{"id":1959,"date":"2021-02-03T15:44:57","date_gmt":"2021-02-03T15:44:57","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1959"},"modified":"2021-02-03T15:44:57","modified_gmt":"2021-02-03T15:44:57","slug":"%d0%ba%d0%b0%d0%ba-%d0%bc%d1%8b-%d0%bf%d0%b5%d1%80%d0%b5%d0%b2%d1%8b%d0%bf%d0%be%d0%bb%d0%bd%d0%b8%d0%bb%d0%b8-kpi-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-433-%d0%bf%d1%80%d0%b8","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2021\/02\/%d0%ba%d0%b0%d0%ba-%d0%bc%d1%8b-%d0%bf%d0%b5%d1%80%d0%b5%d0%b2%d1%8b%d0%bf%d0%be%d0%bb%d0%bd%d0%b8%d0%bb%d0%b8-kpi-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-433-%d0%bf%d1%80%d0%b8\/","title":{"rendered":"\u041a\u0430\u043a \u043c\u044b \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0438\u043b\u0438 KPI \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 4:33 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b \u201cBoxing Star\u201c"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n

4:33 Intro <\/h2>\n\n\n\n

\u041e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2009 \u0433\u043e\u0434\u0443 \u0432 \u0421\u0435\u0443\u043b\u0435, \u041a\u043e\u0440\u0435\u044f, 4:33 Creative Lab <\/a>(FourThirtyThree Inc.) \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0438\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u043e\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0412 2017 \u0433\u043e\u0434\u0443 Creative Lab 4:33<\/a> \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u043b\u0430 \u0441\u0432\u043e\u044e \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043d\u0430\u0447\u0430\u043b\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n

\u0421 \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0435, \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0438 \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430\u0433\u0440\u0430\u0434\u0430\u043c\u0438 \u0438\u0433\u0440\u044b, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0438\u0433\u0440\u044b \u0434\u043b\u044f \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u0436\u0430\u043d\u0440\u0430\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f sports, RPG, strategy, action \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435. <\/p>\n\n\n\n

\u0418\u0445 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0438\u0433\u0440\u044b \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u044d\u0442\u043e Boxing Star<\/a>, Monster Super League<\/a>, Battle Boom<\/a>, Battle of Arrow: Survival PVP<\/a>. \u041d\u0430 \u043a\u043e\u0440\u0435\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0438\u0433\u0440\u044b \u044d\u0442\u043e The Heaven Sword and Dragon Saber<\/a> for Kakao, Monster Super League<\/a>, and City of Mist 2<\/a>. <\/p>\n\n\n\n

Persona.ly Intro <\/h2>\n\n\n\n

Persona.ly – \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile User Acquisition<\/a> & Retargeting <\/a>\u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.
\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432.<\/p>\n\n\n\n

Persona.ly \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/h2>\n\n\n\n

\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 Creative Lab 4:33<\/a> Persona.ly \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0430\u0441\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u043e\u0434\u043d\u043e\u0439 \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b \u201cBoxing Star<\/a>\u201d, \u0433\u0434\u0435 \u0446\u0435\u043b\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u044b\u043b\u0438 \u0440\u043e\u0441\u0442 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445, \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0433\u043e ROAS <\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/h2>\n\n\n\n

\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u043f\u0440\u043e\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 SSP \u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500,000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043d\u0430\u0448\u0438\u0445 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e User Acquisition & Retargeting. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430\u043c\u0438 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u0430\u043a 4:33 Creative Lab<\/a>, \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0438\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n

\u041d\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e mobile User Acquisition \u0434\u043b\u044f 4:33<\/a>\u2019s \u201cBoxing Star<\/a>\u201d \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438\u0441\u044c \u0432 \u041a\u043e\u0440\u0435\u0435 \u0438 C\u0428\u0410, \u043d\u0430 \u043e\u0431\u0435\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 (iOS \u0438 Android), \u043d\u0430 \u0431\u0430\u0437\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432. \u041c\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0443\u044e look-a-like \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u043e\u044f\u0432\u0438\u0432\u0448\u0438\u0445 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u043e\u043c\u0443 \u0438\u043b\u0438 \u0438\u043d\u043e\u043c\u0443 \u0436\u0430\u043d\u0440\u0443 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n

