{"id":18541,"date":"2026-10-13T09:56:25","date_gmt":"2026-10-13T09:56:25","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18541"},"modified":"2026-10-13T09:58:50","modified_gmt":"2026-10-13T09:58:50","slug":"gamee%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-5%ec%a3%bc-%eb%a7%8c%ec%97%90-royal-escape-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%84-4%eb%b0%b0-%ed%99%95%ec%9e%a5%ed%95%98%ea%b3%a0-d1-roas-kpi%ea%b9%8c","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/10\/gamee%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-5%ec%a3%bc-%eb%a7%8c%ec%97%90-royal-escape-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%84-4%eb%b0%b0-%ed%99%95%ec%9e%a5%ed%95%98%ea%b3%a0-d1-roas-kpi%ea%b9%8c\/","title":{"rendered":"Gamee\ub294 \uc5b4\ub5bb\uac8c 5\uc8fc \ub9cc\uc5d0 Royal Escape \ub9ac\ud0c0\uac8c\ud305\uc744 4\ubc30 \ud655\uc7a5\ud558\uace0 D1 ROAS KPI\uae4c\uc9c0 \ub2ec\uc131\ud588\uc744\uae4c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_KR.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_KR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"167\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11Gamee-Studio-Royal-Escape_-King-Castle-logo-to-retarget-1.webp\" alt=\"\" class=\"wp-image-18339\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\"><strong>Gamee Studio<\/strong>\uc640 \ud611\ub825\ud574 \ub9e4\uce583 \ud37c\uc990 \uac8c\uc784 <em>Royal Escape: King Castle<\/em>\uc758 \uc774\ud0c8 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc804 \uc138\uacc4 iOS \ubc0f Android\uc5d0\uc11c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. <em>Royal Escape<\/em>\ub294 Google Play\uc5d0\uc11c 500\ub9cc \ud68c \uc774\uc0c1 \ub2e4\uc6b4\ub85c\ub4dc\ub410\uc73c\uba70, 11\ub9cc 3\ucc9c \uac74 \uc774\uc0c1\uc758 \ub9ac\ubdf0\uc5d0\uc11c \ubcc4\uc810 4.4\ub97c \uae30\ub85d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub808\uc774\uc5b4\ub294 \ubcf4\uc11d\uc744 \ub9de\ucdb0 \uc7a5\uc560\ubb3c\uc744 \ubd80\uc218\uace0 \uc6c5\uc7a5\ud55c \uc131\uc758 \ubcf5\ub3c4\ub97c \ub530\ub77c \ub098\uc544\uac11\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uc8fc\uc694 \uc131\uacfc<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>1.7\ubc30<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0D1 ROAS KPI \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>100% \ucd08\uacfc<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0D7\ubd80\ud130 \ucea0\ud398\uc778 \ube44\uc6a9 \ud68c\uc218<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4\ubc30<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5\uc8fc \ub3d9\uc548 \ub450 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\ub300<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc8fc\uc694 \ubaa9\ud45c\ub294 <em>Royal Escape: King Castle<\/em>\uc758 \ud734\uba74 \ud50c\ub808\uc774\uc5b4\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\uace0 \ud65c\ubc1c\ud788 \uc99d\uae30\ub3c4\ub85d\u00a0 \ubcf5\uadc0\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Royal Escape: King Castle<\/em>\uacfc \uac19\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \uce90\uc8fc\uc5bc \uac8c\uc784\uc758 \ud575\uc2ec \uacfc\uc81c\ub294 \uc218\ubc31\ub9cc \uc0ac\uc6a9\uc790 \uc911 \ub2e4\uc2dc \ucc38\uc5ec\ud574 \ud65c\ubc1c\ud55c \ud50c\ub808\uc774\uc5b4\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ucc3e\uc544 \uac15\ub825\ud55c IAA(\uc778\uc571 \uad11\uace0) ROAS\ub97c \ucc3d\ucd9c\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucea0\ud398\uc778 \uc131\uacfc\ub294 ROAS \uae30\ubc18 KPI\ub85c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Client testimonial card: use the same gradient, rounded corners, and two-row 25\/70 layout as the supplied Big Huge Games markup. Replace the portrait URL before publishing. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-26a30c7c\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"272\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Vu-Thuy-Van-Trinh-Head-of-Marketing-at-Gamee-Studio.webp\" alt=\"Vu Thuy Van Trinh - Head of Marketing at Gamee Studio\" class=\"wp-image-18340\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-8e3b2180\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\ub9ac\ud0c0\uac8c\ud305\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc0dd\uac01\uc744 \ud574\uc654\uc9c0\ub9cc \uc774\ub97c \uc798 \uc2e4\ud589\ud560 \ubbff\uc744 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac8c\ud305 \uc804\ubb38\uc131\uc740 \ucc98\uc74c\ubd80\ud130 \ubd84\uba85\ud588\uc2b5\ub2c8\ub2e4. \ud300\uc740 \uc694\uccad\ub41c \uc5c5\ubb34\ub9cc \uc218\ud589\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uacfc \uc124\uc815\uc744 \ud568\uaed8 \uc548\ub0b4\ud588\uc2b5\ub2c8\ub2e4. \ud30c\uc77c\ub7ff\uc73c\ub85c \uc2dc\uc791\ud55c \ucea0\ud398\uc778\uc740 \ucd08\ubc18\ubd80\ud130 \uc88b\uc740 \uc131\uacfc\ub97c \ud655\uc778\ud558\uba70 \ub354 \ud070 \uc131\uc7a5 \uae30\ud68c\ub85c \ube60\ub974\uac8c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud300\uc740 \uc2e0\uc18d\ud558\uace0 \ud22c\uba85\ud558\uac8c \ub300\uc751\ud588\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \uac8c\uc784\uc73c\ub85c \ud611\uc5c5\uc744 \ud655\ub300\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Vu Thuy Van Trinh \u2014 Gamee Studio \ub9c8\ucf00\ud305 \ucd1d\uad04<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ucea0\ud398\uc778 \ucd08\uae30\uc5d0 Persona.ly\uc758 Live Audiences \uc138\ubd84\ud654 \uc5d4\uc9c4\uc744 \ud1b5\ud574 Gamee\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ud734\uba74 \ud50c\ub808\uc774\uc5b4\ub97c \uc2dd\ubcc4\ud558\uace0 \uc138\ubd84\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 Live Audiences\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \ucea0\ud398\uc778 \ucd08\uae30\ubd80\ud130 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uae00\ub85c\ubc8c \uc6b4\uc601\uc758 \uc774\uc810<\/h2>\n\n\n\n<div class=\"wp-block-columns has-background has-custom-css has-white-color has-text-color is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-5f5185a0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\ucea0\ud398\uc778\uc740 iOS\uc640 Android\uc5d0\uc11c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uc5b4 \uba87 \uc2dc\uac04 \uc548\uc5d0 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0\uc11c \ub300\uaddc\ubaa8 \uc804\ud658 \uc2e0\ud638\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM \uc5f0\ub3d9\uacfc \uc804 \uc138\uacc4 \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad \ucc98\ub9ac \uc5ed\ub7c9\uc774 \uacb0\ud569\ub418\uc5b4, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ube44\ub354(Bidder)\uac00 \ub192\uc740 ROAS\ub97c \ub0bc \uac00\ub2a5\uc131\uc774 \ud070 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\ud37c\uc2a4\ub110\ub9ac\uc758 \ube44\ub354(Bidder)\ub294 \ucd08\uae30 \uc2e0\ud638\ub97c \ubc14\ud0d5\uc73c\ub85c \uc131\uacfc\uac00 \uac00\uc7a5 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc911\uc2ec\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \ud559\uc2b5 \ub0b4\uc6a9\uc744 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \uc801\uc6a9\ud574, \ucd5c\uc885\uc801\uc73c\ub85c \uc218\uc2ed\ub9cc \uba85\uc758 \ud734\uba74 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uc99d\ubd84 \uc7ac\ucc38\uc5ec\ub97c \uc704\ud55c \ube44\ub514\uc624 \uad11\uace0 \uc9c4\ud589<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\"><strong><strong>\uc778\ud130\uc2a4\ud2f0\uc15c \ubc0f \ub9ac\uc6cc\ub4dc \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \ud3ec\ud568\ud55c \ud480\uc2a4\ud06c\ub9b0 \uad11\uace0 \ud3ec\ub9f7\ub9cc \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc30\ub108 \uc778\ubca4\ud1a0\ub9ac\ub294 \uc800\ub834\ud558\uace0 \ud3ed\ub113\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc,\ubc30\ub108 \uad11\uace0\ub294 \u2018\ubc30\ub108 \ube14\ub77c\uc778\ub4dc\ub2c8\uc2a4\u2019\ub85c \uc778\ud574 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc758\ubbf8 \uc788\ub294 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc774\uc5d0 Persona.ly\ub294 \uc804\uccb4 \ud654\uba74 \uc9c0\uba74\uc744 \uc911\uc2ec\uc73c\ub85c \uc6b4\uc601\ud574 \uc790\uc5f0 \uc720\uc785 \ubc0f \ubcf5\uadc0 \uc804\ud658\uc744 \uacfc\ub3c4\ud558\uac8c \uc7a0\uc2dd\ud558\ub294 \ud6a8\uacfc\ub97c \ucd5c\uc18c\ud654\ud558\uace0, \ubcf4\ub2e4 \uc784\ud329\ud2b8 \uc788\ub294 \ub178\ucd9c \uae30\ud68c\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubdf0\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc758\uc874\ub3c4\ub97c \ub0ae\ucd94\uace0, \uac00\uce58\uac00 \ub0ae\uc740 \ub178\ucd9c\uc5d0 \ub300\ud55c \ubd88\ud544\uc694\ud55c \uc9c0\ucd9c\ub3c4 \uc904\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"505\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Incrementality-with-programmatic-mobile-retargeting-creatives-best-practices.webp\" alt=\"\" class=\"wp-image-18341\"\/><figcaption class=\"wp-element-caption\">\ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ub41c \uc804\uba74 \uad11\uace0 \ub178\ucd9c \uc9c0\uba74 \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS \ucd94\uc774 \ubc0f \ucea0\ud398\uc778 \ube44\uc6a9 \ud68c\uc218<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud65c\ubc1c\ud55c \ud50c\ub808\uc774\ub85c \ub3cc\uc544\uc62c \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc6b0\uc120 \uacf5\ub7b5\ud574 \ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450 \uccab \uc8fc\ubd80\ud130 ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<br>\ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450\uc5d0\uc11c \ucea0\ud398\uc778 \ube44\uc6a9\uc744 \uc870\uae30\uc5d0 \uc804\uc561 \ud68c\uc218\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>iOS\uc5d0\uc11c\ub294 \uccab \uc8fc \ucf54\ud638\ud2b8\uac00 D1\uae4c\uc9c0 \ud574\ub2f9 \uc8fc \uc9c0\ucd9c\uc744 \uc804\uc561 \ud68c\uc218\ud588\uace0, \uacc4\uc18d \uc131\uc7a5\ud574 D30\uc5d0\ub294 \ucea0\ud398\uc778 \uc9c0\ucd9c\uc758 3\ubc30\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Android\uc5d0\uc11c\ub294 \uc131\uc219 \ucf54\ud638\ud2b8\uac00 D14\uae4c\uc9c0 \ucea0\ud398\uc778 \ube44\uc6a9\uc744 \uc804\uc561 \ud68c\uc218\ud588\uc73c\uba70, D30\uc5d0\ub294 \ucea0\ud398\uc778 \uc9c0\ucd9c\uc758 1.6\ubc30\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/ROAS-\ucd94\uc774-1024x474.png\" alt=\"ROAS \ucd94\uc774\" class=\"wp-image-18554\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450\uc5d0\uc11c \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac8c\ud305\uacfc \uc9c0\uc18d\uc801\uc778 \uc785\ucc30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 ROAS\uac00 \uafb8\uc900\ud788 \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<br>\u2028<br>\ub354 \uc911\uc694\ud55c \uc810\uc740, \uc774\ubc88 \ucea0\ud398\uc778\uc774 \ub2e8\uc21c\ud788 \uc0ac\uc6a9\uc790\ub97c \ud55c \ubc88 \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a4\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uc558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. Royal Escape\uc5d0 \uc774\ubbf8 \ub192\uc740 \ucc38\uc5ec\ub3c4\ub97c \ubcf4\uc778 \ud50c\ub808\uc774\uc5b4\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ucf1c, \uc5ec\ub7ec \ucc28\ub840 \uc7ac\ubc29\ubb38\ud558\uace0 \ub354 \uae34 \uc138\uc158 \ub3d9\uc548 \ud50c\ub808\uc774\ud558\uba70 \uc0c1\ub2f9\ud55c \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc0ac\uc6a9\uc790\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background wp-custom-css-4e272c08 wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">iOS\uc5d0\uc11c D1 ROAS\uac00 KPI \ub300\ube44 70% \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ubcf8 \ucea0\ud398\uc778\uc740 \uccab \uc8fc\ubd80\ud130 \ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450\uc5d0\uc11c ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\ub300<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\">\uc131\uacfc\uac00 \uc548\uc815\ud654\ub41c \ub4a4\uc5d0\ub3c4 KPI \ucd08\uacfc \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ub450 \ud50c\ub7ab\ud3fc\uc758 \uc8fc\uac04 \uc608\uc0b0\uc744 4\ubc30\ub85c \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub294 \ucd08\uae30\uc758 \uc18c\uc218 \uace0\uc131\uacfc \uc0ac\uc6a9\uc790\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \uc9c0\ucd9c\uc774 \ub298\uc5b4\ub098\ub294 \ub3d9\uc548\uc5d0\ub3c4 \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uacfc \ub9de\ucda4\ud615 ML \ud0c0\uac8c\ud305 \ubaa8\ub378\uc774 \uacc4\uc18d \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"948\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\ucea0\ud398\uc778-\uaddc\ubaa8-\ud655\ub300-ROYAL-ESCAPE-GAMEE-STUDIO.webp\" alt=\"\ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\ub300 -  ROYAL ESCAPE - GAMEE STUDIO \" class=\"wp-image-18553\"\/><figcaption class=\"wp-element-caption\">5\uc8fc\uac04 iOS \ubc0f Android\uc758 \uc8fc\ucc28\ubcc4 \ucea0\ud398\uc778 \uc608\uc0b0 \uc99d\uac00 \ucd94\uc774<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac00\uce58\u00b7\uace0\ucc38\uc5ec \ud50c\ub808\uc774\uc5b4 \ub3c4\ub2ec<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ML \uae30\ubc18 \uc785\ucc30\uae30\uc5d0\ub294 IAA \ub610\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \uc218\uc775\ud654\uc5d0 \uc9d1\uc911\ud558\ub294 \uac8c\uc784 \uace0\uac1d\uc744 \uc704\ud574 \uac1c\ubc1c\ub41c \u2018\uad11\uace0 \uace0\ub798 \uc608\uce21\u2019 \ub4f1 \uc5c5\uc885\ubcc4 \uae30\ub2a5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc785\ucc30 \uae30\ud68c\uc5d0\uc11c LTV\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \uc2dc\uc7a5 \uac00\uaca9\uacfc \uc608\uc0c1 \uc624\ub514\uc5b8\uc2a4 \uac00\uce58 \ubaa8\ub450\ub97c \ubc14\ud0d5\uc73c\ub85c \uc785\ucc30\uac00\ub97c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:54%\">\n<p class=\"wp-block-paragraph\">\uc8fc\uc694 \uacfc\uc81c\ub294 \uc218\ubc31\ub9cc \uba85\uc758 <em>Royal Escape<\/em> \uc0ac\uc6a9\uc790 \uc911 \uac8c\uc784\uc5d0 \ub2e4\uc2dc \ucc38\uc5ec\ud558\uace0 \ud65c\ubc1c\ud558\uac8c \ud50c\ub808\uc774\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ucc3e\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u2028 \uad11\uace0 \uc911\uc2ec\uc73c\ub85c \uc218\uc775\ud654\ud558\ub294 \uac8c\uc784\uc5d0\uc11c\ub294 \uc774\ud0c8 \uc804\uc5d0 \ub098\ud0c0\ub098\ub294 \ud589\ub3d9 \uc2e0\ud638\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc138\uc158 \uc2dc\uac04\uc774 \uae38\uace0 \ub808\ubca8 \uc9c4\ud589\ub3c4\uac00 \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background has-custom-css has-white-color has-text-color is-layout-flow wp-block-column-is-layout-flow wp-custom-css-af25f033\" style=\"flex-basis:46%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\">\uad11\uace0 \uace0\ub798<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\uad11\uace0 \uace0\ub798 \u2014 \ub2e4\uc74c \uc911 \ud558\ub098 \ub610\ub294 \ub450 \uac00\uc9c0 \ud2b9\uc9d5\uc744 \uc9c0\ub2cc \uace0\uac00\uce58 \uc0ac\uc6a9\uc790:<\/p>\n\n\n\n<ul class=\"wp-block-list has-white-color has-text-color\">\n<li class=\"has-white-color has-text-color\">\ud37c\ube14\ub9ac\uc154\uc5d0 \ub192\uc740 