{"id":18513,"date":"2026-10-13T09:24:17","date_gmt":"2026-10-13T09:24:17","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18513"},"modified":"2026-10-13T09:31:21","modified_gmt":"2026-10-13T09:31:21","slug":"gamee-%e5%a6%82%e4%bd%95%e5%9c%a8%e4%ba%94%e5%91%a8%e5%86%85%e5%b0%86%e3%80%8aroyal-escape%e3%80%8b%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-4-%e5%80%8d%ef%bc%8c","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/10\/gamee-%e5%a6%82%e4%bd%95%e5%9c%a8%e4%ba%94%e5%91%a8%e5%86%85%e5%b0%86%e3%80%8aroyal-escape%e3%80%8b%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-4-%e5%80%8d%ef%bc%8c\/","title":{"rendered":"Gamee \u5982\u4f55\u5728\u4e94\u5468\u5185\u5c06\u300aRoyal Escape\u300b\u56de\u6d41\u6295\u653e\u89c4\u6a21\u6269\u5927 4 \u500d\uff0c\u540c\u65f6\u8d85\u8fc7 D1 ROAS KPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_ZH.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_ZH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"167\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11Gamee-Studio-Royal-Escape_-King-Castle-logo-to-retarget-1.webp\" alt=\"\" class=\"wp-image-18339\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u4e0e <strong>Gamee Studio <\/strong>\u5408\u4f5c\uff0c\u9488\u5bf9\u5176\u4e09\u6d88\u76ca\u667a\u6e38\u620f <em>Royal Escape: King Castle <\/em>\u7684\u6d41\u5931\u7528\u6237\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u5c55 iOS \u4e0e\u5b89\u5353\u53cc\u7aef\u56de\u6d41\u6295\u653e\u3002<em>Royal Escape<\/em> \u5728 Google Play \u7684\u4e0b\u8f7d\u91cf\u5df2\u7a81\u7834 500 \u4e07\u6b21\uff0c\u5e76\u5728\u8d85\u8fc7 11.3 \u4e07\u6761\u8bc4\u4ef7\u4e2d\u83b7\u5f97 4.4 \u661f\u8bc4\u5206\u3002\u73a9\u5bb6\u901a\u8fc7\u5339\u914d\u5b9d\u77f3\u6253\u7834\u969c\u788d\uff0c\u4e00\u6b65\u6b65\u95ef\u8fc7\u5b8f\u4f1f\u57ce\u5821\u7684\u91cd\u91cd\u6bbf\u5802\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u6548\u4e00\u89c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>1.7 \u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u8d85\u8fc7 D1 ROAS KPI<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>&gt;100%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D7 \u8d77\u5373\u5b9e\u73b0\u6295\u653e\u56de\u672c<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4 \u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5 \u5468\u5185\u53cc\u7aef\u9884\u7b97\u653e\u91cf\u89c4\u6a21<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6b21\u6295\u653e\u7684\u4e3b\u8981\u76ee\u6807\u662f\u53ec\u56de <em>Royal Escape: King Castle<\/em> \u7684\u6d41\u5931\u73a9\u5bb6\uff0c\u8ba9\u4ed6\u4eec\u91cd\u65b0\u56de\u5230\u6e38\u620f\u4e2d\u6d3b\u8dc3\u8d77\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e <em>Royal Escape: King Castle<\/em> \u8fd9\u7c7b\u6df7\u5408\u4f11\u95f2\u6e38\u620f\uff0c\u6838\u5fc3\u6311\u6218\u5728\u4e8e\u4ece\u6570\u767e\u4e07\u7528\u6237\u4e2d\u8bc6\u522b\u6700\u6709\u53ef\u80fd\u56de\u6d41\u5e76\u6210\u4e3a\u9ad8\u6d3b\u8dc3\u73a9\u5bb6\u7684\u4eba\u7fa4\uff0c\u4ece\u800c\u5e26\u52a8\u53ef\u89c2\u7684 IAA\uff08\u5e94\u7528\u5185\u5e7f\u544a\u53d8\u73b0\uff09ROAS\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6b21\u6295\u653e\u4ee5 ROAS KPI \u8861\u91cf\u6210\u6548\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Client testimonial card: use the same gradient, rounded corners, and two-row 25\/70 layout as the supplied Big Huge Games markup. Replace the portrait URL before publishing. