{"id":3148,"date":"2023-06-28T06:08:54","date_gmt":"2023-06-28T06:08:54","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3148"},"modified":"2023-11-26T09:59:13","modified_gmt":"2023-11-26T09:59:13","slug":"%eb%84%a5%ec%8a%a8%ec%bd%94%eb%a6%ac%ec%95%84-fc-%eb%aa%a8%eb%b0%94%ec%9d%bc%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c-5-6%eb%b0%b0-%ed%99%95%eb%8c%80%ed%95%98%ea%b3%a0-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2023\/06\/%eb%84%a5%ec%8a%a8%ec%bd%94%eb%a6%ac%ec%95%84-fc-%eb%aa%a8%eb%b0%94%ec%9d%bc%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c-5-6%eb%b0%b0-%ed%99%95%eb%8c%80%ed%95%98%ea%b3%a0-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc\/","title":{"rendered":"\ub125\uc2a8\ucf54\ub9ac\uc544 FC\u2122 \ubaa8\ubc14\uc77c\uc774 \uc5b4\ub5bb\uac8c 5.6\ubc30 \ud655\ub300\ud558\uace0 KPI\ub97c \ucd08\uacfc\ub2ec\uc131\ud558\uba74\uc11c CVR\uc744 \ub450 \ubc30 \ub298\ub838\uc744\uae4c\uc694"},"content":{"rendered":"\n

<\/a>\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30<\/a><\/h4>\n\n\n\n

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Persona.ly \ub294 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac, \uc11c\ub4e0\uc5b4\ud0dd, \uce74\ud2b8\ub77c\uc774\ub354 \ub4f1 50\uac1c \uc774\uc0c1\uc758 \uac8c\uc784\uc744 \uc11c\ube44\uc2a4 \ud558\ub294 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \ub125\uc2a8\uc758 \uc2a4\ud3ec\uce20 \uac8c\uc784 \uc911 \ud558\ub098\uc778 FC\u2122 \ubaa8\ubc14\uc77c <\/strong>\uc758 \uc774\ud0c8\uc720\uc800 \ub300\uc0c1 \ubcf5\uadc0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\uad11\uace0 \ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 FC\u2122<\/strong> Mobile \uac8c\uc784\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \uc7ac\ucc38\uc5ec \uc2dc\ucf1c \uc571\uc744 \uacc4\uc18d \uc0ac\uc6a9\ud558\uace0 \uad6c\ub9e4\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc774\uc5c8\uc73c\uba70, ROAS \uae30\ubc18\uc758 KPI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uad6c\ub9e4\ub97c \ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654 \ud558\uc600\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ud55c\ub208\uc5d0 \ubcf4\ub294 \uacb0\uacfc<\/h2>\n\n\n\n
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560<\/strong>%<\/p>\n\n\n\n

7\uac1c\uc6d4 \ub3d9\uc548 \ucea0\ud398\uc778 \uaddc\ubaa8\uc758 \ub180\ub77c\uc6b4 \ud655\uc7a5<\/p>\n<\/div>\n\n\n\n

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2x<\/strong><\/p>\n\n\n\n

\uccab \ub2ec \ub300\ube44 \ub450\ubc88\uc9f8 \ub2ec\uc758 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uad6c\ub9e4 CVR\uc758 \uc0c1\uc2b9<\/p>\n<\/div>\n\n\n\n

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83%<\/strong><\/p>\n\n\n\n

FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ucea0\ud398\uc778 \uc9d1\ud589 \uae30\uac04 \ub3d9\uc548 \uad6c\ub9e4 \ub2f9 \ube44\uc6a9 \uc808\uac10<\/p>\n<\/div>\n<\/div>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/a> (\ucea0\ud398\uc778) \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

FC\u2122 Mobile\uc758 \uc7ac\ucc38\uc5ec \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \ub54c, \uc6b0\ub9ac\uc758 \ucd08\uae30 \uc811\uadfc\uc740 \ucd5c\uc18c 7\uc77c \ub3d9\uc548 \ud65c\ub3d9\ud558\uc9c0 \uc54a\uc740 \ubaa8\ub4e0 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Persona.ly\uc758 \ub3c5\uc790\uc801\uc778 Dynamic Audiences <\/strong>\uc138\ubd84\ud654 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \u2014 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc6b0\ub9ac\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \u2014 \ud2b9\uc815 \uae30\uac04 \ub0b4\uc5d0 \uc774\ud0c8\ud55c \uc720\uc800\ub4e4\uc758 \uc138\uadf8\uba3c\ud2b8\ub97c \ube60\ub974\uac8c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.
Dynamic Audiences\ub294 \uace0\uac1d\ub4e4\uc758 MMP\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4, \uc2e4\uc2dc\uac04\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc9c0\uc5f0 \uc5c6\uc774 \ucd5c\uadfc \uc774\ud0c8\ud55c \uc720\uc800\ub4e4\uc744 \uacc4\uc18d \ucd94\uac00\ud558\uace0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubcf5\uadc0\ud55c \uc720\uc800\ub4e4\uc758 \uc138\uadf8\uba3c\ud2b8\ub97c \uc81c\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9e7\uc740 \uc2dc\uac04 \ub0b4\uc5d0, \uc6b0\ub9ac\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uc571\uc5d0\uc11c \uc7ac\ucc38\uc5ec\ud560 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ubcf8 \ud0c0\uac9f\ud305 \ubaa8\ub378<\/strong>\uc740 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud655\ub960\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uac83\uc73c\ub85c, \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \ud655\ub300\ud558\uba74\uc11c CPA (\ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uad6c\ub9e4 \ube44\uc6a9)\ub97c \ud06c\uac8c \uac10\uc18c \uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud559\uc2b5\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c, \uc6b0\ub9ac\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \uc720\uc800\ub4e4\uc744 \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \ub098\ub20c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4:<\/strong><\/p>\n\n\n\n