eCPM\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \ub178\ucd9c\uc744 \ubc1c\uc0dd\uc2dc\ud0b4<\/li>\n\n\n\n<li class=\"has-white-color has-text-color\">\uae34 \uc138\uc158\uc73c\ub85c \ud50c\ub808\uc774\ud558\uace0 \uc0c1\ub2f9\uc218\uc758 \uad11\uace0\ub97c \uc2dc\uccad\ud568<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ub3d9\uc801 \uc785\ucc30 \uc804\ub7b5\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4\uc5d0\uc11c \uac00\uce58\uac00 \ub192\uc740 \ud734\uba74 \uc0ac\uc6a9\uc790\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc774 \uac8c\uc784 \uc911 \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uac01 \uad11\uace0 \ub178\ucd9c\uc740 Gamee Studio\uc5d0 \ub192\uc740 eCPM\uc744 \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae34 \uc138\uc158\uc73c\ub85c \ud50c\ub808\uc774\ud558\uace0 \ub9ce\uc740 \uad11\uace0\ub97c \uc2dc\uccad\ud558\ub294 \ucc38\uc5ec\ub3c4 \ub192\uc740 \ud50c\ub808\uc774\uc5b4\ub97c <em>Royal Escape<\/em>\ub85c \ubcf5\uadc0\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p><!-- Supporting in-game image placeholder: replace with an approved Royal Escape gameplay image before publishing. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\ub840 \uc5f0\uad6c\uc758 eCPM \ubd84\ud3ec \ucc28\ud2b8\ub294 \uc778\uac8c\uc784 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \ub178\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \ud50c\ub808\uc774\uc5b4\ub97c \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ud558\ub294 \uac83\uc758 \uac00\uce58\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/eCPM-\ubd84\ud3ec-\uad11\uace0-\uace0\ub798-\ub9ac\ud0c0\uac8c\ud305-1024x351.webp\" alt=\"eCPM \ubd84\ud3ec - \uad11\uace0 \uace0\ub798 \ub9ac\ud0c0\uac8c\ud305\" class=\"wp-image-18552\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gamee Studio \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gamee Global\uc740 \ub9e4\uce583, \ud540 \ud37c\uc990, RPG \ub4f1 \ub2e4\uc591\ud55c \ubaa8\ubc14\uc77c \ud37c\uc990 \ubc0f \uce90\uc8fc\uc5bc \uac8c\uc784\uc744 \uac1c\ubc1c\u00b7\ud37c\ube14\ub9ac\uc2f1\ud569\ub2c8\ub2e4. \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0\ub294 Castle Match: Royal Quest, Haven Match: Mom\u2019s Journey, Wonder Match: Amazing Family, Home Pin 2: Family Adventure \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Persona.ly quote card, using the same supplied gradient-card treatment without a portrait because none was provided. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-3 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-a4842d9f\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"314\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Shana-Kim-\u2013-Business-Director-APAC-at-Persona.ly_.webp\" alt=\"Shana Kim \u2013 Business Director, APAC at Persona.ly\" class=\"wp-image-18346\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-4 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-489f0772\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">\ubca0\ud2b8\ub0a8\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \uce90\uc8fc\uc5bc \uac8c\uc784 \uac1c\ubc1c\uc758 \uc8fc\uc694 \uac70\uc810\uc73c\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ucea0\ud398\uc778\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac8c\ud305\uc774 IAP \uc911\uc2ec \uac8c\uc784\ubfd0 \uc544\ub2c8\ub77c \uad11\uace0 \uc218\uc775\ud654 \ud0c0\uc774\ud2c0\uc5d0\uc11c\ub3c4 \uc88b\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc92c\uc2b5\ub2c8\ub2e4.