{"id":2023,"date":"2021-02-09T10:09:14","date_gmt":"2021-02-09T10:09:14","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2023"},"modified":"2022-12-22T13:59:00","modified_gmt":"2022-12-22T13:59:00","slug":"%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3%ef%bc%9azempot%e3%81%aewinjoy-poker-ua%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%81%a7roas-kpi%e3%82%92%e9%81%94%e6%88%90","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2021\/02\/%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3%ef%bc%9azempot%e3%81%aewinjoy-poker-ua%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%81%a7roas-kpi%e3%82%92%e9%81%94%e6%88%90\/","title":{"rendered":"\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1aZempot\u306eWinjoy Poker UA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067ROAS KPI\u3092\u9054\u6210"},"content":{"rendered":"\n

PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n

Zempot\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n

Zempot\u306f<\/a>\u30012014\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30bd\u30a6\u30eb\u306b\u672c\u793e\u3092\u7f6e\u304f\u97d3\u56fd\u306e\u30b2\u30fc\u30e0\u4f1a\u793e\u3067\u3059\u3002Zempot\u306f<\/a>\u3001\u30a2\u30d7\u30ea\u958b\u767a\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u306e\u4e21\u65b9\u3092\u904b\u55b6\u3057\u3066\u304a\u308a\u3001\u4e3b\u8981\u30a2\u30d7\u30ea\u306f\u3001 Winjoy Poker<\/a>, APL POKER<\/a>, Matgo<\/a>\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30ab\u30b8\u30ce\u3068\u30ab\u30fc\u30c9\u30b2\u30fc\u30e0\u304c\u6709\u540d\u3067\u3059\u3002 <\/p>\n\n\n\n

Zempot\u306f<\/a>\u3001\u4e16\u754c\u7684\u306b\u30b2\u30fc\u30e0\u5206\u91ce\u306e\u958b\u767a\u3067\u6210\u529f\u3057\u3066\u3044\u308bNetmarble<\/a>\uff08\u30cd\u30c3\u30c8\u30de\u30fc\u30d6\u30eb\uff09\u306e\u5b50\u4f1a\u793e\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n

Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/a>\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

Persona.ly<\/a>\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u3001Winjoy Poker<\/a>(\u30a6\u30a3\u30f3\u30b8\u30e7\u30a4\u30fb\u30dd\u30fc\u30ab\u30fc\uff09Android\u7248\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001Zempot<\/a>\u30c1\u30fc\u30e0\u3068\u5354\u529b\u3057\u307e\u3057\u305f\u3002\u76ee\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e\u6210\u9577\u3068ROAS\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002 <\/p>\n\n\n\n

\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f<\/a>\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1
\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306aUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u3001Zempot<\/a>\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

Zempot<\/a>\u306eWinjoy Poker<\/a>\uff08\u30a6\u30a3\u30f3\u30b8\u30e7\u30a4\u30fb\u30dd\u30fc\u30ab\u30fc\uff09\u304c\u97d3\u56fd\u3067UA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f\u969b\u3001\u521d\u6bb5\u968e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3057\u305f\u3002\u6bd4\u8f03\u7684\u9ad8\u3044\u983b\u5ea6\u3067\u30ab\u30b8\u30ce\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u76f4\u63a5\u95a2\u5fc3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

Netmarble<\/a>\uff08\u30cd\u30c3\u30c8\u30de\u30fc\u30d6\u30eb\uff09\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3042\u308bSingular<\/a>\uff08\u30b7\u30f3\u30b0\u30e9\u30fc\uff09\u3068\u9023\u643a\u3057\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u306a\u3044\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u304b\u3089\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u9ad8\u3044LTV\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u751f\u6210\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u305f\u3081\u306e\u30ea\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u9632\u6b62\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u304c\u6848\u4ef6\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4fc3\u9032\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u307e\u3067\u306e\u6700\u9069\u5316\u3092\u8fc5\u901f\u306b\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30e6\u30fc\u30b6\u30fc\u3068\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u4e88\u6e2c\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u8ab2\u91d1\u8005\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u3067\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u305d\u306e\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u96c6\u4e2d\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u6700\u7d42\u7684\u306bROAS\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u7d50\u679c <\/strong><\/h2>\n\n\n\n

