{"id":18559,"date":"2026-10-13T13:17:54","date_gmt":"2026-10-13T13:17:54","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=18559"},"modified":"2026-10-13T13:19:22","modified_gmt":"2026-10-13T13:19:22","slug":"gamee%e3%81%af%e3%81%84%e3%81%8b%e3%81%ab%e3%81%97%e3%81%a6%e3%80%8eroyal-escape%e3%80%8f%e3%81%ae%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%925%e9%80%b1%e9%96%93","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/10\/gamee%e3%81%af%e3%81%84%e3%81%8b%e3%81%ab%e3%81%97%e3%81%a6%e3%80%8eroyal-escape%e3%80%8f%e3%81%ae%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%925%e9%80%b1%e9%96%93\/","title":{"rendered":"Gamee\u306f\u3044\u304b\u306b\u3057\u3066\u300eRoyal Escape\u300f\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30925\u9031\u9593\u30674\u500d\u306b\u62e1\u5927\u3057\u3001D1 ROAS KPI\u3082\u9054\u6210\u3057\u305f\u306e\u304b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_ZH.pdf\" type=\"link\" id=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Gamee_x_Persona_ly_-_Programmatic_Retargeting_Case_Study_-_ZH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"167\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/11Gamee-Studio-Royal-Escape_-King-Castle-logo-to-retarget-1.webp\" alt=\"\" class=\"wp-image-18339\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\"><strong>Gamee Studio<\/strong>\u3068\u63d0\u643a\u3057\u3001\u30de\u30c3\u30c13\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u300cRoyal Escape: King Castle\u300d\u306e\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306biOS\u3068Android\u3067\u4e16\u754c\u5404\u5730\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002Royal Escape\u306fGoogle Play\u3067500\u4e07\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u8d85\u3048\u300111\u4e073,000\u4ef6\u4ee5\u4e0a\u306e\u30ec\u30d3\u30e5\u30fc\u30674.4\u306e\u8a55\u4fa1\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u5b9d\u77f3\u3092\u30de\u30c3\u30c1\u3055\u305b\u3066\u969c\u5bb3\u7269\u3092\u58ca\u3057\u58ee\u5927\u306a\u57ce\u306e\u5eca\u4e0b\u3092\u9032\u307f\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u6210\u679c<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>1.7\u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D1 ROAS KPI\u3092\u4e0a\u56de\u308b<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>100%\u8d85<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D7\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3092\u56de\u53ce<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>4\u500d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5\u9031\u9593\u3067\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u898f\u6a21\u3092\u62e1\u5927<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u306a\u76ee\u7684\u306f\u3001Royal Escape: King Castle\u306e\u4f11\u7720\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u518d\u3073\u50cd\u304d\u304b\u3051\u3001\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u306b\u5fa9\u5e30\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Royal Escape: King Castle\u306e\u3088\u3046\u306a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3067\u306f\u3001\u6570\u767e\u4e07\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u518d\u3073\u30d7\u30ec\u30a4\u3057\u5e83\u544a\u53ce\u76ca\uff08IAA\u3001\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff09\u306b\u8ca2\u732e\u3059\u308b\u6d3b\u767a\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5c64\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u306fROAS\u30d9\u30fc\u30b9\u306eKPI\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Client testimonial card: use the same gradient, rounded corners, and two-row 25\/70 layout as the supplied Big Huge Games markup. Replace the portrait URL before publishing. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-7ff77cee\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"272\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Vu-Thuy-Van-Trinh-Head-of-Marketing-at-Gamee-Studio.webp\" alt=\"Vu Thuy Van Trinh - Head of Marketing at Gamee