{"id":2120,"date":"2021-03-24T10:25:34","date_gmt":"2021-03-24T10:25:34","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2120"},"modified":"2022-12-22T13:45:41","modified_gmt":"2022-12-22T13:45:41","slug":"persona-ly-%d0%bf%d1%80%d0%b5%d0%b2%d0%b7%d0%be%d1%88%d0%bb%d0%b0-ua-paid-social-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-%d0%bf%d1%80%d0%b8-%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ru\/2021\/03\/persona-ly-%d0%bf%d1%80%d0%b5%d0%b2%d0%b7%d0%be%d1%88%d0%bb%d0%b0-ua-paid-social-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-%d0%bf%d1%80%d0%b8-%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8\/","title":{"rendered":"Persona.ly \u043f\u0440\u0435\u0432\u0437\u043e\u0448\u043b\u0430 UA Paid Social \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 Howrse \u043e\u0442 Ubisoft"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ubisoft_howrse_case_study_digital_ru_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF (opens in a new tab)\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e PDF<\/a><\/h4>\n\n\n\n<h2><strong>Ubisoft Intro  <\/strong><\/h2>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft Entertainment SA (opens in a new tab)\">Ubisoft Entertainment SA<\/a>, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 1986 \u0433\u043e\u0434\u0443 \u0441\u043e \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u043e\u0439 \u0432 \u043f\u0430\u0440\u0438\u0436\u0441\u043a\u043e\u043c \u043f\u0440\u0438\u0433\u043e\u0440\u043e\u0434\u0435 \u041c\u043e\u043d\u0442\u0440\u0451\u0439 \u0438 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u0442\u0443\u0434\u0438\u044f\u043c\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u043a\u043e\u043d\u0433\u043b\u043e\u043c\u0435\u0440\u0430\u0442\u043e\u043c \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432\u0438\u0434\u0435\u043e\u0438\u0433\u0440 \u0438 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>, \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0438\u0433\u0440, \u0432\u043b\u0430\u0434\u0435\u0435\u0442 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u044b\u0435, \u043a\u043e\u043d\u0441\u043e\u043b\u044c\u043d\u044b\u0435 \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0444\u0440\u0430\u043d\u0448\u0438\u0437, \u043a\u0430\u043a <a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/rayman\/legends\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Rayman (opens in a new tab)\">Rayman<\/a>, <a href=\"https:\/\/rabbids.ubisoft.com\/portal\/en-gb\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Raving Rabbids (opens in a new tab)\">Raving Rabbids<\/a>, <a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/prince-of-persia\/sands-of-time-remake\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Prince of Persia (opens in a new tab)\">Prince of Persia<\/a>, <a href=\"https:\/\/www.ubisoft.com\/en-us\/game\/assassins-creed\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Assassin's Creed (opens in a new tab)\">Assassin&#8217;s Creed<\/a>, <a href=\"https:\/\/www.ubisoft.com\/en-gb\/franchise\/far-cry\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Far Cry (opens in a new tab)\">Far Cry<\/a>, <a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/watch-dogs\/legion\">Watch Dogs<\/a>, <a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/just-dance\/unlimited\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Just Dance (opens in a new tab)\">Just Dance<\/a>, the<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/rainbow-six\/siege\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Tom Clancy's series (opens in a new tab)\"> Tom Clancy&#8217;s series<\/a> \u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445. <\/p>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>, \u0438\u043c\u0435\u044e\u0449\u0430\u044f \u0441\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0448\u0442\u0430\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438\u0433\u0440 \u0432 \u043c\u0438\u0440\u0435, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 18 000 \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 40 \u0441\u0442\u0443\u0434\u0438\u044f\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0445, \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438 \u0436\u0430\u043d\u0440\u043e\u0432\u044b\u0445 \u0438\u0433\u0440. <\/p>\n\n\n\n<h2><strong>Persona.ly