{"id":3053,"date":"2023-04-19T04:04:09","date_gmt":"2023-04-19T04:04:09","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3053"},"modified":"2026-01-15T09:12:28","modified_gmt":"2026-01-15T09:12:28","slug":"persona-ly%e3%81%ae%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%afdsp%e3%81%8csupership%e3%81%aessp%e3%80%8cad-generation%e3%80%8d%e3%81%a8%e3%81%ae%e9%80%a3-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2023\/04\/persona-ly%e3%81%ae%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%afdsp%e3%81%8csupership%e3%81%aessp%e3%80%8cad-generation%e3%80%8d%e3%81%a8%e3%81%ae%e9%80%a3-2\/","title":{"rendered":"Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u304cSupership\u306eSSP\u300cAd Generation\u300d\u3068\u306e\u9023\u643a\u3067\u65e5\u672c\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u4e2d"},"content":{"rendered":"\n

Persona.ly<\/strong>\uff082011\u5e74\u8a2d\u7acb\uff09\u306f\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u3067\u3059\u3002\u65e5\u672c\u3001\u7c73\u56fd\u3001\u30c9\u30a4\u30c4\u3001\u97d3\u56fd\u3001\u30a4\u30f3\u30c9\u3001\u4e2d\u56fd\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306b\u4e8b\u696d\u62e0\u70b9\u3092\u7f6e\u304d\u3001\u4e16\u754c\u4e2d\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u65e5\u672c\u3067\u306e\u5e02\u5834\u62e1\u5927\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001Persona.ly\u306fSupership\u306eSSP\u300cAd Generation\u300d<\/a>\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Supership\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u65e5\u672c\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002Persona.ly\u306e\u5e83\u544a\u4e3b\u306f\u3001Supership\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u5185\u5728\u5eab\u3092\u3001Persona.ly\u306e\u6a5f\u68b0\u5b66\u7fd2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

Persona.ly\u306e\u6a5f\u68b0\u5b66\u7fd2\u30d9\u30fc\u30b9\u306eDSP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068Ad Generation\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3084\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\n
\"Akito<\/a><\/figure>\n\n\n\n

\uff1cSupership\u682a\u5f0f\u4f1a\u793e\u3000\u57f7\u884c\u5f79\u54e1 \u517c \u30c7\u30fc\u30bf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d\u9818\u57df \u4e8b\u696d\u90e8\u9577 \u7a32\u7530 \u6681\u4eba \u306e\u30e1\u30c3\u30bb\u30fc\u30b8\uff1e<\/strong><\/p>\n\n\n\n

\u300c<\/em>\u9ad8\u7cbe\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u30a4\u30f3\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u3067\u30a2\u30d7\u30ea\u3054\u3068\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u914d\u4fe1\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u900f\u660e\u6027\u306e\u9ad8\u3055\u306b\u304a\u3044\u3066\u5f37\u307f\u3092\u3082\u3064Persona.ly\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u3053\u3068\u304c\u3067\u304d\u3001\u5927\u5909\u5149\u6804\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Ad Generation\u3092\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u8cea\u306e\u9ad8\u3044\u5a92\u4f53\u5728\u5eab\u3068\u3001Persona.ly\u306e\u6a5f\u68b0\u5b66\u7fd2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u8cb7\u4ed8\u30ed\u30b8\u30c3\u30af\u306e\u76f8\u4e57\u52b9\u679c\u306b\u3088\u308a\u3001\u5a92\u4f53\u793e\u3068\u5e83\u544a\u4e3b\u306e\u53cc\u65b9\u306b\u3055\u3089\u306a\u308b\u4fa1\u5024\u63d0\u4f9b\u304c\u3067\u304d\u308b\u3068\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/em><\/p>\n<\/blockquote>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n

