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PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n

4:33\u4f01\u696d\u6982\u8981<\/h2>\n\n\n\n

4:33 Creative Lab (FourThirtyThree Inc<\/a>\u3001\u4ee5\u4e0b4\uff1a33) \u306f\u30012009\u5e74\u306b\u97d3\u56fd\u30fb\u30bd\u30a6\u30eb\u3067\u8a2d\u7acb\u3055\u308c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u958b\u767a\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u30024:33<\/a>\u306f\u30012017\u5e74\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u958b\u59cb\u3057\u305f\u5f8c\u3001\u98db\u8e8d\u7684\u306b\u62e1\u5927\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

\u540c\u793e\u306f\u30b9\u30dd\u30fc\u30c4\u3001RPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u7b49\u3001\u69d8\u3005\u306a\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u3067\u4e16\u754c\u7684\u306b\u6210\u529f\u3057\u3001\u6570\u591a\u304f\u306e\u30a2\u30ef\u30fc\u30c9\u53d7\u8cde\u30a2\u30d7\u30ea\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n

\u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u306f\u3001Boxing Star<\/a>\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30fb\u30b9\u30bf\u30fc\uff09Monster Super League<\/a>\uff08\u30e2\u30f3\u30b9\u30bf\u30fc\u30b9\u30fc\u30d1\u30fc\u30ea\u30fc\u30b0\uff09\u3001 Battle Boom<\/a>\uff08\u30d0\u30c8\u30eb\u30d6\u30fc\u30e0\uff09\u3001 Battle of Arrow: Survival PvP<\/a>\uff08\u30d0\u30c8\u30eb\u30aa\u30d6\u30a2\u30ed\u30fc\uff09\u3001\u305d\u3057\u3066\u3001\u97d3\u56fd\u56fd\u5185\u5c55\u958b\u306eThe Heaven Sword<\/a>\u3001\u30ab\u30ab\u30aa\u306eDragon Saber\u3001Monster Super League<\/a>\u3001City of Mist 2<\/a>\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n

Persona.ly\u4f01\u696d\u6982\u8981 <\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/a>\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

Persona.ly<\/a>\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u30014\uff1a33<\/a>\u306e\u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30a2\u30d7\u30ea\u306e\u6210\u9577\u3068ROAS<\/a>\u5411\u4e0a\u3092\u76ee\u6a19\u306b\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u30d7\u30ed\u30bb\u30b9 <\/h2>\n\n\n\n

Persona.ly<\/a>\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP<\/a>\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306aUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u30014:33<\/a>\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

4:33<\/a>\u306e\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30e2\u30d0\u30a4\u30ebUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001iOS\u3068Android\u3067\u97d3\u56fd\u3068US\uff08\u7c73\u56fd\uff09\u306e\u4e21\u65b9\u3067\u958b\u59cb\u3057\u3001\u521d\u6bb5\u968e\u306f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002 \u65e2\u5b58\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e6\u30fc\u30b6\u30fc\u3001\u69d8\u3005\u306a\u30b9\u30dd\u30fc\u30c4\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u306b\u76f4\u63a5\u95a2\u5fc3\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u3001\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u3084\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u983b\u5ea6\u306a\u3069\u306e\u6642\u9593\u306b\u95a2\u9023\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5165\u672d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u3057\u3044\u30b2\u30fc\u30e0\u306b\u8208\u5473\u3092\u6301\u3064\u6700\u3082\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3057IPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d1\u30fc\u30fb\u30df\u30eb\uff09\u3092\u9ad8\u3081\u3001\u5165\u672d\u3092\u5897\u3084\u3057\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u305d\u306e\u5f8c\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5f90\u3005\u306b\u5b66\u7fd2\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u6bd4\u8f03\u3057\u30ec\u30d9\u30cb\u30e5\u30fc\u306f\u4e0a\u4f4d\u306e20\uff05\u3092\u5360\u3081\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u3001\u8ab2\u91d1\u3059\u308b\u985e\u4f3c\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 \u6700\u7d42\u7684\u306b\u306f\u3001\u76ee\u6a19\u306eKPI\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u7d50\u679c <\/h2>\n\n\n\n

Android\u7248\u306eUS\uff08\u7c73\u56fd\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u6848\u4ef6\u958b\u59cb\u521d\u6708\u306f\u8abf\u67fb\u671f\u9593\u306b\u306a\u308a\u30012\u30f6\u6708\u76ee\u3067\u76ee\u6a19ROAS\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308a\u9054\u6210\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n

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\"ROAS<\/figure><\/div>\n\n\n

Android\u7248\u97d3\u56fd\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u76f8\u4e92\u5b66\u7fd2\u624b\u6cd5\u3092\u5b9f\u88c5\u3057\u305f\u5f8c\u3001\uff12\u9031\u76ee\u306bKPI\u3092\u9054\u6210\u3057\u3001KPI\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n

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\"ROAS<\/figure><\/div>\n\n\n

<\/p>\n\n\n

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\"Juhan<\/figure><\/div>\n\n\n
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Persona.ly\u30c1\u30fc\u30e0\u306f\u3001\u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3057\u3066\u6e80\u8db3\u306e\u3044\u304f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002 \u307e\u305f\u3001\u7c73\u56fd\u5c55\u958b\u3057\u305fBoxing Star\u3067\u3082\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u305b\u305f\u3053\u3068\u306b\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002 \u3055\u3089\u306b\u3001Persona.ly\u306e\u7ba1\u7406\u753b\u9762\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3002 <\/p>\nJuhan Lee, Marketing Creative Division \/ Director @ 4:33 <\/cite><\/blockquote>\n\n\n

