{"id":2007,"date":"2021-02-09T10:30:29","date_gmt":"2021-02-09T10:30:29","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2007"},"modified":"2022-12-22T14:04:57","modified_gmt":"2022-12-22T14:04:57","slug":"case-study-zempots-winjoy-poker-ua-campaign-%d1%81-%d0%bf%d0%b5%d1%80%d0%b5%d0%b2%d1%8b%d0%bf%d0%be%d0%bb%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5%d0%bc-roas-kpis","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2021\/02\/case-study-zempots-winjoy-poker-ua-campaign-%d1%81-%d0%bf%d0%b5%d1%80%d0%b5%d0%b2%d1%8b%d0%bf%d0%be%d0%bb%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5%d0%bc-roas-kpis\/","title":{"rendered":"Case Study: Zempot\u2019s \u201cWinjoy Poker\u201d UA Campaign \u0441 \u043f\u0435\u0440\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c ROAS KPIs"},"content":{"rendered":"\n

\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n

Zempot Inc. Intro <\/strong><\/h2>\n\n\n\n

Zempot Inc.<\/a> – \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u0430\u044f \u0438\u0433\u0440\u043e\u0432\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2014 \u0433\u043e\u0434\u0443 \u0441\u043e \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u043e\u0439 \u0432 \u0421\u0435\u0443\u043b\u0435. Zempot Inc.<\/a> \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u043c \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0441 6-\u044e \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 \u0442\u0430\u0439\u0442\u043b\u0430\u043c\u0438: \uc708\uc870\uc774 \ud3ec\ucee4 – \ud640\ub364, \ube14\ub799\uc7ad, \ubc14\uce74\ub77c, \uc2ac\ub86f, 7\ud3ec\ucee4, \ub85c\uc6b0\ubc14\ub451\uc774, \ub274\ud3ec\ucee4\ub97c \ub3d9\uc2dc\uc5d0!, APL POKER,<\/a> \ub300\ubc15\ub9de\uace0: \ubb34\ub8cc \uace0\uc2a4\ud1b1 \u0438 Winjoy Poker<\/a>. \u0418\u0445 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0438\u0433\u0440\u044b \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u044b casino \u0438 card games \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u043c. <\/p>\n\n\n\n

Zempot Inc<\/a>. \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 Netmarble <\/a>– \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u043a\u043e\u043d\u0433\u043b\u043e\u043c\u0435\u0440\u0430\u0442\u043e\u0432 \u0432 \u043c\u0438\u0440\u0435, \u0441\u043e\u0441\u0442\u043e\u044f\u0449\u0435\u0433\u043e \u0438\u0437 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0433\u0440 \u0438 \u0441\u0442\u0443\u0434\u0438\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. <\/p>\n\n\n\n

Persona.ly Intro <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a> – \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e mobile User Acquisition<\/a> & Retargeting \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN.
\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n

Persona.ly<\/a> \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n

\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/strong><\/h2>\n\n\n\n

\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 Zempot<\/a>, Persona.ly \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0430\u0441\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u0438\u0445 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u0438\u0433\u0440\u044b<\/a> “Winjoy Poker<\/a>” \u043d\u0430 Android, \u0433\u0434\u0435 \u0446\u0435\u043b\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u044b\u043b \u043e\u0445\u0432\u0430\u0442 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c Value \u0432 \u041a\u043e\u0440\u0435\u0435. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0431\u044b\u043b\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0431\u0430\u0437\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0437\u0430 \u0441\u0447\u0435\u0442 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u0432\u044b\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0439 Zempot<\/a> ROAS KPI. <\/p>\n\n\n\n

Process <\/strong><\/h2>\n\n\n\n

\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP \u043f\u0440\u043e\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 SSP \u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500,000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043d\u0430\u0448\u0438\u0445 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e User Acquisition & Retargeting. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430\u043c\u0438 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u0430\u043a Zempot<\/a>, \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0438\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n

\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 UA-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u041aR \u0434\u043b\u044f Zempot<\/a> “Winjoy Poker<\/a>“, \u043d\u0430\u0448\u0438\u043c \u0438\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0431\u044b\u043b intent-based targeting, \u041c\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438 \u0447\u0430\u0441\u0442\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0436\u0430\u043d\u0440\u0443 \u043a\u0430\u0437\u0438\u043d\u043e. <\/p>\n\n\n\n