Persona.ly\u306e\u5275\u8a2d\u8005\u517cR&D\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001Ofir Pasternak\uff08\u30aa\u30d5\u30a3\u30fc\u30eb\u30fb\u30d1\u30b9\u30bf\u30fc\u30ca\u30c3\u30af\uff09<\/strong><\/p>\n\n\n\n

\u300c\u65e5\u672c\u306f<\/em>Persona.ly<\/em>\u306b\u3068\u3063\u3066\u6226\u7565\u7684\u306a\u5e02\u5834\u3067\u3059\u3002\u65e5\u672c\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u5927\u304d\u306a\u9700\u8981\u304c\u3042\u308a\u3001\u79c1\u305f\u3061\u306e\u76ee\u6a19\u306f\u3001\u65e5\u672c\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u900f\u660e\u6027\u304c\u9ad8\u304f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e3b\u5c0e\u3067\u4e0d\u6b63\u306e\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/em>Ad Generation<\/em>\u3068\u306e\u9023\u643a\u306f\u3001\u79c1\u305f\u3061\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u9ad8\u54c1\u8cea\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u3001\u81ea\u7136\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/em>Supership<\/em>\u306e\u4f9b\u7d66\u3068\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u4e3b\u5c0e\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u65e5\u672c\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly\u306f\u3001\u4e16\u754c\u4e2d\u3067\u5c55\u958b\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306eDSP<\/a>\u3067\u3059\u3002Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u3001\u6bce\u79d2250\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30b9\u30b1\u30fc\u30eb\u3067\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e3b\u5c0e\u306e\u3001\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306eUA<\/a>\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Nexon\u3001Rapido\u3001Ubisoft\u3001Games24x7\u3001Papaya Gaming\u306a\u3069\u3001\u591a\u304f\u306e\u4f01\u696d\u304b\u3089\u4fe1\u983c\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Persona.ly\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u5358\u306a\u308b\u30d9\u30f3\u30c0\u30fc\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u4fa1\u5024\u3001\u6210\u9577\u3001\u305d\u3057\u3066\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u3066\u5229\u7528\u3067\u304d\u308b\u5e45\u5e83\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Ad Generation\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

https:\/\/supership.jp\/business\/adgeneration\/<\/strong><\/a><\/p>\n\n\n\n

Ad Generation\uff08\u30a2\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u56fd\u5185\u5916\u306e\u5e83\u544a\u914d\u4fe1\u4e8b\u696d\u8005\u306e\u4e2d\u304b\u3089\u3001\u914d\u4fe1\u5b9f\u7e3e\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u81ea\u52d5\u3067\u884c\u3044\u3001\u5a92\u4f53\u793e\u306e\u5e83\u544a\u53ce\u76ca\u6700\u5927\u5316\u3068\u5e83\u544a\u904b\u7528\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u652f\u63f4\u3059\u308b\u5e83\u544a\u914d\u4fe1\u6700\u9069\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n

\u201c\u5236\u7d04\u306a\u304f\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308b\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u201d\u3068\u3044\u3046\u8a2d\u8a08\u601d\u60f3\u306b\u57fa\u3065\u304d\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u8a2d\u8a08\u304c\u53ef\u80fd\u306a\u3046\u3048\u3001\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u3078\u306e\u5bfe\u5fdc\u306a\u3069\u3001\u6700\u65b0\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308a\u56fd\u5185\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u4e2d\u5fc3\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\uff0f\u30a6\u30a7\u30d6\u306b\u304a\u3051\u308b\u6700\u5927\u898f\u6a21\u306e\u5c0e\u5165\u30b7\u30a7\u30a2\u3092\u8a87\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u72ec\u81ea\u958b\u767a\u306e\u5e83\u544a\u914d\u4fe1\u7528ID\u300cHyper ID\u300d\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u53ce\u76ca\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u300cHyper ID\u300d\u3068\u306f<\/strong><\/h3>\n\n\n\n

