{"id":1863,"date":"2020-12-07T15:56:59","date_gmt":"2020-12-07T15:56:59","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1863"},"modified":"2022-12-22T14:34:07","modified_gmt":"2022-12-22T14:34:07","slug":"persona-ly%e3%80%81%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e9%96%8b%e5%a7%8b%e4%b8%80%e6%97%a5%e7%9b%ae%e3%81%8b%e3%82%89%e3%82%aa%e3%83%bc%e3%82%ac%e3%83%8b%e3%83%83%e3%82%af%e3%81%ae","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2020\/12\/persona-ly%e3%80%81%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e9%96%8b%e5%a7%8b%e4%b8%80%e6%97%a5%e7%9b%ae%e3%81%8b%e3%82%89%e3%82%aa%e3%83%bc%e3%82%ac%e3%83%8b%e3%83%83%e3%82%af%e3%81%ae\/","title":{"rendered":"Persona.ly\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u4e00\u65e5\u76ee\u304b\u3089\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u4e0a\u56de\u308bFTD CVR\u3092\u9054\u6210 &#8211; GOAT Game\u306eGame of Lust\u306eUA \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_goatgames_case_study_digital_jp_1b.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 (opens in a new tab)\">PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n<h2><strong>GOAT Games\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" GOAT Games (opens in a new tab)\"> GOAT Games<\/a>\u306f\u30012019\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u4e2d\u56fd\u30fb\u5e83\u5dde\u306b\u672c\u793e\u3092\u7f6e\u304f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u53ca\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3067\u3059\u3002GOAT\u306e\u30b3\u30a2\u30e1\u30f3\u30d0\u30fc\u306f\u3001Tap4fun\u3001FunPlus\u3001Elex\u3001Storm8\u3001Pocket Gems\u3001NetEase\u3001Tencent\u3067\u7d4c\u9a13\u3092\u7a4d\u3093\u3060\u30e1\u30f3\u30d0\u30fc\u3067\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GOAT Games (opens in a new tab)\">GOAT Games<\/a>\u306f\u3001Efun\u306e\u65e7\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u90e8\u9580\u3067\u3042\u308a\u3001\u4ee3\u8868\u4f5c\u306e\u30a2\u30d7\u30ea\u306fWar and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u3067\u3059\u3002\u958b\u767a\u30c1\u30fc\u30e0\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u30a2\u30e1\u30ea\u30ab\u5411\u3051\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u3001\u305d\u3057\u3066\u3001\u56fd\u5185\u30c1\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br><br>War and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u306f\u3001\u4e16\u754c\uff17\u304b\u56fd\u306e\u30c8\u30c3\u30d7\u30b0\u30ed\u30b9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u7b2c\u4e00\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3001\u5408\u8a08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f1000\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb<a href=\"https:\/\/persona.ly\/ja\/programmatic-dsp-for-agencies\">\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051<\/a>\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073<a href=\"https:\/\/persona.ly\/ja\/programmatic-re-engagement\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5<\/a>\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001<a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GOAT Games (opens in a new tab)\">GOAT Games<\/a>\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001<a href=\"https:\/\/k.