{"id":3204,"date":"2023-08-20T08:19:56","date_gmt":"2023-08-20T08:19:56","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3204"},"modified":"2023-08-20T08:19:57","modified_gmt":"2023-08-20T08:19:57","slug":"%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e6%8a%8alightinthebox%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%ba%94%e7%94%a8%e7%9a%84%e9%94%80%e5%94%ae%e6%80%bb%e9%a2%9d%e6%89%a9%e5%a4%a7%e4%ba%865-7","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2023\/08\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e6%8a%8alightinthebox%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%ba%94%e7%94%a8%e7%9a%84%e9%94%80%e5%94%ae%e6%80%bb%e9%a2%9d%e6%89%a9%e5%a4%a7%e4%ba%865-7\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u5728\u628aLightInTheBox\u7535\u5b50\u5546\u52a1\u5e94\u7528\u7684\u9500\u552e\u603b\u989d\u6269\u5927\u4e865.7\u500d\u7684\u540c\u65f6\u5c06\u975e\u4e70\u5bb6CVR\u7ffb\u500d"},"content":{"rendered":"\n<h4 style=\"font-size:15px\"><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Lightinthebox-x-Persona..ly-re-engagement-case-study-chinese.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u6848\u4f8b\u7814\u7a76\u7684pdf\u7248\u672c<\/a><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:25%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Lightinthebox-app-retargeting-strategy.png\"><img decoding=\"async\" loading=\"lazy\" width=\"186\" height=\"186\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Lightinthebox-app-retargeting-strategy.png\" alt=\"\" class=\"wp-image-3163\"\/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p> <\/p>\n\n\n\n<p>\u6211\u4eec\u4e0e\u5168\u7403\u7535\u5b50\u5546\u52a1\u516c\u53f8<strong>LightInTheBox<\/strong>\u5408\u4f5c\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u91cd\u65b0\u5438\u5f15\u6d41\u5931\u7684Android\u548ciOS\u5e94\u7528\u7528\u6237\uff0820\u4e2a\u56fd\u5bb6\uff09\u3002LightInTheBox\u662f\u7535\u5b50\u5546\u52a1\u9886\u5bfc\u8005\u4e4b\u4e00\uff0c\u62e5\u6709\u591a\u4e2a\u7f51\u7ad9\u548c\u5e94\u7528\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u9500\u552e\u5404\u79cd\u4ea7\u54c1\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n<ul>\n<li>\u8425\u9500\u6d3b\u52a8\u7684\u4e3b\u8981\u76ee\u6807\u662f\u6d41\u5931\u7684LightInTheBox\u4e70\u5bb6\u91cd\u65b0\u56de\u5230\u5e94\u7528\u4ee5\u589e\u52a0\u9500\u552e\u603b\u989d\u3002<\/li>\n\n\n\n<li>&nbsp;\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e8c\u4e2a\u76ee\u6807\u662f\u8f6c\u5316\u975e\u4e70\u5bb6\uff08\u5c1a\u672a\u8fdb\u884c\u9996\u6b21\u8d2d\u4e70\u7684\u6d41\u5931\u7684\u7528\u6237\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h2>\u6548\u679c\u4e00\u89c8<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-x-large-font-size\"><strong>