{"id":2784,"date":"2022-12-21T13:59:02","date_gmt":"2022-12-21T13:59:02","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=2784"},"modified":"2022-12-21T14:33:02","modified_gmt":"2022-12-21T14:33:02","slug":"%ed%81%b4%eb%a6%ad-%ec%8a%a4%ed%8c%b8%ec%9d%98-%ec%95%85%ec%88%9c%ed%99%98","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2022\/12\/%ed%81%b4%eb%a6%ad-%ec%8a%a4%ed%8c%b8%ec%9d%98-%ec%95%85%ec%88%9c%ed%99%98\/","title":{"rendered":"\ud074\ub9ad \uc2a4\ud338\uc758 \uc545\uc21c\ud658"},"content":{"rendered":"\n<div class=\"is-layout-flex wp-container-4 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column has-background\" style=\"background-color:#f6f6f6;flex-basis:40%\">\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>    \ubaa9\ucc28 <\/strong>(\ud574\ub2f9 \ubd80\ubd84\uc73c\ub85c \uac00\ub824\uba74 \ud074\ub9ad):<\/p>\n\n\n\n<ol class=\"has-small-font-size\">\n<li><a href=\"#mobile-fraud-types\">\ubaa8\ubc14\uc77c \uc560\ub4dc\ud14c\ud06c \uc138\uacc4 \uc0ac\uae30<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-click-spamming\">\ud074\ub9ad \uc2a4\ud338\uc774\ub780?<\/a><\/li>\n\n\n\n<li><a href=\"#How-Does-Click-Spam-Work\">\ud074\ub9ad \uc2a4\ud338\uc758 \uc791\ub3d9\ubc29\uc2dd<\/a><\/li>\n\n\n\n<li><a href=\"#The-Scale-of-Click-Spamming\">\ud074\ub9ad \uc2a4\ud338\uc758 \uaddc\ubaa8<\/a><\/li>\n\n\n\n<li><a href=\"#Vicious-Cycle\">\uc545\uc21c\ud658 \ubc1c\uc0dd?<\/a><\/li>\n\n\n\n<li><a href=\"#Negative-Effects\">\ud074\ub9ad \uc2a4\ud338\uc758 \ubd80\uc815\uc801 \uc601\ud5a5<\/a><\/li>\n\n\n\n<li><a href=\"#Detecting-and-Preventing\"><strong><mark style=\"background-color:#ffeaa6\" class=\"has-inline-color\"><\/mark><\/strong><\/a><strong><a href=\"#Detecting-and-Preventing\"><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\ud074\ub9ad \uc2a4\ud338 \ud0d0\uc9c0 \ubc0f \ubc29\uc9c0<\/mark><\/a><\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\"><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"mobile-fraud-types\">\ubaa8\ubc14\uc77c \uc560\ub4dc\ud14c\ud06c \uc138\uacc4 \uc0ac\uae30<\/h2>\n\n\n\n<p>\uc0ac\uae30 \ud2b8\ub798\ud53d\uc740 \ud56d\uc0c1 \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\uc5d0\uc11c \ud070 \uace8\uce6b\uac70\ub9ac\uc600\uc2b5\ub2c8\ub2e4.\uac00\uc0c1\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc791\uc5c5\uc740 \uc870\uc791\ub420 \uc5ec\uc9c0\uac00 \ub9ce\ub2e4\ub294 \uc810\uc740 \ucda9\ubd84\ud788 \uc608\uc0c1\ud560 \uc218 \uc788\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uc0ac\uc6a9\uc790\ub97c \uc77c\uc77c\ud788 \ud655\uc778\ud558\uc9c0 \ubabb\ud55c\ucc44 \ub300\uc6a9\ub7c9\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5c5\uacc4\uc5d0\uc11c\ub294 \uc0ac\uae30 \ubc29\uc9c0\ub97c \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc9c0\ub9cc \uc0ac\uae30 \ubc29\ubc95\uc740 \ub3d9\uc2dc\uc5d0 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70 \uc0c8\ub85c \uac1c\ubc1c\ub41c \uc0ac\uae30 \ud0d0\uc9c0 \uc194\ub8e8\uc158\uc744 \ud68c\ud53c\ud558\uae30 \uc704\ud574 \ub354\uc6b1 \uc815\uad50\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.juniperresearch.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">\uc8fc\ub2c8\ud37c \ub9ac\uc11c\uce58<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc0ac\uae30 \ud2b8\ub798\ud53d\uc73c\ub85c \uc778\ud55c \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\uc758 \uc190\uc2e4\uc740 2023\ub144\uc5d0 1\ucc9c\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ucd94\uc0b0\ub418\uba70 \uc774\ub294 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/interceptd.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4<\/a>\uc740 \uc0ac\uae30 \uc124\uce58\uac00 iOS \uc571\uc758 31%, Android \uc571 \uc124\uce58\uc758 25%\ub098 \ub41c\ub2e4\uace0 \ucd94\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc5c5\uacc4\uc758 \uc8fc\uc694 \uad11\uace0\uc0ac\uae30 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><strong>\ud074\ub9ad \uc2a4\ud338<\/strong> \ub610\ub294 <strong>\ud074\ub9ad \ud50c\ub7ec\ub529<\/strong>(<a href=\"https:\/\/persona.ly\/glossary\/attribution\/mmps\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMP <\/a>\ub9c1\ud06c\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\uae30\ubc94\uc740 \uc0ac\uc6a9\uc790 \uae30\uae30\uc5d0\uc11c \uc5ec\ub7ec \uc571\uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\ub97c \ubab0\ub798 \uc5fd\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc571 \uc911 \ud558\ub098\ub97c (\uc790\ubc1c\uc801\uc73c\ub85c) \uc124\uce58\ud558\uba74 \uc571\uc774 \uc0ac\uae30\uc124\uce58\ub429\ub2c8\ub2e4.)