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"King's Throne: Game of Lust (opens in a new tab)\">King&#8217;s Throne: Game of Lust<\/a>\uff08\u30b2\u30fc\u30e0\u30fb\u30aa\u30d6\u30fb\u30e9\u30b9\u30c8\uff09\u3092\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2><strong>\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u72ec\u81ea\u306e<a href=\"https:\/\/persona.ly\/ja\/programmatic-dsp\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP<\/a>\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306b\u6848\u4ef6\u3092\u904b\u7528\u3057\u307e\u3059\u3002<br><br>\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u914d\u4fe1\u9762\u3092\u3059\u3079\u3066\u958b\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u3001\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u4e3b\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u77ed\u8ddd\u96e2\u3067\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u5411\u3051\u3066iOS\u3068Android\u306e\u4e21OS\u3078\u914d\u4fe1\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u3084\u597d\u307f\u3092\u60f3\u5b9a\u3057\u305f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u57fa\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u52d5\u753b\u3084\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>MMORPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff084X\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3092\u542b\u3080\uff09\u3001RPG\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u9023\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u52d5\u753b\u3068\u30d7\u30ec\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30a2\u30d7\u30ea\u5185\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u306e\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3068\u6a5f\u80fd\u7b49\u3001\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u306e\u5408\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u9069\u5316\u306e\u671f\u9593\u306f\u5927\u5e45\u306b\u77ed\u7e2e\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u305d\u306e\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u3001\u3053\u308c\u306b\u3088\u308a\u540c\u69d8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u6700\u7d42\u7684\u306b\u3001FTD\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u9ad8\u3044\u6570\u5024\u3092\u51fa\u3059\u3053\u3068\u304c\u51fa\u6765\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h4><strong>\u5f0a\u793e\u306e\u5236\u4f5c\u3057\u305f\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\uff01<\/strong><\/h4>\n\n\n\n<p><p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/485041016\" width=\"400\" height=\"843\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/p><\/p>\n\n\n\n<h2><strong>\u7d50\u679c <\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-1024x555.png\" alt=\"FTD\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 VS \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30d9\u30f3\u30c1\u30de\u30fc\u30af\" class=\"wp-image-1869\" width=\"768\" height=\"416\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1-150x150.jpg\" alt=\"Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games \" class=\"wp-image-1867\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Persona.ly\u3068\u5354\u529b\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u904b\u7528\u306f\u3068\u3066\u3082\u697d\u3057\u3044\u3067\u3059\u3002\u52b9\u7387\u7684\u306b\u76ee\u6a19KPI\u306b\u5411\u304b\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30c1\u30fc\u30e0\u3067\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u3068<a