{"id":2151,"date":"2021-03-29T07:22:42","date_gmt":"2021-03-29T07:22:42","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2151"},"modified":"2022-12-22T13:40:31","modified_gmt":"2022-12-22T13:40:31","slug":"ubisoft-howrse%ec%9d%98-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-%ed%8d%bc%ec%8a%a4%eb%84%90%eb%a6%ac%eb%8a%94-%ea%b5%ac%ea%b8%80-%ed%8e%98%ec%9d%b4%ec%8a%a4%eb%b6%81%ec%9d%84-%eb%8a%a5","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2021\/03\/ubisoft-howrse%ec%9d%98-ua-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-%ed%8d%bc%ec%8a%a4%eb%84%90%eb%a6%ac%eb%8a%94-%ea%b5%ac%ea%b8%80-%ed%8e%98%ec%9d%b4%ec%8a%a4%eb%b6%81%ec%9d%84-%eb%8a%a5\/","title":{"rendered":"Ubisoft Howrse\uc758 UA \ucea0\ud398\uc778\uc5d0\uc11c \ud37c\uc2a4\ub110\ub9ac\ub294 \uad6c\uae00, \ud398\uc774\uc2a4\ubd81\uc744 \ub2a5\uac00\ud558\ub2e4."},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/h4>\n\n\n\n

Ubisoft \uc18c\uac1c<\/strong><\/h2>\n\n\n\n

1986\ub144\uc5d0 \uc124\ub9bd\ub41c Ubisoft Entertainment SA<\/a>\ub294 \ud30c\ub9ac\uc758 \ubabd\ud2b8\ub8b0\uc774 \uad50\uc678\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc804\uc138\uacc4\uc5d0 \uacf3\uacf3\uc5d0 \uac1c\ubc1c \uc2a4\ud29c\ub514\uc624\ub97c \uac00\uc9c4 \uc5c5\uacc4 \ucd5c\uace0\uc758 \ube44\ub514\uc624\uac8c\uc784 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc800\uba85\ud55c \uac8c\uc784 \uac1c\ubc1c\uc0ac \uc911 \ud558\ub098\uc778 Ubisoft<\/a>\ub294 Rayman<\/a>, Raving Rabbids<\/a>, Prince of Persia<\/a>, Assassin’s Creed<\/a>, Far Cry<\/a>, Watch Dogs<\/a>, Just Dance<\/a>, Tom Clancy <\/a>\uc2dc\ub9ac\uc988 \ub4f1\uacfc \uac19\uc740 \uc720\uba85\ud55c PC, \ucf58\uc194 \ubc0f \ubaa8\ubc14\uc77c \ud0c0\uc774\ud2c0\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc0ac\ub0b4 \uac8c\uc784 \uac1c\ubc1c \uc9c1\uc6d0\uc744 \ubcf4\uc720\ud55c Ubisoft<\/a>\ub294 \uc804 \uc138\uacc4 40\uac1c \uc774\uc0c1\uc758 \uc2a4\ud29c\ub514\uc624\uc5d0\uc11c 18,000\uba85 \uc774\uc0c1\uc758 \ud300\uc6d0\ub4e4\uc774 \ubab0\uc785\uac10\uc788\uace0 \ub9e4\ub825\uc801\uc774\uba70 \uc7a5\ub974\ub97c \ub300\ud45c\ud558\ub294 \uac8c\uc784\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly \uc18c\uac1c <\/strong><\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c UA \ucea0\ud398\uc778\uc744 \uc8fc\ub3c4\ud558\ub294 \ud14c\ud06c \ud68c\uc0ac\ub85c\uc368, \ubbf8\uad6d, \ub300\ud55c\ubbfc\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544, \uc778\ub3c4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \uace0\uc720\uc758 \uc2e4\uc2dc\uac04 \ube44\ub529 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\uacfc \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