<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>\ud074\ub9ad \ud558\uc774\uc7ac\ud0b9<\/strong>(\uc0ac\uae30\ubc94\uc774 \ub2e4\ub978 \uacf5\uae09\uc790\uc758 \uc571\uc124\uce58 \uacbd\ub85c\ub97c \ubbf8\ub9ac \uc608\uce21\ud558\uace0 \uc124\uce58 \uc9c1\uc804\uc5d0 \ud074\ub9ad\uc744 \uac00\ub85c\ucc44\ub294 \ub354 \uc815\uad50\ud55c \ud615\ud0dc\uc758 \uc0ac\uae30)<\/li>\n\n\n\n<li><strong>SDK \uc2a4\ud478\ud551 \ud574\ud0b9<\/strong>(\uc0ac\uae30\ubc94\uc774 \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud65c\ub3d9\uc744 \ubaa8\ubc29\ud558\uace0 \uc2e4\uc81c \ubaa8\ubc14\uc77c \uae30\uae30\ub85c \ud569\ubc95\uc801\uc778 \uc571\uc124\uce58\ub97c \ubaa8\ubc29\ud558\ub098 \uc124\uce58\uac00 \uc2e4\uc81c \ubc1c\uc0dd\ud558\uc9c0\ub294 \uc54a\ub294 \uacbd\uc6b0).<\/li>\n<\/ul>\n\n\n\n<p>10\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8\uc744 \uac00\uc9c4 \uc804\ubb38 \uc560\ub4dc\ud14c\ud06c \ud68c\uc0ac\uc778 \uc800\ud76c\uc758 \ubaa9\ud45c\ub294 \ub2e8\uc21c\ud55c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\uac00 \uc544\ub2cc \uace0\uac1d\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \ud30c\ud2b8\ub108\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc6b0\ub9ac\ub294 \uace0\uac1d\uc758 \uc18c\ub9ac\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0 \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \uba3c\uc800 \ud574\uacb0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc5ec\ub7ec \uace0\uac1d\uc0ac\ub294 \uc5c5\uccb4\uac00 \uc81c\uc2dc\ud558\ub294 \ud604\uc2e4\uc801 UA \ube44\uc6a9\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294\uc9c0 \ub300\ud574 \uc6b0\ub824\ub97c \uc81c\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc218\uce58\uac00 \uc798\ub098\uc624\uace0 \uc788\uace0 \uace0\uac1d\uc0ac\uc758 \uc774\ud574\uad00\uacc4\uc790\uac00 \ub9cc\uc871\ud558\uace0\ub294 \uc788\uc9c0\ub9cc \ube44\uc6a9\uc774 \ud604\uc2e4\uc801\uc774\uc9c0 \uc54a\uc740 \uac83\ucc98\ub7fc \ubcf4\uc600\uae30 \ub54c\ubb38\uc5d0 \uc800\ud76c\ub294 \ubb34\uc5b8\uac00\uac00 \ubb38\uc81c\uac00 \uc788\ub2e4\ub294 \uac83\uc744 \uac10\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-align-center\" id=\"back1\" style=\"font-size:30px\">\uc800\ud76c \uc81c\ud488\ubd84\uc11d\ud300\uc774 \uc774\ub97c \uc870\uc0ac\ud55c \uacb0\uacfc \uc8fc\uc694 \uc0ac\uc6a9\uc790 \ud68d\ubcf4 \uace0\uac1d\uc0ac\ub85c\ubd80\ud130 \uc5c4\uccad\ub09c \uc591\uc758 <strong>\ud074\ub9ad \uc2a4\ud338<\/strong>\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p id=\"what-is-click-spamming\">\uc11c\uad6c \uad6d\uac00<sup><a href=\"#note1\">1<\/a><\/sup>\uc5d0\uc11c\ub294 \ud074\ub9ad \uc2a4\ud338\uc774 \uac10\uc18c\ud558\uc600\uc9c0\ub9cc <a href=\"https:\/\/www.statista.com\/statistics\/1264402\/mobile-ad-fraud-type-region-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc744 \ud3ec\ud568<\/a>\ud55c \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \uc2ec\uac01\ud569\ub2c8\ub2e4. \ud074\ub9ad \uc2a4\ud338\uc774 \uc2e0\ud765 \uad6d\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\uc804\ud788 \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc5d0 \uc870\uc18d\ud788 \ud574\uacb0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2>\ud074\ub9ad \uc2a4\ud338\uc774\ub780?<\/h2>\n\n\n\n<p id=\"back2\">\ud074\ub9ad \ud50c\ub7ec\ub529(click flooding)\uc774\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \ud074\ub9ad \uc2a4\ud328\ubc0d(click spamming)\uc740 &#8220;\ucd5c\uc885 \ud130\uce58&#8221; <a href=\"https:\/\/persona.ly\/glossary\/attribution\/types-of-attribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc18d\uc131 \ubaa8\ub378<\/a>(attribution model)\uc758 \ud5c8\uc810\uc744 \uc774\uc6a9\ud558\ub294 \uc0ac\uae30\uc131 \ud2b8\ub798\ud53d \ud65c\ub3d9\uc785\ub2c8\ub2e4. \uc0ac\uae30\ubc94\uc740 \uc0ac\uc6a9\uc790 \ubab0\ub798(\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub098 \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\ub97c \ubcf4\uc9c0 \uc54a\uace0) \uc0ac\uc6a9\uc790 \uae30\uae30\uc5d0\uc11c \uc5ec\ub7ec \uc571\uc2a4\ud1a0\uc5b4<sup><a href=\"#note2\">2<\/a><\/sup> \ud398\uc774\uc9c0\ub97c \uc5f4\uace0 \ud5a5\ud6c4 7\uc77c \ub0b4\uc5d0 \uc790\ubc1c\uc801\uc73c\ub85c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 <em>\uc774\ub860\uc801 <\/em>\uc124\uce58 \uac74\uc218\ub97c \ucd94\uce21\ud569\ub2c8\ub2e4. \uc774 \uc18d\uc131 \uae30\uac04 \ub3d9\uc548 \uc0ac\uae30\ubc94\uc758 &#8220;\ud074\ub9ad&#8221;\uc774 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc774\ub77c\uba74 MMP\ub294 \uc124\uce58 \uac74\uc218\ub97c \uc0ac\uae30\ubc94\uc5d0\uac8c \uadc0\uc18d\ub418\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p id=\"How-Does-Click-Spam-Work\">\uc989, \uc0ac\uae30\ubc94\uc5d0 \uc758\ud574 \uae30\uae30\uac00 \uc18d\uc131 \uae30\uac04\uc5d0 \uc0ac\uc6a9\uc790\uc5d0 \uc758\ud574 \uc571\uc744 \uc790\ubc1c\uc801\uc73c\ub85c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uba74 \ud574\ub2f9 \uc124\uce58\ub294 \uc0ac\uae30\ubc94\uc5d0\uac8c \uadc0\uc18d\ub418\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2>\ud074\ub9ad \uc2a4\ud338\uc758 \uc791\ub3d9\ubc29\uc2dd<\/h2>\n\n\n\n<p>\ub300\uaddc\ubaa8\uc758 \ud074\ub9ad \uc2a4\ud338\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574 \uc0ac\uae30\ubc94\uc740 \ub2e4\uc74c \ube44\uad50\uc801 \uac04\ub2e8\ud55c \uba87 \uac00\uc9c0 \ub2e8\uacc4\ub97c \ub530\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<ol>\n<li>\ubd88\ucda9\ubd84\ud55c \uad00\ub9ac\ub85c \uc778\ud574 \ud2b9\ud788 \uc0ac\uae30\uc758 \ub300\uc0c1\uc774 \ub418\ub294 \uc140\ud504 \uc11c\ube44\uc2a4 (\ud639\uc740 \uace0\uc720\uc758) DSP (\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc) \uc911 \ud558\ub098\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uae30\ubc94\uc740 \uac00\uc7a5 \uc800\ub834\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc5c5\ub85c\ub4dc\ub41c \uad11\uace0 \uc790\uc0b0\uc5d0\ub294 \uae30\uae30 \ubc31\uadf8\ub77c\uc6b4\ub4dc\uc5d0\uc11c \uc5ec\ub7ec \uc571\uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0(\ub54c\ub85c\ub294 \ud55c \ubc88\uc5d0 20~30\uac1c)\ub97c \uc5f4\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc545\uc131 \ucf54\ub4dc\uac00 \uc0ac\uc6a9\uc790 \ubab0\ub798 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub97c <em>\uad11\uace0 \uc2a4\ud0dc\ud0b9<\/em>\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc774\uc81c \uc55e\uc73c\ub85c 7\uc77c \ub3d9\uc548 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uc758 \uae30\uae30\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ubaa8\ub4e0 \ud074\ub9ad\uc740 \uc0ac\uae30\ubc94\uc5d0\uac8c \uadc0\uc18d\ub418\uac8c \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc0ac\uc6a9\uc790\uac00 \uc18d\uc131 \uae30\uac04 \ub0b4\uc5d0 \uc790\ubc1c\uc801\uc73c\ub85c \uc571\uc744 \uc124\uce58\ud558\uba74 \ud574\ub2f9 \uc124\uce58 \uac74\uc218\ub294 \uc0ac\uae30\ubc94\uc5d0\uac8c \uadc0\uc18d\ub418\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p id=\"The-Scale-of-Click-Spamming\">\ud074\ub9ad \uc2a4\ud338\uc740 \uac00\uc124\uc5d0 \ub530\ub77c \uc791\ub3d9\ud558\uba70 \ub9ce\uc740 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc774<strong> \uc790\ubc1c\uc801\uc73c\ub85c \uc124\uce58\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294<\/strong> \uc571\uc744 \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4. \ubcf4\ud1b5 \ub192\uc740 \ucc28\ud2b8 \uc21c\uc704\uc758 \ucd5c\uace0 \uc218\uc775\uc744 \uc62c\ub9ac\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc2e0\uaddc \uae30\uae30 \uc18c\uc720\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc778\uae30\ub97c \ub044\ub294 \uc571\uc774 \ub300\uc0c1\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2>\ud074\ub9ad \uc2a4\ud338\uc758 \uaddc\ubaa8<\/h2>\n\n\n\n<p>\ud074\ub9ad \uc2a4\ud338\uc740 \ud569\ubc95\uc801 \uc720\ub8cc \uc18c\uc2a4\ubcf4\ub2e4 CPI(\uc124\uce58\ub2f9 \ube44\uc6a9)\ub97c \uc0c1\ub2f9\ud788 \ub0ae\ucd94\ub294 \uacbd\ud5a5\uc774 \uc788\uace0 \ub54c\ub85c\ub294 \ub354 \ub192\uc740 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc728\uc744 \ubcf4\uc774\ubbc0\ub85c(\ub2e8\uc21c\ud788 \uc571 \uc774\uc6a9\ud560 \uc758\ud5a5\uc774 \ub192\uc740 \uc790\ubc1c\uc801 \uc0ac\uc6a9\uc790 \ud2b8\ub798\ud53d\uc744 \uc7a0\uc2dd\ud558\uae30 \ub54c\ubb38\uc5d0) \uc774\ub7f0 \uc720\ud615\uc758 \uc0ac\uae30 \ud2b8\ub798\ud53d\uc744 \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub294 \uc8fc\uc694 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc5c5\uccb4\ub85c \uc120\uc815\ub420 \ud655\ub960\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66.66%\">\n<p>\uc800\ud76c \ud300\uc774 \uc870\uc0ac\ud55c \uc778\ub3c4\uc758 \ud55c \ubc30\uc1a1 \uc5c5\uccb4\uac00 \uacaa\uc740 \uc2e4\uc81c \uc0ac\ub840\ub97c \uc18c\uac1c\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc0ac\uae30 \uc5c5\uccb4\uac00 \ud558\ub8e8\uc5d0 <strong>25,000<\/strong>\uac74\uc758 \uc124\uce58\ub97c \ub2ec\uc131\ud558\uace0 <em>\uc77c\uc77c<\/em> <strong>100,000,000(1\uc5b5) <\/strong>\ud68c\uc758 \ud074\ub9ad\uc744 \ubcf4\uace0\ud558\uc5ec \uc758\ub3c4\uc801\uc73c\ub85c \ub178\ucd9c \uac74\uc218\ub97c \uc228\uacbc\uc2b5\ub2c8\ub2e4(\uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ud558\ub4dc\ucf54\ub529\ub418\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4). \uc0ac\uae30\ubc94\uc740 MMP \ubcf4\uace0\uc11c\uc5d0\uc11c \ucd5c\uace0\uc758 \uc2e4\uc801\uc744 \ubcf4\uc774\ub294 \ud68c\uc0ac\ub85c \uc5b8\uae09\ub41c \uc88b\uc740 \ud3c9\ud310\uc758 \ud68c\uc0ac\uc600\uae30 \ub54c\ubb38\uc5d0 UA \uad00\ub9ac\uc790\ub294 \uc774\ub97c \uc54c\uc544\ucc44\uc9c0 \ubabb\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/Group-746-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"276\" height=\"316\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/Group-746-1.webp\" alt=\"fraudster in industry