\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u0430\u0448\u0435\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 c Singular, \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c mobile attribution \u0434\u043b\u044f Netmarble, \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 unattributed installs \u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0438\u0437 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f look-a-like \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0438 \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c LTV. \u0422\u0430\u043a\u0436\u0435, \u0431\u044b\u043b\u0438 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u044b suppression lists, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u044b \u043d\u0430 \u0443\u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. <\/p>\n\n\n\n

\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u0431\u0438\u0440\u0430\u043b\u043e\u0441\u044c \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u0445\u043e\u0434\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u0430\u043c \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0443\u0436\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439. <\/p>\n\n\n\n

\u0421 \u0445\u043e\u0434\u043e\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0448\u0438 \u043f\u0440\u0435\u0434\u0438\u043a\u0442 install & purchase \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u043b\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c value, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u044b \u0438\u0437 \u0447\u0438\u0441\u043b\u0430 \u043f\u043b\u0430\u0442\u0435\u043b\u044c\u0449\u0438\u043a\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0435\u043b\u0430\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u0434\u0435\u043d\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043c \u0441\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0445\u043e\u0436\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e ROAS KPI. <\/p>\n\n\n\n

\u0418\u0442\u043e\u0433\u0438 <\/strong><\/h2>\n\n\n\n

\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0435 \u043d\u0438\u0436\u0435, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0431\u044b\u043b\u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0441\u0445\u043e\u0434\u0441\u0442\u0432\u0430 \u0441 high LTV payers. \u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u044b\u043b\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043e \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u0445, \u043c\u043e\u0434\u0435\u043b\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c LTV \u0432\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0432 \u0440\u0430\u0431\u043e\u0442\u0443, \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0447\u0435\u0433\u043e \u043d\u0430 \u0432\u0442\u043e\u0440\u043e\u0439 \u043c\u0435\u0441\u044f\u0446 \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043c\u044b \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 KPI \u043d\u0430 60%.<\/p>\n\n\n

\n
\"D7<\/figure><\/div>\n\n\n

<\/p>\n\n\n

\n
\"<\/figure><\/div>\n\n\n
\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Persona.ly \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u0430\u043a \u043f\u043e ROAS, \u0442\u0430\u043a \u0438 \u043f\u043e Retention. \u0418\u0445 \u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u043f\u0440\u043e\u0441\u0442 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043b\u0435\u0433\u043a\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438 \u0434\u043e\u0445\u043e\u0434, \u043d\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u043a\u0440\u0435\u0430\u0442\u043e\u0432\u043e\u0432<\/p>\n Mr. Keun Young Kim, Marketing Intelligence Team Team Leader @ Zempot <\/cite><\/blockquote>\n\n\n

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\"<\/figure><\/div>\n\n\n
\n

\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u043c\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c Persona.ly \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0438\u0433\u0440\u044b Winjoy Poker, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0432\u0435\u043b\u0438\u043a\u043e\u043b\u0435\u043f\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e ROAS \u0434\u043b\u044f Zempot<\/p>\n Saadi Muslu, Director of Product Marketing @ Singular <\/cite><\/blockquote>\n\n\n

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\u0423 \u043d\u0430\u0441 \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u043e \u0432\u0435\u043b\u0438\u043a\u043e\u043b\u0435\u043f\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f UA \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Zempot, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u043b\u043e \u043d\u0430\u043c \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 KPI \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439. \u041d\u0430\u0448\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 Singular \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u043b\u0430 \u0438 \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 Persona.ly \u043f\u043e RTB, \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0438 \u043d\u0430\u0448 \u0421SM \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0441 Zempot \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438 \u043e \u0445\u043e\u0434\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0435\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445. \u042f \u043e\u0447\u0435\u043d\u044c \u0433\u043e\u0440\u0436\u0443\u0441\u044c \u043d\u0430\u0448\u0438\u043c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u0441 Zempot, \u043f\u043e \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u0435 \u0432 \u041a\u043e\u0440\u0435\u0435<\/p>\n Ryu Myong, Head of APAC @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Скачать версию PDF Zempot Inc. Intro Zempot Inc. – корейская игровая компания, основанная в 2014 году со штаб-квартирой в Сеуле. Zempot Inc. является разработчиком и издателем с 6-ю ведущими тайтлами: 윈조이 포커 – 홀덤, 블랙잭, 바카라, 슬롯, 7포커, 로우바둑이, 뉴포커를 동시에!, APL POKER, 대박맞고: 무료 고스톱 и Winjoy Poker. Их ведущие игры посвящены casino и … <\/p>\n

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