\u042d\u0442\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043c\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0438 \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0438 \u043c\u0435\u0441\u0442\u043e\u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0438\u0445 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0435\u0441\u0441\u0438\u0438, \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442, \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0438 \u043e\u0442\u043b\u0438\u043a\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u043e\u0432\u043e\u0439 \u0438\u0433\u0440\u044b. <\/p>\n\n\n\n

\u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u0448\u0438\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430\u0431\u0440\u0430\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441 \u0431\u044b\u0441\u0442\u0440\u044b\u043c \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c IPM, \u0447\u0442\u043e \u0432 \u0446\u0435\u043b\u043e\u043c \u043e\u0442\u0440\u0430\u0437\u0438\u043b\u043e\u0441\u044c \u043d\u0430 \u043e\u0431\u044a\u043c\u0430\u0445 \u0437\u0430\u043a\u0443\u043f\u043a\u0435 \u0438 \u0440\u043e\u0441\u0442\u0435 \u0432 \u0446\u0435\u043b\u043e\u043c. <\/p>\n\n\n\n

\u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0448\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u043e\u0441\u0432\u043e\u0438\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043d\u043d\u044b\u0445 \u0432\u0441\u0435\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0433\u0440\u044b – \u0442\u0435\u0445, \u043a\u0442\u043e \u0434\u0435\u043b\u0430\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u043b\u0438\u0441\u044c \u0432 \u0442\u043e\u043f\u0435 20% \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 KPI. <\/p>\n\n\n\n

\u0418\u0442\u043e\u0433\u0438 <\/h2>\n\n\n\n

\u0412 US Android \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043c\u0435\u0441\u044f\u0446\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e \u0441\u0443\u0442\u0438 \u0431\u044b\u043b \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 ROAS KPI c \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u043c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435\u043c. <\/p>\n\n\n

\n
\"ROAS<\/figure>\n<\/div>\n\n\n

\u0412 KR Android \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 KPI \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0438 \u0432\u0442\u043e\u0440\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0438 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u044b\u0448\u0435\u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/p>\n\n\n

\n
\"ROAS<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

\n
\"<\/figure>\n<\/div>\n\n\n
\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Persona.ly \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0434\u0430\u0432\u0430\u043b\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0441\u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0441\u044c \u0441 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439 \u043f\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 “Boxing Star” \u0432 \u0421\u0428\u0410, \u0447\u0442\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u043e \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043d\u0430\u0448\u0438\u0445 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0438\u0445 \u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u043f\u0440\u043e\u0441\u0442 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043b\u0435\u0433\u043a\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e.<\/p>\n Juhan Lee, Marketing Creative Division \/ Director @ 4:33 <\/cite><\/blockquote>\n\n\n

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\"Ryu<\/figure>\n<\/div>\n\n\n
\n

\u0414\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 KPI \u0441\u0442\u0430\u043b\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u043c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 4:33. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 4:33 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0430\u0441\u044c \u0432\u0441\u0435\u0439 \u043d\u0443\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439, \u0441\u0432\u043e\u0438\u043c game content plan \u0438 \u043f\u043b\u0430\u043d\u0430\u043c\u0438 \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0431\u043e\u043b\u0435\u0435 \u043b\u0435\u0433\u043a\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435, \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u0434\u043d\u0438\u0435 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. <\/p>\nRyu Myong, Head of APAC @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF 4:33 Intro Основанная в 2009 году в Сеуле, Корея, 4:33 Creative Lab (FourThirtyThree Inc.) занимается изданием и разработкой мобильных игр. В 2017 году Creative Lab 4:33 расширила свою деятельность и начала разработку собственных игр. С этого момента компания разработала многочисленные международные, успешные и отмеченные наградами игры, включая игры для корейского рынка в … <\/p>\n

Continue reading “\u041a\u0430\u043a \u043c\u044b \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0438\u043b\u0438 KPI \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 4:33 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b \u201cBoxing Star\u201c”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":8789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,10,16,20],"tags":[82,90,114,142,166,176,178,182],"class_list":["post-1959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights","category-mobile","category-partners","tag-boxing-star","tag-case-study","tag-fourthirtythree-inc","tag-intent-based-targeting","tag-look-alikes","tag-mobile-games-ru","tag-mobile-growth","tag-mobile-user-acquisition-ru"],"acf":[],"yoast_head":"\nHow we exceeded 4:33 KPI goals for their leading title "Boxing Star" | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Persona.ly's case study for 4:33's leading mobile app "Boxing Star" details how we were able to exceed their goal KPIs by targeting look-a-likes and using cross-learning 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