Studio\" class=\"wp-image-18340\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-1a6e2a20\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u4ee5\u524d\u304b\u3089\u691c\u8a0e\u3057\u3066\u304a\u308a\u3001\u78ba\u5b9f\u306b\u5b9f\u884c\u3067\u304d\u308b\u4fe1\u983c\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3057\u3066\u3044\u307e\u3057\u305f\u3002Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u5c02\u9580\u6027\u306f\u5f53\u521d\u304b\u3089\u660e\u3089\u304b\u3067\u3001\u30c1\u30fc\u30e0\u306f\u4f9d\u983c\u5185\u5bb9\u3092\u5b9f\u884c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\u3068\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3082\u5c0e\u3044\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u2028\u30d1\u30a4\u30ed\u30c3\u30c8\u3068\u3057\u3066\u59cb\u307e\u3063\u305f\u53d6\u308a\u7d44\u307f\u306f\u3001\u521d\u671f\u304b\u3089\u826f\u597d\u306a\u6210\u679c\u304c\u898b\u3089\u308c\u305f\u3053\u3068\u3067\u3001\u3088\u308a\u5927\u304d\u306a\u6210\u9577\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u30c1\u30fc\u30e0\u306f\u8fc5\u901f\u304b\u3064\u900f\u660e\u6027\u306e\u9ad8\u3044\u5bfe\u5fdc\u3092\u7d9a\u3051\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u4eca\u5f8c\u306f\u3055\u3089\u306b\u591a\u304f\u306e\u30bf\u30a4\u30c8\u30eb\u3067\u5354\u696d\u3092\u5e83\u3052\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Vu Thuy Van Trinh \u2014 Gamee Studio\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u306b\u3001<em>Persona.ly\u306eLive Audiences<\/em>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u901a\u3058\u3066Gamee\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u4f11\u7720\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u7279\u5b9a\u30fb\u5206\u985e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u5229\u7528\u3067\u304d\u308bLive Audiences\u306f\u3001\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3067\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u304b\u3089\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u914d\u4fe1\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns has-background has-custom-css has-white-color has-text-color is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-32abb696\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fiOS\u3068Android\u306e\u4e21\u65b9\u3067\u4e16\u754c\u5404\u5730\u306b\u914d\u4fe1\u3055\u308c\u3001\u6570\u6642\u9593\u4ee5\u5185\u306b\u8907\u6570\u5e02\u5834\u304b\u3089\u5927\u898f\u6a21\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b7\u30b0\u30ca\u30eb\u3092\u53ce\u96c6\u3067\u304d\u307e\u3057\u305f\u3002\u4e3b\u8981\u306a\u5e83\u544a\u53d6\u5f15\u6240\u3084OEM\u3068\u306e\u9023\u643a\u306b\u52a0\u3048\u3001\u4e16\u754c\u3067\u6bce\u79d2400\u4e07\u4ef6\u8d85\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3059\u308b\u57fa\u76e4\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u306f\u9ad8\u3044ROAS\u304c\u898b\u8fbc\u3081\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u306f\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3092\u3082\u3068\u306b\u6210\u679c\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u6700\u9069\u5316\u3057\u3001\u305d\u306e\u5b66\u7fd2\u5185\u5bb9\u3092\u5404\u5e02\u5834\u306b\u9069\u7528\u3057\u3066\u3001\u6700\u7d42\u7684\u306b\u6570\u5341\u4e07\u4eba\u306e\u4f11\u7720\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3059\u5168\u753b\u9762\u5e83\u544a<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\"><strong><strong>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3084\u30ea\u30ef\u30fc\u30c9\u52d5\u753b\u5e83\u544a\u306a\u3069\u3092\u542b\u3080\u3001\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u307f\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d0\u30ca\u30fc\u5e83\u544a\u67a0\u306f\u5b89\u4fa1\u3067\u5e83\u304f\u5229\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u30d0\u30ca\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u6709\u610f\u7fa9\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3059\u529b\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u5168\u753b\u9762\u5e83\u544a\u67a0\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u5fa9\u5e30\u3068\u306e\u30ab\u30cb\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6291\u3048\u3001\u3088\u308a\u52b9\u679c\u306e\u9ad8\u3044\u6a5f\u4f1a\u3092\u512a\u5148\u3057\u3001\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u4fa1\u5024\u306e\u4f4e\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3078\u306e\u51fa\u7a3f\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"505\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Incrementality-with-programmatic-mobile-retargeting-creatives-best-practices.webp\" alt=\"\" class=\"wp-image-18341\"\/><figcaption class=\"wp-element-caption\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u3057\u305f\u5168\u753b\u9762\u5e83\u544a\u306e\u914d\u4fe1\u9762\u306e\u4f8b<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS\u306e\u63a8\u79fb\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306e\u56de\u53ce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30d7\u30ec\u30a4\u306b\u5fa9\u5e30\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u521d\u9031\u304b\u3089ROAS