5.7\u500d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u57287\u4e2a\u6708\u5185\u9500\u552e\u603b\u989d\u589e\u957f\u4e86<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-x-large-font-size\"><strong>2\u500d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u5bf9\u4e8e\u5728\u6d41\u5931\u524d\u672a\u8fdb\u884c\u9996\u6b21\u8d2d\u4e70\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u9996\u6b21\u8d2d\u4e70CVR\u589e\u52a0\u4e86<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>\u8fc7\u7a0b<\/h2>\n\n\n\n<p>\u5f53\u6211\u4eec\u4f7f\u7528\u6211\u4eec\u4e13\u6709\u7684<strong>Dynamic Audiences\u7ec6\u5206\u5f15\u64ce<\/strong>\u5f00\u59cb\u4e3aLightInTheBox\u8fd0\u884c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u6211\u4eec\u6839\u636e\u5176\u4e4b\u524d\u7684\u5e94\u7528\u5185\u4ea4\u4e92\u6beb\u4e0d\u8d39\u529b\u5730\u751f\u6210\u4e86\u521d\u59cb\u7528\u6237\u7ec6\u5206\u3002<\/p>\n\n\n\n<p>\u4e0eLightInTheBox\u7684MMP\u76f4\u63a5\u6574\u5408\u4f7f\u6211\u4eec\u80fd\u5b9e\u65f6\u66f4\u65b0Dynamic Audience\uff0c\u5e76\u901a\u8fc7\u6dfb\u52a0\u65b0\u6d41\u5931\u7684\u7528\u6237\u5e76\u6291\u5236\u901a\u8fc7\u81ea\u7136\u65b9\u5f0f\u6216\u5176\u5b83\u6765\u6e90\u91cd\u65b0\u53c2\u4e0e\u7684\u7528\u6237\u7fa4\u6765\u4f7f\u53d7\u4f17\u4e0d\u65ad\u6536\u5230\u6700\u65b0\u4fe1\u606f\u3002\u540c\u65f6\u907f\u514dLightInTheBox\u548cPersona.ly\u53cc\u65b9\u7684\u5ef6\u8fdf\u548c\u624b\u52a8\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6536\u5230\u8db3\u591f\u7684\u79ef\u6781\u4fe1\u53f7\u4ee5\u786e\u5b9a\u54ea\u4e9b\u7528\u6237\u529f\u80fd\u5bf9\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u662f\u5f88\u91cd\u8981\u7684\u4e4b\u540e\uff0c\u6211\u4eec\u7684ML\u5f15\u64ce\u5c31\u751f\u6210\u4e86<strong>\u57fa\u672c\u903b\u8f91\u6a21\u578b<\/strong>\uff0c\u6765\u5b9a\u4f4d\u90a3\u4e2a\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u4e3a\u6211\u4eec\u7684\u7b97\u6cd5\u6536\u96c6\u5230\u4e86\u8db3\u591f\u7684\u6570\u636e\u6765\u6784\u5efa<strong>\u72ec\u7279\u7684\u5206\u7c7b\u6a21\u578b\u4ee5\u6839\u636e\u591a\u79cd\u529f\u80fd\u6765\u8bc6\u522b\u6700\u663e\u8457\u7684\u7528\u6237\u7fa4<\/strong>\u540e\uff0c\u6211\u4eec\u5229\u7528\u81ea\u8eab\u62e5\u6709\u7684\u4e30\u5bcc\u7684\u7535\u5b50\u5546\u52a1\u7ecf\u9a8c\u751f\u6210\u4e86\u591a\u4e2a\u7ec6\u5206\u5e76\u5916\u63a8\u4e86\u5b66\u5230\u7684\u4e1c\u897f\uff0c\u4ee5\u8fdb\u4e00\u6b65\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u5c06\u6d41\u5931\u7684\u4e70\u5bb6\u5206\u4e3a\u591a\u4e2a\u7ec6\u5206\uff0c\u5e76\u6dfb\u52a0\u5728\u9996\u6b21\u8d2d\u4e70\u524d\u6d41\u5931\u4e86\u5e76\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u4e70\u5bb6\u7684\u7528\u6237\u7ec6\u5206\uff0c\u6211\u4eec\u4e3aLightInTheBox\u5728\u91cd\u65b0\u5f52\u56e0\u540e\u589