\u4e0b\u306e\u30b0\u30e9\u30d5\u306b\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u306f\u65e2\u5b58\u306e\u9ad8\u3044LTV\u8ab2\u91d1\u8005\u3068\u985e\u4f3c\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3059\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u306b\u591a\u304f\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u5341\u5206\u306a\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3055\u308c\u305f\u5f8c\u3001\u9ad8\u3044LTV\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3067\u306e\u904b\u7528\u304c\u958b\u59cb\u3055\u308c\u3001\u958b\u59cb\u304b\u30892\u30f6\u6708\u5f8c\u3067KPI\u309260\uff05\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n

\n
\"D7<\/figure><\/div>\n\n\n

<\/p>\n\n\n

\n
\"Mr.<\/figure><\/div>\n\n\n
\n

Persona.ly\u30c1\u30fc\u30e0\u306f\u3001ROAS\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306e\u4e21\u65b9\u3092\u5b9f\u73fe\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u7ba1\u7406\u753b\u9762\u306f\u660e\u78ba\u3067\u4f7f\u3044\u3084\u3059\u304f\u3001\u30b3\u30b9\u30c8\u3068\u30ec\u30d9\u30cb\u30e5\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u5404\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\nMr. Keun Young Kim, Marketing Intelligence Team Team Leader @ Zempot <\/cite><\/blockquote>\n\n\n

\n
\"Saadi<\/figure><\/div>\n\n\n
\n

Persona.ly\u3068\u306e\u9023\u643a\u3057\u3001Winjoy Poker\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u6700\u9069\u5316\u3092\u63a8\u9032\u3057\u3001Zempot\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308bROAS\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\nSaadi Muslu, Director of Product Marketing @ Singular <\/cite><\/blockquote>\n\n\n

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\"Ryu<\/figure><\/div>\n\n\n
\n

Zempot\u306eUA\u30c1\u30fc\u30e0\u3068\u7d20\u6674\u3089\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u3088\u308a\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u3088\u308a\u9ad8\u3044KPI\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 Singular\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u304c\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308a\u3001\u30d7\u30ed\u30bb\u30b9\u304c\u8fc5\u901f\u5316\u3055\u308c\u307e\u3057\u305f\u3002 Persona.ly\u306eRTB\u30c1\u30fc\u30e0\u3001\u904b\u7528\u30c1\u30fc\u30e0\u3001\u305d\u3057\u3066\u30d1\u30fc\u30c8\u30ca\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092Zempot\u3068\u5b9a\u671f\u7684\u306b\u884c\u3044\u307e\u3057\u305f\u3002 \u97d3\u56fd\u3092\u4ee3\u8868\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3067\u3042\u308bZempot\u3068\u5354\u529b\u3067\u304d\u308b\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002 <\/p>\nRyu Myong, Head of APAC @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

