06c\ub9ac\uba58\ud0c8 \ub9e4\ucd9c, iROAS \ub4f1 \uc9c0\ud45c<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-19\">\uc2e4\uc2dc\uac04 \uac00\uc2dc\uc131 \ubc0f 24\/7 \uc140\ud504\uc11c\ube0c \uc811\uadfc<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-20\">\uc644\uc804\ud55c \ud22c\uba85\uc131<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \uc131\uacfc<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D7 ROAS KPI \ucd08\uacfc \ub2ec\uc131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc800\ud76c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ube44\ub354\ub294 DomiNations\ub85c \ubcf5\uadc0\ud558\uac70\ub098 \uc7ac\uc124\uce58\ud558\uc5ec \ucd94\uac00 \uc778\uc571 \uacb0\uc81c\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc640, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e0\uc18d\ud558\uac8c \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background has-link-color wp-elements-21 wp-custom-css-75633207 wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">\uc804\ud658\uc728\uc774 \uac00\uc7a5 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud55c \uacb0\uacfc, \uce21\uc815\ub41c \ubaa8\ub4e0 \uc8fc\ucc28\uc5d0\uc11c D7 ROAS KPI\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ud3c9\uade0 D7 ROAS\ub294 KPI \ub300\ube44 4.5\ubc30\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<br><br>30\uc77c \ub370\uc774\ud130\uac00 \ubaa8\ub450 \ud655\ubcf4\ub41c \ucf54\ud638\ud2b8 \uc911 72%\uac00 D30 \uc2dc\uc810\uc5d0 \uad11\uace0\ube44\ub97c \uc804\uc561 \ud68c\uc218\ud588\uc73c\uba70, \uac00\uc7a5 \uc131\uacfc\uac00 \uc88b\uc558\ub358 \uc8fc\ucc28\ub294 2.3\ubc30\uc758 \ud68c\uc218\uc728\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-link-color wp-elements-22 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-23 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">\ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1 \uc18c\uc7ac<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">\ucea0\ud398\uc778 \uad11\uace0\ube44\uc758 95% \uc774\uc0c1\uc774 \ud480\uc2a4\ud06c\ub9b0 \ub3d9\uc601\uc0c1 \uc18c\uc7ac\uc5d0 \uc9d1\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud3ec\ub9f7\uc740 \uc720\uc800\uc758 \uc801\uadf9\uc801\uc778 \uc8fc\uc758\ub97c \ud655\ubcf4\ud558\uba70, \uc720\uc800\uac00 \uc790\uc5f0 \uc720\uc785\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc138\uc158\uc5d0\uc11c\uc758 \ub0ad\ube44\uc131 \ub178\ucd9c\uc744 \uc904\uc774\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"690\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\ud480\uc2a4\ud06c\ub9b0-\ub3d9\uc601\uc0c1-\uc18c\uc7ac-DOMINATIONS-BIG-HUGE-GAMES.webp\" alt=\"\" class=\"wp-image-18508\" style=\"aspect-ratio:0.9565570963876049;width:226px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ucea0\ud398\uc778 \ucd08\uae30, \uc800\ud76c ML \uae30\ubc18 DSP\ub294 \ucda9\ubd84\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \uac00\uc7a5 \uc131\uacfc\uac00 \uc88b\uc740 \uc18c\uc7ac\ub97c \uc2dd\ubcc4\ud558\uace0 \ud574\ub2f9 \uc18c\uc7ac\ub85c \ub51c\ub9ac\ubc84\ub9ac\ub97c \uc804\ud658\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Big Huge Games \uc18c\uac1c (Xsolla \uc790\ud68c\uc0ac)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games\ub294 \ube60\ub978 \ud504\ub85c\ud1a0\ud0c0\uc774\ud551\uacfc \uc720\uc800 \uacbd\ud5d8\uc5d0 \uc9d1\uc911\ud558\uc5ec &#8220;Finding The Fun&#8221;\uc744 \ucd94\uad6c\ud558\ub294 \uac8c\uc784 \uc2a4\ud29c\ub514\uc624\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big Huge Games\ub294 2015\ub144 \ucd9c\uc2dc\ub41c <em>DomiNations<\/em>\ub85c \uac00\uc7a5 \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. <em>DomiNations<\/em>\ub294 \ubc1c\uc804, \ud0d0\ud5d8, \uc815\ubcf5\uc744 \ub2e4\ub8e8\ub294 \ub300\uaddc\ubaa8 \uc804\ud22c \uc804\ub7b5 \uac8c\uc784\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-24 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-887c6fdb\" style=\"background:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"700\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Dana-Purinson-\u2013-Head-of-BD-EMEA-North-America-at-Persona.ly1_.webp\" alt=\"Dana Purinson \u2013 Head of BD, EMEA &amp; North America at Persona.ly\" class=\"wp-image-18323\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-25 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-52d1f761\" style=\"flex-basis:70%\">\n<p class=\"has-custom-css has-white-color has-text-color has-link-color wp-elements-26 wp-custom-css-02849b2c wp-block-paragraph\">\uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 \uc2e0\ub8b0, \ud22c\uba85\uc131, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\uc5d0 \ub300\ud55c \uacf5\ub3d9\uc758 \uc9d1\uc911\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4. \uc774\uac83\uc774 Persona.ly\uac00 \uc2dc\uc7a5\uacfc \uc9c0\uc5ed\uc744 \ub9c9\ub860\ud558\uace0 \ubaa8\ub4e0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uad00\uacc4\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.