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-6a405974\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"272\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Vu-Thuy-Van-Trinh-Head-of-Marketing-at-Gamee-Studio.webp\" alt=\"Vu Thuy Van Trinh - Head of Marketing at Gamee Studio\" class=\"wp-image-18340\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-820eaf85\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u518d\u8425\u9500\u65e9\u5df2\u5217\u5165\u6211\u4eec\u7684\u8ba1\u5212\uff0c\u6211\u4eec\u5e0c\u671b\u627e\u5230\u503c\u5f97\u4fe1\u8d56\u3001\u80fd\u591f\u51fa\u8272\u6267\u884c\u7684\u5408\u4f5c\u4f19\u4f34\u3002Persona.ly \u4ece\u4e00\u5f00\u59cb\u5c31\u5c55\u73b0\u51fa\u5728\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u65b9\u9762\u7684\u4e13\u4e1a\u80fd\u529b\uff0c\u56e2\u961f\u4e0d\u4ec5\u6309\u8981\u6c42\u6267\u884c\uff0c\u8fd8\u6307\u5bfc\u6211\u4eec\u5236\u5b9a\u53d7\u4f17\u7b56\u7565\u5e76\u5b8c\u6210\u8bbe\u7f6e\u3002\u8bd5\u6295\u9879\u76ee\u4ece\u4e00\u5f00\u59cb\u5c31\u53d6\u5f97\u4e86\u826f\u597d\u6210\u6548\uff0c\u5f88\u5feb\u53d1\u5c55\u6210\u66f4\u5927\u7684\u589e\u957f\u673a\u4f1a\u3002\u56e2\u961f\u5168\u7a0b\u54cd\u5e94\u8fc5\u901f\u3001\u6c9f\u901a\u900f\u660e\u3002\u6211\u4eec\u671f\u5f85\u5c06\u5408\u4f5c\u6269\u5c55\u5230\u66f4\u591a\u6e38\u620f\u4e0a\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Vu Thuy Van Trinh \u2014 Gamee Studio \u5e02\u573a\u8d1f\u8d23\u4eba<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6253\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u653e\u542f\u52a8\u65f6\uff0c\u6211\u4eec\u901a\u8fc7 <em>Persona.ly \u7684 Live Audiences<\/em> \u5206\u7fa4\u5f15\u64ce\u63a5\u5165 Gamee \u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u8bc6\u522b\u5e76\u7ec6\u5206\u6d41\u5931\u73a9\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u5ba2\u6237\u53ef\u514d\u8d39\u4f7f\u7528 Live Audiences\uff0c\u5b83\u4e0e\u6211\u4eec\u7684\u7a0b\u5e8f\u5316 DSP \u65e0\u7f1d\u96c6\u6210\uff0c\u53ef\u5b9e\u65f6\u66f4\u65b0\u53d7\u4f17\uff0c\u5e76\u4ece\u6295\u653e\u521d\u671f\u5c31\u5f00\u59cb\u83b7\u53d6\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\u3002<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u7403\u6295\u653e\u7684\u4f18\u52bf<\/h2>\n\n\n\n<div class=\"wp-block-columns has-background has-custom-css has-white-color has-text-color is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-28fa88a8\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u672c\u6b21\u6295\u653e\u8986\u76d6\u5168\u7403\u5e02\u573a\uff0c\u540c\u65f6\u8dd1 iOS \u548c\u5b89\u5353\u53cc\u7aef\uff0c\u4f7f\u6211\u4eec\u80fd\u5728\u6570\u5c0f\u65f6\u5185\u8de8\u5e02\u573a\u5927\u89c4\u6a21\u6536\u96c6\u8f6c\u5316\u4fe1\u53f7\u3002\u7ed3\u5408\u4e0e\u5934\u90e8\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c OEM \u7684\u6574\u5408\uff0c\u4ee5\u53ca\u5168\u7403\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u7684\u80fd\u529b\uff0c\u7a0b\u5e8f\u5316\u7ade\u4ef7\u7cfb\u7edf\u56e0\u6b64\u83b7\u5f97\u4e86\u5145\u8db3\u6570\u636e\uff0c\u80fd\u591f\u5feb\u901f\u8bc6\u522b\u6700\u53ef\u80fd\u5e26\u6765\u9ad8 ROAS \u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u968f\u540e\uff0c\u7ade\u4ef7\u7cfb\u7edf\u5229\u7528\u8fd9\u4e9b\u65e9\u671f\u4fe1\u53f7\uff0c\u5411\u8868\u73b0\u6700\u4f18\u7684\u4eba\u7fa4\u503e\u659c\u4f18\u5316\uff0c\u5e76\u5c06\u5b66\u4e60\u7ecf\u9a8c\u5e94\u7528\u5230\u5404\u4e2a\u5e02\u573a\uff0c\u6700\u7ec8\u89e6\u8fbe\u6570\u5341\u4e07\u540d\u6d41\u5931\u73a9\u5bb6\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u5c4f\u5e7f\u544a\u5f62\u5f0f\uff0c\u63a8\u52a8\u589e\u91cf\u56de\u6d41<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\"><strong><strong>\u672c\u6b21\u6295\u653e\u4ec5\u4f7f\u7528\u5168\u5c4f\u5e7f\u544a\u5f62\u5f0f\uff0c\u5305\u62ec\u63d2\u5c4f\u5e7f\u544a\u548c\u6fc0\u52b1\u89c6\u9891\u5e7f\u544a\u3002<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u6a2a\u5e45\u5e7f\u544a\u5e93\u5b58\u4ef7\u683c\u4f4e\u4e14\u4f9b\u5e94\u5e7f\uff0c\u4f46\u6a2a\u5e45\u5e7f\u544a\u76f2\u533a\u53ef\u80fd\u9650\u5236\u5176\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u3001\u5e26\u52a8\u6709\u6548\u4e92\u52a8\u7684\u80fd\u529b\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e\u5168\u5c4f\u5e7f\u544a\u4f4d\uff0c\u6211\u4eec\u5f97\u4ee5\u6700\u5927\u9650\u5ea6\u51cf\u5c11\u5bf9\u81ea\u7136\u56de\u6d41\u7684\u201c\u62a2\u91cf\u201d\uff0c\u4f18\u5148\u4e89\u53d6\u9ad8\u5f71\u54cd\u529b\u7684\u5c55\u793a\u673a\u4f1a\uff0c\u5c3d\u91cf\u51cf\u5c11\u6d4f\u89c8\u5f52\u56e0\u5360\u6bd4\uff0c\u5e76\u964d\u4f4e\u5728\u4f4e\u4ef7\u503c\u66dd\u5149\u4e0a\u7684\u652f\u51fa\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"505\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Incrementality-with-programmatic-mobile-retargeting-creatives-best-practices.webp\" alt=\"\" class=\"wp-image-18341\"\/><figcaption class=\"wp-element-caption\">\u672c\u6b21\u6295\u653e\u4e2d\u4f7f\u7528\u7684\u5168\u5c4f\u5e7f\u544a\u4f4d\u793a\u4f8b\u3002<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u653e\u6210\u6548<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS \u53d8\u73b0\u4e0e\u56de\u672c\u8fdb\u5ea6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u4f18\u5148\u89e6\u8fbe\u56de\u6d41\u6982\u7387\u6700\u9ad8\u7684\u7528\u6237\uff0c\u6295\u653e\u6d3b\u52a8\u4ece\u7b2c\u4e00\u5468\u8d77\u4fbf\u5728\u53cc\u7aef\u5168\u9762\u8d85\u8fc7 ROAS KPI\u3002<br>\u6b64\u5916\uff0c\u4e24\u4e2a\u5e73\u53f0\u7684\u6295\u653e\u90fd\u8f83\u65e9\u5b9e\u73b0\u4e86\u5b8c\u5168\u56de\u672c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5728 iOS \u4e0a\uff0c\u7b2c\u4e00\u5468\u7684\u5ba2\u7fa4\u6279\u6b21\u5728 D1 \u5df2\u6536\u56de\u8be5\u5468\u5168\u90e8\u652f\u51fa\uff0c\u4e4b\u540e\u7ee7\u7eed\u589e\u957f\uff0c\u5230 