{"id":1874,"date":"2020-12-14T10:22:11","date_gmt":"2020-12-14T10:22:11","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1874"},"modified":"2022-12-22T14:39:25","modified_gmt":"2022-12-22T14:39:25","slug":"%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-ua-c-goat-games-game-of-lust","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2020\/12\/%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-ua-c-goat-games-game-of-lust\/","title":{"rendered":"\u041a\u0435\u0439\u0441 \u043f\u043e UA c GOAT Games &#8220;Game of Lust&#8221;.                                                                                                                                                                                    Persona.ly \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 Organic FTD CVR \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a \u043d\u0430 1\u044b\u0439 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438\u0433\u0440\u044b."},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_goatgames_case_study_editable_ru_1b.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF (opens in a new tab)\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n<h2><strong>GOAT Games Intro <\/strong><\/h2>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f GOAT Games, \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u0430\u044f \u0432 \u0433\u043e\u0440\u043e\u0434\u0435 \u0413\u0443\u0430\u043d\u0447\u0436\u043e\u0443, \u041a\u0438\u0442\u0430\u0439, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u0438\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u041e\u0441\u043d\u043e\u0432\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u044b GOAT GAMES \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u044b\u0445\u043e\u0434\u0446\u0430\u043c\u0438 \u0438\u0437 \u0442\u0430\u043a\u0438\u0445 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u0430\u043a Tap4fun, FunPlus, Elex, Storm8, Pocket Gems, NetEase, Tencent \u0438 \u0434\u0440\u0443\u0433\u0438\u0445. <\/p>\n\n\n\n<p>\u0420\u0430\u043d\u0435\u0435 GOAT Games \u0431\u044b\u043b\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435\u043c Efun, \u0433\u0434\u0435 \u043e\u043d\u0438 \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043e\u0434\u043d\u0443 \u0438\u0437 \u0441\u0432\u043e\u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u0438\u0433\u0440  \u201cWar and Magic&#8221;. GOAT Games \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0441 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u043e \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e\u0441\u0442\u043e\u044f\u0449\u0435\u0439 \u0438\u0437 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445, \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u0418\u0445 \u0432\u0435\u0434\u0443\u0449\u0430\u044f \u0438\u0433\u0440\u0430 &#8220;War and Magic&#8221; \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 7 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0438\u0433\u0440\u043e\u043a\u043e\u0432, \u0441 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 10 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430\u043c\u0438 \u0438\u0433\u0440\u043e\u043a\u0430\u043c\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/p>\n\n\n\n<h2><strong>Persona.ly Intro <\/strong><\/h2>\n\n\n\n<p>Persona.ly &#8211; \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e <a href=\"https:\/\/persona.ly\/ru\/programmatic-ua\">mobile User Acquisition<\/a> &amp; Retargeting \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.  <br>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n<p>Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<h2><strong>\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/strong><\/h2>\n\n\n\n<p>Persona.ly \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Goat Games \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b  \u201cKing&#8217;s Throne: Game of Lust\u201d \u0441 \u0446\u0435\u043b\u044c\u044e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e playable \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432. <\/p>\n\n\n\n<h2><strong>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/strong><\/h2>\n\n\n\n<p>\u041d\u0430\u0448\u0430 <a href=\"https:\/\/persona.ly\/ru\/programmatic-dsp\">\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u043f\u0440\u043e\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 SSP \u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500,000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043d\u0430\u0448\u0438\u0445 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e User Acquisition &amp; Retargeting. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430\u043c\u0438 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u0430\u043a GOAT Games, \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0438\u0445 \u0438\u0433\u0440.<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 UA \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 GOAT Games\u2019 \u201cKing&#8217;s Throne: Game of Lust \u043d\u0430 \u043e\u0431\u043e\u0438\u0445 OS \u0432 \u0421\u0428\u0410, \u043d\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u0441 interstitial \u0432\u0438\u0434\u0435\u043e \u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 playable \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c\u0438.\n\n<\/p>\n\n\n\n<p>\u041d\u0430\u0448\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u0431\u044b\u043b\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0436\u0430\u043d\u0440\u0430\u043c &#8211; MMORPG, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 (including 4x), RPG, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a \u0438\u0433\u0440\u0430\u043c \u0432\u0440\u0430\u0449\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u0432\u043e\u043a\u0440\u0443\u0433 \u043c\u0435\u0445\u0430\u043d\u0438\u043a &#8220;choice&#8221; \u0438 &#8220;interactive storytelling&#8221;. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u0435\u0435 \u0443\u0436\u0435 \u043f\u0440\u043e\u0432\u044f\u0438\u043b\u0438 \u0441\u0435\u0431\u044f \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435 \u0432 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u043f\u043e\u0434\u0436\u0430\u043d\u0440\u043e\u0432 \u0441\u0445\u043e\u0436\u0435\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043d\u0430\u0441 \u043a \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u043c\u0443 \u043f\u0435\u0440\u0438\u043e\u0434\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<p>\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0438\u0437\u0443\u0447\u0430\u043b\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0438\u043b\u0438 \u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0438 \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0412 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u043f\u0435\u0440\u0435\u0431\u0438\u0442\u044c FTD CVR \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0438. <\/p>\n\n\n\n<h4><strong>\u041d\u0430\u0448 playable \u0444\u043e\u0440\u043c\u0430\u0442 \u0434\u043b\u044f &#8220;King&#8217;s Throne &#8211; Game of Lust &#8220;<\/strong><\/h4>\n\n\n\n<p><p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/485041016\" width=\"400\" height=\"843\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/p><\/p>\n\n\n\n<h2><strong>\u0418\u0442\u043e\u0433\u0438 <\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-2-1024x555.png\" alt=\"FTD Conversions vs. Organic Benchmark\" class=\"wp-image-1878\" width=\"768\" height=\"416\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-2-150x150.jpg\" alt=\"Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games \" class=\"wp-image-1879\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 Persona.ly &#8211; \u044d\u0442\u043e \u0438\u0441\u0442\u0438\u043d\u043d\u043e\u0435 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435. \u0418\u0445 \u0446\u0435\u043b\u0435\u0443\u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u043d\u0430\u044f \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u0441\u0435\u0433\u0434\u0430 \u0433\u043e\u0442\u043e\u0432\u0430 \u043a \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u043d\u0430\u043c\u0438 \u0446\u0435\u043b\u044f\u043c \u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u043c. \u0412 \u043d\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u044b \u0443\u0432\u0438\u0434\u0435\u043b\u0438 \u043d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0440\u043e\u0441\u0442 \u043a\u0430\u043a \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443, \u0442\u0430\u043a \u0438 \u043f\u043e ROAS, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 Persona.ly \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 DSP \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043d\u0430 \u0440\u044b\u043d\u043a\u0435<\/p>\n<cite> Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games <\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-2-150x150.jpg\" alt=\" Yan Reizin, Regional Manager @ Persona.ly \" class=\"wp-image-1880\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0420\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Goat Games \u043e\u0434\u043d\u043e \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435 &#8211; \u0438\u0445 \u0441\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a \u0434\u0435\u0442\u0430\u043b\u044f\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u043d\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 playable \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 . \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0448\u0438 \u0442\u043e\u0440\u0433\u0438 \u0438 \u043f\u0440\u0435\u0434\u0438\u043a\u0442 \u043c\u043e\u0434\u0435\u043b\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u043c\u0443 \u0438 \u043c\u043d\u043e\u0433\u043e\u043e\u0431\u0435\u0449\u0430\u044e\u0449\u0435\u043c\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443. <\/p>\n<cite> Yan Reizin, Regional Manager @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#1057;&#1082;&#1072;&#1095;&#1072;&#1090;&#1100; &#1074;&#1077;&#1088;&#1089;&#1080;&#1102; PDF GOAT Games Intro &#1054;&#1089;&#1085;&#1086;&#1074;&#1072;&#1085;&#1085;&#1072;&#1103; &#1074; 2019 &#1075;&#1086;&#1076;&#1091; &#1082;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1103; GOAT Games, &#1088;&#1072;&#1089;&#1087;&#1086;&#1083;&#1086;&#1078;&#1077;&#1085;&#1085;&#1072;&#1103; &#1074; &#1075;&#1086;&#1088;&#1086;&#1076;&#1077; &#1043;&#1091;&#1072;&#1085;&#1095;&#1078;&#1086;&#1091;, &#1050;&#1080;&#1090;&#1072;&#1081;, &#1103;&#1074;&#1083;&#1103;&#1077;&#1090;&#1089;&#1103; &#1082;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1077;&#1081; &#1087;&#1086; &#1088;&#1072;&#1079;&#1088;&#1072;&#1073;&#1086;&#1090;&#1082;&#1077; &#1080; &#1080;&#1079;&#1076;&#1072;&#1085;&#1080;&#1102; &#1084;&#1086;&#1073;&#1080;&#1083;&#1100;&#1085;&#1099;&#1093; &#1080;&#1075;&#1088; &#1054;&#1089;&#1085;&#1086;&#1074;&#1072; &#1082;&#1086;&#1084;&#1072;&#1085;&#1076;&#1099; GOAT GAMES &#1103;&#1074;&#1083;&#1103;&#1077;&#1090;&#1089;&#1103; &#1074;&#1099;&#1093;&#1086;&#1076;&#1094;&#1072;&#1084;&#1080; &#1080;&#1079; &#1090;&#1072;&#1082;&#1080;&#1093; &#1084;&#1077;&#1078;&#1076;&#1091;&#1085;&#1072;&#1088;&#1086;&#1076;&#1085;&#1099;&#1093; &#1080;&#1075;&#1088;&#1086;&#1074;&#1099;&#1093; &#1082;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1080;, &#1082;&#1072;&#1082; Tap4fun, FunPlus, Elex, Storm8, Pocket Gems, NetEase, Tencent &#1080; &#1076;&#1088;&#1091;&#1075;&#1080;&#1093;. &#1056;&#1072;&#1085;&#1077;&#1077; GOAT Games &#1073;&#1099;&#1083;&#1080; &#1075;&#1083;&#1086;&#1073;&#1072;&#1083;&#1100;&#1085;&#1099;&#1084; &#1080;&#1079;&#1076;&#1072;&#1090;&#1077;&#1083;&#1100;&#1089;&#1082;&#1080;&#1084; &#1087;&#1086;&#1076;&#1088;&#1072;&#1079;&#1076;&#1077;&#1083;&#1077;&#1085;&#1080;&#1077;&#1084; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ru\/2020\/12\/%d0%ba%d0%b5%d0%b9%d1%81-%d0%bf%d0%be-ua-c-goat-games-game-of-lust\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u041a\u0435\u0439\u0441 \u043f\u043e UA c GOAT Games &#8220;Game of Lust&#8221;.                                                                                                                                                                                    Persona.ly \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 Organic FTD CVR \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a \u043d\u0430 1\u044b\u0439 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438\u0433\u0440\u044b.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,13],"tags":[1209,1213,17],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0435\u0439\u0441 \u043f\u043e UA c GOAT Games &quot;Game of Lust&quot;.                                                                                          Persona.ly \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 Organic FTD CVR \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a \u043d\u0430 1\u044b\u0439 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438\u0433\u0440\u044b. | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF GOAT Games Intro \u041e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f GOAT Games, \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u0430\u044f \u0432 \u0433\u043e\u0440\u043e\u0434\u0435 \u0413\u0443\u0430\u043d\u0447\u0436\u043e\u0443, \u041a\u0438\u0442\u0430\u0439, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2020\/12\/\u043a\u0435\u0439\u0441-\u043f\u043e-ua-c-goat-games-game-of-lust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0435\u0439\u0441 \u043f\u043e UA c GOAT Games &quot;Game of Lust&quot;.                                                                                          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