{"id":2060,"date":"2021-02-10T08:03:17","date_gmt":"2021-02-10T08:03:17","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2060"},"modified":"2021-02-10T08:03:17","modified_gmt":"2021-02-10T08:03:17","slug":"%ec%bc%80%ec%9d%b4%ec%8a%a4-%ec%8a%a4%ed%84%b0%eb%94%94-%ec%9e%bc%ed%8c%9f-%ec%9c%88%ec%a1%b0%ec%9d%b4%ed%8f%ac%ec%bb%a4-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-roas-kpi%eb%a5%bc-%eb%8f%8c","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2021\/02\/%ec%bc%80%ec%9d%b4%ec%8a%a4-%ec%8a%a4%ed%84%b0%eb%94%94-%ec%9e%bc%ed%8c%9f-%ec%9c%88%ec%a1%b0%ec%9d%b4%ed%8f%ac%ec%bb%a4-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-roas-kpi%eb%a5%bc-%eb%8f%8c\/","title":{"rendered":"\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 : \uc7bc\ud31f \uc708\uc870\uc774\ud3ec\ucee4 UA \ucea0\ud398\uc778\uc5d0\uc11c ROAS KPI\ub97c \ub3cc\ud30c\ud558\ub2e4"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

ZEMPOT Inc. \uc18c\uac1c<\/strong><\/h2>\n\n\n\n

ZEMPOT<\/a>\uc740 2014\ub144\uc5d0 \uc124\ub9bd\ub41c \uc11c\uc6b8\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc788\ub294 \ub300\ud55c\ubbfc\uad6d\uc758 \uac8c\uc784\ud68c\uc0ac\uc785\ub2c8\ub2e4. ZEMPOT<\/a>\uc740 APL \ud3ec\ucee4<\/a>, \ub300\ubc15\ub9de\uace0<\/a>, \uc708\uc870\uc774\ud3ec\ucee4 \ub4f1\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud0c0\uc774\ud2c0\ub85c \uc54c\ub824\uc9c4 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

ZEMPOT<\/a>\uc740 \ub2e4\uad6d\uc801 \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\uc640 \uac1c\ubc1c \uc2a4\ud29c\ub514\uc624\ub97c \ubcf4\uc720\ud55c \uc138\uacc4 \ucd5c\ub300\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc778 \ub137\ub9c8\ube14<\/a>\uc758 \uc790\ud68c\uc0ac\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c UA <\/a>\ucea0\ud398\uc778\uc744 \uc8fc\ub3c4\ud558\ub294 \ud14c\ud06c \ud68c\uc0ac\ub85c\uc368, \ubbf8\uad6d, \ub300\ud55c\ubbfc\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544, \uc778\ub3c4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \uace0\uc720\uc758 \uc2e4\uc2dc\uac04 \ube44\ub529 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\uacfc \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744<\/a> \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly<\/a>\ub294 \ub2e8\uc21c\ud788 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \ub124\ud2b8\uc6cc\ud06c \uc81c\uacf5 \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58, \uc571\uc758 \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uace0\uc790 \ub178\ub825\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 \ub300\ud55c\ubbfc\uad6d\uc5d0\uc11c ZEMPOT <\/a>Winjoy Poker<\/a>\uc758 LTV\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud611\uc5c5\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ub110\ub9ac\ub294 ZEMPOT<\/a>\uc758 ROAS KPI\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc0ac\uc6a9\uc790 \uae30\ubc18 \uc99d\ub300\ub97c \ubaa9\ud45c\ub85c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\ubc95 <\/strong><\/h2>\n\n\n\n

\ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801\uc778 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DSP<\/a>\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uba70 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 DMP\uc758 \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130 \ubc0f \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 UA \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uad11\uace0 \ubc30\uce58\ubcf4\ub2e4\ub294 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc774 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 ZEMPOT<\/a>\uacfc \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uac00 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