href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/the-cornerstone-kpis-for-mobile-ua\/\">ROAS<\/a>\u306f\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u6210\u9577\u7387\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u4eca\u5e02\u5834\u306b\u3042\u308bDSP\u3067\u306f\u6700\u9ad8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n<cite>Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games <\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-1-150x150.jpg\" alt=\" Yan Reizin, Regional Manager @ Persona.ly \" class=\"wp-image-1868\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Goat Game\u30c1\u30fc\u30e0\u306f\u3001\u3068\u3066\u3082\u5354\u529b\u7684\u3067\u7d30\u304b\u3044\u90e8\u5206\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u4f5c\u6210\u3067\u304d\u3001\u4e88\u6e2c\u3068\u5165\u672d\u3092\u901a\u5e38\u3088\u308a\u3082\u65e9\u3044\u30da\u30fc\u30b9\u3067\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5354\u529b\u7684\u306a\u30c1\u30fc\u30e0\u306e\u59ff\u52e2\u306b\u3088\u308a\u3001\u6700\u901f\u3067\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n<cite> Yan Reizin, Regional Manager @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PDF&#12398;&#12480;&#12454;&#12531;&#12525;&#12540;&#12489;&#12399;&#12371;&#12385;&#12425;&#12363;&#12425; GOAT Games&#20225;&#26989;&#27010;&#35201; GOAT Games&#12399;&#12289;2019&#24180;&#12395;&#35373;&#31435;&#12373;&#12428;&#20013;&#22269;&#12539;&#24195;&#24030;&#12395;&#26412;&#31038;&#12434;&#32622;&#12367;&#12514;&#12496;&#12452;&#12523;&#12466;&#12540;&#12512;&#12398;&#12487;&#12505;&#12525;&#12483;&#12497;&#12540;&#21450;&#12403;&#12497;&#12502;&#12522;&#12483;&#12471;&#12515;&#12540;&#20107;&#26989;&#12434;&#36939;&#21942;&#12377;&#12427;&#20225;&#26989;&#12391;&#12377;&#12290;GOAT&#12398;&#12467;&#12450;&#12513;&#12531;&#12496;&#12540;&#12399;&#12289;Tap4fun&#12289;FunPlus&#12289;Elex&#12289;Storm8&#12289;Pocket Gems&#12289;NetEase&#12289;Tencent&#12391;&#32076;&#39443;&#12434;&#31309;&#12435;&#12384;&#12513;&#12531;&#12496;&#12540;&#12391;&#12377;&#12290; GOAT Games&#12399;&#12289;Efun&#12398;&#26087;&#12464;&#12525;&#12540;&#12496;&#12523;&#12497;&#12502;&#12522;&#12483;&#12471;&#12515;&#12540;&#37096;&#38272;&#12391;&#12354;&#12426;&#12289;&#20195;&#34920;&#20316;&#12398;&#12450;&#12503;&#12522;&#12399;War and Magic&#65288;&#12454;&#12457;&#12540;&#12539;&#12450;&#12531;&#12489;&#12539;&#12510;&#12472;&#12483;&#12463;&#65289;&#12391;&#12377;&#12290;&#38283;&#30330;&#12481;&#12540;&#12512;&#12289;&#12520;&#12540;&#12525;&#12483;&#12497;&#12539;&#12450;&#12513;&#12522;&#12459;&#21521;&#12369;&#12398;&#12525;&#12540;&#12459;&#12522;&#12476;&#12540;&#12471;&#12519;&#12531;&#12481;&#12540;&#12512;&#12289;&#12381;&#12375;&#12390;&#12289;&#22269;&#20869;&#12481;&#12540;&#12512;&#12391;&#27083;&#25104;&#12373;&#12428;&#12390;&#12356;&#12414;&#12377;&#12290; War and