{"id":2251,"date":"2022-01-20T16:00:06","date_gmt":"2022-01-20T16:00:06","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2251"},"modified":"2022-12-22T13:28:59","modified_gmt":"2022-12-22T13:28:59","slug":"33rd-%eb%9e%9c%eb%8d%a4-%eb%94%94%ed%8e%9c%ec%8a%a4-%ea%b2%8c%ec%9e%84%ec%9d%b4-7%ec%9d%bc%ec%b0%a8-roas-45%ec%9d%84-%ec%96%b4%eb%96%bb%ea%b2%8c-%eb%8b%ac%ec%84%b1%ed%96%88%ec%9d%84%ea%b9%8c%ec%9a%94","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2022\/01\/33rd-%eb%9e%9c%eb%8d%a4-%eb%94%94%ed%8e%9c%ec%8a%a4-%ea%b2%8c%ec%9e%84%ec%9d%b4-7%ec%9d%bc%ec%b0%a8-roas-45%ec%9d%84-%ec%96%b4%eb%96%bb%ea%b2%8c-%eb%8b%ac%ec%84%b1%ed%96%88%ec%9d%84%ea%b9%8c%ec%9a%94\/","title":{"rendered":"33RD: \ub79c\ub364 \ub514\ud39c\uc2a4 \uac8c\uc784\uc774 7\uc77c\ucc28 ROAS 45%\uc744 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud588\uc744\uae4c\uc694?"},"content":{"rendered":"\n<h4> <a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/33RD%20CS_150P_KR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a> <\/h4>\n\n\n\n<h2> \uc6d0\ub354\uc2a4\ucffc\ub4dc \uc18c\uac1c <\/h2>\n\n\n\n<p> 2016\ub144\uc5d0 \uc124\ub9bd\ub41c \uc6d0\ub354\uc2a4\ucffc\ub4dc\ub294 \uc804\uc138\uacc4 \uc218\uc2ed\ub9cc \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \ubaa8\ubc14\uc77c \uac8c\uc784\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \uac1c\ubc1c\uc790 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \ud55c\uad6d\uc5d0 \uc18c\uc7ac\ud55c \uc791\uace0 \uae34\ubc00\ud55c \uac1c\ubc1c\ud300\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838 \uc788\uc73c\uba70 \ucc3d\uc5c5\uc790\uc778 \uc11c\uad00\ud76c \ub300\ud45c\uc758 \ub9d0\ucc98\ub7fc &#8220;\ub098\uc774, \ubb38\ud654, \uc5b8\uc5b4\ub97c \ucd08\uc6d4\ud558\ub294 \uac8c\uc784&#8221; \uc81c\uc791\uc744 \ubaa9\ud45c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<h2> \ud37c\uc2a4\ub110\ub9ac \uc18c\uac1c <\/h2>\n\n\n\n<p> \ud37c\uc2a4\ub110\ub9ac\ub294 \uc138\uacc4\uc801 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc8fc\ub3c4\ud558\ub294 \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30 \ubc0f \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucd08\ub2f9 1\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \ub300\uaddc\ubaa8 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ubc0f <a href=\"https:\/\/persona.ly\/ko\/programmatic-re-engagement\">\ub9ac\ud0c0\uac8c\ud305<\/a> \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p> \b\ud37c\uc2a4\ub110\ub9ac\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud611\ub825\uc0ac\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2> \ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n<p> \ud37c\uc2a4\ub110\ub9ac\ub294 \uc6d0\ub354\uc2a4\ucffc\ub4dc\uc640 \ud611\ub825\ud558\uc5ec \uc720\uc9c0\uc728 \ub192\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc548\ub4dc\ub85c\uc774\ub4dc\uc6a9 RPG \ud0c0\uc6cc \ub514\ud39c\uc2a4 \uac8c\uc784\uc778 33RD: \ub79c\ub364 \ub514\ud39c\uc2a4\uc758 \ud55c\uad6d \uad11\uace0 <a href=\"https:\/\/persona.ly\/ko\/programmatic-ua\">\ucea0\ud398\uc778\uc744<\/a> \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2> \uc808\ucc28 <\/h2>\n\n\n\n<p>33RD\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c \ucd08\uae30 \uc811\uadfc\ubc95\uc740 33RD\uc758 \ud575\uc2ec \uac8c\uc784 \ud50c\ub808\uc774 \ub8e8\ud504\uc778 \ud0c0\uc6cc \ub514\ud39c\uc2a4, RPG \ubc0f RTS(\uc2e4\uc2dc\uac04 \uc804\ub7b5) \uc694\uc18c\uc640 &#8216;\uadc0\uc5ec\uc6b4 \ub3d9\ubb3c&#8217; \ud14c\ub9c8 \ub4f1 \ub2e4\uc591\ud55c \uac8c\uc784 \ud50c\ub808\uc774 \uce21\uba74\uacfc \uae30\ub2a5\uc744 \uc911\uc2ec\uc758 \uc720\uc0ac \uc0ac\uc6a9\uc790\uce35\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uce21\uba74\uc758 \uace0\uc720\ud55c \uc870\ud569\uc73c\ub85c \uc6b0\ub9ac\uc758 \uc720\uc0ac \uc0ac\uc6a9\uc790\u001d \uc9d1\ub2e8\uc5d0\uc11c 33RD\uc5d0 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\uc5c8\uace0 \uccab\ub0a0\ubd80\ud130 \uc0c1\ub2f9\ud55c \uc124\uce58\ub97c \uc774\ub04c\uc5b4 \ub2e4\uc74c \ucd5c\uc801\ud654 \ubc0f \ud655\uc7a5 \ub2e8\uacc4\ub97c \ubb34\ub9ac\uc5c6\uc774 \uc9c4\ud589\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e8 \uba87 \uc8fc \ub9cc\uc5d0 \ud37c\uc2a4\ub110\ub9ac\u001d\ub294 33RD\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\uc744 \ud070 \ud3ed\uc73c\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uace0 \uc81c7\uc77c\ucc28 \uc720\uc9c0\uc728 KPI\ub97c \uc57d 40%\u001d\ub098 \ucd08\uacfc\ud558\uc5ec \ub3d9\uc2dc\uc5d0 \ub2e4\ub978 \uc720\ub8cc \uc18c\uc2a4\ubcf4\ub2e4 2\ubc30 \ub192\uc740 \ube44\uc728\uc744 \ub098\ud0c0\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2> \uacb0\uacfc <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/01\/33rd_kr_g1-1024x535.png\" alt=\"\" class=\"wp-image-2252\"\/><\/figure>\n\n\n\n<p> \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc2dc\uc791\ub418\uc790\ub9c8\uc790 7\uc77c\ucc28 \uc720\uc9c0\uc728 \ube44\uc728\uc740 \uc774\ubbf8 KPI\ub97c 10% \ucd08\uacfc\ud558\uc600\uace0 2\uc8fc\ucc28\uc5d0\ub294 KPI\ub97c 40%\ub098 \ucd08\uacfc\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ub192\uc740 \uc720\uc9c0\uc728\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\uc5d0 \uacfc\uae08\ud55c \uc774\uc775\uc744 \ud1b5\ud574 7\uc77c\ucc28\uc5d0\ub294 KPI\ub97c 45%\ub098 \ucd08\uacfc\ud558\uc600\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/01\/33rd_kr_g2-1024x493.png\" alt=\"\" class=\"wp-image-2253\"\/><\/figure>\n\n\n\n<p>33RD \uac8c\uc784\uc5d0 \ub300\ud55c \ucea0\ud398\uc778 \uccab \ub2ec \ub3d9\uc548 7\uc77c\ucc28 \uc720\uc9c0\uc728\uc740 \ub2e4\ub978 \uc720\ub8cc \uc18c\uc2a4\ub97c \uac70\uc758 100%\ub098, \ubb34\ub8cc \uc720\uc785\uc744 65%\ub098 \ucd08\uacfc\ud558\uc5ec \ud37c\uc2a4\ub110\ub9ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc774 