PDFのダウンロードはこちらから Zempot企業概要 Zempotは、2014年に設立され、ソウルに本社を置く韓国のゲーム会社です。Zempotは、アプリ開発とパブリッシャー事業の両方を運営しており、主要アプリは、 Winjoy Poker, APL POKER, Matgoになります。特に、カジノとカードゲームが有名です。 Zempotは、世界的にゲーム分野の開発で成功しているNetmarble（ネットマーブル）の子会社になります。 Persona.ly企業概要 Persona.lyは、アメリカ、日本、韓国、ロシア、東南アジアをメインにグローバル展開しており、広告主・広告代理店向けにモバイルユーザー獲得の促進をするハイテク企業です。独自の入札と機械学習を活用し、ターゲットを絞ったアプリインストール及びリターゲティングソリューションを高い透明性とともに提供しています。 Persona.lyは、ベンダーとしての役割以上に、パートナー取引先の成長につながり、多様なチャンネルで使える価値のあるインサイトを生成し提供することを目指しています。 キャンペーン目標 Persona.lyは、Winjoy Poker(ウィンジョイ・ポーカー）Android版のクオリティ高いユーザーを獲得するために、Zempotチームと協力しました。目標は、ユーザーベースの成長とROASを向上させることです。 プロセス Persona.lyのプログラマティックDSPは、主要なSSPと連携しており1秒間に500,000QPS（クリエ数\/秒)のアプリ内メディア在庫を処理しています。リアルタイムで送られてくるリクエストデータとDMPの蓄積データ、そして、機械学習アルゴリズムを活用してアプリに興味関心の高いオーディエンスのセグメンテーションを構築し、効果的なUAキャンペーンとリターゲティングキャンペーンを運用しています。このインフラストラクチャは、広告を配信するだけでなく、ユーザー行動を把握できるように設計されおり、Zempotなどのモバイルアプリデベロッパーが望む関連性の高いユーザーに最適なタイミングでアプローチできるようになっています。 ZempotのWinjoy Poker（ウィンジョイ・ポーカー）が韓国でUAキャンペーンを開始した際、初段階のアプローチはインテントベースのターゲティングでした。比較的高い頻度でカジノのジャンルに直接関心の高いユーザーをターゲティングしました。 Netmarble（ネットマーブル）の主要なモバイルアトリビューションプロバイダーであるSingular（シングラー）と連携し、アトリビューションのないインストールとアプリ内イベントのデータから類似オーディエンスと高いLTVユーザー向けのターゲティングモデルを生成し、マーケティングコストを抑えるためのリアトリビューション防止のリストを作成しました。 蓄積されたデータが案件のプロセスを促進し、ターゲティングモデルの構築までの最適化を迅速にしました。 インストールユーザーと課金ユーザーを予測するターゲティングモデルは、課金者グループの中でも価値の高いユーザーである特定のセグメンテーションパターンを学習し、インストールしたその日に課金したユーザーのターゲティングに集中しました。そして、最終的にROASを達成しました。 結果 下のグラフに見られるように、ターゲティンググループは既存の高いLTV課金者と類似の基準を満たす特定のユーザーグループに多くいることが分かりました。十分なデータが収集された後、高いLTVのターゲティングモデルでの運用が開始され、開始から2ヶ月後でKPIを60％上回りました。 Persona.lyチームは、ROASとリテンション率の両方を実現してくれました。管理画面は明確で使いやすく、コストとレベニューだけでなく、各チャンネルとクリエイティブのパフォーマンスをトラッキングすることができました。 Mr. Keun Young Kim, Marketing Intelligence Team Team Leader @ Zempot Persona.lyとの連携し、Winjoy Pokerのインストールとイベントデータを提供することにより、最適化を推進し、ZempotにインパクトのあるROAS結果を提供することができました。 Saadi Muslu, Director of Product Marketing @ Singular ZempotのUAチームと素晴らしいコミュニケーションを取り、より良いパフォーマンスとより高いKPIを達成することができました。 Singularとの連携により、データの実装がシンプルになり、プロセスが迅速化されました。 Persona.lyのRTBチーム、運用チーム、そしてパートナーサクセスマネージャーは、より良い結果を出すためにキャンペーンパフォーマンスのアップデートをZempotと定期的に行いました。 韓国を代表するモバイルゲームであるZempotと協力できることを誇りに思います。 Ryu Myong, Head of APAC … <\/p>\n

Continue reading “\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1aZempot\u306eWinjoy Poker UA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067ROAS KPI\u3092\u9054\u6210”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":2043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[314,159,61],"tags":[181,1178,274,1601,1610,1612,1603,1607,1605],"acf":[],"yoast_head":"\nCase Study: Zempot\u2019s \u201cWinjoy Poker\u201d UA Campaign Beats ROAS KPIs | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly worked together with Zempot (part of Netmarble conglomerate) on their leading title \u201cWinjoy Poker\u201d on Android in order to reach and acquire high-value users in Korea. 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