Persona.ly<\/a>\ub294 \ub2e8\uc21c\ud788 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \ub124\ud2b8\uc6cc\ud06c \uc81c\uacf5 \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58, \uc571\uc758 \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uace0\uc790 \ub178\ub825\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c<\/strong> <\/h2>\n\n\n\n

Persona.ly<\/a>\ub294 Ubisoft<\/a>\uc640 \ud611\ub825\ud558\uc5ec \uc548\ub4dc\ub85c\uc774\ub4dc \ud50c\ub7ab\ud3fc\uc5d0\uc11c “Howrse<\/a>” \ud0c0\uc774\ud2c0\uc758 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800 \uae30\ubc18 \uc6f9\uac8c\uc784\uc778 Howrse<\/a>\ub294 2005\ub144\ubd80\ud130 1,200\ub9cc \uba85 \uc774\uc0c1\uc758 \uc720\uc800\uac00 \ud50c\ub808\uc774\ud55c \uc885\ub9c8 \uc721\uc131 \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc73c\ub85c 2014\ub144 1\uc6d4 \uad6c\uae00 \ud50c\ub808\uc774 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ucd9c\uc2dc\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c\ub294 \uae30\uc874 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ub298\ub9ac\uace0 \ucd08\ubc18 ROAS <\/a>\ubaa9\ud45c\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucd08\ubc18 \uac8c\uc784 \uc9c4\ud589(\uac00\uc785 \ubc0f \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc)\uc744 \uc704\ud55c \ucd5c\uc801\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubc29\ubc95 <\/strong><\/h2>\n\n\n\n

\ub2f9\uc0ac\uc758 \uace0\uc720 \ud504\ub85c\uadf8\ub9e4\ud2f1 DSP\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uba70 500,000\uac1c \uc774\uc0c1\uc758 \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ud6a8\uacfc\uc801\uc778 UA \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574 \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130\uc640 DMP \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc720\uc800 \ub2e8\uacc4\uae4c\uc9c0 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc544\ub2cc \uc720\uc800 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc774 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 Ubisoft<\/a>\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c \uc571 \uac1c\ubc1c\uc0ac\ub294 \ucd5c\uc801\uc758 \uc2dc\uc810\uc5d0, \ucd5c\uc801\uc758 \uad11\uace0\uac00, \uac00\uc7a5 \uc5f0\uad00\uc131\uc774 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc791\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

Ubisoft <\/a>“Howrse<\/a>“\uc758 \ubbf8\uad6d \uc9c0\uc5ed UA \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \uc778\uac8c\uc784 \uc9c4\ud589 \uc774\ubca4\ud2b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c1\ub2f9\ud55c \uc218\ub7c9\uc758 \uc778\uc2a4\ud1a8 \ubcfc\ub968\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub2f9\uc0ac\uc758 \ucd08\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \uc885\ub9c8 \uc721\uc131 \ucf58\ud14d\uc2a4\ud2b8(Context)\uc744 \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub41c \uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uace0, \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc\ub97c \ucd08\ubc18 \ubaa9\ud45c\ub85c \ubaa8\ub378\ub9c1\uc744 \uad6c\ucd95\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud55c \ud6c4 2\uc8fc \ub9cc\uc5d0 1,000\uac74 \uc774\uc0c1 \uc778\uc2a4\ud1a8\ub418\uc5c8\uc73c\uba70, \ud29c\ud1a0\ub9ac\uc5bc\uc744 \uc644\ub8cc\ud55c \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ubaa8\ub378\ub9c1\uc774 \uc2dc\uc791\ub418\uc5c8\uace0, \ucea0\ud398\uc778 \uccab \ub2ec \ub3d9\uc548 \ubaa8\uac1d\ub41c \uc0ac\uc6a9\uc790 \uc911 \ud29c\ud1a0\ub9ac\uc5bc\uc744 \uc644\ub8cc\ud558\ub294 \ube44\uc728\uc774 47%\uae4c\uc9c0 \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud29c\ud1a0\ub9ac\uc5bc\uc6b8 \uc644\ub8cc\ud55c \uc720\uc800\uc5d0 \ub300\ud574 \ucd5c\uc801\ud654\ud558\uace0 \ubaa8\ub378\ub9c1\uc758 2\ucc28 \ud0c0\uac9f\ud305\uc73c\ub85c \uad6c\ub9e4 \uc720\uc800\uc5d0 \ub300\ud55c \ubaa8\ub378\ub9c1\uc744 \uc2dc\uc791\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \uc720\uc800\uc758 \uc0d8\ud50c\uc744 \uc810\ucc28\uc801\uc73c\ub85c \uc218\uc9d1\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uc740 \uc218\ub7c9\uc758 \uc0d8\ud50c\uc744 \ub354 \ube68\ub9ac \ud559\uc2b5\ud558\uae30 \uc704\ud574 \uc624\ubc84\uc0d8\ud50c\ub9c1\uc744 \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \ub9e4\uc8fc ROAS\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uacb0\uacfc <\/strong><\/h2>\n\n\n\n
\"Ubisoft<\/figure>\n\n\n\n

