{"id":1974,"date":"2021-02-10T14:38:34","date_gmt":"2021-02-10T14:38:34","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=1974"},"modified":"2022-12-22T14:17:44","modified_gmt":"2022-12-22T14:17:44","slug":"433%ec%9d%98-%eb%b3%b5%ec%8b%b1%ec%8a%a4%ed%83%80-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%a0-%ec%88%98-%ec%9e%88%ec%97%88%eb%8d%98-%eb%b9%84%eb%b0%80%ec%9d%80","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2021\/02\/433%ec%9d%98-%eb%b3%b5%ec%8b%b1%ec%8a%a4%ed%83%80-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%a0-%ec%88%98-%ec%9e%88%ec%97%88%eb%8d%98-%eb%b9%84%eb%b0%80%ec%9d%80\/","title":{"rendered":"4:33\uc758 \u201c\ubcf5\uc2f1\uc2a4\ud0c0\u201d KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub358 \ube44\ubc00\uc740 \ubb34\uc5c7\uc778\uac00?"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

\ub124\uc2dc\uc0bc\uc2ed\uc0bc\ubd84(\uc774\ud558 4:33)<\/h2>\n\n\n\n

4:33\uc740 2009\ub144 \uc124\ub9bd \uc774\ud6c4 \uc2a4\ud3ec\uce20, \uc561\uc158, \uc804\ub7b5, RPG(\uc5ed\ud560\uc218\ud589\uac8c\uc784) \ub4f1\uc758 \ub2e4\uc591\ud55c \uc7a5\ub974\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0 \uc11c\ube44\uc2a4 \uc911\uc774\ub2e4. <\/p>\n\n\n\n

\ud2b9\ud788 \ubaa8\ubc14\uc77c \uac8c\uc784 \ucd5c\ucd08\ub85c \ub300\ud55c\ubbfc\uad6d \uac8c\uc784\ub300\uc0c1 \ub300\ud1b5\ub839\uc0c1\uc744 \uc218\uc0c1\ud55c \u2018\ube14\ub808\uc774\ub4dc\u2019\ub97c \ube44\ub86f\ud574 \uae00\ub85c\ubc8c \ub204\uc801 \ub2e4\uc6b4\ub85c\ub4dc 4\ucc9c\ub9cc \ud68c\ub97c \uae30\ub85d\ud55c \u2018\ubcf5\uc2f1\uc2a4\ud0c0\u2019, \u2018\ud65c\u2019, \u2018\uc0bc\uad6d\ube14\ub808\uc774\ub4dc\u2019, \u2018\ubc30\ud2c0\ubd90\u2019, \u2018\ubaac\uc2a4\ud130\uc288\ud37c\ub9ac\uadf8\u2019\ub4f1\uc758 \uac8c\uc784\uc744 \uc120\ubcf4\uc600\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c <\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c UA<\/a> \ucea0\ud398\uc778\uc744 \uc8fc\ub3c4\ud558\ub294 \ud14c\ud06c \ud68c\uc0ac\ub85c\uc368, \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544, \uc778\ub3c4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \uace0\uc720\uc758 \uc2e4\uc2dc\uac04 \ube44\ub529 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\uacfc \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744 \uc81c<\/a>\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly<\/a>\ub294 \ub2e8\uc21c\ud788 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58, \uc571\uc758 \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uace0\uc790 \ub178\ub825\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 \uc571 \uc131\uc7a5\uc5d0 \ub3c4\ub2ec\ud558\uace0 ROAS KPI\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc778\uc571 \uad6c\ub9e4\ub97c \ud560 \uc218 \uc788\ub294 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 4:33<\/a>\uacfc \ud611\ub825\ud558\uc5ec \uc8fc\uc694 \uac8c\uc784 \uc911 \ud558\ub098\uc778 Boxing Star<\/a>\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\ubc95 <\/h2>\n\n\n\n

\ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801\uc778 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uba70 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 DMP\uc758 \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130 \ubc0f \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 UA \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uad11\uace0 \ubc30\uce58\ubcf4\ub2e4\ub294 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc774 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 4:33<\/a>\uacfc \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uac00 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