D30 \u7d2f\u8ba1\u56de\u6b3e\u8fbe\u5230\u6295\u653e\u82b1\u8d39\u7684 3 \u500d\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5728 \u5b89\u5353\u4e0a\uff0c\u6210\u719f\u5ba2\u7fa4\u6279\u6b21\u5728 D14 \u5b9e\u73b0\u5b8c\u5168\u56de\u672c\uff0c\u5230 D30 \u7d2f\u8ba1\u56de\u6b3e\u8fbe\u5230\u6295\u653e\u82b1\u8d39\u7684 1.6 \u500d\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/ROAS-\u589e\u957f\u8fdb\u7a0b-ROYAL-ESCAPE-GAMEE-STUDIO-1-1024x474.webp\" alt=\"ROAS \u589e\u957f\u8fdb\u7a0b - ROYAL ESCAPE - GAMEE STUDIO\" class=\"wp-image-18529\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\uff0c\u7cbe\u51c6\u7684\u53d7\u4f17\u5b9a\u4f4d\u548c\u6301\u7eed\u7ade\u4ef7\u4f18\u5316\u63a8\u52a8 ROAS \u7a33\u6b65\u589e\u957f\u3002<br>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u6b21\u8425\u9500\u6d3b\u52a8\u5e76\u4e0d\u53ea\u662f\u8ba9\u7528\u6237\u56de\u6d41\u4e00\u6b21\u3002\u6211\u4eec\u53ec\u56de\u4e86\u6b64\u524d\u5df2\u8868\u73b0\u51fa\u8f83\u9ad8\u9ecf\u6027\u7684 <em>Royal Escape<\/em> \u73a9\u5bb6\uff0c\u4ed6\u4eec\u591a\u6b21\u56de\u8bbf\u3001\u5ef6\u957f\u5355\u6b21\u6e38\u620f\u65f6\u957f\uff0c\u5e76\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u5e7f\u544a\u6536\u5165\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background wp-custom-css-8d054cdc wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">iOS \u7aef\u9996\u65e5\uff08D1\uff09ROAS \u6bd4 KPI \u9ad8\u51fa 70%\u3002\u8be5\u5e7f\u544a\u6d3b\u52a8\u81ea\u7b2c\u4e00\u5468\u8d77\uff0c\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\u7684 ROAS \u5747\u8d85\u8fc7\u4e86 KPI \u76ee\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6295\u653e\u6269\u91cf<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\">\u5728\u8868\u73b0\u8d8b\u4e8e\u7a33\u5b9a\u540e\uff0c\u6211\u4eec\u5c06\u4e24\u4e2a\u5e73\u53f0\u7684\u6bcf\u5468\u9884\u7b97\u63d0\u9ad8\u81f3\u539f\u6765\u7684 4 \u500d\uff0c\u540c\u65f6\u7ee7\u7eed\u8d85\u8fc7 KPI\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u8868\u660e\uff0c\u968f\u7740\u652f\u51fa\u589e\u52a0\uff0c\u53d7\u4f17\u7b56\u7565\u548c\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684\u5b9a\u5236\u5316\u5b9a\u5411\u6a21\u578b\u4ecd\u80fd\u6301\u7eed\u53d1\u6325\u4f5c\u7528\u5e76\u7a33\u5b9a\u8f93\u51fa\uff0c\u800c\u975e\u4ec5\u4f9d\u8d56\u6700\u521d\u90a3\u4e00\u5c0f\u6279\u9ad8\u8d28\u91cf\u7528\u6237\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"632\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\u6295\u653e\u6269\u91cf-ROYAL-ESCAPE-GAMEE-STUDIO-1.webp\" alt=\"\u6295\u653e\u6269\u91cf -  ROYAL ESCAPE - GAMEE STUDIO \" class=\"wp-image-18525\"\/><figcaption class=\"wp-element-caption\">\u4e94\u5468\u5185 iOS \u4e0e\u5b89\u5353\u53cc\u7aef\u6bcf\u5468\u6295\u653e\u9884\u7b97\u7684\u589e\u957f\u60c5\u51b5\u3002<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u89e6\u8fbe\u9ad8\u4ef7\u503c\u3001\u9ad8\u6d3b\u8dc3\u73a9\u5bb6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u7ade\u4ef7\u7cfb\u7edf\u5305\u542b\u9488\u5bf9\u5782\u76f4\u884c\u4e1a\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u4e3a\u4e13\u6ce8\u4e8e