index\" class=\"wp-image-2717\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\uccab \ubc88\uc9f8 \uc870\uc0ac\uc5d0\uc11c\ub294 <strong>0.025%<\/strong>\ub77c\ub294 \ube44\uc815\uc0c1\uc801 \ud074\ub9ad \uc124\uce58 CVR(\uc804\ud658\uc728)\uc744 \ub098\ud0c0\ub0b4\uc5c8\uc2b5\ub2c8\ub2e4(\uc571 \uc720\ud615 \ubc0f \uc571 \uc885\ub958\uc5d0 \ub530\ub77c \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\ub294 \uc57d 1-2%\uc785\ub2c8\ub2e4). \ube44\uc815\uc0c1\uc801\uc778 CVR\uc740 \uc800\ud76c\uc758 \uc758\uc2ec\uc744 \uc0ac\uae30\uc5d0 \ucda9\ubd84\ud558\uc600\uace0 \uc800\ud76c\ub294 \ucd94\uac00 \uc870\uc0ac\ub97c \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc218\uce58\ub97c \uc5ed\uacf5\ud559\ud558\uba74 \uc131\ub2a5\uc774 \uc77c\ud654\uc801\uc73c\ub85c \ubcc0\ud55c\ub2e4\ub294 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>100,000,000(1\uc5b5)\ud76c\uc758 \ud074\ub9ad\uc744 \uc0dd\uc131\ud558\ub824\uba74 5%(\uc804\uccb4\ud654\uba74 \ub3d9\uc601\uc0c1\uc758 \uacbd\uc6b0)\uc758 \ub9e4\uc6b0 \uad00\ub300\ud55c CTR(\ud074\ub9ad\ub960)\ub85c\ub3c4 \ub9e4\uc77c \ucd1d 2,000,000,000(20\uc5b5)\ud68c\uc758 \ub178\ucd9c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>0.1\ub2ec\ub7ec\uc758 \ub9e4\uc6b0 \ub0ae\uc740 CPM(1000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uc73c\ub85c \uc774\ub7ec\ud55c \ub178\ucd9c \uc218\ub97c \uc0dd\uc131\ud558\ub824\uba74 \uad11\uace0\uc8fc\uc5d0\uac8c \ub9e4\uc77c <strong>200,000\ub2ec\ub7ec<\/strong>\uc758 \ube44\uc6a9\uc774 \ub4ed\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc815\uc0c1\uc801\uc778 \uc608\uc0c1 \uc804\ud658\uc728\uc774 1%\uc778 \uacbd\uc6b0 \uc18c\uc2a4\uc5d0\uc11c \uc0dd\uc131\ub41c \uc124\uce58 \uc218\ub294 \ub9e4\uc77c 1,000,000\uac1c\uc5d0 \uac00\uae4c\uc6cc\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"736\" height=\"293\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/How-to-see-ad-fraud-in-data-1-1.png\" alt=\"\" class=\"wp-image-2771\"\/><\/figure>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ubaa8\ubc14\uc77c \uad11\uace0 \uae30\uc220 \uc0b0\uc5c5\uc758 \uc911\uc694\ud55c \uce21\uba74\uc740 \uace0\ud488\uc9c8 \ud2b8\ub798\ud53d\uc744 \uc81c\uacf5\ud558\ub294 \ubaa8\ub4e0 Tier 1 <a href=\"https:\/\/persona.ly\/glossary\/real-time-bidding\/intro-to-programmatic-mobile-user-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">SSPs<\/a>(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\uac00 <a href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/the-cornerstone-kpis-for-mobile-ua\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM model<\/a>\uc5d0\uc11c\ub9cc <strong>\ub3c5\uc810\uc801\uc73c\ub85c<\/strong> \uc791\ub3d9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4<\/p>\n\n\n\n<p>\uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc640 \uad11\uace0\uc8fc \uac04\uc5d0 CPI(\uc124\uce58\ub2f9 \ube44\uc6a9) \ub610\ub294 CPA(\uc561\uc158\ub2f9 \ube44\uc6a9) \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\ub294 \uc885\uc885 \uc788\ub294 \uc77c\uc785\ub2c8\ub2e4(\uc2e4\uc81c\ub85c \uc0c1\ub2f9\ud788 \ub9ce\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4). \uad11\uace0\uc8fc\ub294 \uc124\uce58 \ub610\ub294 \uc561\uc158\uc5d0 \ub300\ud574\uc11c\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud55c\ub2e4\uace0 \ubbff\uace0 \uc608\uc0b0\uc774 \uc131\uc7a5 \uc774\uc678\uc5d0 \ub0ad\ube44\ub418\ub294 \uc77c\uc740 \uc5c6\uc73c\ub9ac\ub77c \ud655\uc2e0\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uacbd\uc6b0\ub97c \ubcf4\uba74 \uc77c\uc77c \uc124\uce58 \uac74\uc218 25,000\ud68c\uc758 CPI\ub294 \uc124\uce58\ub2f9 $0.1\uc73c\ub85c \uc77c\uc77c \ucea0\ud398\uc778 \uc608\uc0b0\uac00 $2,500\uac00 \ub418\ub294 \ubc18\uba74 \uc774 \uc815\ub3c4 \uaddc\ubaa8\uc758 \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \uc77c\uc77c \uc608\uc0b0\uc740 $200,000\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:30px\">\ucee4\ub2e4\ub780 \ube44\uc6a9 \uc808\uac10\ucc98\ub7fc \ubcf4\uc774\ub294 \uc774\uac83\uc740 \uc2e4\uc81c\ub85c\ub294 \uc5c4\uccad\ub09c \uc608\uc0b0 \ub0ad\ube44\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p id=\"back3\">\uc704\uc758 \uc608\ub294 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc911 \ud558\ub098\uc5d0\uc11c \ub2e8\uc77c \ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \ud074\ub9ad \uc2a4\ud338\uc758 \uc2e4\uc81c \uaddc\ubaa8\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \ubb3c\ub860 \ubaa8\ub4e0 \uc0ac\uae30\uc131 \ud2b8\ub798\ud53d \ud68c\uc0ac\uac00 \uadf8\ub7ec\ud55c \uba85\ubc31\ud55c \ud754\uc801\uc744 \ub0a8\uae30\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uadf8 \uaddc\ubaa8\uac00 \ub354 \uc791\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4<sup><a href=\"#note3\">3<\/a><\/sup>. \uadf8\ub7ec\ub098 <strong>\uc5ec\ub7ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ud68c\ub97c \uc5ec\ub294 \ud074\ub9ad \uc218\uc640 Click-to-Install CVR\uc740 \ud56d\uc0c1 UA \uad00\ub9ac\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/3-monkeys-v.2-2.