e\u52a0\u4e86\u66f4\u591a\u7684\u9996\u6b21\u50a8\u5b58\u548c\u66f4\u9ad8\u7684\u6536\u76ca\u3002<\/p>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u7ed3\u679c<\/h2>\n\n\n\n<h3>\u8425\u9500\u6d3b\u52a8\u6269\u5c55<\/h3>\n\n\n\n<p>\u5728\u8425\u9500\u6d3b\u52a8\u4e00\u5f00\u59cb\u65f6\u901a\u8fc7\u6839\u636e\u5176\u5e94\u7528\u5185\u6d3b\u52a8\u91cd\u65b0\u627e\u56de\u7528\u6237\uff0c\u6211\u4eec\u5438\u5f15\u4e86\u9ad8\u5ea6\u53c2\u4e0e\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u8fdb\u884c\u4e86\u591a\u6b21\u5e94\u7528\u5185\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u5728\u5f88\u77ed\u7684\u65f6\u95f4\u5185\uff0c\u5f53\u6211\u4eec\u7684\u7b97\u6cd5\u80fd\u591f\u6784\u5efa<strong>\u72ec\u7279\u7684\u5206\u7c7b\u6a21\u578b<\/strong>\u65f6\uff0c\u6211\u4eec\u5f00\u59cb\u5c1d\u8bd5\u591a\u4e2a\u53d7\u4f17\u8bbe\u7f6e\uff0c\u5438\u5f15\u4e70\u5bb6\u548c\u8fd8\u672a\u8f6c\u5316\u6210\u4e70\u5bb6\u7684\u7528\u6237\u56de\u5230\u5e94\u7528\u4e2d\u3002\u6211\u4eec\u505a\u5230\u4e86\u5b89\u5168\u5730\u6269\u5927\u7531\u8425\u9500\u6d3b\u52a8\u4ea7\u751f\u7684\u9500\u552e\u603b\u989d\u8fbe5.7\u500d\uff0c\u540c\u65f6\u7ef4\u6301\u4e86\u9ad8\u7ee9\u6548\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u9500\u552e\u6d3b\u52a8\u652f\u51fa\u548c\u9500\u552e\u603b\u989d.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u9500\u552e\u6d3b\u52a8\u652f\u51fa\u548c\u9500\u552e\u603b\u989d-1024x438.png\" alt=\"\u9500\u552e\u6d3b\u52a8\u652f\u51fa\u548c\u9500\u552e\u603b\u989d\" class=\"wp-image-3205\" width=\"768\" height=\"329\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Dynamic Audiences\u5f15\u64ce<\/h3>\n\n\n\n<p>Persona.ly\u4e13\u6709\u7684<strong>Dynamic Audiences\u7ec6\u5206\u5f15\u64ce<\/strong>\uff08\u6211\u4eec\u7684\u5ba2\u6237\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\uff09\u4e0e\u4fc3\u9500\u7684\u5e94\u7528\u76f4\u63a5\u6574\u5408\uff0c\u4f7f\u6211\u4eec\u80fd\u6709\u6548\u5730\u6839\u636e\u591a\u79cd\u56e0\u7d20\u4ee5\u53ca\u5b9e\u65f6\u5e94\u7528\u5185\u6d3b\u52a8\u6784\u5efa\u52a8\u6001\u53d7\u4f17\u4ee5\u91cd\u65b0\u627e\u56de\u3001\u6dfb\u52a0\u548c\u6291\u5236\u53d7\u4f17\u3002\u8fd9\u4f7f\u6211\u4eec\u5f88\u8f7b\u677e\u5730\u5c31\u80fd\u63a2\u7d22\u591a\u4e2a\u8bbe\u7f6e\u9009\u9879\u4ee5\u627e\u5230\u6709\u6700\u4f73\u7ee9\u6548\u7684\u7ec4\u5408\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/programmatic-dynamic-audiences-setup-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"581\" height=\"498\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/programmatic-dynamic-audiences-setup-1.png\" alt=\"programmatic-dynamic-audiences-setup-1\" class=\"wp-image-3172\"\/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<div