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4\ub0c8\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"310\" height=\"310\" class=\"wp-image-2254\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/01\/wsq_ceo-1.png\" alt=\"\"><\/p>\n\n\n\n<p>\u201c\uac04\ud3b8\ud558\uace0 \ube60\ub978 \uc2dc\uc791\uc744 \ud1b5\ud574 \ub2e8\uc2dc\uac04\uc5d0 \uc2e4\uc2dc\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc774 \uae30\ub300 \uc774\uc0c1\uc758 \uc131\uacfc\ub97c \ub0b4\uc5c8\uace0 \uc774\ub97c \ud1b5\ud574 \ud37c\uc2a4\ub110\ub9ac\uac00 \uc6b0\uc218\ud55c \uad11\uace0\uad6c\ub9e4 \ud50c\ub7ab\ud3fc(DSP)\uc774\ub77c\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc798 \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4.\u201d <\/p>\n<cite>\uc11c\uad00\ud76c, \uc6d0\ub354\uc2a4\ucffc\ub4dc@\ub300\ud45c <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"197\" height=\"197\" class=\"wp-image-2255\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/01\/myong-1.png\" alt=\"\"><\/p>\n\n\n\n<p>\u201c\uc6d0\ub354\uc2a4\ucffc\ub4dc\uc640 \ud568\uaed8 \uc774\ubc88 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba74\uc11c \uc11c\uad00\ud76c \ub300\ud45c\ub2d8\uacfc \ub9c8\ucf00\ud305\ud300\uc758 \uc801\uadf9\uc801\uc778 \uc9c0\uc6d0\uc73c\ub85c \uc774\ub7ec\ud55c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud0c0\uc6cc \ub514\ud39c\uc2a4 \uac8c\uc784 33RD: \ub79c\ub364 \ub514\ud39c\uc2a4\uc5d0 \ub300\ud574 \ub610 \ub2e4\ub978 \uc131\uacf5 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4.&#8221; <\/p>\n<cite>\ub958\uba85, \ud37c\uc2a4\ub110\ub9ac@\uc544\ud0dc \uc9c0\uc5ed \ucd1d\uad04 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#49324;&#47168; &#50672;&#44396; PDF &#45796;&#50868;&#47196;&#46300; &#50896;&#45908;&#49828;&#53244;&#46300; &#49548;&#44060; 2016&#45380;&#50640; &#49444;&#47549;&#46108; &#50896;&#45908;&#49828;&#53244;&#46300;&#45716; &#51204;&#49464;&#44228; &#49688;&#49901;&#47564; &#49324;&#50857;&#51088;&#50640;&#44172; &#47588;&#47141;&#51201;&#51064; &#47784;&#48148;&#51068; &#44172;&#51076;&#44221;&#54744;&#51012; &#51228;&#44277;&#54616;&#45716; &#52572;&#44256;&#51032; &#44060;&#48156;&#51088; &#44536;&#47353;&#51077;&#45768;&#45796;. &#54620;&#44397;&#50640; &#49548;&#51116;&#54620; &#51089;&#44256; &#44596;&#48128;&#54620; &#44060;&#48156;&#54016;&#51004;&#47196; &#51060;&#47336;&#50612;&#51256; &#51080;&#51004;&#47728; &#52285;&#50629;&#51088;&#51064; &#49436;&#44288;&#55148; &#45824;&#54364;&#51032; &#47568;&#52376;&#47100; &ldquo;&#45208;&#51060;, &#47928;&#54868;, &#50616;&#50612;&#47484; &#52488;&#50900;&#54616;&#45716; &#44172;&#51076;&rdquo; &#51228;&#51089;&#51012; &#47785;&#54364;&#47196; &#49340;&#44256; &#51080;&#49845;&#45768;&#45796;. &#54140;&#49828;&#45328;&#47532; &#49548;&#44060; &#54140;&#49828;&#45328;&#47532;&#45716; &#49464;&#44228;&#51201; &#48652;&#47004;&#46300; &#48143; &#50545; &#44060;&#48156;&#51088;&#47484; &#50948;&#54620; &#47784;&#48148;&#51068; &#49324;&#50857;&#51088; &#54869;&#48372;&#47484; &#51452;&#46020;&#54616;&#45716; &#44592;&#49696; &#51228;&#54408; &#54924;&#49324;&#51077;&#45768;&#45796;. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2022\/01\/33rd-%eb%9e%9c%eb%8d%a4-%eb%94%94%ed%8e%9c%ec%8a%a4-%ea%b2%8c%ec%9e%84%ec%9d%b4-7%ec%9d%bc%ec%b0%a8-roas-45%ec%9d%84-%ec%96%b4%eb%96%bb%ea%b2%8c-%eb%8b%ac%ec%84%b1%ed%96%88%ec%9d%84%ea%b9%8c%ec%9a%94\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;33RD: \ub79c\ub364 \ub514\ud39c\uc2a4 \uac8c\uc784\uc774 7\uc77c\ucc28 ROAS 45%\uc744 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud588\uc744\uae4c\uc694?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[297],"tags":[181,209],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>33RD: \ub79c\ub364 \ub514\ud39c\uc2a4 \uac8c\uc784\uc774 7\uc77c\ucc28 ROAS 45%\uc744 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud588\uc744\uae4c\uc694? | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc \uc6d0\ub354\uc2a4\ucffc\ub4dc \uc18c\uac1c 2016\ub144\uc5d0 \uc124\ub9bd\ub41c \uc6d0\ub354\uc2a4\ucffc\ub4dc\ub294 \uc804\uc138\uacc4 \uc218\uc2ed\ub9cc \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \ubaa8\ubc14\uc77c \uac8c\uc784\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \uac1c\ubc1c\uc790 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \ud55c\uad6d\uc5d0 \uc18c\uc7ac\ud55c \uc791\uace0 \uae34\ubc00\ud55c \uac1c\ubc1c\ud300\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838 \uc788\uc73c\uba70 \ucc3d\uc5c5\uc790\uc778 \uc11c\uad00\ud76c \ub300\ud45c\uc758 \ub9d0\ucc98\ub7fc &quot;\ub098\uc774, \ubb38\ud654, \uc5b8\uc5b4\ub97c\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2022\/01\/33rd-\ub79c\ub364-\ub514\ud39c\uc2a4-\uac8c\uc784\uc774-7\uc77c\ucc28-roas-45\uc744-\uc5b4\ub5bb\uac8c-\ub2ec\uc131\ud588\uc744\uae4c\uc694\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"33RD: \ub79c\ub364 \ub514\ud39c\uc2a4 \uac8c\uc784\uc774 7\uc77c\ucc28 ROAS 45%\uc744 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud588\uc744\uae4c\uc694? | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc \uc6d0\ub354\uc2a4\ucffc\ub4dc \uc18c\uac1c 2016\ub144\uc5d0 \uc124\ub9bd\ub41c \uc6d0\ub354\uc2a4\ucffc\ub4dc\ub294 \uc804\uc138\uacc4 \uc218\uc2ed\ub9cc \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \ubaa8\ubc14\uc77c \uac8c\uc784\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \uac1c\ubc1c\uc790 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \ud55c\uad6d\uc5d0 \uc18c\uc7ac\ud55c \uc791\uace0 \uae34\ubc00\ud55c \uac1c\ubc1c\ud300\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838 \uc788\uc73c\uba70 \ucc3d\uc5c5\uc790\uc778 \uc11c\uad00\ud76c \ub300\ud45c\uc758 \ub9d0\ucc98\ub7fc &quot;\ub098\uc774, \ubb38\ud654, \uc5b8\uc5b4\ub97c\" \/>\n<meta property=\"og:url\" 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