{"id":3361,"date":"2024-02-15T14:06:11","date_gmt":"2024-02-15T14:06:11","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3361"},"modified":"2024-02-15T14:39:40","modified_gmt":"2024-02-15T14:39:40","slug":"%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ed%9a%a8%ec%9c%a8-%ec%83%81%ec%8a%b9%ec%9d%98-%ed%82%a4-persona-ly%ed%8d%bc%ec%8a%a4%eb%84%90%eb%a6%ac%eb%8b%a4%ec%9d%b4%eb%82%98","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2024\/02\/%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ed%9a%a8%ec%9c%a8-%ec%83%81%ec%8a%b9%ec%9d%98-%ed%82%a4-persona-ly%ed%8d%bc%ec%8a%a4%eb%84%90%eb%a6%ac%eb%8b%a4%ec%9d%b4%eb%82%98\/","title":{"rendered":"\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud6a8\uc728 \uc0c1\uc2b9\uc758 \ud0a4: Persona.ly(\ud37c\uc2a4\ub110\ub9ac)\ub2e4\uc774\ub098\ubbf9 \uc138\uadf8\uba3c\ud2b8 \uc5d4\uc9c4 \uc2ec\uce35 \ubd84\uc11d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\ubaa8\ubc14\uc77c\uc571 \ud37c\ube14\ub9ac\uc2f1\uc758 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud558\ub824\uba74 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc774\ud574\uc640 \uc218\uc775 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc740 \ud2b9\ud788 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \ubaa8\ubc14\uc77c\uc571 \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \ud575\uc2ec \uae30\uc220\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud0c0\uac9f\uc811\uadfc\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \ud37c\ube14\ub9ac\uc154\ub294 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub85c \ud734\uba74 \uc571 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec \uc2dc\ud0a4\uace0,&nbsp; \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uba70 \uc7a5\uae30\uc801\uc73c\ub85c LTV\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc5d0 \uae30\ubc18\uc744 \ub454 \uc774 \uc804\ub7b5\uc740 \ub354 \ub9ce\uc740 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0 \uc218\uc775 \ud750\ub984\uc744 \uac15\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Persona.ly(\ud37c\uc2a4\ub110\ub9ac)\ub294 \uc2dc\uc7a5\uc5d0 \ud604\uc874\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc870\uc0ac\ud55c \ud6c4 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c \uae30\ub2a5\uc744 \uac16\ucd98 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n<ul>\n<li>DSP \ub0b4\uc5d0\uc11c \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uc81c\uc5b4\uac00 \uac00\ub2a5(\uc218\ub3d9\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc8fc\uace0 \ubc1b\ub294 \ud615\ud0dc\uac00 \uc544\ub2d8)<\/li>\n\n\n\n<li>\uc2e4\uc2dc\uac04 \uc7a0\uc7ac \uace0\uac1d \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \uc801\ud569\ud55c \uc0ac\uc6a9\uc790\ub9cc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc74c<\/li>\n\n\n\n<li>\ucd94\uac00 \ud22c\uc790\ub098 \ube44\uc6a9\uc774 \ud544\uc694\uc5c6\uc74c<\/li>\n<\/ul>\n\n\n\n<p>\ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc640 \ud6a8\uc728\uc801\uc778 \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \uc6b4\uc601\uc744 \uc704\ud574\uc11c Persona.ly(\ud37c\uc2a4\ub110\ub9ac)\uc5d0\uc11c\ub294 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 <strong>\ub3c5\uc810 \ub2e4\uc774\ub0b4\ubbf9 \uc138\uadf8\uba3c\ud2b8 \ub3d9\uc801 \uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654 \uc5d4\uc9c4<\/strong>\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uace0\uac1d\uc758 \ub370\uc774\ud130\uc640 \uc9c1\uc811(\uadf8\ub9ac\uace0 \uc548\uc804\ud558\uac8c) \ud1b5\ud569\ub418\uc5b4 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc73c\uba70, \ub2e4\ub978 \uc194\ub8e8\uc158\uc758 \uc138\uadf8\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc744 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uba70 \uc0ac\uc6a9\ud558\uc2e4 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\ubcf8\uc801\uc778 &#8220;\ube44\ud65c\uc131 D7&#8243;\ubd80\ud130 \uac00\uc7a5 \ubcf5\uc7a1\ud55c \uc870\ud569\uae4c\uc9c0 \ub2e4\uc591\ud55c \uaddc\uce59 \uc138\ud2b8\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uace0 \ub300\ubd80\ubd84\uc758 \uc778\uc571 \uc774\ubca4\ud2b8\ub97c \uc870\ud569\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:55%\">\n<p class=\"has-medium-font-size\">\uc778\uc571 \uc774\ubca4\ud2b8 \ud65c\ub3d9 \ub370\uc774\ud130\ub97c \uc138\ubc00\ud558\uac8c \ucabc\uac1c\uc5b4 \ud37c\uc2a4\ub110\ub9ac\uc758 \ub2e4\uc774\ub0b4\ubbf9 \uc5b4\ub514\uc5b8\uc2a4 \uc5d4\uc9c4\uc744 \ud65c\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \uc7a0\uc7ac\uace0\uac1d\uc744 \ub2e4\uc2dc \ubd84\uc11d, \uc815\uc758\ud558\uace0 \uc131\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4. \uc774\ub7f0 \uacfc\uc815\uc744 \ud1b5\ud574 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:44%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/02\/Dynamic-Audiences-in-Programmatic-DSP-Persona.ly_.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"537\" height=\"414\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/02\/Dynamic-Audiences-in-Programmatic-DSP-Persona.ly_.webp\" alt=\"\" class=\"wp-image-3350\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\uc2e4\uc2dc\uac04 \uace0\uac1d \uc5c5\ub370\uc774\ud2b8\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<p>\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc5d0\uc11c \uace0\uac1d\uc744 \uc5c5\ub370\uc774\ud2b8 \ud558\ub294 \ub370\uc5d0\ub294 \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8 \ubc29\uc2dd\uacfc \uc77c\uad04 \uc5c5\ub370\uc774\ud2b8 \ub450 \uac00\uc9c0 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.\uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8\uc5d0\uc11c\ub294 \ucea0\ud398\uc778 \ub3d9\uc548 \uace0\uac1d\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub429\ub2c8\ub2e4. \uc774 \ubc29\uc2dd\uc758 \ud575\uc2ec\uc740 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0\ub294 \uace0\uac1d\uc744 \ucd94\uac00\ud558\ub2e4\uac00 \uace0\uac1d \ucc38\uc5ec \uc9c1\ud6c4\uc5d0 \uace0\uac1d\uc744 \ucc28\ub2e8\ud558\uc5ec <strong>\ube44\uc6a9 \uc808\uac10\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uace0<\/strong><strong>\uad11\uace0\uc8fc<\/strong>\uc5d0\uac8c \uc774\uc775\uc744 \uac00\uc838\ub2e4 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uc804\ub7b5\ud654\ub418\uba74 \uc571 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \uc138\uadf8\uba3c\ud2b8\uac00 \uc5c5\ub370\uc774\ud2b8 \ub418\uace0, \uc0c8\ub85c\uc6b4 \uc704\uce58\uc5d0 \ub530\ub77c \uad11\uace0\uc8fc\uc758 \uc758\ub3c4\uc5d0 \ub9de\ucd94\uc5b4 \uba54\uc2dc\uc9c0\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc785\ucc30 \uac00\uaca9\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud639\uc740 \uc571 \uc774\ubca4\ud2b8 \ud37c\ub110\uc758 \uc704\uce58\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\ub97c \uc5c5\ub370\uc774\ud2b8 \ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \ub2ec\ub9ac \uc1a1\ucd9c\ud558\uac70\ub098 \uc785\ucc30 \uac00\uaca9\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc77c\uad04 \uc5c5\ub370\uc774\ud2b8<\/strong>\uac00 \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \ub354 \ud754\ud55c \uc774\uc720\ub294 \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ud544\uc694\ud55c \uaddc\ubaa8\ub85c \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud560 \ud544\uc694\uac00 \uc5c6\ub294 \uc7a0\uc7ac\uace0\uac1d \uad6c\ucd95 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Persona.ly\uc758 \ub2e4\uc774\ub0b4\ubbf9 \uc138\uadf8\uba3c\ud2b8 \uc5d4\uc9c4\uc758 \uc8fc\uc694 \uae30\ub2a5:<\/h2>\n\n\n\n<ul>\n<li>\uace0\uac1d\uc758 \uc790\uc0ac \ub370\uc774\ud130\uc640 \uc9c1\uc811 \ud1b5\ud569<\/li>\n\n\n\n<li>\uace0\uac1d\uc774 \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8<\/li>\n\n\n\n<li>\ucd94\uac00 \ube44\uc6a9\uc5c6\uc774 Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\uba38\ud2f1 \ubc29\uc2dd DSP \ud074\ub77c\uc774\uc5b8\ud2b8 \uc774\uc6a9<\/li>\n\n\n\n<li>\ub2e4\uc591\ud55c \uc7a0\uc7ac\uace0\uac1d \uc124\uc815 \uc635\uc158 &#8211; \uae30\ubcf8\ubd80\ud130 \ubcf5\uc7a1\ud55c \uc870\ud569 \ubc0f \ubb34\uc81c\ud55c \ub9e4\uac1c\ubcc0\uc218<\/li>\n\n\n\n<li>Persona.ly\uc758 DSP\uc640 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \ubaa8\ub4e0 \uba38\uc2e0\ub7ec\ub2dd \uae30\ub2a5\uc73c\ub85c \uc131\ub2a5 \ucd5c\uc801\ud654<\/li>\n\n\n\n<li>\ucd5c\uc2e0 \ub370\uc774\ud130 \uacf5\uc720 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \ud45c\uc900 \uc900\uc218<\/li>\n\n\n\n<li>\ube60\ub978 \uc124\uc815<\/li>\n\n\n\n<li>\uacfc\uac70 \uc778\uc571 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654 \uad11\uace0\ub97c \uc0dd\uc131<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"210\" class=\"wp-image-3018\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/04\/Ofir-Pasternak-Persona.ly-Founder-and-RD-Director.png\" alt=\"Ofir-Pasternak-Persona.ly-Founder-and-RD-Director\"><\/p>\n\n\n\n<p>\ub2e4\uc774\ub0b4\ubbf9 \uc138\uadf8\uba3c\ud2b8 \uc5d4\uc9c4\uc758 \ucd9c\uc2dc\ub294 \uc800\ud76c\uc5d0\uac8c \ud601\uc2e0\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub2e4\uc774\ub0b4\ubbf9 \uc138\uadf8\uba3c\ud2b8 \uc5d4\uc9c4\uc744 \ud1b5\ud574\uc11c \uace0\uac1d\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ud070 \uc131\uacfc\ub97c \uc77c\uad9c\uc2b5\ub2c8\ub2e4. \uc9c1\uc811 \uc5f0\ub3d9\uc744 \ud1b5\ud574 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8\ub97c \ubc1b\uc744 \uc218 \uc788\uace0, \uc774\ubbf8 \uc124\uce58\ud55c \uace0\uac1d\uc5d0\uac8c\ub294 \uadc0\uc911\ud55c \uc608\uc0b0\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04 \uae30\ubc18 \uaddc\uce59\uc774 \uc801\uc6a9\ub418\ub294 \uace0\uac1d(\ud734\uba74 \uace0\uac1d, \uc811\uc18d \uace0\uac1d)\uc744 \uc989\uc2dc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/blog\/2022\/10\/re-engagement-case-study-nexon-dungeon-fighter\/\">Nexon<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2023\/08\/lightinthebox-e-commerce-re-engagement-case-study\/\">LightInTheBox<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya Gaming<\/a>, \uadf8\ub9ac\uace0 <a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a> \ub4f1\uc758 \uace0\uac1d\uc0ac\uc740 \uc774\ubbf8 \uc774 \uae30\ub2a5\uc744 \uc2ed\ubd84 \ud65c\uc6a9\ud558\uc5ec \ub180\ub77c\uc6b4 \uacb0\uacfc\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<cite><em>Persona.ly \ucc3d\ub9bd\uc790 \ubc0f R&amp;D \ub2f4\ub2f9\uc790 Ofir Pasternak<\/em><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#47784;&#48148;&#51068;&#50545; &#54140;&#48660;&#47532;&#49905;&#51032; &#44221;&#51137; &#54872;&#44221;&#51012; &#51060;&#54644;&#54616;&#47140;&#47732; &#49324;&#50857;&#51088; &#54665;&#46041;&#50640; &#45824;&#54620; &#51088;&#49464;&#54620; &#51060;&#54644;&#50752; &#49688;&#51061; &#52572;&#51201;&#54868;&#50640; &#45824;&#54620; &#51204;&#47029;&#51201; &#51217;&#44540; &#48169;&#49885;&#51060; &#54596;&#50836;&#54633;&#45768;&#45796;. &#47532;&#51064;&#44172;&#51060;&#51648;&#47676;&#53944;&#51008; &#53945;&#55176; &#44221;&#44592; &#52840;&#52404;&#44592;&#50640; &#47784;&#48148;&#51068;&#50545; &#54140;&#48660;&#47532;&#49492;&#47484; &#50948;&#54620; &#54645;&#49900; &#44592;&#49696;&#47196; &#46496;&#50724;&#47476;&#44256; &#51080;&#49845;&#45768;&#45796;. &#45936;&#51060;&#53552;&#47484; &#48516;&#49437;&#54616;&#44256; &#53440;&#44191;&#51217;&#44540;&#48277;&#51012; &#54876;&#50857;&#54616;&#50668; &#54140;&#48660;&#47532;&#49492;&#45716; &#47532;&#51064;&#44172;&#51060;&#51648;&#47676;&#53944;&#47196; &#55092;&#47732; &#50545; &#49324;&#50857;&#51088;&#47484; &#45796;&#49884; &#52280;&#50668; &#49884;&#53412;&#44256;,&nbsp; &#50545;&#51012; &#49324;&#50857;&#54616;&#46020;&#47197; &#50976;&#46020;&#54616;&#47728; &#51109;&#44592;&#51201;&#51004;&#47196; LTV&#47484; &#45458;&#51068; &#49688; &#51080;&#49845;&#45768;&#45796;. &#45936;&#51060;&#53552; &#48516;&#49437;&#44284; &#51221;&#48128;&#54620; &#53440;&#44191;&#54021;&#50640; &#44592;&#48152;&#51012; &#46164; &#51060; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2024\/02\/%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ed%9a%a8%ec%9c%a8-%ec%83%81%ec%8a%b9%ec%9d%98-%ed%82%a4-persona-ly%ed%8d%bc%ec%8a%a4%eb%84%90%eb%a6%ac%eb%8b%a4%ec%9d%b4%eb%82%98\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> 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