ZEMPOT<\/a> Winjoy Poker<\/a>\uc758 \ub300\ud55c\ubbfc\uad6d UA \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c \ub2f9\uc0ac\uac00 \ucc98\uc74c \uc811\uadfc\ud55c \ubc29\uc2dd\uc740 \uc758\ub3c4 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uc740 \ube48\ub3c4\ub85c \uce74\uc9c0\ub178 \uc7a5\ub974\uc5d0 \uc9c1\uc811\uc801\uc778 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc9d1\uc911\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub137\ub9c8\ube14<\/a>\uc758 \uc120\ub3c4\uc801 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc81c\uacf5\uc0ac\uc778 Singular<\/a>\uc640 \uc5f0\ub3d9\ud558\uc5ec, \uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d \uc0dd\uc131\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 Unattributed Install \ubc0f \uc778\uc571 \uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \uace0(\u9ad8)LTV \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ubaa8\ub378\ub9c1\ud558\uc5ec \uae30\uc874 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574\uc11c\ub294 \uad11\uace0\uac00 \ub178\ucd9c\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc774\ubbf8 \uc124\uce58\ud55c \uc720\uc800\uc758 \ub370\uc774\ud130\ub97c \ubc1b\uc544 \uc801\uc6a9\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \uc131\uacfc \ub370\uc774\ud130\uc640 \ud568\uaed8 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\uac00 \ucd95\uc801\ub428\uc5d0 \ub530\ub77c \uc720\uc800 \ud0d0\uc0c9 \ud504\ub85c\uc138\uc2a4\uc640 \uc720\uc800 \ubaa8\ub378\ub9c1 \ud504\ub85c\uc138\uc2a4\ub97c \ub354\uc6b1 \ube60\ub974\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c \ub2f9\uc0ac\uc758 \uc778\uc2a4\ud1a8 \ubc0f \uad6c\ub9e4 \uc608\uce21 \ubaa8\ub378\uc740 \uc778\uc571 \uad6c\ub9e4\uc790 \uc911\uc5d0\uc11c \ucc38\uc5ec\ub3c4\uac00 \ub192\uace0 \uc124\uce58 \ub2f9\uc77c\uc5d0 \uc5ec\ub7ec \ubc88 \uc778\uc571\uad6c\ub9e4\ub97c \uc9c4\ud589\ud55c \uc720\uc0ac \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc815 \ud328\ud134\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc720\ub3c4\ud558\uc600\uc73c\uba70 \uacb0\uacfc\uc801\uc73c\ub85c ROAS KPI\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uacb0\uacfc <\/strong><\/h2>\n\n\n\n

\uc544\ub798 \uadf8\ub798\ud504\uc5d0\uc11c \ubcf4\ub4ef\uc774, \uc2e4\uc81c \ud0c0\uac9f \uc720\uc800\uad70\uc758 \ud2b9\uc131\uc774 \uae30\uc874\uc758 \uace0(\u9ad8)LTV \uad6c\ub9e4 \uc720\uc800\uc640 \uc720\uc0ac\uc131\uc774 \ub192\uc740 \uc720\uc800 \uadf8\ub8f9\uacfc \uc720\uc0ac\ud588\uae30 \ub54c\ubb38\uc5d0 \ud0d0\uc0c9 \uae30\uac04 \ub3d9\uc548 \uacb0\uacfc\ub294 \uc88b\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4 \ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \ubaa8\uc5ec\uc9d0\uc5d0 \ub530\ub77c \ub2f9\uc0ac\uc758 \uace0(\u9ad8)LTV \ubaa8\ub378\ub9c1\uc774 \uc791\ub3d9\ud558\uae30 \uc2dc\uc791\ud558\uc600\uace0 \ud0d0\uc0c9\uae30\uac04 \uc774\ud6c4 2\ubc88\uc9f8 \ub2ec\uc5d0\ub294 KPI\ub97c 60% \ucd08\uacfc \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n

\n
\"D7<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

\n
\"\uae40\uadfc\uc601,<\/figure>\n<\/div>\n\n\n
\n

Persona.ly \ud300\uc740 ROAS\uc640 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uc744 \ubaa8\ub450 \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\ub294 \uba85\ud655\ud558\uace0 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b0\uba70 \uad11\uace0\ube44 \uc9c0\ucd9c \ubc0f \ub9e4\ucd9c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uac1c\ubcc4 \ucc44\ub110 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\uae40\uadfc\uc601, ZEMPOT \ub9c8\ucf00\ud305 \uc778\ud154\ub9ac\uc804\uc2a4 \ud300\uc7a5 <\/cite><\/blockquote>\n\n\n