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"781\" height=\"408\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/3-monkeys-v.2-2.webp\" alt=\"fighting fraud in mobile adtech\" class=\"wp-image-2720\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" id=\"Vicious-Cycle\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\uc545\uc21c\ud658 \ubc1c\uc0dd?<\/h2>\n\n\n\n<p>\uc774 \uaddc\ubaa8\uc758 \ud074\ub9ad \uc2a4\ud338 \ubb38\uc81c\ub294 \uc608\uc0b0 \ub0ad\ube44 \ubb38\uc81c\ubcf4\ub2e4 \ud6e8\uc52c \uc2ec\uac01\ud569\ub2c8\ub2e4. \uc5f0\uac04 \ub9c8\ucf00\ud305 \uc2e4\uc801\uc608\uc0b0(\uc0ac\uc5c5 \uacc4\ud68d \ubc0f \ud22c\uc790\uc790 \ubcf4\uace0\uc11c \ud3ec\ud568)\uc774 \uac89\uc73c\ub85c\ub294 &#8220;\ucd5c\uace0\uc758 UA \uc18c\uc2a4&#8221; \uacb0\uacfc\uc5d0 \uae30\ubc18\ud558\uba74 \ud574\ub2f9 \ud2b8\ub798\ud53d \uc18c\uc2a4\uc5d0 \uc758\uc874\ud558\uac8c \ub418\ub294 \uc545\uc21c\ud658\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc81c \ud074\ub9ad \uc2a4\ud338\uc774 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol>\n<li>\uc0ac\uae30 UA \uc5c5\uccb4\uac00 \ub2e4\ub978 \ud30c\ud2b8\ub108\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 KPI\uc640 \ube44\uc2b7\ud558\uac70\ub098 \ub2a5\uac00\ud558\uc9c0\ub9cc \ub354 \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c \ud2b8\ub798\ud53d\uacfc \uc124\uce58\uc218\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc791\uc740 \uaddc\ubaa8\uc5d0\uc11c\ub294 \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d \uac10\uc18c\uac00 \ub208\uc5d0 \ub744\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>UA \ub2f4\ub2f9\uc790\ub294 \uc131\uacfc \ub2f4\ub2f9 \ubd80\uc11c \ucc45\uc784\uc790\uc5d0\uac8c \uacb0\uacfc\ub97c \ubcf4\uace0\ud569\ub2c8\ub2e4. UA \ubd80\uc11c\ub294 ASO\/\uc790\ubc1c\uc801 \ud2b8\ub798\ud53d \ubd80\uc11c\uc640 \ubd84\ub9ac\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc73c\uba70 \uc720\uae30\uc801 \ud2b8\ub798\ud53d\uc758 \uac10\uc18c\uc0ac\uc2e4(\uadf8\ub9ac\uace0 \ud655\uc2e4\ud788 A\/B \ud14c\uc2a4\ud2b8\uc5d0\uc11c \uc774\uc0c1\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uac83\uc785\ub2c8\ub2e4)\uc744 \ubc1c\uacac\ud558\uc9c0\ub9cc \ud0c0 \ubd80\uc11c\uc778 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\uc9c0 \uc54a\uc544 \uc131\uacfc \ubd80\uc11c\uac00 \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d\uc758 \uac10\uc18c\ub97c \uc54c\uc9c0\ubabb\ud558\uc5ec \uac10\uc18c\uc0ac\uc2e4\uc774 \uc0c8\ub85c\uc6b4 \uc720\ub8cc \ud2b8\ub798\ud53d \uc18c\uc2a4\uac00 \uc6d0\uc778\uc778\uc9c0 \ubaa8\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc131\uacfc \ub2f4\ub2f9 \ubd80\uc11c \ucc45\uc784\uc790\ub294 \uc0ac\uae30 UA \uc5c5\uccb4\uc5d0\uc11c \uc81c\uacf5\ud55c \uc218\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc5f0\uac04 \uc608\uc0b0\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc0ac\uc6a9\uc790 \ud655\ubcf4 \ube44\uc6a9\uc744 \ud3ec\ud568\ud55c \uc22b\uc790\ub294 \uacb0\uad6d \ucd5c\uace0 \uacbd\uc601\uc9c4\uc774 \ud22c\uc790\uc790\uc5d0\uac8c \uc81c\uc2dc\ud558\ub294 \uc5f0\uac04 \uc0ac\uc5c5 \uacc4\ud68d\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc0ac\uc5c5 \uacc4\ud68d\uc774 \uc2b9\uc778\ub418\uba74 \ud22c\uc790\uc790\ub294 \ud2c0\ub9b0 \uc218\uce58\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p>\uc5ec\ub7ec \ub2e4\ub978 \ud2b8\ub798\ud53d \uc5c5\uccb4\uac00 UA \ube44\uc6a9 \ubc0f \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uce21\uba74\uc5d0\uc11c \uc0ac\uae30 UA \ud2b8\ub798\ud53d \uc5c5\uccb4\uc640 \uacbd\uc7c1\ud558\ub294 \ub370 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uae30 \uc5c5\uccb4\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/12\/The-vicious-cycle-graph-KO.png\"><img decoding=\"async\" loading=\"lazy\" width=\"780\" height=\"408\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/12\/The-vicious-cycle-graph-KO.png\" alt=\"\ud074\ub9ad \uc2a4\ud338\uc758 \uc545\uc21c\ud658\" class=\"wp-image-2790\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uac70\uc2dc\uc801<\/strong>\uc73c\ub85c \ubcf8\ub2e4\uba74 \ud074\ub9ad \uc2a4\ud328\uba38\uc758 \uc131\uacf5(\ubc0f \uace0\uac1d\uacfc MMP\uac00 \uc774\uc5d0 \uae30\uc5ec\ud55c\ub2e4\ub294 \uc0ac\uc2e4)\uc740 \uc804\uccb4 \ubaa8\ubc14\uc77c \uc0b0\uc5c5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ud074\ub9ad \uc2a4\ud328\uba38\ub294 \uc0ac\uc6a9\ud55c \ubc29\ubc95\uc73c\ub85c MMP\uc758 \uc131\ub2a5 \uc9c0\ud45c\uc5d0 \ud3ec\ud568\ub420 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc544(\uadf8\ub9ac\uace0 \uc0ac\uae30 \ud0d0\uc9c0 \ud504\ub85c\uadf8\ub7a8\uc744 \ud68c\ud53c\ud558\uc5ec) \uafb8\uc900\ud788 \ubc88\ucc3d\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><em>\ubcfc\ub968 \uc21c\uc704 &#8211; \uc124\uce58 \uc218<\/em>: \ud074\ub9ad \uc2a4\ud328\uba38\uac00 \uc0ac\uc6a9\ud558\ub294 \uae30\ud68c\uc8fc\uc758\uc801 \uc804\uc220\uc740 \uc124\uce58 \uc774\ubca4\ud2b8 \ud655\ub960\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ubbc0\ub85c \uc124\uce58 \uae30\ud68c\ub97c \ub192\uc774\ub824\uba74 \ub9ce\uc740 \uc591\uc758 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\ub9ac\ud150\uc158\/IAP \uc21c\uc704<\/em>: \ud074\ub9ad \uc2a4\ud328\uba38\uac00 \uc720\ub3c4\ud55c \uc124\uce58\ub294 \uc790\ubc1c\uc801\uc774\ubbc0\ub85c \ud074\ub9ad \uc2a4\ud328\uba38\uac00 \uc790\ubc1c\uc801 \ubca4\uce58\ub9c8\ud06c\ub97c \ub530\ub77c\uc7a1\ub294 \uac83\uc740 \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" id=\"Negative-Effects\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ud074\ub9ad \uc2a4\ud338\uc758 \ubd80\uc815\uc801 \uc601\ud5a5<\/h2>\n\n\n\n<ol>\n<li><strong>CAC \ube44\uc6a9<\/strong>. UA \ub2f4\ub2f9\uc790\uac00 \uc218\uce58\uc5d0 \uc758\uc874\ud55c\ub2e4\ub294 \uac83\uc740 \ud22c\uc790\uac00 \uc608\uce21\uc5d0 \uae30\ubc18\ud55c\ub2e4\ub294 \uac83\uc744 \ub73b\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc790\ubc1c\uc801 \ud2b8\ub798\ud53d<\/strong>. \ud074\ub9ad \uc2a4\ud338\uc740 \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d\uc744 \uc0ac\uae30\ubc94\uc5d0\uac8c \uadc0\uc18d\uc2dc\ud0a4\ub294 \ubc29\uc2dd\uc73c\ub85c \uc7a0\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>MMP \ube44\uc6a9<\/strong>. \uc124\uce58\ub294 \uc720\ub8cc\ub85c \uac04\uc8fc\ub418\ubbc0\ub85c MMP\uc5d0 \ube44\uc6a9\uc774 \ucd94\uac00\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e4\ub978 \uc720\ub8cc \uc5c5\uccb4\uc5d0\uac8c \ube44\ud604\uc2e4\uc801 \uc778\uac8c\uc774\uc774\uc9c0\uba3c\ud2b8 \uc131\uacfc\ub97c \uae30\ub300<\/strong>. \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d\uacfc \uc720\ub8cc \ud2b8\ub798\ud53d \uac04\uc5d0\ub294 \uadfc\ubcf8\uc801 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d\uc758 \uacbd\uc6b0 \uc0ac\uc6a9\uc790\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0 \uc0ac\uc6a9\ud558\ub824\ub294 \uc758\ub3c4\uac00 \ub354 \ub192\uc73c\uba70 \uc774\ub294 \ub04c\uc5b4\ub4e4\uc774\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc720\ub8cc \uc18c\uc2a4\ub97c \ud1b5\ud574 \ud68d\ub4dd\ud55c \uc0ac\uc6a9\uc790\ub294 \ud478\uc2dc \uc5c6\uc774\ub294 \uc571\uc744 \uc0ac\uc6a9\ud560 \uc758\ud5a5\uc774 \ub0ae\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc571\uc2a4\ud1a0\uc5b4 \uc21c\uc704<\/strong>. \uc571 \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0 \ubcf4\uae30\uc640 \uc124\uce58 \uc0ac\uc774\uc758 \ub0ae\uc740 \uc804\ud658\uc728\uc740 \ud589\uc0ac \uc571\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\ub3c4\uac00 \ub0ae\ub2e4\ub294 \uc2e0\ud638\ub97c \uc571 \uc2a4\ud1a0\uc5b4\uc5d0 \ubcf4\ub0b4 \uc571\uc758 \uc21c\uc704\ub97c \ub0ae\ucda5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud569\ubc95\uc801\uc778 \ud2b8\ub798\ud53d \uc18c\uc2a4\uc5d0 \ub300\ud55c \uacfc\uc18c\ud3c9\uac00<\/strong>. 1\uc21c\uc704 Ad Exchange\ub294 \ucd5c\ub300 \ud22c\uba85\uc131\uc73c\ub85c \uc778\ud574 \uc624\uc9c1 CPM \ubaa8\ub378\uc5d0\uc11c\ub9cc \uc791\ub3d9\ud569\ub2c8\ub2e4. CPI\/CPA \ubaa8\ub378\uc774 \ubcf4\ub2e4 &#8220;\uba85\ud655\ud558\uace0&#8221; \uc608\uce21 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uac00\uc838\uc624\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc \uc0ac\uae30\ubc94\uc774 \ub300\uaddc\ubaa8 \ud074\ub9ad \uc2a4\ud338 \ubc0f \uae30\ud0c0 \uc0ac\uae30 \ubc29\uc2dd\uc744 \ub354 \uc27d\uac8c \uc2dc\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\uc6a9\uc790\uc758 \ubaa8\ubc14\uc77c \ub370\uc774\ud130 \ube44\uc6a9<\/strong>. \uc778\ub3c4\uc640 \uac19\uc774 \ubaa8\ubc14\uc77c \ub370\uc774\ud130\uac00 \uc81c\ud55c\uc801\uc774\uace0 \ube44\uc2fc \uad6d\uac00\uc5d0\uc11c\ub294 \ub300\ub2e4\uc218\uc758 \uc0ac\uc6a9\uc790\uac00 \ubaa8\ubc14\uc77c \uacf5\uae09\uc790\ub85c\ubd80\ud130 \uc81c\ud55c\ub41c \ub370\uc774\ud130 \ud328\ud0a4\uc9c0\ub97c \uad6c\uc785\ud558\uace0 \uc778\ud130\ub137\uc744 \uc544\uaef4\uc11c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc0ac\uae30\ubc94\uc774 \ubc31\uadf8\ub77c\uc6b4\ub4dc \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc5ec\ub7ec \uc571 \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\ub97c \uc5f4\uac8c \ub418\uba74 \ud398\uc774\uc9c0 \ub85c\ub4dc\uac00 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ub7c9\uc744 \ub9ce\uc774 \uc18c\ubaa8\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" id=\"Detecting-and-Preventing\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"back4\">\ud074\ub9ad \uc2a4\ud338 \ud0d0\uc9c0 \ubc0f \ubc29\uc9c0<\/h2>\n\n\n\n<ol>\n<li><strong>\ub178\ucd9c\uc218\ub97c \uc694\uccad\ud558\uc138\uc694<\/strong>. \ud074\ub9ad \uc2a4\ud328\uba38\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub178\ucd9c \uc218\ub97c \uacf5\uc720\ud558\uc9c0 \uc54a\ub294 \ub300\uc2e0 \ud074\ub9ad \uc218\uc640 \uc124\uce58 \uc218\ub97c \uacf5\uc720\ud558\ub294\ub370 \uc774\uc5d0\ub294 \uadf8\ub7f4 \ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub178\ucd9c\uc218\ub294 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ud074\ub9ad \uc2a4\ud328\uba38\ub294 \uc774\ub97c \ud558\ub4dc\ucf54\ub529\ud574\uc57c \ud569\ub2c8\ub2e4.