4:33<\/a>\uc758 Boxing Star<\/a>\ub97c \uc704\ud55c \ub2f9\uc0ac\uc758 \ubaa8\ubc14\uc77c UA \ucea0\ud398\uc778\uc740 \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c \uc758\ub3c4\uae30\ubc18\uc758 \ud0c0\uac9f\ud305\uc73c\ub85c \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uc5ec \ub300\ud55c\ubbfc\uad6d\uacfc \ubbf8\uad6d\uc758 iOS \ubc0f \uc548\ub4dc\ub85c\uc774\ub4dc \ud50c\ub7ab\ud3fc \ubaa8\ub450\uc5d0\uc11c \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \uac8c\uc784 \uc7a5\ub974\uc5d0 \uc9c1\uc811\uc801\uc778 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc720\uc800\uad70 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc874 \uc720\uc800\ub97c \ubc14\ud0d5\uc73c\ub85c \uc720\uc0ac \uc9d1\ub2e8\uc744 \ud0c0\uac9f\ud305 \ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub2f9\uc0ac\ub294 \uace0(\u9ad8)\uad00\uc5ec \uc720\uc800\uc5d0 \ube44\ub529\uc744 \uc9c4\ud589\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uac8c\uc784\uc744 \u2018\uc218\uc6a9\u2019\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc758\ub3c4\uc640 \ud604\uc7ac \uc138\uc158\ub0b4\uc5d0\uc11c\uc758 \uc720\uc800 \uc704\uce58 \uadf8\ub9ac\uace0 \uc0ac\uc6a9\ube48\ub3c4 \ub4f1\uc758 \uc2dc\uac04 \uad00\ub828 \uc2dc\uc810\uc744 \uacb0\ud569\ud558\uc600\ub2e4. <\/p>\n\n\n\n

\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc740 \uc124\uce58\ub97c \ube60\ub974\uac8c \uc720\ub3c4\ud558\uace0 IPM\uc744 \ube60\ub974\uac8c \ub298\ub824 \uc785\ucc30\uac00\uc640 \uc804\uccb4 \ubb3c\ub7c9\uc744 \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ud6c4, \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc740 \uc810\ucc28\uc801\uc73c\ub85c \uac00\uc7a5 \uac00\uce58\uac00 \ub192\uc740 \uc720\uc800 – \uac8c\uc784 \uc124\uce58 \ub2f9\uc77c \uc778\uc571 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud55c \uc720\uc800 \uadf8\ub9ac\uace0 \ubaa8\ub4e0 \uc720\uc800\uad70\uc5d0\uc11c \uc0c1\uc704 20%\uc758 \uad6c\ub9e4 \uc720\uc800\uc758 \ud328\ud134\uc744 \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc720\uc800\uad70\uc744 \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\uc5c8\uc73c\uba70 \ub9c8\uce68\ub0b4 \uc591\uc0ac\uc758 KPI\ub97c \ucd08\uacfc\ud558\uc5ec \ub2ec\uc131\ud558\ub294 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub0c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uacb0\uacfc <\/h2>\n\n\n\n

\uc548\ub4dc\ub85c\uc774\ub4dc \ubc84\uc804\uc758 \ubbf8\uad6d\ub0b4 \ucea0\ud398\uc778\uc740, \ud0d0\uc0c9 \uae30\uac04\uc774\uc5c8\ub358 \uccab\ubc88\uc9f8 \ub2ec\uc758 \ucea0\ud398\uc778 \uc774\ud6c4, \ub450\ubc88\uc9f8 \ub2ec\ubd80\ud130 ROAS KPI\ub97c \ucd08\uacfc\ud558\uc600\uc73c\uba70 \uae09\uc18d\ud558\uac8c \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"ROAS<\/figure><\/div>\n\n\n

