{"id":2227,"date":"2021-10-24T13:10:56","date_gmt":"2021-10-24T13:10:56","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2227"},"modified":"2022-12-22T13:32:45","modified_gmt":"2022-12-22T13:32:45","slug":"meet-nina-cui-country-manager-china","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/","title":{"rendered":"Meet Nina Cui &#8211; Country Manager, China"},"content":{"rendered":"\n<p>Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and experienced mobile marketer, so we&#8217;ve prepared this short interview to introduce her.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo aligncenter wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div style=\"text-align: center; width: 100%;\" class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nina Cui - Welcome Interview\" src=\"https:\/\/player.vimeo.com\/video\/638335986?h=3483d7bd1c&amp;dnt=1&amp;app_id=122963\" width=\"525\" height=\"295\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>ChinaJoy 2021 Recap<\/h2>\n\n\n\n<p>Quickly after joining the team, Nina represented the company in ChinaJoy 2021, held in July in Shanghai, China. The current atmosphere in Ad-Tech is extremely interesting with consolidations happening left and right and Apple&#8217;s ATT, and conferences, in general, are more complex to attend due to COVID, so we interviewed Nina about what attendees felt about the current climate.<\/p>\n\n\n\n<h3>How did ChinaJoy 2021 feel compared to earlier years?<\/h3>\n\n\n\n<p>While there were fewer attendees in general, the exhibition floor was pretty busy, and attendees were eager to learn more about our solutions &#8211; Chinese advertisers are very interested in getting a good understanding of the way machine learning algorithms are designed for UA, and we&#8217;re happy to share how ours are custom-made for each advertiser.<\/p>\n\n\n\n<h3>What were the subjects most discussed on the exhibition floor?<\/h3>\n\n\n\n<p>Apple&#8217;s ATT and SKAN, of course, was the most discussed subject. As the adoption of iOS 14.5 was growing significantly at the time, advertisers expressed concerns about how the different <a href=\"https:\/\/persona.ly\/programmatic-ua\">UA channels<\/a> can manage effective targeting without user-level data. Even there are still many unknowns around <a href=\"https:\/\/persona.ly\/glossary\/attribution\/getting-ready-for-ios-14-5-an-extensive-guide-for-mobile-marketers\/\">running SKAN<\/a> at scale (and are still unknown to a degree to this day), advertisers showed much interest in testing different channels and learning which approach works best.<\/p>\n\n\n\n<p>Also, as mentioned above, the advertisers showed great interest in <a href=\"https:\/\/persona.ly\/programmatic-dsp\">ML-based DSP<\/a> solutions &#8211; Chinese clients are by nature more hands-on and want to understand the optimization process, and they appreciate when the process is made clear to them.<\/p>\n\n\n\n<h3>How did COVID impact the conference and what did attendees feel about it?<\/h3>\n\n\n\n<p>Before COVID, ChinaJoy had between 4-5 B2B halls &#8211; and in this conference, there were only 1.5. The ChinaJoy organizers took many precautions in order to ensure the health and safety of the attendees due to a recent Delta variant outbreak in the area, and the attendees and exhibitors were all required to conduct tests within 48 hours of the exhibition starting. <\/p>\n\n\n\n<p>While the testing drove many to cancel their attendance, and at times, the lines for testing were a bit chaotic, overall, the attendees cooperated well and enabled holding the conference in a semi-normal fashion. I personally enjoyed the event very much and can&#8217;t wait for more in-person events to start happening again at full scale in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and experienced mobile marketer, so we&rsquo;ve prepared this short interview to introduce her. ChinaJoy 2021 Recap Quickly after joining the team, Nina represented the company in ChinaJoy 2021, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Meet Nina Cui &#8211; Country Manager, China&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":2374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[44,74],"tags":[216,2202,19],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-24T13:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T13:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/10\/image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Iris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Iris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\"},\"author\":{\"name\":\"Joseph Iris\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\"},\"headline\":\"Meet Nina Cui &#8211; Country Manager, China\",\"datePublished\":\"2021-10-24T13:10:56+00:00\",\"dateModified\":\"2022-12-22T13:32:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"China\",\"ChinaJoy\",\"Events\"],\"articleSection\":[\"Announcements\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\",\"url\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\",\"name\":\"Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2021-10-24T13:10:56+00:00\",\"dateModified\":\"2022-12-22T13:32:45+00:00\",\"description\":\"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet Nina Cui &#8211; Country Manager, China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108\",\"name\":\"Joseph Iris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g\",\"caption\":\"Joseph Iris\"},\"description\":\"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.\",\"sameAs\":[\"http:\/\/www.persona.ly\"],\"url\":\"https:\/\/persona.ly\/blog\/author\/joseph_iris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention","description":"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/","og_locale":"en_US","og_type":"article","og_title":"Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention","og_description":"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and","og_url":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2021-10-24T13:10:56+00:00","article_modified_time":"2022-12-22T13:32:45+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2021\/10\/image-1.jpg","type":"image\/jpeg"}],"author":"Joseph Iris","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Joseph Iris","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/"},"author":{"name":"Joseph Iris","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108"},"headline":"Meet Nina Cui &#8211; Country Manager, China","datePublished":"2021-10-24T13:10:56+00:00","dateModified":"2022-12-22T13:32:45+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/"},"wordCount":426,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"keywords":["China","ChinaJoy","Events"],"articleSection":["Announcements","Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/","url":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/","name":"Meet Nina Cui - Country Manager, China | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2021-10-24T13:10:56+00:00","dateModified":"2022-12-22T13:32:45+00:00","description":"Earlier this year, a little before ChinaJoy, we were glad to add Nina Cui to our ranks as our new China Country Manager. Nina is a well-versed and","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/2021\/10\/meet-nina-cui-country-manager-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Meet Nina Cui &#8211; Country Manager, China"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9422ab3316e59168b626739f2cb58108","name":"Joseph Iris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2265f1e1134d035aace4abd448c93751?s=96&d=mm&r=g","caption":"Joseph Iris"},"description":"Joseph of the House Iris, the Second of His Name, The Easily Burnt, Manager of Product Marketing, Pwner of Noobs, Owner of Just Enough Pets (4), Curator of Content, Member of the Blog's Guard, Breaker of Chairs and Cousin of Dragons.","sameAs":["http:\/\/www.persona.ly"],"url":"https:\/\/persona.ly\/blog\/author\/joseph_iris\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2227"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":5,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"predecessor-version":[{"id":2837,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions\/2837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/2374"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}