Magic&#65288;&#12454;&#12457;&#12540;&#12539;&#12450;&#12531;&#12489;&#12539;&#12510;&#12472;&#12483;&#12463;&#65289;&#12399;&#12289;&#19990;&#30028;&#65303;&#12363;&#22269;&#12398;&#12488;&#12483;&#12503;&#12464;&#12525;&#12473;&#12521;&#12531;&#12461;&#12531;&#12464;&#12391;&#31532;&#19968;&#20301;&#12395;&#12521;&#12531;&#12463;&#12452;&#12531;&#12375;&#12289;&#21512;&#35336;&#12480;&#12454;&#12531;&#12525;&#12540;&#12489;&#25968;&#12399;1000&#19975;&#20154;&#12434;&#36229;&#12360;&#12390;&#12356;&#12414;&#12377;&#12290; Persona.ly&#20225;&#26989;&#27010;&#35201; Persona.ly&#12399;&#12289;&#12450;&#12513;&#12522;&#12459;&#12289;&#26085;&#26412;&#12289;&#38867;&#22269;&#12289;&#12525;&#12471;&#12450;&#12289;&#26481;&#21335;&#12450;&#12472;&#12450;&#12434;&#12513;&#12452;&#12531;&#12395;&#12464;&#12525;&#12540;&#12496;&#12523;&#23637;&#38283;&#12375;&#12390;&#12362;&#12426;&#12289;&#24195;&#21578;&#20027;&#12539;&#24195;&#21578;&#20195;&#29702;&#24215;&#21521;&#12369;&#12395;&#12514;&#12496;&#12452;&#12523;&#12518;&#12540;&#12470;&#12540;&#29554;&#24471;&#12398;&#20419;&#36914;&#12434;&#12377;&#12427;&#12495;&#12452;&#12486;&#12463;&#20225;&#26989;&#12391;&#12377;&#12290;&#29420;&#33258;&#12398;&#20837;&#26413;&#12392;&#27231;&#26800;&#23398;&#32722;&#12434;&#27963;&#29992;&#12375;&#12289;&#12479;&#12540;&#12466;&#12483;&#12488;&#12434;&#32094;&#12387;&#12383;&#12450;&#12503;&#12522;&#12452;&#12531;&#12473;&#12488;&#12540;&#12523;&#21450;&#12403;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12477;&#12522;&#12517;&#12540;&#12471;&#12519;&#12531;&#12434;&#39640;&#12356;&#36879;&#26126;&#24615;&#12392;&#12392;&#12418;&#12395;&#25552;&#20379;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290; Persona.ly&#12399;&#12289;&#12505;&#12531;&#12480;&#12540;&#12392;&#12375;&#12390;&#12398;&#24441;&#21106;&#20197;&#19978;&#12395;&#12289;&#12497;&#12540;&#12488;&#12490;&#12540;&#21462;&#24341;&#20808;&#12398;&#25104;&#38263;&#12395;&#12388;&#12394;&#12364;&#12426;&#12289;&#22810;&#27096;&#12394;&#12481;&#12515;&#12531;&#12493;&#12523;&#12391;&#20351;&#12360;&#12427;&#20385;&#20516;&#12398;&#12354;&#12427;&#12452;&#12531;&#12469;&#12452;&#12488;&#12434;&#29983;&#25104;&#12375;&#25552;&#20379;&#12377;&#12427;&#12371;&#12392;&#12434;&#30446;&#25351;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#30446;&#27161; Persona.ly&#12399;&#12289;GOAT Games&#12392;&#12497;&#12540;&#12488;&#12490;&#12540;&#12471;&#12483;&#12503;&#12434;&#32068;&#12415;&#12289;King&rsquo;s Throne: Game of Lust&#65288;&#12466;&#12540;&#12512;&#12539;&#12458;&#12502;&#12539;&#12521;&#12473;&#12488;&#65289;&#12434;&#12503;&#12524;&#12452;&#12450;&#12502;&#12523;&#24195;&#21578;&#12434;&#20351;&#29992;&#12375;&#12289;&#12518;&#12540;&#12470;&#12540;&#12398;&#29554;&#24471;&#12434;&#23455;&#34892;&#12375;&#12414;&#12375;&#12383;&#12290; &#12503;&#12525;&#12475;&#12473; Persona.ly&#29420;&#33258;&#12398;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;DSP&#12399;&#12289;&#20027;&#35201;&#12394;SSP&#12392;&#36899;&#25658;&#12375;&#12390;&#12362;&#12426;1&#31186;&#38291;&#12395;500,000QPS&#65288;&#12463;&#12522;&#12456;&#25968;\/&#31186;)&#12398;&#12450;&#12503;&#12522;&#20869;&#12513;&#12487;&#12451;&#12450;&#22312;&#24235;&#12434;&#20966;&#29702;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290;&#12522;&#12450;&#12523;&#12479;&#12452;&#12512;&#12391;&#36865;&#12425;&#12428;&#12390;&#12367;&#12427;&#12522;&#12463;&#12456;&#12473;&#12488;&#12487;&#12540;&#12479;&#12392;DMP&#12398;&#33988;&#31309;&#12487;&#12540;&#12479;&#12289;&#12381;&#12375;&#12390;&#12289;&#27231