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  1. \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uac8c\uc784\uc744 \ub2e4\uc2dc \ud50c\ub808\uc774\ud558\uace0 \uccab \uacfc\uae08\uc744 \ud560 \ud655\ub960\uc774 \ub192\uc740 \uc720\uc800\ub4e4<\/li>\n\n\n\n
  2. FC\u2122 Mobile\ub85c \ub3cc\uc544\uc62c \ud655\ub960\uc740 \ub192\uc9c0\ub9cc \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uc744 \uc720\uc800\ub4e4<\/li>\n\n\n\n
  3. \uc7ac\ucc38\uc5ec\ud558\uc9c0 \uc54a\uc744 \uc720\uc800\ub4e4<\/li>\n<\/ol>\n\n\n\n

    \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \uae30\ubc18\ud558\uc5ec \uc8fc\uc5b4\uc9c4 \uc720\uc800\uac00 \uc5b4\ub5a4 \uadf8\ub8f9\uc5d0 \uc18d\ud558\ub294\uc9c0 \uc548\uc804\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba74, \uc6b0\ub9ac\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \ub9de\ucda4\ud615 \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305\ud558\uba74\uc11c \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c \ub300\ud3ed \ud655\ub300\ud558\uace0 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uacfc\uae08 \ub2f9 \ube44\uc6a9\uc744 \ud06c\uac8c \uac10\uc18c\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

    \ucea0\ud398\uc778 \ud655\uc7a5<\/h3>\n\n\n\n

    \ucea0\ud398\uc778 \uacb0\uacfc \ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\ub300 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud55c \uc9c0 5\uc8fc \uc548\uc5d0, \ud559\uc2b5\uc774 \uc9c4\ud589\ub418\uace0 \ub354 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba74\uc11c, \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc218\ub7c9\uc744 60% \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

    FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc740 1\uc8fc\ucc28 \ub300\ube44 290%\uc758 \ub300\uaddc\ubaa8 \ucd94\uac00 \uaddc\ubaa8 \ud655\ub300\ub97c \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4. <\/strong>FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ub05d\ub09c \uc9c1\ud6c4 \uaddc\ubaa8\uac00 \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc6b0\ub9ac\ub294 \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c \ucd94\uac00\ub85c 270% \ud655\ub300\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uc774\ub294 \uc6b0\ub9ac\uc758 \ud504\ub85c\uc138\uc2a4\uc758 \ud6a8\uacfc\uc131\uacfc \uc131\uacf5\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \ucea0\ud398\uc778 \uaddc\ubaa8\uac00 \ub180\ub77c\uc6b4 560%\uc5d0 \ub2ec\ud588\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n

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    \ud0c0\uac9f \uc561\uc158 \uc804\ud658\uc728<\/h3>\n\n\n\n

    \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uad6c\ub9e4\uac00 \ud0c0\uac9f \uc561\uc158\uc774\uace0 \uadf8 \ube44\uc6a9\uc774 KPI\uc600\uae30 \ub54c\ubb38\uc5d0, \uc6b0\ub9ac\uc758 \ub3c5\uc790\uc801\uc778 \uc54c\uace0\ub9ac\uc998\uc740 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uc571\uc744 \uc5f4\uac70\ub098 \uc7ac\uc124\uce58\ud558\uace0, \uacb0\uad6d \ud0c0\uac9f \uc561\uc158\uc744 \uc218\ud589\ud55c \uc138\uadf8\uba3c\ud2b8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdc4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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    \ud0c0\uac9f\ud305 \ubaa8\ub378\uc774 \uacc4\uc18d \uac1c\uc120\ub418\uba74\uc11c, \uc6b0\ub9ac\ub294 2\uac1c\uc6d4 \ub05d\ub0a0 \ub54c\uae4c\uc9c0 \ud0c0\uac9f \uc561\uc158 \uc804\ud658\uc728\uc744 \ub450 \ubc30\ub85c \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ucea0\ud398\uc778<\/h2>\n\n\n\n