\uc548\ub4dc\ub85c\uc774\ub4dc \ubc84\uc804\uc758 \ub300\ud55c\ubbfc\uad6d\ub0b4 \ucea0\ud398\uc778\uc740, \uc0c1\ud638 \uad50\ucc28 \ud559\uc2b5\uc758 \ud14c\ud06c\ub2c9\uc744 \uc2e4\ud589\ud55c \uc774\ud6c4, \ub450\ubc88\uc9f8 \uc8fc\ubd80\ud130 KPI\ub97c \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc73c\uba70 \uc804\uccb4 \uae30\uac04 \ub3d9\uc548 KPI \ud37c\ud3ec\uba3c\uc2a4\ub97c \ucd08\uacfc\ud558\uc600\uace0 \uc774\ub97c \uacc4\uc18d \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"ROAS<\/figure><\/div>\n\n\n

<\/p>\n\n\n

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\"\uc774\uc8fc\ud55c,<\/figure><\/div>\n\n\n
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\ube60\ub978 \ud53c\ub4dc\ubc31\uacfc \ucea0\ud398\uc778 \uc131\uacfc \uce21\uba74\uc5d0\uc11c Persona.ly \ud300\uc740 \ub9cc\uc871\uc2a4\ub7ec\uc6e0\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \ubbf8\uad6d\uc5d0\uc11c Box Star\uc5d0 \ub300\ud55c \uc7a5\uae30\uc801\uc778 \ubaa9\ud45c\ub97c \uc798 \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub294 \uac04\ub2e8\ud558\uace0 \uc27d\uac8c \uc0ac\uc6a9\ud558\uba70 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\uc774\uc8fc\ud55c, 4:33 \ub9c8\ucf00\ud305 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubcf8\ubd80\/\ub514\ub809\ud130 <\/cite><\/blockquote>\n\n\n

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\"\ub958\uba85,<\/figure><\/div>\n\n\n
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4:33\uc758 \ub2e8\uae30 \ubc0f \uc7a5\uae30 KPI \ub2ec\uc131\uc740 Persona.ly \ud300\uacfc\uc758 \uc801\uadf9\uc801\uc778 \ud611\ub825 \ub355\ubd84\uc5d0 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \ub450 \ud68c\uc0ac \ubaa8\ub450 \uac8c\uc784 \ucf58\ud150\uce20 \uacc4\ud68d\uacfc \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \ucda9\ubd84\ud788 \uacf5\uc720\ud588\uae30 \ub54c\ubb38\uc5d0 \uac11\uc791\uc2a4\ub7f0 \ucea0\ud398\uc778 \ubcc0\uacbd\uc5d0 \uc27d\uac8c \ub300\ucc98\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\ub958\uba85, Persona.ly \uc544\ud0dc\uc9c0\uc5ed \ucd1d\uad04 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 네시삼십삼분(이하 4:33) 4:33은 2009년 설립 이후 스포츠, 액션, 전략, RPG(역할수행게임) 등의 다양한 장르의 모바일 게임을 글로벌 시장에 서비스 중이다. 특히 모바일 게임 최초로 대한민국 게임대상 대통령상을 수상한 ‘블레이드’를 비롯해 글로벌 누적 다운로드 4천만 회를 기록한 ‘복싱스타’, ‘활’, ‘삼국블레이드’, ‘배틀붐’, ‘몬스터슈퍼리그’등의 게임을 선보였다. Persona.ly 소개 Persona.ly는 브랜드 및 앱 개발사를 위한 모바일 … <\/p>\n

Continue reading “4:33\uc758 \u201c\ubcf5\uc2f1\uc2a4\ud0c0\u201d KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub358 \ube44\ubc00\uc740 \ubb34\uc5c7\uc778\uac00?”<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":1941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,205,6,66,1],"tags":[1398,1396,788,1178,274,1499],"acf":[],"yoast_head":"\nHow we exceeded 4:33 KPI goals for their leading title "Boxing Star" | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly's case study for 4:33's leading mobile app "Boxing Star" details how we were able to exceed their goal KPIs by targeting look-a-likes and using cross-learning techniques to shorten the exploration period in other countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2021\/02\/433\uc758-\ubcf5\uc2f1\uc2a4\ud0c0-kpi\ub97c-\ucd08\uacfc-\ub2ec\uc131\ud560-\uc218-\uc788\uc5c8\ub358-\ube44\ubc00\uc740\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we exceeded 4:33 KPI goals for their leading title "Boxing Star" | Persona.ly - 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