style=\"height:102px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:22px\">Persona.ly\u7684<strong>Dynamic Audiences<\/strong>\u529f\u80fd\u5c55\u793a<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\u6211\u4eec\u7684\u7ade\u4ef7\u5668\u5728\u7ed9\u51fa\u6bcf\u4e00\u6b21\u5c55\u793a\u524d\u5206\u6790\u8d85\u8fc760\u4e2a\u6570\u636e\u70b9\uff0c\u80fd\u8bc6\u522b\u6700\u663e\u8457\u7684\u53d7\u4f17\u7279\u5f81\u3002\u5bf9\u4e8e\u6bcf\u4e2a\u7ec6\u5206\u7fa4\uff0c\u9664\u4e86\u5e94\u7528\u5185\u64cd\u4f5c\u5916\uff0c\u6211\u4eec\u7684\u7ade\u4ef7\u5668\u8fd0\u7528\u989d\u5916\u7684\u4e00\u5c42\u673a\u5668\u5b66\u4e60\u6765\u8bc6\u522b\u5f71\u54cd\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u7684\u56e0\u7d20\uff08\u9884\u6d4b\u7684\u5e74\u9f84\u3001\u9884\u6d4b\u7684\u6027\u522b\uff0c\u548c\u5305\u62ec\u6f5c\u5728\u7279\u5f81\u5728\u5185\u7684\u5176\u5b83\u7279\u5f81\uff09\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u6bcf\u4e2a\u8d2d\u4e70\u7684\u6210\u672c\u548c\u9884\u7b97\u4efd\u989d.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u6bcf\u4e2a\u8d2d\u4e70\u7684\u6210\u672c\u548c\u9884\u7b97\u4efd\u989d.png\" alt=\"\u6bcf\u4e2a\u8d2d\u4e70\u7684\u6210\u672c\u548c\u9884\u7b97\u4efd\u989d\" class=\"wp-image-3206\" width=\"391\" height=\"566\"\/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u5b83\u7136\u540e\u6839\u636e<strong>\u7528\u6237\u610f\u56fe<\/strong>\uff08\u4ece\u9ad8\u5230\u4f4e\uff09\u3001<strong>\u7ec6\u5206\u7fa4\u5927\u5c0f<\/strong>\u548c<strong>\u9884\u6d4b\u7684\u7528\u6237\u503c<\/strong>\u7a0b\u5e8f\u5316\u5730\u7ade\u4ef7\uff0c\u5e76\u4e14\u8003\u8651\u5230\u4e86\u66f4\u9ad8\u7684\u8868\u73b0\u6700\u4f73\u7684\u7ec4\u5408\uff08\u51fa\u66f4\u9ad8\u7684\u7ade\u4ef7\u5e76\u4e14\u62e8\u5165\u66f4\u9ad8\u7684\u9884\u7b97\u4efd\u989d\uff09<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u8be5\u56fe\u5c55\u793a\u4e86\u6bcf\u4e2a\u52a8\u6001\u53d7\u4f17\u7ec6\u5206\u7fa4\u7684\u8868\u73b0 &#8211; \u6bcf\u4e2a\u8d2d\u4e70\u7684\u6210\u672c\u8d8a\u9ad8\uff0c\u8be5\u7ec6\u5206\u7fa4\u7684\u9884\u7b97\u4efd\u989d\u8d8a\u4f4e\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u6d41\u5931\u7684\u975e\u4e70\u5bb6\u4e0a\u7684\u8f6c\u5316\u589e\u957f<\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u975e\u4e70\u5bb6\u7ec6\u5206\u7fa4\uff0c\u4e3b\u8981\u7684\u6311\u6218\u662f\u4ece\u6570\u767e\u4e07LightInTheBox\u7528\u6237\u4e2d\u7b5b\u9009\uff0c\u4ee5\u8ba9\u4f1a\u5f00\u59cb\u5728\u5e94\u7528\u5185\u8fdb\u884c\u8d2d\u4e70\u7684\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-15 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<p