KPI\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<br>\u307e\u305f\u3001\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u65e9\u671f\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3092\u5168\u984d\u56de\u53ce\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>iOS\u3067\u306f\u3001\u521d\u9031\u30b3\u30db\u30fc\u30c8\u304cD1\u307e\u3067\u306b\u540c\u9031\u306e\u5e83\u544a\u8cbb\u5168\u984d\u3092\u56de\u53ce\u3057\u3001\u305d\u306e\u5f8c\u3082\u4f38\u3073\u7d9a\u3051\u3001D30\u306b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306e3\u500d\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Android\u3067\u306f\u3001\u6210\u719f\u3057\u305f\u30b3\u30db\u30fc\u30c8\u304cD14\u307e\u3067\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3092\u5168\u984d\u56de\u53ce\u3057\u3001D30\u306b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306e1.6\u500d\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/ROAS\u63a8\u79fb-GAMEE-STUDIO-ROYALE-ESCAPE-1024x474.webp\" alt=\" ROAS\u63a8\u79fb - GAMEE STUDIO-  ROYALE ESCAPE\" class=\"wp-image-18568\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u7cbe\u7dfb\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u7d99\u7d9a\u7684\u306a\u5165\u672d\u6700\u9069\u5316\u306b\u3088\u308a\u3001ROAS\u306f\u4e00\u8cab\u3057\u3066\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u4e00\u5ea6\u3060\u3051\u547c\u3073\u623b\u3059\u3053\u3068\u306b\u3068\u3069\u307e\u3089\u306a\u304b\u3063\u305f\u70b9\u3067\u3059\u3002<em>Royal Escape<\/em>\u3067\u3059\u3067\u306b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u793a\u3057\u3066\u3044\u305f\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u518d\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u5ea6\u3082\u30b2\u30fc\u30e0\u306b\u5fa9\u5e30\u3057\u3066\u3088\u308a\u9577\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u30d7\u30ec\u30a4\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u5e83\u544a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u30e6\u30fc\u30b6\u30fc\u306b\u3064\u306a\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-css has-black-color has-text-color has-background wp-custom-css-1acc8e87 wp-block-paragraph\" style=\"background:linear-gradient(135deg,rgb(120,225,247) 0%,rgb(97,159,253) 100%)\">iOS\u3067\u306fD1 ROAS\u304cKPI\u309270%\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6700\u521d\u306e1\u9031\u9593\u304b\u3089\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067ROAS KPI\u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u62e1\u5927<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"wp-block-paragraph\">\u6210\u679c\u304c\u5b89\u5b9a\u3057\u305f\u5f8c\u3082KPI\u8d85\u904e\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u9031\u6b21\u4e88\u7b97\u30924\u500d\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u521d\u671f\u306e\u5c11\u6570\u306e\u9ad8\u6210\u679c\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u306b\u4f9d\u5b58\u305b\u305a\u3001\u4e88\u7b97\u306e\u62e1\u5927\u5f8c\u3082\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\u3068\u30ab\u30b9\u30bf\u30e0\u6a5f\u68b0\u5b66\u7fd2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u304c\u6210\u679c\u3092\u7dad\u6301\u3067\u304d\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"948\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u62e1\u5927-ROYAL-ESCAPE-GAMEE-STUDIO.webp\" alt=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u62e1\u5927 -  ROYAL ESCAPE - GAMEE STUDIO \" class=\"wp-image-18570\"\/><figcaption class=\"wp-element-caption\">5\u9031\u9593\u306b\u308f\u305f\u308biOS\u3068Android\u306e\u9031\u6b21\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u306e\u5897\u52a0\u63a8\u79fb<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u9ad8\u4fa1\u5024\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30d7\u30ec\u30a4\u30e4\u30fc\u3078\u306e\u30ea\u30fc\u30c1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001IAA\u3084\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u53ce\u76ca\u5316\u306b\u6ce8\u529b\u3059\u308b\u30b2\u30fc\u30e0\u4f01\u696d\u5411\u3051\u306b\u958b\u767a\u3055\u308c\u305f\u300c\u5e83\u544a\u30db\u30a8\u30fc\u30eb\u4e88\u6e2c\u300d\u306a\u3069\u3001\u696d\u754c\u7279\u5316\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306f\u5165\u672d\u6a5f\u4f1a\u306e\u4e2d\u304b\u3089LTV\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u5e02\u5834\u4fa1\u683c\u3068\u4e88\u6e2c\u30e6\u30fc\u30b6\u30fc\u4fa1\u5024\u306e\u4e21\u65b9\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u984d\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:54%\">\n<p class=\"wp-block-paragraph\">\u4e3b\u306a\u8ab2\u984c\u306f\u3001\u4f55\u767e\u4e07\u4eba\u3082\u306e<em>Royal