IAA \u6216\u6df7\u5408\u53d8\u73b0\u7684\u5ba2\u6237\u5f00\u53d1\u7684\u201c\u5e7f\u544a\u5927 R \u9884\u6d4b\u201d\u3002\u8be5\u529f\u80fd\u53ef\u5728\u7ade\u4ef7\u6d41\u91cf\u4e2d\u8bc6\u522b\u9ad8 LTV \u7528\u6237\uff0c\u5e76\u6839\u636e\u5e02\u573a\u4ef7\u683c\u548c\u53d7\u4f17\u9884\u4f30\u4ef7\u503c\u8c03\u6574\u51fa\u4ef7\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:54%\">\n<p class=\"wp-block-paragraph\">\u4e3b\u8981\u6311\u6218\u5728\u4e8e\u4ece\u6570\u767e\u4e07\u540d <em>Royal Escape<\/em> \u7528\u6237\u4e2d\u7b5b\u9009\u51fa\u6700\u6709\u53ef\u80fd\u56de\u6d41\u5e76\u6210\u4e3a\u9ad8\u6d3b\u8dc3\u73a9\u5bb6\u7684\u7fa4\u4f53\u3002\u2028\u5bf9\u4e8e\u4e3b\u8981\u4f9d\u9760\u5e7f\u544a\u53d8\u73b0\u7684\u6e38\u620f\uff0c\u53ef\u901a\u8fc7\u7528\u6237\u6d41\u5931\u524d\u7684\u884c\u4e3a\u4fe1\u53f7\u8bc6\u522b\u8fd9\u7c7b\u73a9\u5bb6\uff0c\u4f8b\u5982\u66f4\u957f\u7684\u6e38\u620f\u65f6\u957f\u548c\u66f4\u6df1\u5165\u7684\u5173\u5361\u8fdb\u5ea6\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background has-custom-css has-white-color has-text-color is-layout-flow wp-block-column-is-layout-flow wp-custom-css-79b320e7\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\">\u5e7f\u544a\u5927 R<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u5e7f\u544a\u5927 R\u5177\u5907\u4ee5\u4e0b\u4e00\u9879\u6216\u4e24\u9879\u7279\u5f81\u7684\u9ad8\u4ef7\u503c\u7528\u6237\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list has-white-color has-text-color\">\n<li class=\"has-white-color has-text-color\">\u4ea7\u751f\u80fd\u4e3a\u53d1\u884c\u5546\u5e26\u6765\u8f83\u9ad8 eCPM \u7684\u5e7f\u544a\u5c55\u793a<\/li>\n\n\n\n<li class=\"has-white-color has-text-color\">\u5355\u6b21\u6e38\u620f\u65f6\u957f\u66f4\u957f\uff0c\u89c2\u770b\u5e7f\u544a\u6b21\u6570\u66f4\u591a<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u52a8\u6001\u7ade\u4ef7\u7b56\u7565\u5e2e\u52a9\u6211\u4eec\u6210\u529f\u53ec\u56de\u4e86\u5728\u7a0b\u5e8f\u5316\u7ade\u4ef7\u4e2d\u4ef7\u503c\u8f83\u9ad8\u7684\u6d41\u5931\u7528\u6237\uff0c\u4ed6\u4eec\u5728\u6e38\u620f\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u6bcf\u6b21\u5e7f\u544a\u5c55\u793a\u90fd\u53ef\u80fd\u4e3a Gamee Studio \u5e26\u6765\u8f83\u9ad8 eCPM\u3002\u8be5\u7b56\u7565\u4e5f\u8ba9\u9ad8\u6d3b\u8dc3\u73a9\u5bb6\u56de\u5230 <em>Royal Escape<\/em>\uff0c\u4ed6\u4eec\u4f1a\u66f4\u957f\u65f6\u95f4\u5730\u73a9\u6e38\u620f\u5e76\u89c2\u770b\u5927\u91cf\u5e7f\u544a\u3002<\/p>\n\n\n<p><!-- Supporting in-game image placeholder: replace with an approved Royal Escape gameplay image before publishing. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u6848\u4f8b\u7814\u7a76\u4e2d\u7684 eCPM \u5206\u5e03\u56fe\u5c55\u793a\u4e86\u91cd\u65b0\u89e6\u8fbe\u73a9\u5bb6\u7684\u4ef7\u503c\uff0c\u8fd9\u4e9b\u73a9\u5bb6\u7684\u6e38\u620f\u5185\u6d3b\u8dc3\u884c\u4e3a\u53ef\u4ea7\u751f\u9ad8\u4ef7\u503c\u5e7f\u544a\u5c55\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/eCPM-\u5206\u5e03\u2014\u2014\u5e7f\u544a\u5927-R-\u56de\u6d41-ROYAL-ESCAPE-GAMEE-STUDIO-1-1024x351.webp\" alt=\"eCPM \u5206\u5e03\u2014\u2014\u5e7f\u544a\u5927 R \u56de\u6d41 - ROYAL ESCAPE - GAMEE STUDIO  \" class=\"wp-image-18531\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Gamee Studio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gamee Global \u5f00\u53d1\u5e76\u53d1\u884c\u79fb\u52a8\u7aef\u76ca\u667a\u548c\u4f11\u95f2\u6e38\u620f\uff0c\u4f5c\u54c1\u6db5\u76d6\u4e09\u6d88\u3001\u63d2\u9488\u89e3\u8c1c\u548c RPG \u7b49\u54c1\u7c7b\uff0c\u5305\u62ec Castle Match: Royal Quest\u3001Haven Match: Mom\u2019s Journey\u3001Wonder Match: Amazing Family \u548c Home Pin 2: Family Adventure\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Persona.ly quote card, using the same supplied gradient-card treatment without a portrait because none was provided. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-3 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-ab83716d\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"314\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Shana-Kim-\u2013-Business-Director-APAC-at-Persona.ly_.webp\" alt=\"Shana Kim \u2013 Business Director, APAC at Persona.ly\" class=\"wp-image-18346\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-4 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-f1d1e67e\" style=\"flex-basis:80%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">\u8d8a\u5357\u5df2\u6210\u4e3a\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u7684\u91cd\u8981\u805a\u96c6\u5730\u3002\u672c\u6b21\u6295\u653e\u6210\u6548\u8868\u660e\uff0c\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u4e0d\u4ec5\u80fd\u670d\u52a1\u4e8e IAP \u9a71\u52a8\u578b\u6e38\u620f\uff0c\u4e5f\u80fd\u4e3a\u5e7f\u544a\u53d8\u73b0\u578b\u6e38\u620f\u5e26\u6765\u826f\u597d\u6548\u679c\u3002\u6211\u4eec\u5f88\u81ea\u8c6a\u80fd\u901a\u8fc7\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684 DSP \u5e2e\u52a9 Gamee \u628a\u63e1\u8fd9\u4e00\u673a\u4f1a\uff0c\u4e5f\u671f\u5f85\u672a\u6765\u652f\u6301\u66f4\u591a\u8d8a\u5357\u5de5\u4f5c\u5ba4\u62d3\u5c55\u5168\u7403\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Shana Kim \u2014 Persona.ly \u4e9a\u592a\u533a\u4e1a\u52a1\u603b\u76d1<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Persona.ly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly \u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u578b\u4ea7\u54c1\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u5ba2\u53d6\u4e0e\u518d\u8425\u9500\u4ea7\u54c1\uff0c\u4f9d\u6258\u81ea\u7814\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u53ca\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u589e\u957f\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5df2\u670d\u52a1\u4e86 King\u3001\u817e\u8baf\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon \u7b49\u4f17\u591a\u5168\u7403\u9886\u5148\u79fb\u52a8\u4f01\u4e1a\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u7528\u6237\u53c2\u4e0e\u53ca\u8f6c\u5316\u6982\u7387\uff0c\u52a9\u529b\u5176\u6301\u7eed\u8fbe\u6210\u4e43\u81f3\u8d85\u8d8a\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u57fa\u4e8e\u9884\u6d4b