{"id":2202,"date":"2021-07-04T07:53:48","date_gmt":"2021-07-04T07:53:48","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2202"},"modified":"2022-01-20T15:03:45","modified_gmt":"2022-01-20T15:03:45","slug":"persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/","title":{"rendered":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_mamboo_case_study_editable_en_1a.pdf\">Download the PDF version of the case study<\/a>. <\/h4>\n\n\n\n<h2><strong>Mamboo Games Intro<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/mamboogames.com\/\">Mamboo Games<\/a> is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games team set out to help mobile game developers to take their games to the top of the charts. They coach developers of all sizes on finding new and exciting ideas and developing their games, as well as take care of marketing and assisting with live ops to keep players coming back for more. <\/p>\n\n\n\n<h2><strong>Persona.ly Intro<\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\">Persona.ly<\/a> is a tech product company driving mobile user acquisition for brands and app developers, operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-based, highly-targeted UA, and retargeting solutions.<\/p>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\">Persona.ly<\/a> strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels. <\/p>\n\n\n\n<h2>Campaign Goals<\/h2>\n\n\n\n<p> Persona.ly worked together with Mamboo to acquire highly engaged users for <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.greenbuttongames.FishIdle\">Fish Idle<\/a> on Android in the US. Fish idle combines arcade mechanics and simple gameplay to create a fun yet relaxing experience that is thoroughly enjoyed by their players. <\/p>\n\n\n\n<h2>Process<\/h2>\n\n\n\n<p>Our proprietary bidder is integrated with all major ad exchanges and can process more than 500,000 QPS of in-app inventory. On each auction, we apply user-level targeting using our machine-learning algorithms, based on real-time request data and aggregated data from our DMP, to run effective UA and retargeting campaigns.&nbsp;<\/p>\n\n\n\n<p>When we started running our UA campaign for <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.greenbuttongames.FishIdle\">Fish Idle<\/a>, our initial approach was to target look-a-like audiences generated based around the combination of both fishing themes and idle mechanics, in order to effectively collect a representative amount of installs and establish a robust install-target model to allow for controlled CPI before scaling and optimizing for higher retention users.<\/p>\n\n\n\n<p>Soon after starting the campaigns, we started optimizing towards users that reached D7 retention and had longer than average sessions, meaning they would generate the most ad revenue, significantly increasing our ROAS.<br><\/p>\n\n\n\n<p>This approach drove us to exceed the target ROAS KPI just several weeks after starting the campaigns, as well as generating retention rates exceeding both organic and other paid channels.<\/p>\n\n\n\n<h2>Results<\/h2>\n\n\n\n<h4 class=\"has-text-align-center\">Scale &amp; ROAS Vs. Target<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/scaleroas-1024x567.png\" alt=\"\" class=\"wp-image-2203\" width=\"768\" height=\"425\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center\">D3\/D7 Retention Per Source<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/d3d7rr-1024x521.png\" alt=\"\" class=\"wp-image-2204\" width=\"768\" height=\"391\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><img decoding=\"async\" loading=\"lazy\" width=\"417\" height=\"417\" class=\"wp-image-2205\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/mamboo_quote_circle.png\" alt=\"\"><\/p><cite>\u201cThe Persona.ly team has been a total pleasure to work with.&nbsp;They have shown expertise and great support while launching our Fish Idle campaigns.&nbsp;We clearly see the positive results of our partnership.\u201d<br><br> &#8211; Ivan Leshkevich, CEO @ Mamboo Games <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><img decoding=\"async\" loading=\"lazy\" width=\"693\" height=\"693\" class=\"wp-image-2206\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/quoted_personaly_circle.jpeg.png\" alt=\"\"><\/p><cite> \u201cThe Mamboo Games team has been a great partner even before starting to run the campaigns for Fish Idle, providing us everything that\u2019s needed to optimize towards increased ad revenue and retention, including cohorted ad revenue made the task significantly easier for our machine learning models.\u201d<br>&#8211; Yan Reizin, Regional Manager &#8211; CIS @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games team set out to help mobile game developers to take their games to the top of the charts. They coach developers of all sizes on finding new and exciting &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":2207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[322,2192],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-04T07:53:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T15:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/mamboo_header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Iris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\"},\"author\":{\"name\":\"Joseph Iris\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\"},\"headline\":\"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle\",\"datePublished\":\"2021-07-04T07:53:48+00:00\",\"dateModified\":\"2022-01-20T15:03:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"Programmatic UA\",\"Retetnion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\",\"url\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\",\"name\":\"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2021-07-04T07:53:48+00:00\",\"dateModified\":\"2022-01-20T15:03:45+00:00\",\"description\":\"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\",\"name\":\"Joseph Iris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"caption\":\"Joseph Iris\"},\"description\":\"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.\",\"sameAs\":[\"http:\/\/www.persona.ly\"],\"url\":\"https:\/\/persona.ly\/blog\/author\/joseph_iris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention","description":"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/","og_locale":"en_US","og_type":"article","og_title":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention","og_description":"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games","og_url":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2021-07-04T07:53:48+00:00","article_modified_time":"2022-01-20T15:03:45+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/07\/mamboo_header.png","type":"image\/png"}],"author":"Joseph Iris","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Joseph Iris","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/"},"author":{"name":"Joseph Iris","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108"},"headline":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle","datePublished":"2021-07-04T07:53:48+00:00","dateModified":"2022-01-20T15:03:45+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/"},"wordCount":486,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"keywords":["Programmatic UA","Retetnion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/","url":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/","name":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2021-07-04T07:53:48+00:00","dateModified":"2022-01-20T15:03:45+00:00","description":"Download the PDF version of the case study. Mamboo Games Intro Mamboo Games is a mobile game publisher based out of&nbsp; Minsk, Belarus. The Mamboo Games","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/2021\/07\/persona-lys-achieves-d7-retention-5x-higher-than-organic-for-mamboo-games-fish-idle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games\u2019 Fish Idle"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108","name":"Joseph Iris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","caption":"Joseph Iris"},"description":"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.","sameAs":["http:\/\/www.persona.ly"],"url":"https:\/\/persona.ly\/blog\/author\/joseph_iris\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2202"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":5,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2202\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2202\/revisions\/2214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/2207"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}