Escape<\/em>\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u3001\u30b2\u30fc\u30e0\u306b\u518d\u3073\u53c2\u52a0\u3057\u3001\u975e\u5e38\u306b\u6d3b\u767a\u306b\u30d7\u30ec\u30a4\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u4e3b\u306b\u5e83\u544a\u3067\u53ce\u76ca\u5316\u3059\u308b\u30b2\u30fc\u30e0\u3067\u306f\u3001\u96e2\u8131\u524d\u306e\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\u304b\u3089\u3053\u3046\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u9577\u3044\u3001\u30b2\u30fc\u30e0\u306e\u9032\u884c\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3063\u305f\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background has-custom-css has-white-color has-text-color is-layout-flow wp-block-column-is-layout-flow wp-custom-css-38f73148\" style=\"flex-basis:46%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\">\u5e83\u544a\u30db\u30a8\u30fc\u30eb<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">\u5e83\u544a\u30db\u30a8\u30fc\u30eb \u2014 \u6b21\u306e\u4e00\u65b9\u307e\u305f\u306f\u4e21\u65b9\u306e\u7279\u5fb4\u3092\u6301\u3064\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-4\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u9ad8\u3044eCPM\u3092\u3082\u305f\u3089\u3059\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u751f\u6210\u3059\u308b<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-5\">\u9577\u6642\u9593\u30d7\u30ec\u30a4\u3057\u3001\u591a\u6570\u306e\u5e83\u544a\u3092\u8996\u8074\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u52d5\u7684\u5165\u672d\u6226\u7565\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u4fa1\u5024\u306e\u9ad8\u3044\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u3073\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u4e2d\u306b\u751f\u307f\u51fa\u3059\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3001Gamee Studio\u306b\u9ad8\u3044eCPM\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9577\u6642\u9593\u30d7\u30ec\u30a4\u3057\u3001\u591a\u304f\u306e\u5e83\u544a\u3092\u8996\u8074\u3059\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30d7\u30ec\u30a4\u30e4\u30fc\u3092<em>Royal Escape<\/em>\u306b\u547c\u3073\u623b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<p><!-- Supporting in-game image placeholder: replace with an approved Royal Escape gameplay image before publishing. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u672c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306eeCPM\u5206\u5e03\u30c1\u30e3\u30fc\u30c8\u306f\u3001\u30b2\u30fc\u30e0\u5185\u3067\u306e\u6d3b\u52d5\u3092\u901a\u3058\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u305b\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u306e\u4fa1\u5024\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/10\/eCPM\u5206\u5e03-\u2014-\u5e83\u544a\u30db\u30a8\u30fc\u30eb\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0-1024x351.webp\" alt=\"eCPM\u5206\u5e03 \u2014 \u5e83\u544a\u30db\u30a8\u30fc\u30eb\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 royal escape - gamee studio\" class=\"wp-image-18569\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gamee Studio\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gamee Global\u306f\u3001\u30de\u30c3\u30c13\u3001\u30d4\u30f3\u30d1\u30ba\u30eb\u3001RPG\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30d1\u30ba\u30eb\u30fb\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u958b\u767a\u30fb\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u4f5c\u54c1\u306b\u306fCastle Match: Royal Quest\u3001Haven Match: Mom\u2019s Journey\u3001Wonder Match: Amazing Family\u3001Home Pin 2: Family Adventure\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><!-- Persona.ly quote card, using the same supplied gradient-card treatment without a portrait because none was provided. --><\/p>\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-6 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-9698df1e\" style=\"background:linear-gradient(90deg,rgb(2,3,129) 0%,rgb(0,13,32) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"314\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2026\/09\/Shana-Kim-\u2013-Business-Director-APAC-at-Persona.ly_.webp\" alt=\"Shana Kim \u2013 Business Director, APAC at Persona.ly\" class=\"wp-image-18346\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color wp-elements-7 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-4bd78d00\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">\u30d9\u30c8\u30ca\u30e0\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u306e\u4e3b\u8981\u62e0\u70b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304cIAP\u4e2d\u5fc3\u306e\u30b2\u30fc\u30e0\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u53ce\u76ca\u578b\u30bf\u30a4\u30c8\u30eb\u3067\u3082\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002<br>\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2DSP\u3067Gamee\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u5207\u308a\u958b\u304f\u304a\u624b\u4f1d\u3044\u304c\u3067\u304d\u305f\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u3001\u4e16\u754c\u5c55\u958b\u3092\u76ee\u6307\u3059\u30d9\u30c8\u30ca\u30e0\u306e\u30b9\u30bf\u30b8\u30aa\u3092\u652f\u63f4\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#45bbff\">Shana