<sup><a href=\"#note4\">4<\/a><\/sup><\/li>\n\n\n\n<li><strong>\uc804\ud658\uc728\uc744 \ud655\uc778\ud558\uc138\uc694<\/strong>. \ud074\ub9ad \uc124\uce58 \uc804\ud658\uc728\uc740 \ubd88\uade0\ud615\uc744 \ubcf4\uc77c \uac83\uc774\uace0 \uc5c5\uc885\ubcc4 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc640 \ubc97\uc5b4\ub098 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube44\uc6a9 \ud0c0\ub2f9\uc131\uc744 \uacc4\uc0b0\ud558\uc138\uc694<\/strong>. \ud68c\uc0ac\uac00 \uc0ac\uc6a9\uc790 \ud68d\ub4dd\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc744 \uacc4\uc0b0\ud558\uace0 \ud574\ub2f9 \ube44\uc6a9\uacfc \uccad\uad6c \uae08\uc561\uacfc \ube44\uad50\ud558\uba74 \uc0ac\uae30 \ud65c\ub3d9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud14c\uc2a4\ud2b8\ud558\uc138\uc694<\/strong>. UA \uc5c5\uccb4\uac00 \uc774\ubbf8 \ud074\ub9ad \uc2a4\ud328\ubc0d\uc744 \ud558\uace0 \uc788\ub2e4\uace0 \uc758\uc2ec\ub418\ub294 \uacbd\uc6b0, \uc774\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \ubc29\ubc95\uc740 \uc5c5\uccb4(\ub610\ub294 \uc5ec\ub7ec \uc5c5\uccb4) \ud65c\ub3d9\uc744 10\uc77c \ub3d9\uc548 \uc77c\uc2dc \uc911\uc9c0\ud558\uace0(\ud45c\uc900 \uc18d\uc131 \uae30\uac04\uc740 7\uc77c) \ud074\ub9ad \uc218\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong><strong>\ud2b8\ub798\ud53d \ubaa8\ub2c8\ud130\ub9c1:<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n<ul>\n<li><em>\uc790\ubc1c\uc801<\/em>: \uc790\ubc1c\uc801 \ud2b8\ub798\ud53d\uc758 \uac11\uc791\uc2a4\ub7ec\uc6b4 \uac10\uc18c\ub294 \uc0c8\ub85c\uc6b4 \uc5c5\uccb4\uc5d0 \ub300\ud55c \uac10\uc0ac\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uc2e0\ud638\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\uc720\ub8cc \ud2b8\ub798\ud53d\uc758 \uc9c0\uc6d0 \uc124\uce58<\/em>: \uc9c0\uc6d0 \uc124\uce58\uc640 \uc18c\uc2a4\uc758 \uc77c\ubd80 \uc911\ubcf5\uc774 \uc788\ub294 \uac83\uc740 \ub2f9\uc5f0\ud558\uc9c0\ub9cc \ud2b9\uc815 \uc5c5\uccb4\uac00 \uacfc\ub3c4\ud558\uac8c \ub9ce\uc740 \uac83\uc740 \ubb38\uc81c\uc758 \uc18c\uc9c0\uac00 \uc788\uc73c\ubbc0\ub85c \ucd94\uac00 \uc870\uc0ac\ub97c \ud558\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\">\n<li><strong>\uc62c\ubc14\ub978 \uc2e4\uc0ac \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud558\uc138\uc694<\/strong>. \uc5c5\uccb4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc989, \uc9c1\uc6d0 \uc218\ub97c \ud655\uc778\ud558\uace0 \uace0\uac1d\uc758 \ub808\ud37c\ub7f0\uc2a4\ub97c \uac80\ud1a0\ud558\uace0 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ucc38\uace0\ud558\uc5ec \ud3c9\ud310\uc774 \uc88b\uc740 \uc5c5\uccb4\uc778\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p>\uc2e4\uc0ac \ud504\ub85c\uc138\uc2a4\uc758 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uc0ac\ud56d\uc740 \uc62c\ubc14\ub978 \uc9c8\ubb38\uc744 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <strong>\uc5c5\uccb4\uc758 \ud2b8\ub798\ud53d \uc18c\uc2a4\ub97c \ubc1c\uacac\ud558\uace0 \uc774 \ud2b8\ub798\ud53d\uc5d0 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud558\ub294\uc9c0 \ubc29\ubc95\uc774 \ud575\uc2ec<\/strong>\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\ub4dc\ud14c\ud06c\uc758 &#8220;\ud575\uc2ec\ube44\ubc95&#8221;\uc740 \ud56d\uc0c1 \ud6c4\uba74\uc758 \uae30\uc220\uc774\ubbc0\ub85c \ube44\ubc00\uc2a4\ub7ec\uc6b4 \ud0dc\ub3c4\ub294 \uc758\uc2ec\ud558\ub294 \uac83\uc774 \uc633\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc548\ud0c0\uae5d\uac8c\ub3c4 \uc2e4\uc0ac \ud504\ub85c\uc138\uc2a4\ub9cc\uc73c\ub85c\ub294 \uc0ac\uae30\ub97c \ub9c9\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 \uc800\ud76c \uc0ac\ub840 \uc5f0\uad6c\uc5d0\uc11c \uc0ac\uae30 \uc5c5\uccb4\uac00 \uc5c5\uacc4\uc758 \uc131\uacfc \ub4f1\uae09\uc5d0 \ud3ec\ud568\ub41c \uac83\uc744 \ubc1c\uacac\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol start=\"7\">\n<li><strong>UA \ud300\uc5d0 \uc801\uc808\ud55c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\uc138\uc694<\/strong>. \ud604\uc7ac UA \ub2f4\ub2f9\uc790\uc758 \uc131\uacfc\ub294 ROAS\ub85c \uce21\uc815\ub429\ub2c8\ub2e4. \ub300\uc2e0 \uc0ac\uae30\uac00 \uc544\ub2cc \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc131\uacfc\uc758 \ucd08\uc810\uc774 \uc774\ub3d9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc138\uc694<\/strong>. \ubb54\uac00 \ub108\ubb34 \uc88b\uc544 \ubcf4\uc778\ub2e4\uba74 \ubb38\uc81c\uac00 \uc788\uc744\uc9c0 \ubaa8\ub985\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"note1\"><strong>\uc8fc\uc11d:<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\" id=\"note2\"><sub><sup>1<\/sup><\/sub>&nbsp;\uc11c\uad6c \uad6d\uac00\uc5d0\uc11c\ub294 \ub4dc\ubb3c\uc9c0\ub9cc \uad6c\ub9e4\uc790\uc758 \uacfc\uc2e4\uacfc \ubb34\uc9c0\ub85c \uc778\ud574 \uc5ec\uc804\ud788 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc11c\uad6c \uae30\uc5c5\uc758 \uc815\ucc45\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uc5c4\uaca9\ud558\uba70 \uc2e4\uc0ac\ub97c \ubcf4\uc7a5\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.&nbsp;     <a href=\"#back1\">Back \u2934\ufe0f<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\" id=\"note3\"><sup>2<\/sup> \ud074\ub9ad \uc2a4\ud338\uc740 Android \ubc0f iOS \uc571\uc5d0 \ub3d9\uc77c\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ubbc0\ub85c \uae30\uae30 \uc720\ud615\uc774\ub098 \uc571\uc2a4\ud1a0\uc5b4\ub97c \uad6c\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <a href=\"#back2\">Back \u2934\ufe0f<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\" id=\"note3\"><sup>3<\/sup> \ud074\ub9ad \uc2a4\ud328\uba38\ub294 \ub9e4\uc6b0 \uacf5\uaca9\uc801\uc785\ub2c8\ub2e4. \uc124\uce58 \ud655\ub960\uc744 \ub192\uc5ec\uc57c \ud558\ubbc0\ub85c \ub354 \ub9ce\uc740 \uc124\uce58\ub97c \uadc0\uc18d\uc2dc\ud0a4\uae30 \uc704\ud574 \ucc3d\uc744 \uc5f4\ub824\uba74 \ub354 \ub9ce\uc740 \uae30\uae30\ub97c \ub300\uc0c1\uc73c\ub85c \ud574\uc57c \ud569\ub2c8\ub2e4. <a href=\"#back3\">Back \u2934\ufe0f<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\" id=\"note4\"><sup>4<\/sup> \ucd5c\ub300 MMP \uc911 \ud558\ub098\uc778 Adjust\ub294 \ub178\ucd9c\uc744 \ubcf4\ub0b4\uc9c0 \uc54a\ub294 \uc18c\uc2a4\uc5d0 \ub178\ucd9c\uc744 \uadc0\uc18d\uc2dc\ud0a4\uc9c0 \uc54a\ub294 \uac83\uc744 \ucd94\uc9c4\ud558\uc600\uc9c0\ub9cc \uc544\uc27d\uac8c\ub3c4 \ub098\uc911\uc5d0 \uc774\ub97c \uac15\uc81c\ud558\uc9c0 \uc54a\uae30\ub85c \uc785\uc7a5\uc744 \ubc14\uafb8\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"#back4\">Back \u2934\ufe0f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#47785;&#52264; (&#54644;&#45817; &#48512;&#48516;&#51004;&#47196; &#44032;&#47140;&#47732; &#53364;&#47533;): &#47784;&#48148;&#51068; &#50528;&#46300;&#53580;&#53356; &#49464;&#44228; &#49324;&#44592; &#49324;&#44592; &#53944;&#47000;&#54589;&#51008; &#54637;&#49345; &#50528;&#46300;&#53580;&#53356; &#50629;&#44228;&#50640;&#49436; &#53360; &#44264;&#52843;&#44144;&#47532;&#50688;&#49845;&#45768;&#45796;.&#44032;&#49345;&#51032; &#49548;&#54532;&#53944;&#50920;&#50612; &#51089;&#50629;&#51008; &#51312;&#51089;&#46112; &#50668;&#51648;&#44032; &#47566;&#45796;&#45716; &#51216;&#51008; &#52649;&#48516;&#55176; &#50696;&#49345;&#54624; &#49688; &#51080;&#45716; &#49324;&#49892;&#51077;&#45768;&#45796;. &#50780;&#45264;&#54616;&#47732; &#49324;&#50857;&#51088;&#47484; &#51068;&#51068;&#55176; &#54869;&#51064;&#54616;&#51648; &#47803;&#54620;&#52292; &#45824;&#50857;&#47049;&#51032; &#51089;&#50629;&#51012; &#49688;&#54665;&#54616;&#44592; &#46412;&#47928;&#51077;&#45768;&#45796;. &#50629;&#44228;&#50640;&#49436;&#45716; &#49324;&#44592; &#48169;&#51648;&#47484; &#50948;&#54644; &#47566;&#51008; &#45432;&#47141;&#51012; &#44592;&#50872;&#51060;&#44256; &#51080;&#51648;&#47564; &#49324;&#44592; &#48169;&#48277;&#51008; &#46041;&#49884;&#50640; &#51652;&#54868;&#54616;&#44256; &#51080;&#51004;&#47728; &#49352;&#47196; &#44060;&#48156;&#46108; &#49324;&#44592; &#53456;&#51648; &#49556;&#47336;&#49496;&#51012; &#54924;&#54588;&#54616;&#44592; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2022\/12\/%ed%81%b4%eb%a6%ad-%ec%8a%a4%ed%8c%b8%ec%9d%98-%ec%95%85%ec%88%9c%ed%99%98\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\ud074\ub9ad \uc2a4\ud338\uc758 \uc545\uc21c\ud658&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud074\ub9ad \uc2a4\ud338\uc758 \uc545\uc21c\ud658 | Persona.ly Blog<\/title>\n<meta name=\"description\" content=\"\ud074\ub9ad \uc2a4\ud338 \ub610\ub294 \ud074\ub9ad \ud50c\ub7ec\ub529(MMP \ub9c1\ud06c\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\uae30\ubc94\uc740 \uc0ac\uc6a9\uc790 \uae30\uae30\uc5d0\uc11c \uc5ec\ub7ec \uc571\uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\ub97c \ubab0\ub798 \uc5fd\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc571 \uc911 \ud558\ub098\ub97c (\uc790\ubc1c\uc801\uc73c\ub85c) \uc124\uce58\ud558\uba74 \uc571\uc774 \uc0ac\uae30\uc124\uce58\ub429\ub2c8\ub2e4.)\" \/>\n<meta name=\"robots\" content=\"index, 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