\u2028<br>ML \uae30\ubc18 DSP\ub85c Gamee\uac00 \uc774 \uae30\ud68c\ub97c \uc5f4\ub3c4\ub85d \uc9c0\uc6d0\ud574 \uc790\ub791\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \ucd94\uc9c4\ud558\ub294 \ub354 \ub9ce\uc740 \ubca0\ud2b8\ub0a8 \uc2a4\ud29c\ub514\uc624\ub97c \uc9c0\uc6d0\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Shana Kim &#8211; Business Director, APAC at Persona.ly<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec \uc81c\ud488 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King, <a href=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\">Tencent<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>, Tilting Point, <a href=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2025\/12\/how-we-outperformed-re-attribution-cost-kpi-by-25-for-nexons-mabinogi-while-scaling-15x\/\">Nexon <\/a>\ub4f1 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud574 \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uccb4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uc8fc\uc694 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc804 \uc138\uacc4\uc5d0\uc11c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uaddc\ubaa8\ub97c \uacb0\ud569\ud574 \ud30c\ud2b8\ub108\uac00 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 LTV\ub97c \ub192\uc774\uba70 \uce21\uc815 \uac00\ub2a5\ud55c \uc99d\ubd84 \ud6a8\uacfc\ub97c \uc5bb\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc99d\ubd84 \uce21\uc815 \ud50c\ub7ab\ud3fc IMPACT\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub118\uc5b4 Persona.ly DSP\uac00 \ucc3d\ucd9c\ud558\ub294 \uc2e4\uc81c \uc99d\ubd84 \uac00\uce58\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. IMPACT\ub294 \uc624\ub514\uc5b8\uc2a4, \uc138\uadf8\uba3c\ud2b8, \ucea0\ud398\uc778\uc744 \ud22c\uba85\ud558\uac8c \uce21\uc815\ud558\uace0 \uad11\uace0 \ub178\ucd9c\uc744 \uc99d\ubd84 \uc804\ud658, \ub9e4\ucd9c, iROAS\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study Gamee Studio&#50752; &#54801;&#47141;&#54644; &#47588;&#52824;3 &#54140;&#51600; &#44172;&#51076; Royal Escape: King Castle&#51032; &#51060;&#53448; &#49324;&#50857;&#51088;&#47484; &#45824;&#49345;&#51004;&#47196; &#51204; &#49464;&#44228; iOS &#48143; Android&#50640;&#49436; &#47532;&#53440;&#44172;&#54021; &#52896;&#54168;&#51064;&#51012; &#51652;&#54665;&#54664;&#49845;&#45768;&#45796;. Royal Escape&#45716; Google Play&#50640;&#49436; 500&#47564; &#54924; &#51060;&#49345; &#45796;&#50868;&#47196;&#46300;&#46096;&#51004;&#47728;, 11&#47564; 3&#52380; &#44148; &#51060;&#49345;&#51032; &#47532;&#48624;&#50640;&#49436; &#48324;&#51216; 4.4&#47484; &#44592;&#47197;&#54616;&#44256; &#51080;&#49845;&#45768;&#45796;. &#54540;&#47112;&#51060;&#50612;&#45716; &#48372;&#49437;&#51012; &#47582;&#52656; &#51109;&#50528;&#47932;&#51012; &#48512;&#49688;&#44256; &#50885;&#51109;&#54620; &#49457;&#51032; &#48373;&#46020;&#47484; &#46384;&#46972; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2026\/10\/gamee%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-5%ec%a3%bc-%eb%a7%8c%ec%97%90-royal-escape-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%84-4%eb%b0%b0-%ed%99%95%ec%9e%a5%ed%95%98%ea%b3%a0-d1-roas-kpi%ea%b9%8c\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gamee\ub294 \uc5b4\ub5bb\uac8c 5\uc8fc \ub9cc\uc5d0 Royal Escape \ub9ac\ud0c0\uac8c\ud305\uc744 4\ubc30 \ud655\uc7a5\ud558\uace0 D1 ROAS KPI\uae4c\uc9c0 \ub2ec\uc131\ud588\uc744\uae4c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":18338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[795],"tags":[798,1041,1049],"class_list":["post-18541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-ko","tag-case-study-ko","tag-korea-ko-ko","tag-mobile-growth-ko"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u56de\u6d41\u6295\u653e\u6848\u4f8b\uff1a5 \u5468\u5185\u6295\u653e\u89c4\u6a21\u6269\u5927 4 \u500d | Persona.ly<\/title>\n<meta name=\"description\" content=\"\ud558\uc774\ube0c\ub9ac\ub4dc \uce90\uc8fc\uc5bc \ub9ac\ud0c0\uac9f\ud305 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