\n
\"Saadi<\/figure>\n<\/div>\n\n\n
\n

\uae34\ubc00\ud55c \uc5f0\ub3d9 \ub355\ubd84\uc5d0 Persona.ly\uc5d0 Winjoy Poker\uc758 \uc804\ud658 \ubc0f \uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ub354 \uc88b\uc740 \ucd5c\uc801\ud654\uc640 ZEMPOT\uc5d0 \ub300\ud55c \uc778\uc0c1\uc801\uc778 ROAS \uacb0\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\nSaadi Muslu, Singular\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305 \uc774\uc0ac <\/cite><\/blockquote>\n\n\n

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\"Ryu<\/figure>\n<\/div>\n\n\n
\n

\ub2f9\uc0ac\ub294 \ud56d\uc0c1 ZEMPOT\uc758 UA \ud300\uacfc \uc6d0\ud65c\ud788 \uc758\uc0ac\uc18c\ud1b5\uc744 \ud588\uace0,\uc774\ub97c \ud1b5\ud574 \ub354 \ub098\uc740 \uc131\uacfc\uc640 \ub354 \ub192\uc740 KPI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Singular\uc640\uc758 \ud1b5\ud569\uc73c\ub85c \ub370\uc774\ud130 \uad6c\ud604\uc774 \uc27d\uace0 \ud504\ub85c\uc138\uc2a4\uac00 \ube68\ub77c\uc84c\uc2b5\ub2c8\ub2e4. Persona.ly\uc758 RTB\ud300, \uc6b4\uc601\ud300 \ubc0f \ud30c\ud2b8\ub108 \ub2f4\ub2f9 \ub9e4\ub2c8\uc800\ub294 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc704\ud574 ZEMPOT\uacfc \uc815\uae30\uc801\uc73c\ub85c \ucea0\ud398\uc778 \uc131\uacfc \ub0b4\uc6a9\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4. \ub300\ud55c\ubbfc\uad6d \ucd5c\uace0\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784\uc0ac\uc778 ZEMPOT\uacfc \ud611\uc5c5\ud558\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4.<\/p>\nRyu Myong, Persona.ly \uc544\ud0dc\uc9c0\uc5ed \ucd1d\uad04 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 ZEMPOT Inc. 소개 ZEMPOT은 2014년에 설립된 서울에 본사를 두고 있는 대한민국의 게임회사입니다. ZEMPOT은 APL 포커, 대박맞고, 윈조이포커 등의 모바일 게임 타이틀로 알려진 모바일 게임 개발사이자 퍼블리셔입니다. ZEMPOT은 다국적 게임 퍼블리셔와 개발 스튜디오를 보유한 세계 최대의 모바일 게임 개발사이자 퍼블리셔인 넷마블의 자회사입니다. Persona.ly 소개 Persona.ly는 브랜드 및 앱 개발사를 위한 모바일 UA … <\/p>\n

Continue reading “\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 : \uc7bc\ud31f \uc708\uc870\uc774\ud3ec\ucee4 UA \ucea0\ud398\uc778\uc5d0\uc11c ROAS KPI\ub97c \ub3cc\ud30c\ud558\ub2e4”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,16,22,1],"tags":[90,178,183,187,201,228,230,270,271],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-insights-ko","category-mobile","category-partners-ko","category-uncategorized","tag-case-study","tag-mobile-growth","tag-mobile-user-acquisition","tag-netmarble","tag-persona-ly","tag-roas","tag-singular","tag-winjoy-poker","tag-zempot"],"acf":[],"yoast_head":"\nCase Study: Zempot\u2019s \u201cWinjoy Poker\u201d UA Campaign Beats ROAS KPIs | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Persona.ly worked together with Zempot (part of Netmarble conglomerate) on their leading title \u201cWinjoy Poker\u201d on Android in order to reach and acquire high-value users in Korea. 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