\u2028<br><br>IMPACT\ub97c \ud1b5\ud574 \uc800\ud76c\ub294 \uadf8 \ud22c\uba85\uc131\uc744 \ud55c \ub2e8\uacc4 \ub354 \ub04c\uc5b4\uc62c\ub9bd\ub2c8\ub2e4. \uc778\ud06c\ub9ac\uba58\ud0c8 \uc784\ud329\ud2b8\ub97c \uce21\uc815\ud568\uc73c\ub85c\uc368, \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ucea0\ud398\uc778\uc774 \ub9cc\ub4e4\uc5b4\ub0b8 \uc131\uacfc\ubfd0 \uc544\ub2c8\ub77c Persona.ly\uac00 \uc2e4\uc81c\ub85c \ub354\ud558\uace0 \uc788\ub294 \uac00\uce58\uae4c\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uc5d0\uac8c \ud22c\uba85\uc131\uc774\ub780, \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ub354 \ub098\uc740 \uc131\uc7a5 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130\uc640 \ud655\uc2e0\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-27 wp-block-paragraph\" style=\"color:#45bbff\">Dana Purinson &#8211; Persona.ly EMEA \ubc0f \ubd81\ubbf8 \uc0ac\uc5c5 \uac1c\ubc1c \ucd1d\uad04<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMP)\uc744 \uae30\ubc18\uc73c\ub85c, \ubaa8\ubc14\uc77c \uc720\uc800 \ud68d\ub4dd \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ud504\ub85c\ub355\ud2b8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King, <a href=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\">Tencent<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>, Tilting Point, <a href=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\">Nexon<\/a>\uc744 \ube44\ub86f\ud55c \uc218\ub9ce\uc740 \uae00\ub85c\ubc8c \uc120\ub3c4 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\ub97c \uc815\ud655\ud558\uac8c \uc608\uce21\ud568\uc73c\ub85c\uc368 \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc774\ub97c \ucd08\uacfc\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc774\ub294 \uacac\uace0\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ud488\uc9c8\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uccb4 \uad6c\ucd95\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ucd5c\uc0c1\uc704 \ud2f0\uc5b4\uc758 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uaddc\ubaa8\ub97c \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc800\ud76c\ub294 \ud30c\ud2b8\ub108\uc0ac\uac00 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc778\ud06c\ub9ac\uba58\ud0c8 \uc784\ud329\ud2b8\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc800\ud76c\uc758 \uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0 \uce21\uc815 \ud50c\ub7ab\ud3fc\uc778 <em>IMPACT\ub97c<\/em> \ud1b5\ud574, \uad11\uace0\uc8fc\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub118\uc5b4 Persona.ly \ub9e4\uccb4\uac00 \uc2e4\uc81c\ub85c \ucc3d\ucd9c\ud55c \uc778\ud06c\ub9ac\uba58\ud0c8 \uac00\uce58\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <em>IMPACT<\/em>\ub294 \uc624\ub514\uc5b8\uc2a4, \uc138\uadf8\uba3c\ud2b8, \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud22c\uba85\ud55c \uce21\uc815\uc744 \uc81c\uacf5\ud558\uba70, \ub9e4\uccb4 \ub178\ucd9c\uc744 \uc778\ud06c\ub9ac\uba58\ud0c8 \uc804\ud658, \ub9e4\ucd9c, iROAS\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#51200;&#55148;&#45716; &#48120;&#44397;&#50640;&#49436; DomiNations&#51032; &#51060;&#53448; &#50976;&#51200;&#47484; &#45824;&#49345;&#51004;&#47196; Big Huge Games&#50752; &#54801;&#47141;&#54616;&#50668; &#47532;&#53440;&#44191;&#54021; &#52896;&#54168;&#51064;&#51012; &#51652;&#54665;&#54664;&#49845;&#45768;&#45796;. DomiNations&#45716; &#52488;&#44592; &#51221;&#52265;&#51648;&#50640;&#49436; &#54788;&#45824; &#47928;&#47749;&#50640; &#51060;&#47476;&#44592;&#44620;&#51648;, &#50669;&#49324; &#49884;&#45824;&#47484; &#44144;&#52824;&#47728; &#51228;&#44397;&#51012; &#44148;&#49444;&#54616;&#45716; &#49892;&#49884;&#44036; &#51204;&#47029; &#44172;&#51076;&#51077;&#45768;&#45796;. &#51452;&#50836; &#49457;&#44284; &#50836;&#50557; 4.5&#48176; &#54217;&#44512; D7 ROAS KPI &#45824;&#48708; 4.5&#48176; &#45804;&#49457; 100% &#51204;&#52404; &#51452;&#52264;&#50640;&#49436; D7 ROAS KPI &#45804;&#49457; 95%+ &#51204;&#52404; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2026\/10\/dominations%ec%9d%98-d7-roas-kpi%eb%a5%bc-4-5%eb%b0%b0-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DomiNations\uc758 D7 ROAS KPI\ub97c 4.5\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c 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