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\"Ryu<\/figure><\/div>\n\n\n
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Persona.ly\u306e\u30c1\u30fc\u30e0\u3068\u306e4:33\u306e\u7a4d\u6975\u7684\u306a\u5354\u529b\u306e\u304a\u9670\u3067\u30014:33\u306e\u77ed\u671f\u304a\u3088\u3073\u9577\u671f\u306eKPI\u306e\u9054\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u4e21\u793e\u306f\u30b2\u30fc\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d7\u30e9\u30f3\u3092\u5171\u6709\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e88\u671f\u305b\u306c\u5909\u66f4\u3078\u306e\u5bfe\u5fdc\u3092\u5bb9\u6613\u306b\u3057\u307e\u3057\u305f\u3002 <\/p>\nRyu Myong, Head of APAC @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

PDFのダウンロードはこちらから 4:33企業概要 4:33 Creative Lab (FourThirtyThree Inc、以下4：33) は、2009年に韓国・ソウルで設立されモバイルゲームの開発とパブリッシャー事業を運営しています。4:33は、2017年にパブリッシャー事業を開始した後、飛躍的に拡大し続けています。 同社はスポーツ、RPG、ストラテジー、アクション等、様々なゲームジャンルで世界的に成功し、数多くのアワード受賞アプリがあります。 主要タイトルは、Boxing Star（ボクシング・スター）Monster Super League（モンスタースーパーリーグ）、 Battle Boom（バトルブーム）、 Battle of Arrow: Survival PvP（バトルオブアロー）、そして、韓国国内展開のThe Heaven Sword、カカオのDragon Saber、Monster Super League、City of Mist 2になります。 Persona.ly企業概要 Persona.lyは、アメリカ、日本、韓国、ロシア、東南アジアをメインにグローバル展開しており、広告主・広告代理店向けにモバイルユーザー獲得の促進をするハイテク企業です。独自の入札と機械学習を活用し、ターゲットを絞ったアプリインストール及びリターゲティングソリューションを高い透明性とともに提供しています。 Persona.lyは、ベンダーとしての役割以上に、パートナー取引先の成長につながり、多様なチャンネルで使える価値のあるインサイトを生成し提供することを目指しています。 キャンペーン目標 Persona.lyは、4：33の主要タイトル「Boxing Star（ボクシングスター）」のアプリの成長とROAS向上を目標に、アプリ内課金を行うユーザーを獲得することに向けて取り組みました。 プロセス Persona.lyのプログラマティックDSPは、主要なSSPと連携しており1秒間に500,000QPS（クリエ数\/秒)のアプリ内メディア在庫を処理しています。リアルタイムで送られてくるリクエストデータとDMPの蓄積データ、そして、機械学習アルゴリズムを活用してアプリに興味関心の高いオーディエンスのセグメンテーションを構築し、効果的なUAキャンペーンとリターゲティングキャンペーンを運用しています。このインフラストラクチャは、広告を配信するだけでなく、ユーザー行動を把握できるように設計されおり、4:33などのモバイルアプリデベロッパーが望む関連性の高いユーザーに最適なタイミングでアプローチできるようになっています。 4:33の「Boxing Star（ボクシングスター）」のモバイルUAキャンペーンは、iOSとAndroidで韓国とUS（米国）の両方で開始し、初段階はインテントベースのターゲティングのアプローチを採用しました。 既存のエンゲージメントユーザー、様々なスポーツゲームジャンルに直接関心を示したユーザーのセグメントに基づいて、類似オーディエンスをターゲティングしました。 インテントは、セッションデータからユーザーの位置やアプリの使用頻度などの時間に関連するディメンションと組み合わせて、インテントの高いユーザーに入札するだけでなく、新しいゲームに興味を持つ最も適切なタイミングでユーザーにアプローチしました。 インテントベースのターゲティングにより、インストールを獲得しIPM（インプレッション・パー・ミル）を高め、入札を増やしボリュームを上げることに繋がりました。 その後、機械学習モデルは、価値の高いユーザーのパターンを徐々に学習しました。インストールした日に課金したユーザーは、全体のユーザーと比較しレベニューは上位の20％を占めることが分かり、課金する類似のユーザーをターゲットにすることができました。 最終的には、目標のKPIを上回りました。 結果 Android版のUS（米国）キャンペーンでは、案件開始初月は調査期間になり、2ヶ月目で目標ROASを大幅に上回り達成しました。 Android版韓国でのキャンペーンでは、相互学習手法を実装した後、２週目にKPIを達成し、KPIパフォーマンスを維持することができました。 Persona.lyチームは、迅速なフィードバックとキャンペーンのパフォーマンスに関して満足のいくパフォーマンスを出してくれました。 また、米国展開したBoxing Starでも良いパフォーマンスを出せたことに満足しています。 さらに、Persona.lyの管理画面はシンプルでトラッキングがとても簡単です。 Juhan Lee, Marketing Creative Division … <\/p>\n

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