Supership\u304cNovatiq\u793e\u306e\u7279\u8a31\u6280\u8853\u3092\u57fa\u306b\u69cb\u7bc9\u3057\u305f\u3001\u65b0\u305f\u306a\u5e83\u544a\u914d\u4fe1\u7528ID\u3067\u3059\u3002\u884c\u52d5\u5c65\u6b74\u306e\u8ffd\u8de1\u30fb\u53ce\u96c6\u3092\u884c\u308f\u306a\u3044\u72ec\u81ea\u306e\u30ef\u30f3\u30bf\u30a4\u30e0\u5e83\u544a\u914d\u4fe1\u7528ID\u3067\u3001\u304a\u5ba2\u3055\u307e\u306e\u540c\u610f\u306b\u57fa\u3065\u304d\u304a\u9810\u304b\u308a\u3057\u3066\u3044\u308b\u30ad\u30e3\u30ea\u30a2\u306e\u6b63\u78ba\u306a1st Party Data\u3092\u6d3b\u7528\u3057\u3001\u5f93\u6765\u306eCookie\u3084\u5e83\u544aID\u306b\u4f9d\u5b58\u305b\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u95a2\u9023\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Supership\u682a\u5f0f\u4f1a\u793e\u306b\u3064\u3044\u3066<\/strong><\/h2>\n\n\n\n

https:\/\/supership.jp\/<\/strong><\/a> <\/p>\n\n\n\n

Supership\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3068\u56fd\u5185\u5c48\u6307\u306e\u5e83\u544a\u914d\u4fe1\u6280\u8853\u3092\u57fa\u306b\u3057\u305f\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4e8b\u696d\u300d\u3068\u3001Supership\u306e\u30c7\u30fc\u30bf\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u6280\u8853\u3067\u4f01\u696d\u304c\u6301\u3064\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u63a5\u70b9\u306e\u4fa1\u5024\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u300c\u30c7\u30fc\u30bf\u30a4\u30cd\u30fc\u30d6\u30e9\u30fc\u4e8b\u696d\u300d\u3092\u5c55\u958b\u3059\u308b\u30c7\u30fc\u30bf\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u529b\u3067\u4e16\u306e\u4e2d\u306e\u89e3\u50cf\u5ea6\u3092\u3042\u3052\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3068\u3082\u306b\u5171\u5275\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e8b\u696d\u5185\u5bb9\uff1a<\/strong>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4e8b\u696d\u3001\u30c7\u30fc\u30bf\u30a4\u30cd\u30fc\u30d6\u30e9\u30fc\u4e8b\u696d\uff09<\/p>\n\n\n\n

\u6240\u5728\u5730 \uff1a<\/strong>\u6771\u4eac\u90fd\u6e2f\u533a\u864e\u30ce\u95801-17-1\u3000\u864e\u30ce\u9580\u30d2\u30eb\u30ba \u30d3\u30b8\u30cd\u30b9\u30bf\u30ef\u30fc27\u968e<\/p>\n\n\n\n

\u4ee3\u8868\u8005\uff1a<\/strong>\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577CEO\u3000\u5927\u671d \u6bc5<\/p>\n\n\n\n

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Supership\u682a\u5f0f\u4f1a\u793e Ad Generation \u30b5\u30dd\u30fc\u30c8\u62c5\u5f53<\/p>\n\n\n\n