<\/p>\n\n\n

\n
\"Lucas<\/figure><\/div>\n\n\n
\n

Persona.ly\ub97c \uc0ac\uc6a9\ud558\uba74 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \ub2e4\uc591\ud654\ud560 \uc218 \uc788\uc73c\uba70 \ub2e4\ub978 \ub300\ud615 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uad11\uace0 \ud50c\ub7ab\ud3fc\ucc98\ub7fc \ubc30\uc6b0\ub294\ub370 \uc2dc\uac04\uc774 \ub9ce\uc774 \ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud300\uc740 \uc131\ub2a5\uc5d0 \ub300\ud55c \ub6f0\uc5b4\ub09c \ubd84\uc11d \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uccab\ub0a0\ubd80\ud130 \ub9e4\uc6b0 \uac1c\uc778\ud654\ub418\uace0 \uc751\ub2f5 \uc131\uc774 \ub6f0\uc5b4\ub09c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\nLucas Rossi, Ubisoft\uc758 \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305 \uc804\ubb38\uac00 <\/cite><\/blockquote>\n\n\n

\n
\"Joseph<\/figure><\/div>\n\n\n
\n

Ubisoft \ud300\uc740 \uc9c0\uc2dd\uc774 \ud48d\ubd80\ud558\uace0 \uc815\ubcf4\uac00 \ub9ce\uc73c\uba70 \ud611\uc5c5\ud558\uae30 \uc6a9\uc774\ud55c \uc870\uc6a9\ud55c \uc804\ubb38\uac00 \uc9d1\ub2e8\uc785\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uccab\ub0a0\ubd80\ud130 \uc6d0\ud65c\ud588\uc73c\uba70 \uc800\ud76c \ud300\uc740 \ubd80\uc815\uc801\uc778 \ud3b8\uacac\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \uc5b4\ub5a0\ud55c \uc81c\uc57d\ub3c4 \uc801\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc810\ucc28\uc801\uc73c\ub85c \uc131\uacf5\uc744 \uc704\ud55c \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\nJoseph Iris, Persona.ly\uc758 RTB \uc81c\ud488 \ucc45\uc784\uc790 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF 다운로드 Ubisoft 소개 1986년에 설립된 Ubisoft Entertainment SA는 파리의 몽트뢰이 교외에 본사를 두고 전세계에 곳곳에 개발 스튜디오를 가진 업계 최고의 비디오게임 및 엔터테인먼트 기업입니다. 세계에서 가장 저명한 게임 개발사 중 하나인 Ubisoft는 Rayman, Raving Rabbids, Prince of Persia, Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Tom Clancy 시리즈 등과 같은 유명한 … <\/p>\n

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