    IAP (\uc571 \ub0b4 \uad6c\ub9e4) KPI\uc5d0 \uae30\ubc18\ud55c \uc138\uadf8\uba3c\ud2b8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc5d0, \uc6b0\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ube44\ub354(\ube44\ub529\uc2dc\uc2a4\ud15c)\uc740 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud6c4 \uccab \uad6c\ub9e4\ub97c \ud558\uace0 \uc571 \ub0b4\uc5d0\uc11c \uacc4\uc18d \uad6c\ub9e4\ub97c \ud560 \ud655\ub960\uc774 \ub192\uc740 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc720\uc800\ub4e4\uc744 \uad6c\ubcc4\ud558\uace0 \uc7ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    2~3\uac1c\uc6d4 \ub3d9\uc548, FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ucea0\ud398\uc778\uc73c\ub85c \uc778\ud574 \uaddc\ubaa8\uac00 \ud06c\uac8c \uc99d\uac00\ud588\uace0, \uc6b0\ub9ac\uc758 \ube44\ub354(\ube44\ub529 \uc2dc\uc2a4\ud15c)\ub294 \uc608\uce21\ub41c \uac00\uce58\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0ac\uc6a9\uc790\ub97c \ud68d\ub4dd\ud558\uae30 \uc704\ud574 \uc785\ucc30 \uc804\ub7b5\uc744 \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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    FIFA \uc6d4\ub4dc\ucef5 2022\u2122 \ud504\ub85c\ubaa8\uc158 \uae30\uac04 \ub3d9\uc548 eCPM\uc740 5.1\ubc30 \uc99d\uac00\ud588\uace0, \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub2f9 \ube44\uc6a9\uc740 \uccab \ub2ec\uc5d0 \ube44\ud574 83%\ub098 \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<\/div>\n\n\n\n

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    \u201c\uc800\ud76c\ub294 Persona.ly \uac00 \ubcf5\uadc0 \uc720\uc800 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 DSP\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc6d4\ub4dc\ucef5\uacfc \uac19\uc774 \ud0c0\uc774\ubc0d\uc774 \uc911\uc694\ud55c \ucea0\ud398\uc778\uc5d0\uc11c \ub2e4\ub978 DSP\ubcf4\ub2e4 \uc720\ub9ac\ud55c \uc810\uc740 \ube60\ub978 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub294 \uc0ac\uc6a9\uc790 \ubcf5\uadc0 \ube44\uc6a9 \ubc0f UA \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 \uadf8\ub4e4\uacfc \ud568\uaed8 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc9c0\uae08\ucc98\ub7fc \uacc4\uc18d \uc18c\ud1b5\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.\u201d <\/p>\n\uae40\ub3d9\uad6d & \uae40\uc5f0\ucca0 \/\/ \ub125\uc2a8\ucf54\ub9ac\uc544\uc758 UA \ub9e4\ub2c8\uc800<\/cite><\/blockquote>\n\n\n\n

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    \uc5b4\ubc14\uc6c3 \ub125\uc2a8<\/h2>\n\n\n\n

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    <\/div>\n\n\n\n
    \n

    \"Gal<\/p>\n\n\n\n

    \u201c\uc6b0\ub9ac\uc758 \ub3c5\uc790\uc801\uc778 \uc785\ucc30\uc790\uc640 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec, \uc6b0\ub9ac\uc758 \ub3c5\uc810\uc801\uc778 Dynamic Audiences \uae30\ub2a5\uacfc \ud568\uaed8 \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ub9e4\uc6d4 \uad6c\ub9e4\uc728 \uc99d\uac00\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.
    \uace0\uc131\ub2a5 \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uacfc \uc804\ubb38\uc131\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uacf5\uc720\ud574\uc8fc\uc2e0 \ub125\uc2a8 \ucf54\ub9ac\uc544 \ud300\uc5d0\uac8c \ud2b9\ubcc4\ud788 \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4.\u201d<\/p>\nGal Koragi, Persona.ly \uc6b4\uc601 \ucc45\uc784\uc790<\/cite><\/blockquote>\n\n\n\n

    <\/div>\n\n\n\n

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    Persona.ly\ub294 \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \ub2e8\uc21c\ud788 \uacf5\uae09\uc790\uac00 \uc544\ub2c8\ub77c, \uc2e4\uc81c \uac00\uce58\uc640 \uc131\uc7a5\uc744 \ucc3d\ucd9c\ud558\uace0 \ucc44\ub110 \uac04\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

    사례 연구 PDF 다운로드하기 Persona.ly 는 메이플스토리, 서든어택, 카트라이더 등 50개 이상의 게임을 서비스 하는 넥슨과 협력하여 넥슨의 스포츠 게임 중 하나인 FC™ 모바일 의 이탈유저 대상 복귀 캠페인을 진행하였습니다. 광고 캠페인 목표 이 캠페인의 주요 목표는 FC™ Mobile 게임의 이탈 유저를 재참여 시켜 앱을 계속 사용하고 구매하도록 하는 것이었으며, ROAS 기반의 KPI를 달성하기 위해 … <\/p>\n

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