class=\"has-medium-font-size\"><strong>\u901a\u8fc7\u5bf9\u6570\u767e\u4e07\u4e2a\u7279\u5f81\u7ec4\u5408\u8fdb\u884c\u4ea4\u53c9\u5206\u6790\uff0c\u6211\u4eec\u7684\u7b97\u6cd5\u80fd\u591f\u9884\u6d4b\u83b7\u80dc\u7684\u56e0\u7d20\u7ec4\u5408\uff0c\u4ece\u800c\u57284\u5468\u5185\u4f7f\u5176\u4e2d\u4e00\u4e2a\u975e\u4e70\u5bb6\u7ec6\u5206\u7fa4\u7684\u9996\u6b21\u8d2d\u4e70\u8f6c\u5316\u7387\u7ffb\u500d\u3002<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:60%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u5176\u4e2d\u4e00\u4e2a\u975e\u4e70\u5bb6\u7ec6\u5206\u7fa4\u7684D7\u9996\u6b21\u8d2d\u4e70CVR\u767e\u5206\u6bd4.png\"><img decoding=\"async\" loading=\"lazy\" width=\"581\" height=\"498\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u5176\u4e2d\u4e00\u4e2a\u975e\u4e70\u5bb6\u7ec6\u5206\u7fa4\u7684D7\u9996\u6b21\u8d2d\u4e70CVR\u767e\u5206\u6bd4.png\" alt=\"\u5176\u4e2d\u4e00\u4e2a\u975e\u4e70\u5bb6\u7ec6\u5206\u7fa4\u7684D7\u9996\u6b21\u8d2d\u4e70CVR\u767e\u5206\u6bd4\" class=\"wp-image-3207\"\/><\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<h2>\u52a8\u6001\u521b\u610f\u9009\u62e9<\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u50cfLightInTheBox\u8fd9\u6837\u7684\u7535\u5b50\u5546\u52a1\u54c1\u724c\u6765\u8bf4\uff0c\u5176\u4ea7\u54c1\u9762\u5411\u4e0d\u540c\u5e74\u9f84\u3001\u6027\u522b\u548c\u5174\u8da3\u7684\u591a\u79cd\u53d7\u4f17\uff0c\u5411\u6b63\u786e\u7684\u53d7\u4f17\u7fa4\u4f53\u5c55\u793a\u6b63\u786e\u7684\u521b\u610f\u5bf9\u4e8e\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8fbe\u5230\u5e76\u8d85\u8d8a\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u76ee\u6807\uff0c\u6211\u4eec\u7684\u7ade\u4ef7\u5668\u4f7f\u7528\u4e86<strong>\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a<\/strong>\u3002\u8fd9\u4e9b\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\u63d0\u4f9b\u6700\u76f8\u5173\u7684\u7279\u5b9a\u53d7\u4f17\u521b\u610f\u3002\u6709\u4e86\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a\uff0c\u5e76\u4f7f\u7528\u8003\u8651\u79ef\u6781\u548c\u6d88\u6781\u4e92\u52a8\u4e24\u8005\u7684\u5f3a\u5316\u5b66\u4e60\uff0c\u7b97\u6cd5\u8bc4\u4f30\u591a\u4e2a\u4e0a\u4e0b\u6587\u6570\u636e\u70b9\uff08\u9884\u6d4b\u7684\u6027\u522b\u3001\u9884\u6d4b\u7684\u5e74\u9f84\u548c\u690d\u5165\uff09\u4ee5\u4fbf\u4e3a\u76f8\u5173\u7684\u53d7\u4f17\u5c55\u793a\u76f8\u5173\u7684\u521b\u610f\u3002<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-18 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a.png\" alt=\"\" class=\"wp-image-3208\" width=\"378\" height=\"382\"\/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\">\n<div style=\"height:102px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:16px\"><strong>\u4e0a\u4e0b\u6587\u8d4c\u535a\u673a\u521b\u610f\u4f18\u5316\u7b97\u6cd5\u6e90\u4e8eMAB\uff08\u591a\u81c2\u8d4c\u535a\u673a\uff09\u7b97\u6cd5\uff0c\u5b83\u548cA\/B\u6d4b\u8bd5\u76f8\u53cd\uff0c\u591a\u4e2a\u521b\u610f\u540c\u65f6\u63a5\u53d7\u6d4b\u8bd5\u3002\u5728MAB\u91cc\uff0c\u521b\u610f\u201c\u51a0\u519b\u201d\u83b7\u5f97\u5c55\u793a\u7684\u6700\u9ad8\u4efd\u989d\uff0c\u800c\u6700\u4e0d\u6210\u529f\u7684\u521b\u610f &#8211; \u201c\u6311\u6218\u8005\u201d &#8211; \u4ecd\u7136\u5728\u5c0f\u5f97\u591a\u7684\u89c4\u6a21\u4e0a\u88ab\u5c55\u793a\u5e76\u63a5\u53d7\u6d4b\u8bd5\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\" style=\"font-size:16px\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"197\" height=\"197\" class=\"wp-image-3164\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Joyce-Tong-Digital-Manager-at-LightInTheBox.png\" alt=\"\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6211\u4eec\u4e0ePersona.ly\u7684\u5408\u4f5c\u662f\u4e00\u6b21\u771f\u6b63\u7684\u80dc\u5229\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u4ed6\u4eec\u826f\u597d\u7684\u6c9f\u901a\u3001\u900f\u660e\u5ea6\u548c\u6700\u9ad8\u7684\u4e13\u4e1a\u7cbe\u795e\u3002\u4ed6\u4eec\u4ece\u4e00\u5f00\u59cb\u5c31\u5728\u6280\u672f\u6574\u5408\u4e0e\u6218\u7565\u4e1a\u52a1\u8ba1\u5212\u4e0a\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u5e2e\u52a9\uff0c\u8fd9\u5f88\u5feb\u5c31\u53d6\u5f97\u4e86\u663e\u8457\u7684\u6548\u679c\u3002<\/p>\n<cite>Joyce Tong\uff0cLightInTheBox\u7684Digital Manager<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>LightInTheBox\u7b80\u4ecb<\/h2>\n\n\n\n<p>LightInTheBox\u662f\u4e00\u5bb6\u5168\u7403\u5728\u7ebf\u7535\u5b50\u5546\u52a1\u516c\u53f8\uff0c\u5b83\u628a\u4ea7\u54c1\u76f4\u63a5\u4ea4\u4ed8\u7ed9\u4e16\u754c\u5404\u5730\u7684\u6d88\u8d39\u8005\u3002LightInTheBox\u6210\u7acb\u4e8e2007\u5e74\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4fbf\u6377\u7684\u65b9\u5f0f\uff0c\u4ee5\u6781\u5177\u5438\u5f15\u529b\u7684\u4ef7\u683c\u8d2d\u4e70\u5404\u79cd\u751f\u6d3b\u7528\u54c1\u3002LightInTheBox\u521b\u65b0\u7684\u7531\u6570\u636e\u9a71\u52a8\u7684\u4e1a\u52a1\u6a21\u5f0f\u4f7f\u81ea\u5df1\u80fd\u5927\u89c4\u6a21\u63d0\u4f9b\u5b9a\u5236\u4ea7\u54c1\uff0c\u4f8b\u5982\u5a5a\u7eb1\u548c\u665a\u793c\u670d\uff0c\u4ee5\u8fbe\u5230\u6700\u4f73\u7684\u5e02\u573a\u8425\u9500\u3001\u63a8\u9500\u548c\u5b9e\u73b0\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\" style=\"font-size:16px\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"179\" height=\"183\" class=\"wp-image-3166\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Ofir-Pasternak-Founder-and-RD-Director-at-Persona.ly_.png\" alt=\"Ofir Pasternak, Founder and R&amp;D Director at Persona.ly\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e0eLightInTheBox\u56e2\u961f\u5408\u4f5c\u4ece\u4e00\u5f00\u59cb\u5c31\u5f88\u987a\u5229\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u5730\u770b\u5230\u6211\u4eec\u7684\u4e30\u5bcc\u7ecf\u9a8c\u548cML\u7b97\u6cd5\u518d\u4e00\u6b21\u5f97\u5230\u4e86\u8bc1\u5b9e\uff0c\u5e76\u5e2e\u52a9\u6211\u4eec\u5728\u50cf\u7535\u5b50\u5546\u52a1\u8fd9\u6837\u7ade\u4e89\u6fc0\u70c8\u7684\u7ec6\u5206\u5e02\u573a\u4e0a\u53d6\u5f97\u4e86\u5f88\u9ad8\u7684\u6548\u679c\u3002<\/p>\n<cite>Ofir