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Ubisosft\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n

1986\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fUbisoft Entertainment SA<\/a>\u306f\u3001\u30d1\u30ea\u90ca\u5916\u306e\u30e2\u30f3\u30c8\u30eb\u30a4\u30e6\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001\u4e16\u754c\u5404\u5730\u306b\u8907\u6570\u306e\u958b\u767a\u30b9\u30bf\u30b8\u30aa\u3092\u6301\u3064\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d3\u30c7\u30aa\u30b2\u30fc\u30e0\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u8907\u5408\u4f01\u696d\u3067\u3059\u3002 <\/p>\n\n\n\n

Ubisoft<\/a>\u306f\u3001\u4e16\u754c\u6709\u6570\u306e\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308a\u3001\u30ec\u30a4\u30de\u30f3\u3001\u30ec\u30a4\u30d3\u30f3\u30b0\u30e9\u30d3\u30c3\u30c4\u3001\u30d7\u30ea\u30f3\u30b9\u30fb\u30aa\u30d6\u30fb\u30da\u30eb\u30b7\u30e3\u3001\u30a2\u30b5\u30b7\u30f3\u30af\u30ea\u30fc\u30c9\u3001\u30d5\u30a1\u30fc\u30af\u30e9\u30a4\u3001\u30a6\u30a9\u30c3\u30c1\u30c9\u30c3\u30b0\u30b9\u3001\u30b8\u30e3\u30b9\u30c8\u30c0\u30f3\u30b9\u3001\u30c8\u30e0\u30fb\u30af\u30e9\u30f3\u30b7\u30fc\u30b7\u30ea\u30fc\u30ba\u306a\u3069\u306e\u6709\u540d\u306a\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u306ePC\u3001\u30b3\u30f3\u30bd\u30fc\u30eb\u3001\u30e2\u30d0\u30a4\u30eb\u30bf\u30a4\u30c8\u30eb\u3092\u6240\u6709\u3001\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

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Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306e\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b\u6280\u8853\u88fd\u54c1\u4f1a\u793e\u3067\u3001\u7c73\u56fd\u3001\u97d3\u56fd\u3001\u65e5\u672c\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3001\u30a4\u30f3\u30c9\u306e\u5404\u5e02\u5834\u3092\u4e2d\u5fc3\u306b\u4e16\u754c\u7684\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30d3\u30c3\u30c0\u30fc\u3068\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305fUA\u3001\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\u306f\u3001Ubisoft<\/a>\u3068\u5171\u540c\u3067\u3001\u540c\u793e\u306e\u30bf\u30a4\u30c8\u30eb\u300cHowerse<\/a>\u300d\u306eAndroid\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002Howrse<\/a>\u306f\u3001\u3082\u3068\u3082\u3068\u306f\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u306e\u30b2\u30fc\u30e0\u3067\u3057\u305f\u304c\u30012005\u5e74\u304b\u30891200\u4e07\u4eba\u4ee5\u4e0a\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u30d7\u30ec\u30a4\u3055\u308c\u3066\u3044\u308b\u5927\u4eba\u6c17\u306e\u99ac\u306e\u80b2\u6210\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b2\u30fc\u30e0\u3067\u30012014\u5e741\u6708\u306bAndroid Play Store\u3067\u914d\u4fe1\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

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\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n

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\u7c73\u56fd\u3067Ubisoft<\/a>\u306e\u300cHowrse<\/a>\u300d\u306eUA<\/a>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f\u3068\u304d\u3001\u6700\u521d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4ee3\u8868\u7684\u306a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u308b\u305f\u3081\u306b\u3001\u99ac\u306e\u98fc\u80b2\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u3044\u3066\u751f\u6210\u3055\u308c\u305f\u540c\u69d8\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u30b2\u30fc\u30e0\u5185\u306e\u521d\u671f\u306e\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5927\u4f1a\u3092\u30b4\u30fc\u30eb\u3068\u3059\u308b\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

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\u7d50\u679c <\/strong><\/h2>\n\n\n
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\"Ubisoft<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

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\"Lucas<\/figure>\n<\/div>\n\n\n
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Persona.ly\u306f\u3001\u5f53\u793e\u306e\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u591a\u69d8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4ed6\u306e\u5927\u624b\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u540c\u69d8\u306e\u5b66\u7fd2\u66f2\u7dda\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3001\u521d\u65e5\u304b\u3089\u975e\u5e38\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8fc5\u901f\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u975e\u5e38\u306b\u5065\u5168\u306a\u5206\u6790\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\nLucas Rossi, Growth Marketing Specialist @ Ubisoft <\/cite><\/blockquote>\n\n\n

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\"Joseph<\/figure>\n<\/div>\n\n\n
\n

Ubisoft\u306e\u30c1\u30fc\u30e0\u306f\u3001\u77e5\u8b58\u304c\u8c4a\u5bcc\u3067\u60c5\u5831\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u5168\u4f53\u7684\u306b\u7269\u9759\u304b\u306a\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u96c6\u56e3\u3067\u3001\u4e00\u7dd2\u306b\u4ed5\u4e8b\u3092\u3059\u308b\u306e\u304c\u697d\u3057\u3044\u3067\u3059\u306d\u3002\u521d\u65e5\u304b\u3089\u7d20\u6674\u3089\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30d0\u30a4\u30a2\u30b9\u3092\u304b\u3051\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u5236\u7d04\u3092\u8ab2\u3059\u3053\u3068\u306a\u304f\u3001\u5f90\u3005\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\nJoseph Iris, RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

