{"id":3115,"date":"2023-06-08T10:20:45","date_gmt":"2023-06-08T10:20:45","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3115"},"modified":"2026-01-15T09:11:47","modified_gmt":"2026-01-15T09:11:47","slug":"%e9%ab%98%e5%b0%be%e5%ae%97%e6%98%8e%e6%b0%8fpersona-ly%e3%81%ae%e6%97%a5%e6%9c%ac%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%ab%e3%83%b3%e3%83%88%e3%83%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%83%ac%e3%82%af","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2023\/06\/%e9%ab%98%e5%b0%be%e5%ae%97%e6%98%8e%e6%b0%8fpersona-ly%e3%81%ae%e6%97%a5%e6%9c%ac%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%ab%e3%83%b3%e3%83%88%e3%83%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%83%ac%e3%82%af\/","title":{"rendered":"\u9ad8\u5c3e\u5b97\u660e\u6c0f\u3001Persona.ly\u306e\u65e5\u672c\u306b\u304a\u3051\u308b\u30ab\u30f3\u30c8\u30ea\u30fc\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306b\u5c31\u4efb"},"content":{"rendered":"\n

Persona.ly\uff082011\u5e74\u8a2d\u7acb\uff09\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u30d9\u30fc\u30b9\u306eDSP<\/a>\u3067\u3001\u58f2\u308a\u4e0a\u3052\u4e0a\u4f4d\u306e\u30a2\u30d7\u30ea\u958b\u767a\u8005\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5927\u898f\u6a21\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3001\u97d3\u56fd\u3001\u30a4\u30f3\u30c9\u3001\u4e2d\u56fd\u3001\u305d\u3057\u3066\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30d3\u30b8\u30cd\u30b9\u30e6\u30cb\u30c3\u30c8\u3092\u901a\u3058\u3066\u3001\u4e16\u754c\u5404\u5730\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Persona.ly\u306eSupership\u306e\u5e83\u544a\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8SSP<\/a>\u3068\u306e\u7d71\u5408\u306b\u3088\u3063\u3066\u3001\u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u62e1\u5927\u3092\u7d99\u7d9a\u3059\u308b\u305f\u3081\u3001\u6771\u4eac\u306b\u4e8b\u52d9\u6240\u3092\u958b\u8a2d\u3057\u3001\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30d9\u30c6\u30e9\u30f3\u3067\u3042\u308b\u9ad8\u5c3e\u5b97\u660e\u6c0f\u3092Persona.ly\u306e\u30ab\u30f3\u30c8\u30ea\u30fc\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u3057\u3066\u4efb\u547d<\/strong>\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3059\u3002\u9ad8\u5c3e\u6c0f\u306f20\u5e74\u4ee5\u4e0a\u306e\u696d\u754c\u7d4c\u9a13\u3092\u6301\u3061\u3001\u5927\u624b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u4f01\u696d\u3084\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u3001\u30a2\u30c9\u30d3\u306a\u3069\u306e\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u306e\u9700\u8981\u559a\u8d77\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30f3\u30c8\u30ea\u30fc\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u3057\u3066\u306e\u9ad8\u5c3e\u6c0f\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001Persona.ly\u306eDSP\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3001\u65e5\u672c\u306e\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e3b\u304c\u900f\u660e\u3067\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u6a5f\u68b0\u5b66\u7fd2\u4e3b\u5c0e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067UA<\/a>\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

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\"Mr.<\/p>\n\n\n\n

\u300c\u79c1\u306f\u3001Persona.ly\u304c\u8907\u6570\u306e\u30a2\u30d7\u30ea\u306e\u5206\u91ce\u3067\u512a\u308c\u305f\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u306e\u3092\u76ee\u306e\u3042\u305f\u308a\u306b\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u306e\u5e83\u544a\u4e3b\u304c\u5e02\u5834\u3067\u5229\u7528\u53ef\u80fd\u306a\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002Persona.ly\u306f\u3001\u9ad8\u5ea6\u306a\u6280\u8853\u3068\u5b8c\u5168\u306a\u900f\u660e\u6027\u3092\u5099\u3048\u305f\u6025\u6210\u9577\u4e2d\u306e\u30a2\u30c9\u30c6\u30af\u4f1a\u793e\u3067\u3059\u3002\u79c1\u304c\u6163\u308c\u89aa\u3057\u3093\u3060\u3053\u306e\u5e02\u5834\u3067\u3001\u305d\u306e\u6210\u9577\u3092\u652f\u63f4\u3067\u304d\u308b\u3053\u3068\u3092\u5927\u5909\u3046\u308c\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u300d<\/em><\/p>\nPersona.ly\u3000\u30ab\u30f3\u30c8\u30ea\u30fc\u30c7\u30a3\u30ec\u30af\u30bf\u30fc – \u9ad8\u5c3e\u5b97\u660e\u6c0f<\/cite><\/blockquote>\n\n\n\n