Pasternak\uff0cPersona.ly\u7684Founder\u548cR&amp;D Director<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly\u7b80\u4ecb<\/h2>\n\n\n\n<p>Persona.ly\u662f\u4e00\u5bb6\u5728\u5168\u4e16\u754c\u8303\u56f4\u5185\u8fd0\u8425\u7684\u79fb\u52a8\u8bbe\u5907\u4f18\u5148\u7684<a href=\"https:\/\/persona.ly\/zh\/programmatic-dsp\" target=\"_blank\" rel=\"noreferrer noopener\">DSP<\/a>\u3002\u4f7f\u7528\u6211\u4eec\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u5927\u89c4\u6a21\u63d0\u4f9b\u900f\u660e\u7684\u3001\u7531\u6027\u80fd\u9a71\u52a8\u7684\u3001<a href=\"https:\/\/persona.ly\/zh\/programmatic-ua\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ad8\u7cbe\u51c6\u7684UA<\/a>\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\uff0c\u6bcf\u79d2\u80fd\u89e6\u8fbe\u8d85\u8fc7280\u4e07\u4e2a\u5e7f\u544a\u7ade\u62cd\u3002\u6211\u4eec\u53d7\u5230<a href=\"https:\/\/persona.ly\/blog\/2023\/06\/nexon-fifa-mobile-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nexon<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya Gaming<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/07\/programmatic-user-acquisition-case-study-rapido\/\">Rapido<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/03\/how-we-achieved-d7-ftd-cost-53-below-kpi-for-games24x7s-rummycircle\/\">Games24x7<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/zh\/2021\/03\/%e5%9c%a8%e8%82%b2%e7%a2%a7%ef%bc%88ubisoft%ef%bc%89%e7%9a%84howrse%e4%b8%8a%ef%bc%8cpersona-ly%e8%83%9c%e8%bf%87%e4%bb%98%e8%b4%b9%e7%a4%be%e5%aa%92%e8%90%a5%e9%94%80\/\">Ubisoft<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/zh\/2020\/09\/tilting-point%e8%81%94%e5%90%88persona-ly%e8%bf%90%e4%bd%9c%e7%94%b1%e8%af%ad%e5%a2%83%e5%86%85%e5%ae%b9%e9%a9%b1%e5%8a%a8%e7%9a%84%e9%99%90%e5%88%b6%e5%b9%bf%e5%91%8a%e8%b7%9f%e8%b8%aa%ef%bc%88lat\/\">Tilting Point<\/a>\u4ee5\u53ca\u8bb8\u591a\u5176\u5b83\u516c\u53f8\u7684\u4fe1\u8d56\u3002<\/p>\n\n\n\n<p>Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#19979;&#36733;&#26696;&#20363;&#30740;&#31350;&#30340;pdf&#29256;&#26412; 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&#23545;&#20110;&#22312;&#27969;&#22833;&#21069;&#26410;&#36827;&#34892;&#39318;&#27425;&#36141;&#20080;&#30340;&#29992;&#25143;&#32676;&#20307;&#65292;&#39318;&#27425;&#36141;&#20080;CVR&#22686;&#21152;&#20102; &#36807;&#31243; &#24403;&#25105;&#20204;&#20351;&#29992;&#25105;&#20204;&#19987;&#26377;&#30340;Dynamic