{"id":3215,"date":"2023-08-29T13:16:58","date_gmt":"2023-08-29T13:16:58","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3215"},"modified":"2023-08-29T13:32:41","modified_gmt":"2023-08-29T13:32:41","slug":"persona-ly-is-verified-by-tag-trustworthy-accountability-group","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/","title":{"rendered":"Persona.ly Is Verified by TAG (Trustworthy Accountability Group)"},"content":{"rendered":"\n<p>We\u2019re proud to announce that Persona.ly has been officially verified by TAG (the Trustworthy Accountability Group).<br>According to <a href=\"https:\/\/www.tagtoday.net\/verified-by-tag\" target=\"_blank\" rel=\"noreferrer noopener\">TAG\u2019s Vertified by TAG page<\/a>, \u201cBrand safety requires that legitimate companies have a way to identify \u2013 and choose to work only with \u2013 other responsible, trusted partners in the digital advertising ecosystem. The <strong>Verified by TAG Program<\/strong> provides exactly that.\u201d.<\/p>\n\n\n\n<p>Persona.ly is a programmatic mobile DSP operating worldwide. Using proprietary bidder and machine learning algorithm, the company provides highly targeted <a href=\"https:\/\/persona.ly\/programmatic-ua\"><strong>user acquisition<\/strong><\/a> and <a href=\"https:\/\/persona.ly\/programmatic-re-engagement\"><strong>re-engagement<\/strong><\/a><strong> solutions<\/strong> to leading app developers and publishers.&nbsp;<\/p>\n\n\n\n<p>TAG is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Working with more than 700 member companies, TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, promoting brand safety, and enabling transparency by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The TAG community includes the world&#8217;s largest and most influential brands, agencies, publishers, and ad tech providers.<\/p>\n\n\n\n<p>Joining TAG is a step forward for Persona.ly, which is striving to take its technology further by focusing on improving machine learning capabilities and building an unparalleled platform with multiple custom features to gain the best results for its clients.&nbsp;<\/p>\n\n\n\n<p>The platform\u2019s features include:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/persona.ly\/en\/context-distance-calculator\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contextual targeting<\/strong><\/a> (especially handy in SKAdNetwork and future Privacy Sandbox campaigns),\u00a0<\/li>\n\n\n\n<li>A proprietary <strong>Dynamic Audiences segmentation engine<\/strong>,\u00a0<\/li>\n\n\n\n<li><strong>Bid shading<\/strong> ensuring the best auction price in the world of first-price auctions,\u00a0<\/li>\n\n\n\n<li><strong>Dashboard<\/strong> with granular campaign insights to help clients make data-driven decisions and improve the overall effectiveness of their advertising campaigns,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/creative-testing-multi-armed-bandit-vs-a-b-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contextual bandits<\/strong> algorithm<\/a> for creative selection, and many others.<\/li>\n<\/ul>\n\n\n\n<p>By working exclusively with top ad exchangers and OEMs, Persona.ly prides itself on its <strong>traffic quality<\/strong>, <strong>transparency <\/strong>and <strong>brand safety<\/strong>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\" style=\"font-size:16px\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"179\" height=\"183\" class=\"wp-image-3166\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Ofir-Pasternak-Founder-and-RD-Director-at-Persona.ly_.png\" alt=\"Ofir Pasternak, Founder and R&amp;D Director at Persona.ly\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cAs a <a href=\"https:\/\/persona.ly\/programmatic-dsp\">programmatic DSP company<\/a>, we recognize the importance of building trust and transparency with our clients and partners. Joining the TAG Community is a significant step for us, as it reflects our commitment to conducting business with integrity and honesty. We believe that TAG plays a vital role in creating a more secure and trustworthy digital advertising ecosystem. That\u2019s why we&#8217;re proud to be a part of this effort and looking forward to making meaningful contributions to the TAG community.\u201d  <\/p>\n<cite>Ofir Pasternak, Founder and R&amp;D Director at Persona.ly<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We&rsquo;re proud to announce that Persona.ly has been officially verified by TAG (the Trustworthy Accountability Group).According to TAG&rsquo;s Vertified by TAG page, &ldquo;Brand safety requires that legitimate companies have a way to identify &ndash; and choose to work only with &ndash; other responsible, trusted partners in the digital advertising ecosystem. The Verified by TAG Program &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Persona.ly Is Verified by TAG (Trustworthy Accountability Group)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[44,6,13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona.ly Is Verified by TAG (Trustworthy Accountability Group) | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"We\u2019re proud to announce that Persona.ly has been officially verified by TAG (the Trustworthy Accountability Group).According to TAG\u2019s Vertified by TAG\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona.ly Is Verified by TAG (Trustworthy Accountability Group) | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"We\u2019re proud to announce that Persona.ly has been officially verified by TAG (the Trustworthy Accountability Group).According to TAG\u2019s Vertified by TAG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T13:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T13:32:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/08\/Persona.ly-Is-Verified-by-TAG-Trustworthy-Accountability-Group.png\" \/>\n\t<meta property=\"og:image:width\" content=\"781\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"Persona.ly Is Verified by TAG (Trustworthy Accountability Group)\",\"datePublished\":\"2023-08-29T13:16:58+00:00\",\"dateModified\":\"2023-08-29T13:32:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"articleSection\":[\"Announcements\",\"Mobile\",\"Partners\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\",\"url\":\"https:\/\/persona.ly\/blog\/2023\/08\/persona-ly-is-verified-by-tag-trustworthy-accountability-group\/\",\"name\":\"Persona.ly Is Verified by TAG (Trustworthy Accountability Group) | Persona.ly - 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