Intro <\/strong><\/h2>\n\n\n\n<p><a aria-label=\"Persona.ly (opens in a new tab)\" href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Persona.ly<\/a> &#8211; \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u043e <a href=\"https:\/\/persona.ly\/ru\/programmatic-ua\">mobile User Acquisition<\/a> &amp; <a href=\"https:\/\/persona.ly\/ru\/programmatic-re-engagement\">Retargeting <\/a>\u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 US, KR, JP, RU, SEA \u0438 IN. <br>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a, \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u043f\u043e\u0434\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432. <\/p>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a> \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u043b\u0435\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0432 \u0438\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. <\/p>\n\n\n\n<h2><strong>\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 <\/strong><\/h2>\n\n\n\n<p>Persona.ly \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft  (opens in a new tab)\">Ubisoft <\/a>\u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u043b\u0438 \u0438\u0433\u0440\u0443 &#8220;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>&#8221; \u043d\u0430 Android. &#8220;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>&#8220;, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0438\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0431\u044b\u043b\u0430 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u043d\u043e\u0439 \u0438\u0433\u0440\u043e\u0439, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c \u0441\u0438\u043c\u0443\u043b\u044f\u0442\u043e\u0440\u043e\u043c \u0440\u0430\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043b\u043e\u0448\u0430\u0434\u0435\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0441 2005 \u0433\u043e\u0434\u0430 \u0438\u0433\u0440\u0430\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 12 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u0433\u0440\u043e\u043a\u043e\u0432, \u0430 \u0432 \u044f\u043d\u0432\u0430\u0440\u0435 2014 \u0433\u043e\u0434\u0430 \u043e\u043d\u0430 \u0441\u0442\u0430\u043b\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0438 \u043d\u0430 Android \u0432 Play Store. <\/p>\n\n\n\n<p>\u0426\u0435\u043b\u044c\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0431\u0430\u0437\u044b \u0432\u044b\u0441\u043e\u043a\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0443\u043f\u043e\u0440\u043e\u043c \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0440\u0430\u043d\u043d\u0435\u0439 \u0441\u0442\u0430\u0434\u0438\u0438 \u0438\u0433\u0440\u044b (\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0438 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0433\u043e <a href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/the-cornerstone-kpis-for-mobile-ua\/\">ROAS<\/a>. <\/p>\n\n\n\n<h2><strong>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 <\/strong><\/h2>\n\n\n\n<p>\u041d\u0430\u0448\u0430 <a href=\"https:\/\/persona.ly\/ru\/programmatic-dsp\">\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a DSP<\/a> \u043f\u0440\u043e\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 SSP \u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 500,000 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u0435\u043a\u0443\u043d\u0434\u0443. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043d\u0430\u0448\u0438\u0445 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e DMP \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e User Acquisition &amp; Retargeting. <\/p>\n\n\n\n<p>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430\u043c\u0438 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u0430\u043a <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>, \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u0430\u043c\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 UA \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 &#8220;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>&#8221; \u043e\u0442 <a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft  (opens in a new tab)\">Ubisoft <\/a>\u043d\u0430 US geo \u043d\u0430\u0448\u0435\u0439 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0431\u044b\u043b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u043a\u043e\u043d\u0435\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0438 \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043d\u0430\u0431\u043e\u0440\u0430 \u043d\u0443\u0436\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438\u043d\u0441\u0442\u0430\u043b\u043b\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435, \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0438\u0432\u0435\u043d\u0442\u043e\u0432 \u0440\u0430\u043d\u043d\u0435\u0439 \u0441\u0442\u0430\u0434\u0438\u0438 \u0438\u0433\u0440\u044b \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u0446\u0435\u043b\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u044b\u043b\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439 \u044d\u0442\u0430\u043f \u0432 \u0438\u0433\u0440\u0435.<\/p>\n\n\n\n<p>\u0427\u0435\u0440\u0435\u0437 \u0434\u0432\u0435 \u043d\u0435\u0434\u0435\u043b\u0438 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 1000 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430\u043c\u0438 \u043c\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u0435\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432 \u0438\u0433\u0440\u0435, \u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043c\u0435\u0441\u044f\u0446\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0445 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 47%. <\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0445 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u043c\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0432\u044b\u0431\u043e\u0440\u043a\u0443 \u043f\u043b\u0430\u0442\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u0434\u0430\u043b\u043e \u043d\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0447\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u0435\u043b\u044c\u0449\u0438\u043a\u043e\u0432 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0432\u0442\u043e\u0440\u0438\u0447\u043d\u043e\u0439 \u0446\u0435\u043b\u0438. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0441\u0432\u0435\u0440\u0445\u0432\u044b\u0431\u043e\u0440\u043a\u0443 \u0434\u043b\u044f \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u0430 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043d\u0430\u0441 \u043a \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e\u043c\u0443 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043d\u0435\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e ROAS \u043d\u0430 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435. <\/p>\n\n\n\n<h2><strong>\u0418\u0442\u043e\u0433\u0438 <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"650\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-2.png\" alt=\"Ubisoft UA campaign results - Persona.ly vs. paid social: \n55% more installs, 12% lower eCPI, 23% higher registration rate, 200% higher D7 retention, 8% higher D7 ROAS, 120% higher D30 ROAS\" class=\"wp-image-2122\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-1.jpg\" alt=\"Lucas Rossi, Growth Marketing Specialist @ Ubisoft  \" class=\"wp-image-2126\" width=\"170\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Persona.ly \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0448 \u043c\u0435\u0434\u0438\u0430-\u043c\u0438\u043a\u0441 \u0438 \u043e\u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0441\u0445\u043e\u0436\u0443\u044e \u043a\u0440\u0438\u0432\u0443\u044e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u043c\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0435\u0442\u0435\u0432\u044b\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438. \u0421 \u0441\u0430\u043c\u043e\u0433\u043e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b\u0430 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u0443\u0436\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430.  <\/p>\n<cite> Lucas Rossi, Growth Marketing Specialist @ Ubisoft  <\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-1.jpg\" alt=\" Joseph Iris, RTB Product Lead @ Persona.ly \" class=\"wp-image-2127\" width=\"169\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Ubisoft \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u0434\u043a\u043e\u0432\u0430\u043d\u0430, \u0445\u043e\u0440\u043e\u0448\u043e \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0430 \u0438 \u0432 \u0446\u0435\u043b\u043e\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432 \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043f\u0440\u0438\u044f\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u041d\u0430\u0448\u0430 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f \u0431\u044b\u043b\u0430 \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u043e\u0439 \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0438 \u043f\u043e\u044d\u0442\u0430\u043f\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0431\u0435\u0437 \u043a\u0430\u043a\u0438\u0445 \u043b\u0438\u0431\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u043e\u0442\u0440\u0430\u0437\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0435\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445. <\/p>\n<cite> Joseph Iris, RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#1057;&#1082;&#1072;&#1095;&#1072;&#1090;&#1100; &#1074;&#1077;&#1088;&#1089;&#1080;&#1102; PDF Ubisoft Intro &#1050;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1103; Ubisoft Entertainment SA, &#1086;&#1089;&#1085;&#1086;&#1074;&#1072;&#1085;&#1085;&#1072;&#1103; &#1074; 1986 &#1075;&#1086;&#1076;&#1091; &#1089;&#1086; &#1096;&#1090;&#1072;&#1073;-&#1082;&#1074;&#1072;&#1088;&#1090;&#1080;&#1088;&#1086;&#1081; &#1074; &#1087;&#1072;&#1088;&#1080;&#1078;&#1089;&#1082;&#1086;&#1084; &#1087;&#1088;&#1080;&#1075;&#1086;&#1088;&#1086;&#1076;&#1077; &#1052;&#1086;&#1085;&#1090;&#1088;&#1105;&#1081; &#1080; &#1084;&#1085;&#1086;&#1075;&#1086;&#1095;&#1080;&#1089;&#1083;&#1077;&#1085;&#1085;&#1099;&#1084;&#1080; &#1089;&#1090;&#1091;&#1076;&#1080;&#1103;&#1084;&#1080; &#1088;&#1072;&#1079;&#1088;&#1072;&#1073;&#1086;&#1090;&#1082;&#1080; &#1087;&#1086; &#1074;&#1089;&#1077;&#1084;&#1091; &#1084;&#1080;&#1088;&#1091;, &#1103;&#1074;&#1083;&#1103;&#1077;&#1090;&#1089;&#1103; &#1074;&#1077;&#1076;&#1091;&#1097;&#1080;&#1084; &#1082;&#1086;&#1085;&#1075;&#1083;&#1086;&#1084;&#1077;&#1088;&#1072;&#1090;&#1086;&#1084; &#1080;&#1085;&#1076;&#1091;&#1089;&#1090;&#1088;&#1080;&#1080; &#1074;&#1080;&#1076;&#1077;&#1086;&#1080;&#1075;&#1088; &#1080; &#1088;&#1072;&#1079;&#1074;&#1083;&#1077;&#1095;&#1077;&#1085;&#1080;&#1081;. &#1050;&#1086;&#1084;&#1087;&#1072;&#1085;&#1080;&#1103; Ubisoft, &#1086;&#1076;&#1080;&#1085; &#1080;&#1079; &#1089;&#1072;&#1084;&#1099;&#1093; &#1080;&#1079;&#1074;&#1077;&#1089;&#1090;&#1085;&#1099;&#1093; &#1074; &#1084;&#1080;&#1088;&#1077; &#1088;&#1072;&#1079;&#1088;&#1072;&#1073;&#1086;&#1090;&#1095;&#1080;&#1082;&#1086;&#1074; &#1080;&#1075;&#1088;, &#1074;&#1083;&#1072;&#1076;&#1077;&#1077;&#1090; &#1080; &#1088;&#1072;&#1079;&#1088;&#1072;&#1073;&#1072;&#1090;&#1099;&#1074;&#1072;&#1077;&#1090; &#1082;&#1086;&#1084;&#1087;&#1100;&#1102;&#1090;&#1077;&#1088;&#1085;&#1099;&#1077;, &#1082;&#1086;&#1085;&#1089;&#1086;&#1083;&#1100;&#1085;&#1099;&#1077; &#1080; &#1084;&#1086;&#1073;&#1080;&#1083;&#1100;&#1085;&#1099;&#1077; &#1080;&#1075;&#1088;&#1099; &#1076;&#1083;&#1103; &#1090;&#1072;&#1082;&#1080;&#1093; &#1092;&#1088;&#1072;&#1085;&#1096;&#1080;&#1079;, &#1082;&#1072;&#1082; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ru\/2021\/03\/persona-ly-%d0%bf%d1%80%d0%b5%d0%b2%d0%b7%d0%be%d1%88%d0%bb%d0%b0-ua-paid-social-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-%d0%bf%d1%80%d0%b8-%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Persona.ly \u043f\u0440\u0435\u0432\u0437\u043e\u0448\u043b\u0430 UA Paid Social \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 Howrse \u043e\u0442 Ubisoft&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,13,373],"tags":[1979,1981,1178,1977,2138],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona.ly Outperforms Paid Social UA for Ubisoft\u2019s Howrse | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly&#039;s case study for Ubisoft&#039;s Howrse mobile app. The UA campaign goals were to grow the existing user base and acquire highly engaged users focusing on optimization towards early in-game progression (registrations and tutorial completions) as well as early ROAS goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ru\/2021\/03\/persona-ly-\u043f\u0440\u0435\u0432\u0437\u043e\u0448\u043b\u0430-ua-paid-social-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438-\u043f\u0440\u0438-\u043f\u0440\u043e\u0434\u0432\u0438\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona.ly Outperforms Paid Social UA for 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