E-mail : <\/strong>adg-info@supership.jp<\/p>\n\n\n\n

\u203b\u5c0e\u5165\u65b9\u6cd5\u3084\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001 Ad Generation \u30b5\u30dd\u30fc\u30c8\u62c5\u5f53\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Persona.ly（2011年設立）は、アプリ開発者向けにモバイルユーザー獲得とリエンゲージメントソリューションを提供するモバイルファーストのプログラマティックDSPです。日本、米国、ドイツ、韓国、インド、中国、インドネシアに事業拠点を置き、世界中で事業を展開しています。 日本での市場拡大戦略の一環として、Persona.lyはSupershipのSSP「Ad Generation」とパートナーシップを確立しました。 Supershipは、データドリブンなデジタル広告における日本のリーダーです。Persona.lyの広告主は、Supershipのプレミアムアプリ内在庫を、Persona.lyの機械学習ターゲティング機能により、より高度なターゲティングで利用できるようになります。 Persona.lyの機械学習ベースのDSPプラットフォームとAd Generationの連携により、広告主はモバイルユーザーの獲得やリエンゲージメントキャンペーンを実施する際に、適切なオーディエンスに適切なタイミングで広告を表示できるエンドツーエンドのエコシステムを構築することができます。 Persona.lyについて Persona.lyは、世界中で展開するモバイルファーストのDSPです。Persona.lyは、独自の入札アルゴリズムと機械学習アルゴリズムを使用し、毎秒250万件以上の広告オークションにアクセスできるスケールで、透明性の高い、パフォーマンス主導の、高度なターゲティングのUAおよびリターゲティングソリューションを提供しています。Nexon、Rapido、Ubisoft、Games24x7、Papaya Gamingなど、多くの企業から信頼を得ています。 Persona.lyは、パートナーにとって単なるベンダーではなく、実際の価値、成長、そしてチャネルを超えて利用できる幅広いマーケティングインサイトを生み出すためのパートナーであることを目指します。 Ad Generationについて https:\/\/supership.jp\/business\/adgeneration\/ Ad Generation（アドジェネレーション）は、パートナーシップを結ぶ国内外の広告配信事業者の中から、配信実績に基づいた最適な広告配信を自動で行い、媒体社の広告収益最大化と広告運用のコスト削減を支援する広告配信最適化プラットフォームです。 “制約なくご利用いただけるアドサーバー”という設計思想に基づき、パブリッシャーのニーズに合わせた自由度の高い広告配信設計が可能なうえ、ヘッダービディングへの対応など、最新のアドテクノロジーとサービスにより国内大手パブリッシャーを中心にスマートフォンアプリ／ウェブにおける最大規模の導入シェアを誇ります。 また、独自開発の広告配信用ID「Hyper ID」の活用により、ポストCookie時代においても収益性を維持しながらプライバシーに配慮した適切なターゲティング広告の配信を実現します。 「Hyper ID」とは SupershipがNovatiq社の特許技術を基に構築した、新たな広告配信用IDです。行動履歴の追跡・収集を行わない独自のワンタイム広告配信用IDで、お客さまの同意に基づきお預かりしているキャリアの正確な1st Party Dataを活用し、従来のCookieや広告IDに依存せず、ユーザーのライフスタイルに関連した広告配信を実現します。 Supership株式会社について https:\/\/supership.jp\/ Supership株式会社は、正確なデータと国内屈指の広告配信技術を基にした企業のデジタルマーケティングを支援する「マーケティングテクノロジー事業」と、Supershipのデータとデータ活用技術で企業が持つデータや顧客接点の価値最大化を支援する「データイネーブラー事業」を展開するデータテクノロジーカンパニーです。 データとテクノロジーの力で世の中の解像度をあげ、新たな価値をパートナーとともに共創していきます。 事業内容：デジタルトランスフォーメーション事業（マーケティングテクノロジー事業、データイネーブラー事業） 所在地 ：東京都港区虎ノ門1-17-1　虎ノ門ヒルズ ビジネスタワー27階 代表者：代表取締役社長CEO　大朝 毅 ＜本サービスに関する問い合わせ先＞ Supership株式会社 Ad Generation サポート担当 E-mail : adg-info@supership.jp ※導入方法や詳細については、 Ad Generation サポート担当までお問い合わせください。<\/p>\n","protected":false},"author":17,"featured_media":3026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[],"acf":[],"yoast_head":"\nPersona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u304cSupership\u306eSSP\u300cAd Generation\u300d\u3068\u306e\u9023\u643a\u3067\u65e5\u672c\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u4e2d | Persona.ly - 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