Audiences&#32454;&#20998;&#24341;&#25806;&#24320;&#22987;&#20026;LightInTheBox&#36816;&#34892;&#35775;&#23458;&#25214;&#22238;&#33829;&#38144;&#27963;&#21160;&#26102;&#65292;&#25105;&#20204;&#26681;&#25454;&#20854;&#20043;&#21069;&#30340;&#24212;&#29992;&#20869;&#20132;&#20114;&#27627;&#19981;&#36153;&#21147;&#22320;&#29983;&#25104;&#20102;&#21021;&#22987;&#29992;&#25143;&#32454;&#20998;&#12290; &#19982;LightInTheBox&#30340;MMP&#30452;&#25509;&#25972;&#21512;&#20351;&#25105;&#20204;&#33021;&#23454;&#26102;&#26356;&#26032;Dynamic Audience&#65292;&#24182;&#36890;&#36807;&#28155;&#21152;&#26032;&#27969;&#22833;&#30340;&#29992;&#25143;&#24182;&#25233;&#21046;&#36890;&#36807;&#33258;&#28982;&#26041;&#24335;&#25110;&#20854;&#23427;&#26469;&#28304;&#37325;&#26032;&#21442;&#19982;&#30340;&#29992;&#25143;&#32676;&#26469;&#20351;&#21463;&#20247;&#19981;&#26029;&#25910;&#21040;&#26368;&#26032;&#20449;&#24687;&#12290;&#21516;&#26102;&#36991;&#20813;LightInTheBox&#21644;Persona.ly&#21452;&#26041;&#30340;&#24310;&#36831;&#21644;&#25163;&#21160;&#25805;&#20316;&#12290; 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&#25105;&#20204;&#19982;Persona.ly&#30340;&#21512;&#20316;&#26159;&#19968;&#27425;&#30495;&#27491;&#30340;&#32988;&#21033;&#65292;&#36825;&#35201;&#24402;&#21151;&#20110;&#20182;&#20204;&#33391;&#22909;&#30340;&#27807;&#36890;&#12289;&#36879;&#26126;&#24230;&#21644;&#26368;&#39640;&#30340;&#19987;&#19994;&#31934;&#31070;&#12290;&#20182;&#20204;&#20174;&#19968;&#24320;&#22987;&#23601;&#22312;&#25216;&#26415;&#25972;&#21512;&#19982;&#25112;&#30053;&#19994;&#21153;&#35745;&#21010;&#19978;&#25552;&#20379;&#20102;&#23453;&#36149;&#30340;&#24110;&#21161;&#65292;&#36825;&#24456;&#24555;&#23601;&#21462;&#24471;&#20102;&#26174;&#33879;&#30340;&#25928;&#26524;&#12290; Joyce Tong&#65292;LightInTheBox&#30340;Digital Manager LightInTheBox&#31616;&#20171; LightInTheBox&#26159;&#19968;&#23478;&#20840;&#29699;&#22312;&#32447;&#30005;&#23376;&#21830;&#21153;&#20844;&#21496;&#65292;&#23427;&#25226;&#20135;&#21697;&#30452;&#25509;&#20132;&#20184;&#32473;&#19990;&#30028;&#21508;&#22320;&#30340;&#28040;&#36153;&#32773;&#12290;LightInTheBox&#25104;&#31435;&#20110;2007&#24180;&#65292;&#20026;&#28040;&#36153;&#32773;&#25552;&#20379;&#20415;&#25463;&#30340;&#26041;&#24335;&#65292;&#20197;&#26497;&#20855;&#21560;&#24341;&#21147;&#30340;&#20215;&#26684;&#36141;&#20080;&#21508;&#31181;&#29983;&#27963;&#29992;&#21697;&#12290;LightInTheBox&#21019;&#26032;&#30340;&#30001;&#25968;&#25454;&#39537;&#21160;&#30340;&#19994;&#21153;&#27169;&#24335;&#20351;&#33258;&#24049;&#33021;&#22823;&#35268;&#27169;&#25552;&#20379;&#23450;&#21046;&#20135;&#21697;&#65292;&#20363;&#22914;&#23130;&#32433;&#21644;&#26202;&#31036;&#26381;&#65292;&#20197;&#36798;&#21040;&#26368;&#20339;&#30340;&#24066;&#22330;&#33829;&#38144;&#12289;&#25512;&#38144;&#21644;&#23454;&#29616;&#12290; 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