LTV \u5b9a\u5411\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u4f18\u7684 ROAS \u4e0e\u66f4\u957f\u671f\u7684\u7528\u6237\u8d28\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u81ea\u7814\u7684\u7a0b\u5e8f\u5316 DSP \u4e0e\u5934\u90e8\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u53ca OEM \u76f4\u63a5\u96c6\u6210\uff0c\u5168\u7403\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u6295\u653e\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u91cf\u5316\u7684\u589e\u91cf\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u501f\u52a9\u6211\u4eec\u7684\u589e\u91cf\u6548\u679c\u8861\u91cf\u5e73\u53f0 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&#30340;&#19979;&#36733;&#37327;&#24050;&#31361;&#30772; 500 &#19975;&#27425;&#65292;&#24182;&#22312;&#36229;&#36807; 11.3 &#19975;&#26465;&#35780;&#20215;&#20013;&#33719;&#24471; 4.4 &#26143;&#35780;&#20998;&#12290;&#29609;&#23478;&#36890;&#36807;&#21305;&#37197;&#23453;&#30707;&#25171;&#30772;&#38556;&#30861;&#65292;&#19968;&#27493;&#27493;&#38383;&#36807;&#23439;&#20255;&#22478;&#22561;&#30340;&#37325;&#37325;&#27583;&#22530;&#12290; &#25104;&#25928;&#19968;&#35272; 1.7 &#20493; &nbsp;&#36229;&#36807; D1 ROAS KPI &gt;100% D7 &#36215;&#21363;&#23454;&#29616;&#25237;&#25918;&#22238;&#26412; 4 &#20493; 5 &#21608;&#20869;&#21452;&#31471;&#39044;&#31639;&#25918;&#37327;&#35268;&#27169; &#25237;&#25918;&#30446;&#26631; &#26412;&#27425;&#25237;&#25918;&#30340;&#20027;&#35201;&#30446;&#26631;&#26159;&#21484;&#22238; Royal Escape: King Castle &#30340;&#27969;&#22833;&#29609;&#23478;&#65292;&#35753;&#20182;&#20204;&#37325;&#26032;&#22238;&#21040;&#28216;&#25103;&#20013;&#27963;&#36291;&#36215;&#26469;&#12290; &#23545;&#20110; Royal Escape: King &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/zh\/2026\/10\/gamee-%e5%a6%82%e4%bd%95%e5%9c%a8%e4%ba%94%e5%91%a8%e5%86%85%e5%b0%86%e3%80%8aroyal-escape%e3%80%8b%e5%9b%9e%e6%b5%81%e6%8a%95%e6%94%be%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-4-%e5%80%8d%ef%bc%8c\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gamee \u5982\u4f55\u5728\u4e94\u5468\u5185\u5c06\u300aRoyal Escape\u300b\u56de\u6d41\u6295\u653e\u89c4\u6a21\u6269\u5927 4 \u500d\uff0c\u540c\u65f6\u8d85\u8fc7 D1 ROAS KPI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":18338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1105],"tags":[1107,95,1097],"class_list":["post-18513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-insights-zh","tag-case-study-zh","tag-china-zh","tag-mobile-growth-zh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u56de\u6d41\u6295\u653e\u6848\u4f8b\uff1a5 \u5468\u5185\u6295\u653e\u89c4\u6a21\u6269\u5927 4 \u500d | Persona.ly<\/title>\n<meta name=\"description\" content=\"\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u56de\u6d41\u6295\u653e\u6848\u4f8b\uff1aPersona.ly \u501f\u52a9\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684 DSP\uff0c\u5e2e\u52a9 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