;&#26800;&#23398;&#32722;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12434;&#27963;&#29992;&#12375;&#12390;&#12450;&#12503;&#12522;&#12395;&#33288;&#21619;&#38306;&#24515;&#12398;&#39640;&#12356;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12398;&#12475;&#12464;&#12513;&#12531;&#12486;&#12540;&#12471;&#12519;&#12531;&#12434;&#27083;&#31689;&#12375;&#12289;&#21177;&#26524;&#30340;&#12395;&#26696;&#20214;&#12434;&#36939;&#29992;&#12375;&#12414;&#12377;&#12290; &#12371;&#12398;&#12452;&#12531;&#12501;&#12521;&#12473;&#12488;&#12521;&#12463;&#12481;&#12515;&#12399;&#12289;&#37197;&#20449;&#38754;&#12434;&#12377;&#12409;&#12390;&#38283;&#31034;&#12377;&#12427;&#12384;&#12369;&#12391;&#12394;&#12367;&#12518;&#12540;&#12470;&#12540;&#34892;&#21205;&#12434;&#25226;&#25569;&#12391;&#12365;&#12427;&#12424;&#12358;&#12395;&#35373;&#35336;&#12373;&#12428;&#12362;&#12426;&#12289;&#12473;&#12510;&#12507;&#12466;&#12540;&#12512;&#12398;&#24195;&#21578;&#20027;&#12364;&#26395;&#12416;&#38306;&#36899;&#24615;&#12398;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540;&#12434;&#26368;&#30701;&#36317;&#38626;&#12391;&#29554;&#24471;&#12377;&#12427;&#12371;&#12392;&#12434;&#23455;&#29694;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12399;&#12289;&#12450;&#12513;&#12522;&#12459;&#12395;&#21521;&#12369;&#12390;iOS&#12392;Android&#12398;&#20001;OS&#12408;&#37197;&#20449;&#38283;&#22987;&#12375;&#12414;&#12375;&#12383;&#12290;&#12518;&#12540;&#12470;&#12540;&#12398;&#24847;&#24605;&#12420;&#22909;&#12415;&#12434;&#24819;&#23450;&#12375;&#12383;&#12452;&#12531;&#12486;&#12531;&#12488;&#12505;&#12540;&#12473;&#12398;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12434;&#22522;&#12395;&#12289;&#12452;&#12531;&#12479;&#12540;&#12473;&#12486;&#12451;&#12471;&#12515;&#12523;&#21205;&#30011;&#12420;&#12503;&#12524;&#12452;&#12450;&#12502;&#12523;&#24195;&#21578;&#12434;&#20351;&#12356;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12395;&#12450;&#12503;&#12525;&#12540;&#12481;&#12375;&#12390;&#12356;&#12365;&#12414;&#12375;&#12383;&#12290; MMORPG&#12289;&#12473;&#12488;&#12521;&#12486;&#12472;&#12540;&#65288;4X&#12473;&#12488;&#12521;&#12486;&#12472;&#12540;&#12434;&#21547;&#12416;&#65289;&#12289;RPG&#31561;&#12398;&#12518;&#12540;&#12470;&#12540;&#12420;&#12471;&#12511;&#12517;&#12524;&#12540;&#12471;&#12519;&#12531;&#12395;&#38306;&#36899;&#12377;&#12427;&#12518;&#12540;&#12470;&#12540;&#12434;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12375;&#12289;&#21205;&#30011;&#12392;&#12503;&#12524;&#12450;&#12502;&#12523;&#24195;&#21578;&#12434;&#20351;&#29992;&#12375;&#12390;&#12450;&#12503;&#12522;&#20869;&#12398;&#12497;&#12501;&#12457;&#12540;&#12510;&#12531;&#12473;&#12434;&#21521;&#19978;&#12373;&#12379;&#12414;&#12375;&#12383;&#12290;&#12371;&#12428;&#12395;&#12424;&#12426;&#12289;&#12466;&#12540;&#12512;&#12398;&#12513;&#12452;&#12531;&#12486;&#12540;&#12510;&#12392;&#27231;&#33021;&#31561;&#12289;&#12469;&#12502;&#12459;&#12486;&#12468;&#12522;&#12398;&#21512;&#12358;&#12518;&#12540;&#12470;&#12540;&#12434;&#29554;&#24471;&#12377;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12289;&#26368;&#36969;&#21270;&#12398;&#26399;&#38291;&#12399;&#22823;&#24133;&#12395;&#30701;&#32302;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290; &#27231;&#26800;&#23398;&#32722;&#12