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\"Ofir-Pasternak-Persona.ly-Founder-and-RD-Director\"<\/p>\n\n\n\n

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\u65e5\u672c\u3067\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c1\u30e3\u30cd\u30eb\u306b\u5927\u304d\u306a\u9700\u8981\u304c\u3042\u308b\u3068\u601d\u308f\u308c\u308b\u306e\u3067\u3001\u79c1\u305f\u3061\u306e\u76ee\u6a19\u306f\u3001\u65e5\u672c\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u900f\u660e\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300d<\/em><\/p>\nPersona.ly\u306e\u5275\u8a2d\u8005\u517cR&D\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001Ofir Pasternak\uff08\u30aa\u30d5\u30a3\u30fc\u30eb\u30fb\u30d1\u30b9\u30bf\u30fc\u30ca\u30c3\u30af\uff09<\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

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Persona.ly\u306e\u904e\u53bb\u6570\u5e74\u9593\u306e\u98db\u8e8d\u7684\u306a\u6210\u9577\u306f\u3001\u7d76\u3048\u9593\u306a\u3044\u6280\u8853\u958b\u767a\u3068\u6a5f\u68b0\u5b66\u7fd2\u80fd\u529b\u306e\u5411\u4e0a\u306b\u3088\u308a\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u540c\u793e\u306f\u3001Ubisoft<\/a>\u3001Nexon<\/a>\u3001Games24x7<\/a>\u3001Papaya Gaming<\/a>\u3001Rapido<\/a>\u306a\u3069\u3001\u4e16\u754c\u4e2d\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30a3\u30fc\u30d7\u30d5\u30a1\u30cd\u30eb\u306eKPI\u9054\u6210\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Persona.ly（2011年設立）は、モバイルファーストのプログラマティックMLベースのDSPで、売り上げ上位のアプリ開発者向けにモバイルユーザー獲得とリエンゲージメントソリューションを大規模に提供しています。アメリカ、ラテンアメリカ、韓国、インド、中国、そして東南アジアのビジネスユニットを通じて、世界各地で事業を展開しています。 Persona.lyのSupershipの広告エクスチェンジSSPとの統合によって、日本市場における戦略的拡大を継続するため、東京に事務所を開設し、アドテクノロジーのベテランである高尾宗明氏をPersona.lyのカントリーディレクターとして任命したことを発表します。高尾氏は20年以上の業界経験を持ち、大手プログラマティック企業や、マイクロソフト、アドビなどのハイテク企業の需要喚起に貢献しています。 カントリーディレクターとしての高尾氏のミッションは、Persona.lyのDSPビジネスを拡大し、日本のモバイル広告主が透明で高度にターゲティングされた機械学習主導のソリューションでUAやリターゲティングの目標を達成できるよう支援することです。 「私は、Persona.lyが複数のアプリの分野で優れた成功を収めているのを目のあたりにしており、日本の広告主が市場で利用可能な新しいソリューションから利益を得られると確信しています。Persona.lyは、高度な技術と完全な透明性を備えた急成長中のアドテク会社です。私が慣れ親しんだこの市場で、その成長を支援できることを大変うれしく思います。」 Persona.ly　カントリーディレクター – 高尾宗明氏 「高尾宗明氏のような経験豊富なプロフェッショナルと一緒に仕事ができることは、我々にとって大変光栄なことです。彼の豊富な経験とアドテクノロジーの知識が、素晴らしい結果をもたらすことは間違いないでしょう。 日本ではプログラマティックチャネルに大きな需要があると思われるので、私たちの目標は、日本のクライアントに高パフォーマンスで透明性の高いソリューションを提供することです。」 Persona.lyの創設者兼R&Dディレクター、Ofir Pasternak（オフィール・パスターナック） Persona.lyは、主要なアドエクスチェンジと統合されており、プレミアム在庫とグローバルなユーザーベースの両方にアクセスすることが出来ます。同社のプログラマティックDSPの中核をなすのは、独自のMLアルゴリズムです。毎秒2,500,000件以上の広告オークションを処理し、オーディエンスを正確にターゲティングするPersona.lyの入札者は、各インプレッションの価値と、どのユーザーがアプリと対話するのかを正確に予測します。 Persona.lyの過去数年間の飛躍的な成長は、絶え間ない技術開発と機械学習能力の向上により可能となりました。これにより、同社は、Ubisoft、Nexon、Games24x7、Papaya Gaming、Rapidoなど、世界中の主要なモバイルアプリ開発者にサービスを提供し、ディープファネルのKPI達成を支援することが出来ました。<\/p>\n","protected":false},"author":17,"featured_media":3129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[],"acf":[],"yoast_head":"\n\u9ad8\u5c3e\u5b97\u660e\u6c0f\u3001Persona.ly\u306e\u65e5\u672c\u306b\u304a\u3051\u308b\u30ab\u30f3\u30c8\u30ea\u30fc\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306b\u5c31\u4efb | Persona.ly - 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