Kim \u2014 Persona.ly\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u30d3\u30b8\u30cd\u30b9\u30c7\u30a3\u30ec\u30af\u30bf<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5805\u7262\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u4e3b\u5c0e\u578b\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King\u3001<a href=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2024\/11\/how-we-outperformed-the-roas-kpi-in-3-weeks-for-goddess-of-victory-nikke\/\">Tencent<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\" type=\"link\" id=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>\u3001Tilting Point\u3001Nexon\u306a\u3069\u3001\u5927\u624b\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u4e88\u6e2cLTV\u306b\u57fa\u3065\u304f\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5f37\u529b\u306aROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u958b\u767a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af DSP 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class=\"wp-block-paragraph\">\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u6e2c\u5b9a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eIMPACT\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u3066Persona.ly DSP\u304c\u751f\u307f\u51fa\u3059\u771f\u306e\u5897\u5206\u4fa1\u5024\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002IMPACT\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u900f\u660e\u6027\u9ad8\u304f\u6e2c\u5b9a\u3057\u3001\u5e83\u544a\u63a5\u89e6\u3092\u5897\u5206\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u53ce\u76ca\u3001iROAS\u3068\u7d50\u3073\u3064\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study Gamee Studio&#12392;&#25552;&#25658;&#12375;&#12289;&#12510;&#12483;&#12481;3&#12497;&#12474;&#12523;&#12466;&#12540;&#12512;&#12300;Royal Escape: King Castle&#12301;&#12398;&#20241;&#30496;&#12518;&#12540;&#12470;&#12540;&#12434;&#23550;&#35937;&#12395;iOS&#12392;Android&#12391;&#19990;&#30028;&#21508;&#22320;&#12395;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12434;&#23455;&#26045;&#12375;&#12414;&#12375;&#12383;&#12290;Royal Escape&#12399;Google Play&#12391;500&#19975;&#12480;&#12454;&#12531;&#12525;&#12540;&#12489;&#12434;&#36229;&#12360;&#12289;11&#19975;3,000&#20214;&#20197;&#19978;&#12398;&#12524;&#12499;&#12517;&#12540;&#12391;4.4&#12398;&#35413;&#20385;&#12434;&#29554;&#24471;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290;&#12503;&#12524;&#12452;&#12516;&#12540;&#12399;&#23453;&#30707;&#12434;&#12510;&#12483;&#12481;&#12373;&#12379;&#12390;&#38556;&#23475;&#29289;&#12434;&#22730;&#12375;&#22766;&#22823;&#12394;&#22478;&#12398;&#24266;&#19979;&#12434;&#36914;&#12415;&#12414;&#12377;&#12290; &#20027;&#12394;&#25104;&#26524; 1.7&#20493; D1 ROAS KPI&#12434;&#19978;&#22238;&#12427; 100%&#36229; D7&#12363;&#12425;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#36027;&#29992;&#12434;&#22238;&#21454; 4&#20493; 5&#36913;&#38291;&#12391;&#20001;&#12503;&#12521;&#12483;&#12488;&#12501;&#12457;&#12540;&#12512;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#35215;&#27169;&#12434;&#25313;&#22823; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#30446;&#27161; &#20027;&#12394;&#30446;&#30340;&#12399;&#12289;Royal Escape: King Castle&#12398;&#20241;&#30496;&#12503;&#12524;&#12452;&#12516;&#12540;&#12395;&#20877;&#12403;&#20685;&#12365;&#12363;&#12369;&#12289;&#12466;&#12540;&#12512;&#12503;&#12524;&#12452;&#12395;&#24489;&#24112;&#12375;&#12390;&#12418;&#12425;&#12358;&#12371;&#12392;&#12391;&#12375;&#12383;&#12290; Royal Escape: King Castle&#12398;&#12424;&#12358;&#12394;&#12495;&#12452;&#12502;&#12522;&#12483;&#12489;&#12459;&#12472;&#12517;&#12450;&#12523;&#12466;&#12540;&#12512;&#12391;&#12399;&#12289;&#25968;&#30334;&#19975;&#20154;&#12398;&#12518;&#12540;&#12470;&#12540;&#12398;&#20013;&#12363;&#12425;&#20877;&#12403;&#12503;&#12524;&#12452;&#12375;&#24195;&#21578;&#21454;&#30410;&#65288;IAA&#12289;&#12450;&#12503;&#12522;&#20869;&#24195;&#21578;&#65289;&#12395;&#36002;&#29486;&#12377;&#12427;&#27963;&#30330;&#12394;&#12503;&#12524;&#12452;&#12516;&#12540;&#12395;&#12394;&#12427;&#21487;&#33021;&#24615;&#12364;&#39640;&#12356;&#23652;&#12434;&#29305;&#23450;&#12377;&#12427;&#12371;&#12392;&#12364;&#35506;&#38988;&#12391;&#12375;&#12383;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#25104;&#26524;&#12399;ROAS&#12505;&#12540;&#12473;&#12398;KPI&#12391;&#35413;&#20385;&#12373;&#12428;&#12414;&#12375;&#12383;&#12290; 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