514;&#12487;&#12523;&#12399;&#12289;&#12452;&#12531;&#12473;&#12488;&#12540;&#12523;&#12375;&#12383;&#12381;&#12398;&#26085;&#12395;&#35506;&#37329;&#12375;&#12383;&#12518;&#12540;&#12470;&#12540;&#12497;&#12479;&#12540;&#12531;&#12434;&#23398;&#32722;&#12375;&#12289;&#12371;&#12428;&#12395;&#12424;&#12426;&#21516;&#27096;&#12398;&#12518;&#12540;&#12470;&#12540;&#12434;&#12479;&#12540;&#12466;&#12483;&#12488;&#12377;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#26368;&#32066;&#30340;&#12395;&#12289;FTD&#12399;&#12458;&#12540;&#12460;&#12491;&#12483;&#12463;&#12398;&#12467;&#12531;&#12496;&#12540;&#12472;&#12519;&#12531;&#12424;&#12426;&#12418;&#39640;&#12356;&#25968;&#20516;&#12434;&#20986;&#12377;&#12371;&#12392;&#12364;&#20986;&#26469;&#12414;&#12375;&#12383;&#12290; &#24330;&#31038;&#12398;&#21046;&#20316;&#12375;&#12383;&#12503;&#12524;&#12452;&#12450;&#12502;&#12523;&#24195;&#21578;&#65281; &#32080;&#26524; Persona.ly&#12392;&#21332;&#21147;&#12375;&#12383;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#36939;&#29992;&#12399;&#12392;&#12390;&#12418;&#27005;&#12375;&#12356;&#12391;&#12377;&#12290;&#21177;&#29575;&#30340;&#12395;&#30446;&#27161;KPI&#12395;&#21521;&#12363;&#12358;&#12371;&#12392;&#12364;&#12391;&#12365;&#12427;&#12481;&#12540;&#12512;&#12391;&#12289;&#12508;&#12522;&#12517;&#12540;&#12512;&#12392;ROAS&#12399;&#20449;&#12376;&#12425;&#12428;&#12394;&#12356;&#12411;&#12393;&#12398;&#25104;&#38263;&#29575;&#12434;&#20986;&#12377;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#20170;&#24066;&#22580;&#12395;&#12354;&#12427;DSP&#12391;&#12399;&#26368;&#39640;&#12398;&#12503;&#12521;&#12483;&#12488;&#12501;&#12457;&#12540;&#12512;&#12384;&#12392;&#30906;&#20449;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290; Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games Goat Game&#12481;&#12540;&#12512;&#12399;&#12289;&#12392;&#12390;&#12418;&#21332;&#21147;&#30340;&#12391;&#32048;&#12363;&#12356;&#37096;&#20998;&#12414;&#12391;&#12469;&#12509;&#12540;&#12488;&#12375;&#12390;&#12367;&#12428;&#12414;&#12375;&#12383;&#12290;&#12371;&#12428;&#12395;&#12424;&#12426;&#12289;&#21177;&#26524;&#30340;&#12394;&#12503;&#12524;&#12452;&#12450;&#12502;&#12523;&#12434;&#30701;&#26178;&#38291;&#12391;&#20316;&#25104;&#12391;&#12365;&#12289;&#20104;&#28204;&#12392;&#20837;&#26413;&#12434;&#36890;&#24120;&#12424;&#12426;&#12418;&#26089;&#12356;&#12506;&#12540;&#12473;&#12391;&#25313;&#22823;&#12377;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#21332;&#21147;&#30340;&#12394;&#12481;&#12540;&#12512;&#12398;&#23039;&#21218;&#12395;&#12424;&#12426;&#12289;&#26368;&#36895;&#12391;&#32080;&#26524;&#12434;&#20986;&#12377;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290; Yan Reizin, Regional Manager @ Persona.ly<\/p>\n","protected":false},"author":8,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,314,159,61],"tags":[1209,1213,788,1178,274,247],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona.ly\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u4e00\u65e5\u76ee\u304b\u3089\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u4e0a\u56de\u308bFTD CVR\u3092\u9054\u6210 - GOAT Game\u306eGame of Lust\u306eUA \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 GOAT Games\u4f01\u696d\u6982\u8981 GOAT 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