PDFのダウンロードはこちらから Ubisosft企業概要 1986年に設立されたUbisoft Entertainment SAは、パリ郊外のモントルイユに本社を置き、世界各地に複数の開発スタジオを持つ、業界をリードするビデオゲームとエンターテインメントの複合企業です。 Ubisoftは、世界有数のゲーム開発会社であり、レイマン、レイビングラビッツ、プリンス・オブ・ペルシャ、アサシンクリード、ファークライ、ウォッチドッグス、ジャストダンス、トム・クランシーシリーズなどの有名なフランチャイズのPC、コンソール、モバイルタイトルを所有、開発しています。 世界最大の自社ゲーム開発スタッフを擁するUbisoftは、世界中の40以上のスタジオに18,000人以上のチームメンバーを集め、没入感があり、魅力的で、ジャンルを超えたゲームを生み出しています。 Persona.ly企業概要 Persona.lyは、ブランドやアプリ開発者のモバイルユーザー獲得を促進する技術製品会社で、米国、韓国、日本、ロシア、東南アジア、インドの各市場を中心に世界的に事業を展開しています。独自に開発したビッダーと機械学習アルゴリズムを用いて、透明性の高い、パフォーマンスベースの、高度にターゲット化されたUA、およびリターゲティングソリューションを提供しています。 Persona.lyは、パートナーにとって単なるベンダーではなく、実際の価値、成長、そしてチャネルを超えて利用できる幅広いマーケティングインサイトの生成を支援するパートナーとなることを目指しています。 キャンペーン目標 Persona.lyは、Ubisoftと共同で、同社のタイトル「Howerse」のAndroidでのプロモーションを行いました。Howrseは、もともとはブラウザベースのゲームでしたが、2005年から1200万人以上のプレイヤーにプレイされている大人気の馬の育成シミュレーションゲームで、2014年1月にAndroid Play Storeで配信を開始しました。 キャンペーンの目標は、既存のユーザーベースを拡大し、エンゲージメントの高いユーザーを獲得することで、ゲーム内での初期段階（登録やチュートリアルの完了）や初期のROAS目標に向けた最適化に焦点を当てました。 プロセス 当社独自のプログラマティックDSPは、主要なSSPと統合されており、500,000QPS以上のアプリ内インベントリを処理することができます。リアルタイムのリクエストデータやDMPの集計データをもとに、当社の機械学習アルゴリズムを用いてユーザーレベルのターゲティングを行い、効果的なUAキャンペーンやリターゲティングキャンペーンを実施しています。 単なる広告掲載ではなく、ユーザーの行動に焦点を当てることができるように設計されたこのインフラにより、Ubisoftなどのモバイルアプリ開発者が、最も適切なユーザーに最も適切なタイミングでリーチできるよう支援することができます。 米国でUbisoftの「Howrse」のUAキャンペーンを開始したとき、最初のアプローチは、代表的なインストール数を効果的に集めるために、馬の飼育というコンテクストに基づいて生成された同様のオーディエンスをターゲットにし、ゲーム内の初期のプログレッションイベントと、チュートリアル大会をゴールとするモデルを確立しました。 キャンペーンを実施してから2週間で1,000インストールを超え、チュートリアルを完了したユーザーへのモデリングが始まり、キャンペーン開始から1ヶ月間で、獲得したユーザーがチュートリアルを完了する割合が47％増加しました。 チュートリアル完了者に最適化する一方で、有料ユーザーのサンプルを徐々に収集し、有料ユーザーを第二のターゲットとしてモデル化を開始しました。比較的少ないサンプルで学習を促進するためにオーバーサンプリングを使用し、その結果、ROASは週ごとに徐々に増加しました。 結果 Persona.lyは、当社のメディアマーケティングミックスを多様化することができ、他の大手ソーシャルネットワーク広告プラットフォームと同様の学習曲線を示しています。チームは、初日から非常にパーソナライズされた迅速なサポートを提供してくれ、パフォーマンスに対する非常に健全な分析アプローチを行っています。 Lucas Rossi, Growth Marketing Specialist @ Ubisoft Ubisoftのチームは、知識が豊富で情報に精通しており、全体的に物静かなプロフェッショナル集団で、一緒に仕事をするのが楽しいですね。初日から素晴らしいコミュニケーションがあり、ネガティブなバイアスをかけてしまうような制約を課すことなく、徐々にキャンペーンを成功に導くことができました。 Joseph Iris, RTB Product Lead @ Persona.ly<\/p>\n","protected":false},"author":2,"featured_media":10315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,21,39],"tags":[134,135,178,181,183,258,259],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-ja","category-partners-ja","category-uncategorized-ja","tag-howrse","tag-howrse-app","tag-mobile-growth","tag-mobile-ua","tag-mobile-user-acquisition","tag-ubisoft","tag-user-acquisition"],"acf":[],"yoast_head":"\nPersona.ly Outperforms Paid Social UA for Ubisoft\u2019s Howrse | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"Persona.ly's case study for Ubisoft's Howrse mobile app. The UA campaign goals 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